Changing Qty label in Product Page Template

Hi there, hoping (and praying) someone can help!

We sell our products in a different unit of measure (metres), therefore when someone purchases something they will buy ‘by the metre’. Is there a way to change the qty text within this label?

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I suppose we can’t change the measure (or anyway the button itself).

Hi will. Did you have any luck with this as I’m looking for similar too. Also would prefer to display my products by metre price rather than pack price but having no luck so far.

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I have the same question too