Video marketing has fast become a key component of successful marketing strategies, with video accounting for around 75% of all mobile network data traffic at the end of 2025.
These days, an engaging marketing video is perhaps one of the most effective ways to attract potential customers. But how many businesses use video marketing, and how many are seeing a return on their investment? This report breaks down the latest video marketing statistics available.
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10 video marketing statistics for 2026
Short-form digital video spending reached $111 billion in 2025, a year-on-year rise of 12% (Statista).
India had the largest YouTube advertising audience reach in April 2026, at 518 million (Statista).
Nearly half (48.2%) of internet users watch music videos weekly, the highest of any video content type (Statista).
94.6% of online adults watched online video in the past 30 days (DataReportal).
91% of businesses use video marketing in 2026, up from 89% in 2025 (Wyzowl).
93% of video marketers consider video an important part of their overall strategy in 2026, down from 95% in 2025 (Wyzowl).
Not feeling video is needed and cost are the joint top reasons businesses don't use video marketing in 2026, both cited by 24% (Wyzowl).
In 2026, 69% of video marketers have created social media videos, making this the most common use case (Wyzowl).
63% of online users prefer to learn about a product through a short video (Wyzowl).
46% of marketers allocate a third or less of their marketing budget to video (Wyzowl).
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Video marketing industry statistics
How much do businesses spend on video marketing?
Video marketing statistics from Statista found that global spending on digital video advertising exceeded $190 billion in 2024 ($191.4 billion). This was a rise of around 10% on 2023 ($173.5 billion) and nearly 21% on 2022 ($158.8 billion).
Spending was forecast to rise 8.4% in 2025, passing $200 billion for the first time ($207.5 billion).
Global spending on digital video advertising has accelerated since 2017, when the total spend was just under $35 billion. A rise of over 53% took spending past $50 billion in 2018 ($53.43 billion), with this figure nearly doubling by 2020 ($106.5 billion).
Industry spending is expected to continue growing for the rest of the decade, albeit at a slower pace. Spending was forecast to rise 7.7% in 2026 to $223.5 billion, and to reach $239.1 billion in 2027 (+7%).
By 2029, global spending on digital video advertising is projected to be $268 billion, marking a rise of over 29% from 2025. If projections prove correct, then global spending on digital video advertising will be over seven times more in 2029 than in 2017.
How much do businesses spend on short-form video marketing?
Global spending on short-form digital video advertising reached $111 billion in 2025, according to Statista. This was an increase of nearly 12% on 2024 ($99.43 billion).
Spending on short-form digital adverts has soared since 2017 when the total stood at just under $1.6 billion. After almost tripling (+191.1%) to $4.6 billion in 2018, a similar rise (+179.7%) saw numbers surpass the $10 billion mark the following year ($12.87 billion).
After exceeding $32 billion in 2020, total spending almost doubled (92.5%) to $62.21 billion a year later, before surpassing $99 billion by 2024 (+59.8%).
Spending was forecast to grow more slowly beyond 2025, reaching $122.5 billion in 2026 (+10.2%) before exceeding $134 billion a year later (+9.6%). By 2029, total expenditure on short-form digital video advertising is projected to reach $157.5 billion, a rise of over two-fifths (41.9%) on 2025.
If projections prove correct, then industry spending will be roughly 100 times more in 2029 than in 2017.
How much do businesses spend per internet user on video marketing?
The average global spend on digital video advertisements reached nearly $35 per internet user in 2025, up 2.3% on 2024 ($33.59). Spend on short-form digital ads reached $17.46 per user, a year-on-year rise of almost 6%.
The average spend on digital video advertisements has accelerated since 2017, when it stood at $10.74 per internet user. This figure more than doubled (+126.6%) by 2020, with the total spend per user exceeding $30 for the first time in 2021 (+30.4%).
Spending on short-form video advertising has grown at an even quicker rate. With an average spending of just $0.49 per internet user in 2017, short-form adverts saw their spending per user more than double in each of the following three years.
A rise of over four-fifths (+81.3%) in 2021 took the total above $10 per user for the first time, with growth slowing thereafter.
By 2029, overall spending on digital video advertisements is expected to reach $38.45 per internet user, an increase of nearly 12% from 2025. At the same time, short-form video advertising expenditure is expected to reach $22.60 per internet user, up around 29% from 2025 and nearly 50 times more than in 2017.
"It never hurts to repurpose your long-form content into short-form formats (like Instagram Reels, YouTube Shorts, etc.)—and vice versa. By doing so, you can appeal to people who consume information in different ways. It’s a timeless technique that stretches the value of your work." - Giorgia Foscarini, international blogs team lead at Wix
Video marketing user habits
How much video content do people consume online?
According to DataReportal's Digital 2026 Global Overview Report, 94.6% of online adults watched online video in the past 30 days, based on data through October 2025. The global online population stood at 6.12 billion as of April 2026. Additionally, a report from MNTN Research found that 45% of US households watched free ad-supported streaming TV in the first quarter of 2025.
Over a shorter window, 91.1% of online adults watched online video in the past seven days. Additionally, streaming now accounts for 50.4% of internet users' total TV watch time globally, rising to 59.4% in the US.
Which country has the largest YouTube advertising audience?
As of April 2026, India had the largest YouTube advertising audience reach at 518 million, followed by the United States at 259 million and Indonesia in third place, according to Statista. India’s advertising reach is roughly double that of the United States.
What are the most popular types of video content?
Music videos were the most popular video content among internet users in Q4 2024, according to Statista. Nearly half (48.2%) of users worldwide reported watching music videos online every week, over 13 percentage points higher than any other type of video content.
Music videos were followed by comedy, memes and viral content, which were watched by 35% of users weekly. This was 7% more than any other content type, making it the final one to be watched by over a third of internet users each week.
Video content type | Percentage of global internet users who watch this type of content weekly |
Music videos | 48.2% |
Comedy, meme or viral video | 35% |
Video live stream | 27.7% |
Educational video | 26% |
Tutorial or how-to video | 25.8% |
Sports clip or highlights video | 25.7% |
Product review video | 25.3% |
Sports match or commentary | 23.5% |
Influencer videos or vlogs | 23.4% |
Gaming video | 22.2% |
The percentage of people who watch video content weekly by content type—source: Statista
Video live streams had the third highest percentage of weekly viewers, at 27.7%—nearly 2% more than educational videos (26%). Three other types of video content were viewed by more than a quarter of internet users weekly; they were:
Tutorial or how-to videos (25.8%)
Sports clips or highlight videos (25.7%)
Product review videos (25.3%)
At the other end of the scale, just over 22% of internet users watched gaming videos weekly, 1 percentage point less than influencer videos and vlogs.
How many businesses use video marketing?
Recent video marketing statistics from Wyzowl found that 91% of businesses use video as a marketing tool in 2026. This is up from 89% in 2025 and matches the joint all-time high last reached in 2023.
Video marketing use has climbed rapidly since 2016 when it was used by just over three-fifths of businesses (61%). A 2% rise in 2017 was followed by an 18% leap in 2018 that took the total past 80% for the first time.
Following a 6% jump to 87% in 2019, numbers stagnated until 2023 when they reached a peak of 91%. That level held in 2024, dipped to 89% in 2025 and returned to 91% in 2026.
The latest figures mean that video marketing use has grown by 30 percentage points between 2016 and 2026.
How many businesses consider video marketing important?
A study from Wyzowl found that 93% of video marketers consider video an important part of their overall strategy in 2026. This is a slight dip from 95% in 2025, though it remains well above the 88% recorded in 2024.
The number of businesses that consider video marketing important has grown steadily since 2015 when it stood at just over three-quarters (78%). A 10% rise the following year took the total to 88%, with numbers falling to 82% in 2017 (-6%).
A 6% increase in 2019 saw the total exceed 90% for the first time, with this figure reaching a peak of 96% in 2023. The total fell to 88% in 2024, recovered to 95% in 2025 and eased to 93% in 2026.
The latest figures mean that 15 percentage points more video marketers consider video marketing important to their strategy going into 2026 than in 2015.
Why do some businesses not use video marketing?
In 2026, the two most common reasons for not using video marketing are not feeling it is needed and cost, both cited by 24% of marketers. Lack of time follows at 19%, while 10% are unclear on ROI and 10% do not know where to start.
A further 5% cannot convince key decision-makers in their company to employ video marketing.
Another 5% had a negative past experience with video, while 5% gave a different reason.
Despite these figures, the number of marketers employing video looks set to rise. 67% of marketers who don’t use video say they plan to start in 2026, down slightly from the 68% who said the same about 2025.
Video content marketing statistics
Video content marketing statistics published by WebFX claimed that nearly a third (31%) of businesses publish between two and four videos each month. Elsewhere, 2026 research from HubSpot found that 76% of marketers say authentic content outperforms polished production on social.
The same HubSpot report found that:
Funny content delivers the highest short-form video ROI, according to 48% of marketers.
The same research found that social is increasingly used as a search channel, making captions and on-screen text worth optimizing for platform queries.
What are the most popular types of video marketing content among businesses?
51% of video marketers in a 2026 Wyzowl survey said that live-action videos were the type of video they created most often. This was more than double the share for animated video (23%).
Screen-recorded video came third at 19%, four percentage points behind animated video and 32 points behind live action.
Do businesses create their video marketing in-house?
In 2026, 59% of businesses create their marketing videos in-house. This is nearly six times the number that exclusively uses external vendors to create video content (10%).
Around a third (32%) of businesses use a combination of in-house teams and external vendors to create video content.
How do businesses create their video marketing content?
According to Wyzowl, 69% of video marketers created social media videos in 2026, making this the most common use case, just ahead of explainer videos (68%) and testimonial videos (57%).
Testimonial videos were created by 57% of marketers, followed by presentation videos and video ads, both on 48%. Teaser videos followed at 45%.
Below that came:
Product demo video (39%)
Sales video (37%)
Videographics (27%)
Training and customer onboarding videos (23% each)
At the other end of the scale, app demo videos (17%) and employee onboarding videos (16%) were the least commonly created.
Statistics on different types of video marketing
B2B video marketing statistics
A Content Marketing Institute survey fielded between June and August 2024 found that 76% of B2B marketers used video in their content. An article from Wyzowl shows that 57% of video marketers created testimonial videos in 2026, while 23% created training videos and 23% created customer onboarding videos.
The popularity of video among B2B marketers was highlighted by Vidico data from 2026, which found that 91% of businesses now use video as a marketing tool.
The same report also revealed:
Over half (52%) of B2B marketers cite video as the content type generating the highest ROI.
63% of video marketers use AI video tools, up from 51% in 2025.
85% of consumers say watching a video convinced them to buy a product or service.
Landing pages with embedded video see conversion rates up to 86% higher.
93% of B2B marketers use LinkedIn for content marketing, and LinkedIn video watch time grew 36% year over year.
Video email marketing statistics
Research from Levitate Media claimed that video email marketing can increase click-through rates by up to 300% compared with static emails.
For context, the average email open rate across all industries is 21.33% and the average click rate is 2.62%.
Elsewhere, video marketing statistics from Zippia updated in February 2026 found that including the word “video” in an email subject line can boost open rates by 7% to 13%. Emails from the photo and video industry also see an above-average open rate of 23.24%, compared with 21.33% across all industries.
Live video marketing statistics
45% of US households watched free ad-supported streaming TV in the first quarter of 2025, up from 42% a year earlier, according to MNTN Research. FAST viewers in the US are projected to grow from 116.8 million in 2025 to 129.6 million by 2029.
Analysis from EMARKETER found that 47% of TikTok users aged 25 to 44 made a purchase after seeing ads on the platform, while 54% gathered more information about a product.
Additionally, 83% of TikTok Shop users say they have discovered a new product on the platform, and 70% have learned about a new brand there.
Video marketing trends and customer statistics
Research from Ericsson found that social media video makes up 70 to 80% of all mobile video traffic viewed on smartphones. Despite the growing popularity of short-form videos, Wistia found that videos under a minute average a 52% engagement rate, meaning viewers typically watch about half the runtime.
What are the preferred types of marketing among online consumers?
Video marketing statistics from Wyzowl show that 63% of online consumers would most like to learn about a product or service via a short video in 2026. This was over five times more than the number that preferred to read a text-based article (12%).
Infographics were chosen by 7% of online users, followed by sales calls (5%), ebooks or manuals (4%) and webinars (4%).
How many viewers watch a video until the end?
The 2026 State of Video Report from Wistia found that engagement rate falls as videos get longer. Viewers of educational and tutorial videos under five minutes typically watch about halfway through.
Shorter is not always better, though. A 10-minute video with a lower engagement rate still generates more total watch time than a one-minute video with a higher one.
Longer videos also drive more action. Videos between 30 and 60 minutes see the highest click-through rates, followed by videos over 60 minutes, and lead generation forms placed in videos over 60 minutes achieve click-through rates of 67% to 75%.
Video marketing ROI statistics
The 2026 report from WebFX found that websites featuring video content convert at an average of 4.8%, compared with 2.9% for sites that don’t.
With this in mind, the following looks at the wider data surrounding the return-on-investment (ROI) generated from video marketing activity.
How many businesses report a good ROI from digital marketing?
The latest video marketing statistics found that 82% of marketers say video marketing gave them a good ROI in 2026. This is down from the all-time high of 93% recorded in 2025.
The number of businesses citing good ROI from video marketing has risen sharply since 2016, when just over three-quarters (76%) said that the channel offered a good ROI. A 7% rise in 2017 took the number past 80% (83%) for the first time with numbers falling 5% the following year.
Consecutive rises in 2019 and 2020 took the total to 88%, with this number surpassing 90% by 2023 (92%). The figure hit a record 93% in 2025 before falling back to 82% in 2026.
The latest figure means that 6 percentage points more marketers in 2026 feel that video marketing provides good ROI, compared to 2016.
Video marketing cost statistics
Recent video marketing stats from Wistia found that almost 40% of companies spent under $5,000 producing video last year, while just over 30% spent more than $5,000. The rest did not track video separately from their wider marketing budget.
Spending intent has cooled. Only 40% of companies expect to spend more on video production this year, while 46% plan to keep their budgets flat.
Promotion budgets tell a different story. 41% of companies spent under $20,000 promoting video in 2025 and 28% spent more, but almost half (48%) plan to increase promotion spend this year, with fewer than 10% cutting it.
Video marketing budget statistics
The same Wyzowl report found that 46% of marketers allocate a third or less of their marketing budget to video content in 2026, while 17% do not track how much they spend.
Wyzowl no longer breaks video spending into fixed percentage bands.
However, 92% of marketers plan to spend the same or more on video in 2026, and 41% put money behind video ads.
On production costs, 38% say video is getting more expensive, 32% see no change and 30% say it is getting cheaper.
How does video marketing affect sales?
In 2026, 83% of video marketers say that video has directly increased sales, down slightly from 84% in 2025.
The number of businesses citing revenue increases from video marketing has climbed steadily from 2016, when the figure stood at 64%. A 17% rise in 2017 took the number to 81%, before falling to 76% the following year (-5%).
The total returned to 81% in 2022, before hitting a peak of 87% in the next two years. The latest figures mean that 19 percentage points more businesses in 2026 believe that video marketing has directly increased sales, compared to 2016.
Can video marketing help increase a website's organic traffic?
In 2026, 82% of video marketers say that video has helped them increase website traffic, unchanged from 2025.
The latest numbers are 27 percentage points higher than in 2015, when just over half (55%) of businesses said that video marketing had improved their website traffic. This figure surpassed 60% in 2016 (62%) before climbing to 76% (+14%) the following year.
A steady rise between 2018 and 2020 took the total to 87%, before reaching a peak of 91% in 2023. The figure has since settled at 82%, where it held for a second year in 2026.
Video marketing platform statistics
What are the most popular platforms for video marketing?
Analysis of video marketing statistics from Wyzowl found that 82% of video marketers used YouTube in 2026, 12 percentage points more than any other platform. LinkedIn followed at 70%, then Instagram (69%) and Facebook (66%).
Webinars were used by 56% of video marketers, followed by TikTok (40%), interactive video (31%) and X (29%).
At the other end of the scale, just 16% of video marketers used Snapchat. This was 66 percentage points fewer than YouTube and 50 points less than Facebook.
Which video marketing platforms are most effective?
Wyzowl also asked which platforms deliver the best results. YouTube led on effectiveness, rated the best-performing platform by 69% of video marketers in 2026.
Instagram was rated second at 56%, narrowly ahead of Facebook (55%) and LinkedIn (50%).
Webinars were rated effective by 42% of marketers and TikTok by 29%.
Snapchat ranked last on effectiveness, chosen by just 8% of video marketers.
YouTube marketing statistics
As of 2026, YouTube had over 2.7 billion monthly users, according to Global Media Insight. YouTube Music and Premium passed 125 million subscribers globally, including trials.
The same report found that the majority of YouTube users are male, with men accounting for 54.4% of the global viewers. Additionally, nearly two-thirds (63%) of YouTube views came from mobile devices.
YouTube is also the most popular platform among B2B decision-makers for research purposes, with over half (50.9%) of surveyed respondents choosing it as their preferred research outlet.
Elsewhere, Wyzowl's 2026 report found that 96% of people have watched an explainer video to learn about a product or service, and 85% have been convinced to buy a product or service by watching a video.
Learn more:
How much does YouTube generate in advertising revenue?
YouTube advertising revenue reached $11.06 billion in Q2 2026, up 13% from $9.79 billion a year earlier, according to Alphabet. This is the highest quarterly total YouTube has recorded.
YouTube advertising revenue has accelerated since Q1 2020 when the total stood at just over $4 billion. While this increased to just under $6.9 billion in Q4 2020 (+71%), it swiftly dropped to just over $6 billion (-13%) the following quarter.
Total revenue surpassed $8 billion for the first time in Q4 2021 and $9 billion in Q4 2023, passing $11 billion for the first time in 2026.
Learn more:
Instagram video marketing statistics
As of April 2026, Instagram's advertising tools reached 1.99 billion users worldwide, according to DataReportal.
The prevalence of video content on Instagram can be seen in Reels, the platform's short-form video format. Vidico data shows that Reels consistently outperform other Instagram formats on engagement.
Reels now make up 38.5% of all Instagram posts.
Reels average a 1.23% engagement rate, ahead of carousels (0.99%) and photos (0.70%).
Learn more:
TikTok marketing statistics
Recent TikTok marketing statistics from Demand Sage show that TikTok had 2.21 billion monthly active users globally in 2026, with the United States its largest single market at 136 million.
Research directly from TikTok found that nearly two-thirds (63%) of videos with the highest click-through rates highlighted their brand's key message in the first three seconds.
Separate Statista data found that 55% of TikTok users had made an impulse purchase on the platform, 9 percentage points more than Facebook (46%) and 10 points more than Instagram (45%).
"People don't want to be sold to; they want to get something for their time and attention– entertainment, inspiration or information. There are many ways to provide value to your viewers. TikTok and YouTube Shorts are a great opportunity for creators who have something valuable to share–these are effectively places where anyone can produce and host their own talk show, mini reality show or even more narrative-driven content." - Lindsay Thomson, head of social media at Wix
What is the average engagement rate for videos on TikTok?
A Sprout Social report found that nano-influencers with 1,000 to 10,000 followers see the highest engagement rates on TikTok in 2026, peaking at 26.86% among TV and video creators. They are followed by college athletes (22.91%) and auto and vehicles creators (22.73%).
Engagement rates on TikTok fall consistently as follower counts rise, with nano-influencers outperforming macro-influencers across every industry measured.
Lifestyle is the most popular category for TikTok influencer marketing, accounting for 130 billion engagements, followed by beauty (50.9 billion) and fashion (36.7 billion).
Learn more:
Connected TV advertising statistics
A report from DataReportal found that streaming is closing in on traditional TV for weekly reach, with 69.9% of connected adults watching streaming platforms each week compared with 73.5% for broadcast and linear TV. Roughly 89.5% of US households now own at least one internet-connected TV device.
StackAdapt reported that marketers reallocated an average of 36% of linear TV ad spend to connected TV in 2025. Additionally, 41.8% of US marketers now use interactive or shoppable ad formats for greater efficiency across social and CTV, and nearly half (47%) expect CTV inventory to become biddable.
How much revenue is made from connected TV advertising?
US digital video ad spending will surpass $80 billion in 2026, growing 11% year over year and almost 20% faster than the total ad market, according to IAB. Digital video covers connected TV, online video and social video.
Within that total, social video will rise 13% to $31.9 billion, connected TV 11% to $29.3 billion and online video 10% to $20.7 billion. This is the first year social video has outpaced CTV. The figures come from a survey of 360 media executives conducted in February and March 2026.
Forecasts vary by methodology. EMARKETER puts US CTV ad spend higher, at roughly $37.95 billion in 2026, rising above $52 billion by 2029.
FAST TV Advertising Statistics
Free ad-supported streaming has moved from a cord-cutting alternative to a mainstream pillar of US video. Total FAST hours watched reached 1.8 billion in August 2025, a 43% jump year over year, according to Comscore data reported by EMARKETER.
Advertiser adoption has not kept pace with that audience growth, which leaves a gap for businesses willing to move early on platforms like Pluto TV, Tubi and The Roku Channel.
How many FAST TV users are there?
FAST viewers in the US will reach 131.4 million in 2026, accounting for 54% of all connected TV users and a 5.8% increase on 2025, according to EMARKETER.
Parks Associates puts the audience lower, growing from 116.8 million in 2025 to 129.6 million by 2029, as reported by MNTN Research. The two forecasts use different definitions and are not directly comparable.
How much advertising revenue does FAST TV generate?
The global FAST market is worth $14.33 billion in 2026, up from $12.26 billion in 2025, and is forecast to reach $31.29 billion by 2031, according to Mordor Intelligence.
North America accounts for 71.1% of that global revenue, helped by high smart TV penetration. Sports is the fastest-growing genre on FAST platforms, expanding at almost 22% a year through 2031.
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AI in video marketing statistics
The 2026 report from Idomoo found that 74% of consumers were interested in receiving AI-generated videos from brands in 2026, up from 65% in 2025 and the largest single-year gain recorded in the study. Interest rises to 83% among Gen Z and millennials and 87% among high earners.
Demand for video overall is highest among Gen Z, 92% of whom want more video content from brands, followed by millennials at 91%.
How do consumers feel about AI video?
Idomoo's 2026 State of Video Technology study, conducted by Atomik Research among 2,000 US and UK consumers and 500 business owners, found a widening gap between what people want from brand video and what they actually receive.
While 80% of consumers want more video from brands, 46% say they never receive any. Over half (52%) would consider leaving a brand that doesn't invest in next-generation video, and Gen Z and millennials prefer personalized video over generic by a six-to-one margin.
Finding | Percentage of consumers |
Want more video from brands | 80% |
Say they never receive video from brands | 46% |
Interested in receiving AI-generated video | 74% |
Would consider leaving brands that don't invest in next-gen video | 52% |
Want to know when a video was made with AI | 75% |
Describe AI avatars as friendly | 50% |
Describe AI avatars as interesting | 44% |
Find AI avatars creepy | 17% |
Consumer attitudes to AI video, 2026—source: Idomoo
Consumers were also three times more likely to find an AI-generated video summary easier to understand than the document it was created from. On the business side, 88% of executives said an AI video tool would make them start or increase their video output.
How has AI affected video marketing?
AI use is now a clear majority practice among video marketers. Wyzowl found that 63% have used AI tools to create or edit marketing videos in 2026, up from 51% in 2025.
This is the largest year-on-year jump Wyzowl has recorded for AI video adoption, moving AI tools from a minority practice to the norm in a single year.
"Very soon, almost all the content we consume will be created with AI. The intention behind each piece of content will be human, of course, but the production will be automatic. Just like a keyboard that predicts the next word we want to type, AI learns to recognize our intentions and thus become precise in conveying our messages." - Guy Sopher, head of AI assistant at Wix
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Video marketing statistics FAQ
What is video marketing?
Video marketing refers to any use of video content designed to promote or inform viewers about your product, brand, event or service. Video marketing can come in many different forms and across numerous platforms including websites, social media, emails and connected TV channels.
How to create a video marketing strategy?
Creating a successful video marketing strategy involves a combination of creativity and audience knowledge.
The first step is to define clear goals that align with your core business strategy and match the needs of your target audience. Whether you aim to drive sales, build brand awareness, boost website traffic or increase audience engagement, maintaining sight of your core objective will help you produce content that strikes the right tone.
Next, consider the type of content and platforms that are best for reaching your target audience. Whereas a young audience for a lifestyle brand may respond better to an eye-catching, short-form social media video, an older audience for a B2B service may prefer to engage via a detailed tutorial video or webinar. Whatever your content, make sure to include strong calls-to-action (CTAs) that encourage users to follow up on their interests.
Lastly, ensure the length, tone and optimization of your videos match the requirements of the relevant platform. For example, while an informal, frivolous style may work perfectly on TikTok or Instagram Reels, you’ll likely need something more structured and detailed for a YouTube tutorial.
Why is video marketing so effective?
Video marketing is so powerful because it allows you to promote your brand directly to the people most likely to be interested in your products or services.
Additionally, the use of entertaining video content is more likely to capture an audience's attention than standard image-based or written content. This is backed up by Wyzowl's survey, which found that 63% of online consumers preferred to learn about a product via a short video, compared to 12% who chose text-based content.
Video marketing requires minimal effort from the viewer and can grab their attention quickly. Therefore, utilizing this method to its full potential can help your brand thrive online.
How long should a marketing video be?
The ideal length for a marketing video can vary hugely depending on several factors, including:
The type of product/service
The platform/channel
Target audience
Video objective (e.g. drive sales, engage followers, raise awareness)
Vidyard states that a typical marketing video should be two minutes or less, with this number falling below 60 seconds for a sales outreach video. However, there will likely be occasions when a much longer or shorter video is appropriate to strike the right tone.
Ultimately, the length of a marketing video should be decided on a case-by-case basis. By considering the goal of your video and the preferences of your target audience, you’ll be well-placed to judge how long a video needs to be.
What is the most popular video marketing platform?
YouTube is the most popular channel for video marketing, with 82% of video marketers using the platform in 2026, based on a Wyzowl survey. It is also rated the most effective platform, by 69% of video marketers.
In terms of content type, music videos were the type of content with the highest global reach in Q4 2024, according to Statista. Nearly half (48.2%) of internet users watched music videos every week, compared to 35% who watched comedy, memes and viral content.
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How effective is TikTok for video marketing?
TikTok has quickly become a major player in the world of video marketing. While used by people across all age groups, this platform is particularly popular among younger generations, making it a hugely effective outlet for marketing to Millennials and Gen Z.
The immediate, short-form content associated with TikTok provides brands with a quick and potentially low-cost opportunity to grab the attention of customers and raise their profile online.
47% of TikTok users aged 25 to 44 made a purchase after seeing ads on the platform, and 83% of TikTok Shop users say they have discovered a new product there.
What percentage of businesses use video marketing?
A Wyzowl study found that 91% of businesses used video marketing in 2026, up from 89% in 2025.
