CRM: Saleforce's Pardot

We would like to track our site with Salesforce’s Pardot (B2B marketing automation).

They give us a tracking code () that is supposed to go right before the close body tag on your HTML pages. Since we cannot be directly on the HTML code of the page where can it go?

Pardot connects with Google Analytics but I do not know what information we would be missing out on that Google doesn’t track. Does anyone know how the two are compatible, if that is my solution?

Hi,

It is not possible to embed code directly to the HTML (yet :slight_smile: ), regardless of Wix Code.

Please talk to Wix Support and submit a feature request if needed.

Liran.

Are there any updates here on the feature request? We are looking to use Pardot and Wix as well for page tracking. Pardot requires you to embed the tracking code into the page html.

Are there any updates here on the feature request? We are looking to use Pardot and Wix as well for page tracking. Pardot requires you to embed the tracking code into the page html.

Hi Sam,
No update at this moment.
:slight_smile:

We have been able to do minor Pardot tracking by embedding the Pardot website it gives us in the javascript code and placing that on a page.

I am still interested in how we can create more connections or finding a connector that works well with the two.

I haven’t been able to figure out how to embed Pardot code into Wix javascript. Do you have any tips on how you we’re able to do this?

Thank you!

Hi Sam,
I took the Pardot URL that it gives you in the tracking code and put that URL into the Add a Site/HTML embed add on (not using any Wix Code). I then put that box in my header and it tracks anyone that subscribes to our newsletter or has other meaningful/information giving interactions.

Not a perfect solution - but a start.

Hi Sam
we used the HTML embedded add on but I never tracked completely. Wix now has a new functionality within the Administration. Look for “Hubspot” tracking: one Person did a Video there which Shows how it is working. We succeded and are now able to track our prospects and even handover Information to personalize wix pages based on MA Content.
Good luck,
Julia

How do you recommend setting up Pardot Web Forms and Landing pages within WIX ? Do you setup a sub-domain to use Pardot forms? I appreciate any feedback.