We have just launched our Wix site and are getting unnaturally low bounce rates in Google Analytics.
The home page is getting more than 50% single-page visits from AdWords CPC traffic, but the bounce rate for AdWords traffic is around 5%.
We submitted a support request, but Wix support didn't seem to understand our question.
Question 1: Why are we seeing such low bounce rates when visitors are dropping off after viewing the home page only?
Question 2: We have used GA debug and found that Wix is using the following command to send its enhanced ecommerce event to GA:
ga("send", "event", "Enhanced Ecommerce", "Product Impressions")
Shouldn't this be a non-interaction event? Could this be causing the low bounce rate?
A Concerned Wix user