Hi there!
As I said above in the title, I need your answer to take it into account within my final master’s degree research project.
My research is focused in customer behavior after being impacted by a banner, emailings or another type of promotional formats with a lower price (dynamic price) in a product that you were seeking online earlier or a similar product with a dynamic price.
If so, please, answer this 3 questions below:
- When you’re impacted by a banner or similar where the show the new price and the previouse one, ¿are you aware that this new price is designed adhoc just for you?
a. Yes, I’ve been seeking this product or similar online so I realice that this price is designed just for me.
b. No, I assume that this is a common price posted in their webstite and given to everyone, no distinctions.
c. N/A
d. Another, please write:
- How do you feel after noticing this dynamic price? [emotionals/sentimentals features] Choose one:
a. I am an important customer and they want to engage me.
b. This is a good opportunity for me
c. They were cheating me before with the previous price.
d. N/A
e. Another, please write:
- What happen with your willingness to buy after being impacted by a dynamic pricing ad?[Behavior features]:
a. I never convert
b. Sometimes I’ve converted (select at which level: click, starting the buying process, buying the item/service, I just visit the website).
Thank you very much!!!