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  • How to increase brand awareness

    Branding is a multifaceted endeavor that goes far beyond making a logo and crafting a punchy slogan. The real challenge lies in drawing attention to your brand and making it resonate with your target audience. In this article, we will delve into the essential elements of building brand awareness, exploring effective strategies that will elevate your brand's visibility and leave a lasting impression on potential customers. From leveraging digital marketing tactics to exploring traditional advertising avenues, we will equip you with the tools and insights needed to craft a successful brand awareness strategy that sets your business apart in today's competitive landscape Not sure how to get started? This guide on how to increase brand awareness can help. What is brand awareness? Brand awareness refers to how familiar people are with your brand. It’s a critical marketing metric that gauges your brand's visibility and recognition among its target audience and potential customers. The more familiar and recognizable your brand is, the higher its brand awareness. Brand awareness is at the top of the marketing funnel and is the first step of the customer journey. The customer journey begins with people learning that your brand exists and ends with them becoming repeat customers who spread the word about your brand. How to increase brand awareness Here are 11 strategies for increasing brand awareness that you can start implementing today: Engage social media followers Post digital media ads Partner with influencers Create a referral program Offer a freemium product or service Boost SEO Contribute to a complementary business’s blog Host or participate in events Pitch media publications Invest in traditional advertising Expand your brand with new products 01. Engage social media followers Even if you’ve managed to attract some followers, that doesn’t mean they won’t forget you among the hundreds of other accounts they follow. Posting engaging content frequently will help more of your followers see your content and strengthen their awareness. The best way to engage your social media followers is to monitor your social media analytics to see which content your audience interacts with the most. Then, analyze patterns in this content and create new content that’s similar to these successful posts. Suppose you run a doggy daycare and notice that your top-performing posts are TikToks of your dog clients playing together. By posting these kinds of videos multiple times a week and sharing them as reels on Instagram, you can expand your reach and boost awareness across platforms. 02. Post digital media ads Beyond engaging your current audience, you can also leverage paid social media ads to boost awareness among new audiences. We suggest starting with Facebook and Instagram ads because it’s easy to manage both using Wix’s social media advertising manager . You can leverage Wix’s machine learning to automatically: Create a lookalike audience of people who have similar characteristics to your current fans and followers, which makes them more likely to pay attention to your ads than a general audience. Retarget people who have visited your website by showing them your ads on Instagram and Facebook. Run A/B tests to determine the best places and times to display your ads. Measure the success of your ad campaigns in your Wix Analytics dashboard. Visuals matter For digital ads, eye-catching visuals grab attention and boost brand awareness. Use compelling images, vibrant colors, and designs that match your brand identity. For example, check out creative banner ideas  that include your logo, brand colors, and typography to leave a lasting impression. Make sure your visuals match your brand’s tone—playful, professional, or innovative—and deliver your message in a clear, appealing way. Pro tip : give Google Ads by Wix a try. This integration streamlines and optimizes the ad-buying process in similar ways. 03. Partner with influencers Partnering with an influencer on sponsored content can help your brand reach new audiences. For the most effective partnership, work with influencers whose audiences have interests similar to yours. For example, if you run a cookware brand, partner with an influencer who posts baking TikToks rather than one who shares their restaurant reviews. Start by creating a list of influencers who share content that’s relevant to your brand. Then, ask them for their media kits via direct message or email. This document will contain audience demographics, post engagement information and rates that’ll help you determine whether they’re a good fit for your business. Once you’ve identified the right partners for your campaign, negotiate terms such as payment, deliverables, rounds of revisions, performance tracking and key performance indicators (KPIs). If the influencers meet your KPIs, consider working with them again. 04. Create a referral program Another strategy for increasing brand awareness is to create a referral program that incentivizes customers to tell their friends about your business. You can think of a referral program as word-of-mouth marketing for the digital age. By providing each customer with a unique tracking link that their friends can use to make purchases from your business, you can keep track of the performance of your program and reward customers for their referrals. Referral programs typically offer rewards to both new customers and referrers. For instance, new customers may receive a first-purchase discount, while referrers may receive a store credit when someone uses their unique link to make a purchase. These rewards serve as incentives to encourage sharing and assist in identifying potential customers who are more likely to be interested in your brand's offerings. With qualified leads, the customer journey can progress swiftly from the awareness phase to the promoter phase, resulting in even more customer referrals. 05. Offer a freemium product or service Giving customers a free taste of your products and services can help generate buzz and awareness. “Freemium” is a portmanteau that combines the words “free” and “premium.” It refers to a scaled down version of your product that you offer for free. A complimentary 15-minute consultation with a home organizing company is an example of a freemium service, and a mobile game that has ad breaks after every level is an example of a freemium product. Use freemium offerings to hook customers in, then tempt them to upgrade to a paid product or service. 06. Boost SEO Search engine optimization (SEO) is the process of developing a website in a way that helps it appear at the top of search engine results pages (SERPs) for keywords that are relevant to your brand. For example, if you’re running a taco restaurant in Miami, you probably want to show up at the top of SERPs for keywords like “Mexican food Miami” or “best tacos in Miami.” SEO is an effective strategy for spreading word about your business without spending money on advertising. The gist of SEO is conducting keyword research, then developing webpage and blog content to align with the intentions of those keyword searches. Want to know more about SEO? Learn more at Wix’s SEO hub . 07. Contribute to a complementary business’s blog By offering to write blog posts for a complementary business’s blog, you can extend your brand's reach to new and engaged demographics. Guest blogging not only increases brand awareness, but it also helps you get backlinks , which boosts SEO and allows your content to rank higher on SERPs. For example, if you’re a florist, you could write about how to choose wedding table centerpieces for a bridal blog. Or if you own a local print shop, you could create a guest post for a small business marketing blog about how to make a poster . Share graphic design tips , sizing advice and placement strategies to help readers create posters that stand out. 08. Host or participate in events So far, you’ve mostly learned digital strategies for building brand awareness. If you want to know how to increase brand awareness in person, this tip is for you: participate in or host events that are relevant to your business. Consider setting up a booth at relevant conferences, creating pop-up events or collaborating with other brands. Even if your business doesn't have a physical store, participating in events can provide real-life exposure and help spread the word about your brand. For example, if you run an online juice cleanse delivery company, you could partner with a gym during their open house. Give out free samples and set up referral links to track the effectiveness of your efforts. 09. Pitch to media publications Getting press coverage is one of the most effective ways to boost brand awareness without incurring costs and reaching a wide audience. Invest time in public relations (PR) by strategically pitching stories about your brand to local news stations, online publications and other media outlets. Your pitches will be most effective when you can tell a newsworthy story about your brand. According to the University of Nebraska, stories are newsworthy when they have an impact, are timely and local, contain conflict or human interest or have a wow factor. Let’s say your sneaker store is opening a new location. While the fact that you’re opening a new store is already newsworthy, you could increase your chances of getting press coverage by trying to break a record for the longest relay race ever run during your opening week. This story is even more newsworthy because it is timely, local and has a wow factor. 10. Invest in traditional advertising A timeless strategy for increasing brand awareness involves investing in traditional advertising channels such as billboards, podcasts and magazines. Once you have a list of potential outlets, reach out to their advertising departments and request crucial information such as audience demographics, reach, advertising requirements and rates. With this valuable data at hand, carefully evaluate your options and identify outlets that align with your target audience and offer the greatest bang for your buck. A brand awareness-focused ad campaign can serve as an introductory platform, introducing the public to your brand's name, logo, tagline and a few key products. Simple and straightforward ads tend to be most effective for this purpose, effectively acquainting the public with your brand in a memorable and impactful manner. For example, if you're planning to launch a new product in your local area, a well-placed poster in high-traffic areas can draw attention to your business. Think about poster ideas  that are bold and visually striking, yet simple enough to deliver your message at a glance. Learn more: How to make a poster 11. Expand your brand with new products If you already have a strong foundation for brand awareness, develop your brand further by offering your products and services in new ways. For example, let’s say you run a small chain of successful ice cream shops in Southern California. People come from near and far to try your innovative flavors. You could reach more customers if you opened stores across the country or started offering national shipping. How to measure brand awareness Once you’ve chosen a brand awareness strategy or two to try, you need to measure their effectiveness to understand where your time and money are best spent. Use these tactics to track changes in awareness, then reinvest resources into the strategies with the best ROI. Website traffic An uptick in web traffic is a telltale sign that more people know about your brand, which is why it’s useful to measure changes in website traffic after your awareness-boosting campaign. If you used tracking links in your campaign, review your website’s analytics for those specific pages. Watch for spikes in views and time spent on those pages. Track conversions (which are actions people take after visiting your website), such as customers buying something or signing up for your newsletter. If you used awareness-boosting strategies that didn’t involve tracked links, such as getting press coverage or launching new products, compare overall website traffic figures during and after the campaign to the period before it. Wix Analytics traffic reports will be quite helpful in this regard. Social media engagement Review your social media channels’ analytics to understand how your awareness strategies affected your audience. Did you gain a significant number of new followers? Did you see an increase in post engagement? Did your platforms’ overall impressions increase? Keep track of how these metrics change from campaign to campaign or from month to month. Make sure that increases are statistically significant (i.e., whether your campaign had a meaningful impact beyond regular growth) before investing more resources. Social listening Beyond checking analytics to understand how many people are interacting with your social media content, you might also consider social listening. This practice involves actively monitoring what people are saying about your brand online. Use tools like Hootsuite Insights and Sprout Social to find out who is talking about your brand and what they’re saying. Manage your brand sentiment, learn how you compare to the competition and use those insights to make constructive changes to your brand awareness strategy. Surveys Look beyond your current audience as you gauge awareness and send surveys to the general population to find out if they know about your brand. Not sure where to begin with surveys? You could: Hire a market research firm to help Create a social media ad poll asking people if they’ve heard of you Survey people about your brand on the street or at events Include questions such as: Have you heard of [Your Brand Name]? Where did you hear of [Your Brand Name]? What types of products does [Your Brand Name] sell? What is your impression of [Your Brand Name]? Offering an incentive—such as a freebie, compensation or raffle entry—will make people more likely to participate in your survey. Search volume growth Another strategy for measuring the effectiveness of your brand awareness campaign is tracking search volume growth. If more people are searching for your brand, related keywords and topics online after your campaign than before, then your efforts were a success. An easy and free way to estimate search volume growth is to use Google Trends , which lets you see how interest in a specific keyword has changed over time. Suppose you are running a brand awareness campaign for a fictional brand called “Sunshine Sunglasses.” By analyzing the "interest over time" graph for the keyword "Sunshine Sunglasses," you might notice spikes that correlate with the duration of your brand awareness campaign efforts. These spikes indicate increased interest and can serve as valuable indicators of the campaign's impact on brand awareness. Additionally, Google Trends offers a "compare" feature that allows you to compare the search interest for "Sunshine Sunglasses" with competing brands. This comparison can provide valuable insights into how your brand's search volume growth stacks up against others in the same industry or niche, further aiding your assessment of the brand awareness campaign's effectiveness. Backlinks Backlinks are links from external websites that lead back to your website. An increase in backlinks means that more people are talking about your brand. Backlinks also help boost SEO by affecting your domain authority, which tells search engines that your website is a reputable source. You can use a variety of SEO tools, like Semrush or Ahrefs , to measure how many backlinks your website has and what your domain authority is. Press coverage Press coverage can be massively helpful for increasing brand awareness. If even one publication covers your brand because of your PR efforts, you can earn a massive amount of attention and credibility. PR efforts can also have compounding effects. If one media outlet covers a newsworthy story about your brand, other publications may also want to cover your brand to not miss out on the scoop. To measure the effects of this press coverage, you could directly ask publishers how many views or listens the piece received. If your brand appeared in a print publication, ask for their circulation figures to gauge readership. Why is having a brand awareness strategy important? Implementing a brand awareness strategy can have powerful effects on your business, including: Building trust and loyalty Attracting new customers Helping you command higher prices Attracting employees Improving your brand image Expanding your brand Build trust and loyalty When you increase brand awareness to the point where your brand is synonymous with your product category (e.g., Kleenex and tissues), you build trust among consumers. A trusted brand stands out from the crowd. Let’s say a customer is shopping for a window air conditioning unit on an online marketplace. They have hundreds of seemingly identical options to choose from. All other things equal, customers are more likely to choose a brand that they’re familiar with because awareness equates to trust. According to a study by Adobe , 71% of customers will buy more things from brands they trust than ones they don’t. Attract new customers Beyond nurturing repeat customers, building brand awareness also helps you attract new customers. When consumers have heard about your brand from friends, reviews or ads, they’ll be more likely to choose you over other brands. Command higher prices According to Zippia , nine in 10 people say they’d pay more for a product from a brand that they recognize than one from a brand that they don’t recognize. That’s part of the reason why brand names charge more than store brands of the same product. When your brand is associated with quality, you can command higher prices. Attract employees Beyond attracting the right customers, high brand awareness helps you attract the right talent.Your primary goal for increasing brand awareness is likely to get more customers. But there's an added bonus: People would rather work for companies they’re familiar with than those they haven’t heard of. A study by Glassdoor found that Gen Z employees are seeking jobs at household names like Microsoft and Google over no-name startups. Therefore, building brand awareness can also help you recruit and retain staff. Moreover, when people have heard of your brand and know what it stands for, you’re more likely toll attract employees who are passionate about what you do. Brand awareness helps to create a strong culture of employees who are proud of their workplace. With turnover costing companies up to two times each employee’s salary , an investment in awareness can lead to significant cost savings. Improve your brand image A brand awareness strategy can significantly improve your brand image by increasing the visibility and familiarity of your brand among your target audience. When more people become aware of your brand's existence, it creates a sense of recognition and familiarity, which are essential elements in shaping a positive brand image. As consumers repeatedly encounter your brand through various marketing efforts, they begin to associate it with specific values, attributes and emotions. Expand your brand Brand development helps you grow your business from one that simply sells products or services to one that stands for something. It gives you the opportunity to build customer loyalty and expand your product base. Let’s say you run a mattress company. You add pajamas and sheets to your product line and start publishing a monthly magazine featuring bedtime stories submitted by customers. By doing so, your business transcends beyond a mattress company and becomes a brand that’s synonymous with sleep and wellness. Brand recognition vs. brand awareness Although brand recognition and brand awareness often get used interchangeably, they’re different in that awareness comes before recognition. When people are aware of your brand, they simply know that it exists. When people recognize your brand, they’re able to associate your logos, colors, mascots, jingles, background gradients and products with your brand. If you find yourself thinking of Coca-Cola whenever you see its signature shade of cherry red, that’s an example of brand recognition. Once you increase brand awareness to a significant enough degree, you’ll start to solidify in customers’ minds so that they can recognize your brand anywhere. Read more on what is a color code and how to use complementary colors for your brand.

  • Will your domain matter in 10 years? Tips for future-proofing your domain

    Get started by:  Creating a website →  |  Getting a domain → The rules of online branding are being rewritten—right before our eyes. Things that we used to consider basic elements of branding are now being called into question.  Domains are one of them. I was recently asked, “Will my domain name matter 10 years from now?” The online world, after all, looks nothing like it did five years ago. Back then, we were preaching the importance of domain name on brand stickiness—the idea being that without a solid domain name, you’d have a hard time learning how to build a website  that would rank on search engines or getting customers to remember your brand.  But now, we live in an era of AI search engines and de-influencing. The online world is noisier than ever. And customers are less and less attached to specific brands ( one report by McKinsey  found that more than 50% of GenZers in the U.S. and U.K. would ditch their favorite brands if another brand offered products that were cheaper or higher quality).  So, where does that leave us? As the product manager for Wix’s domain offering, I knew I had to take a closer look. Find the perfect domain name  on Wix.  Domains, then vs. now  Most of us wouldn’t realize how much has changed over the years when it comes to domains. But a lot has happened. The biggest changes worth calling out:  The rise of new domain extensions: Most site owners used to only entertain .org versus .com . But these days, the list of generic top-level domains (gTLDs) is growing to include  .tech ,  .shop ,  .xyz ,  .gifts  and others. This has allowed businesses to align their domains more closely with their industry, geography or brand identity.  Popularity of premium domains: The demand for premium domains—or popular domain extensions that are short, keyword-rich and easy to remember (e.g., hotels.com)—has been steadily growing over the years. Some businesses are now willing to pay a pretty penny for them. For example, CarInsurance.com was sold for $49.7 million in 2019. (View 20 of the most expensive domain names  ever sold.) Increased demand for personal branding: The growth of the creator economy has, in part, led to the rise in individuals and influencers who are using custom domain names for personal branding (e.g., janesmith.dev or myportfolio.me). Emphasis on privacy and security: There’s a growing demand for domains that bundle features like SSL certificates  and privacy protection. As site owners are becoming more educated on website security , they are starting to expect domain registrars to offer security features out of the box.  While it’d be impossible for me to pinpoint exactly when all of these changes came to be, here’s a rough breakdown of my observations. Related reading: The basics of website infrastructure , or what is a domain ? The future of domains: where we’re headed  Considering how things have been changing, I’d bet money on certain things happening further down the road. Namely:  More and more people will adopt niche domains: I predict that more businesses will turn to gTLDs like .design, .shop or .tech to stand out in crowded markets. AI will play a big role: At Wix, we’ve already built an AI-powered domain engine that has benefited tons of users—and these types of AI capabilities will only get better. AI will help to suggest the best, most creative domain names for businesses, while predicting how these domains will help them with their online visibility. We’ll have high standards for security: Rather than being viewed as optional add-ons, SSL certificates, DNS security and privacy protection will become baseline offerings. Domain providers in general will need to abide by stricter global privacy and security regulations, such as GDPR-style policies. New tech will influence domain trains: New technologies might facilitate processes, such as reclaiming unused or parked domains, to make more names available. In addition to this, advancements like voice search will influence brands to purchase domains that are easy to pronounce or remember—and AI-driven search engines will reduce brands’ reliance on traditional SEO.  And because I like to visualize my thoughts, here’s an updated version of the table from above.  So, will your domain name matter in 10 years?  My final answer: yes.  I’d even go as far as saying that your domain will become integral to your digital identity, if it isn’t already. While the role of domains is evolving, their impact is as strong as ever. For example, even though your domain name might not matter as much for SEO—it’ll serve as your name tag online. It’ll still help people recall and locate your brand. You could link your domain to a decentralized profile, where consumers and technologies (like AI search engines) can see what you’re all about. And you can always trust that your domain is something that you fully own, providing stability and independence from third-party algorithms or policies.  Therefore, a strong domain name will continue to anchor your brand’s identity and serve as its home base in the digital ecosystem. 10 tips for future-proofing your domain Taking everything we discussed into account, here are some of my recommendations for how to safeguard your domain in the long run.  01. Prioritize branding over keywords  Just like the name you give your pet, the name you give your domain should be meaningful. For this reason, you’ll want to avoid keyword-stuffing or choosing a domain name  just because it sounds trendy. At the same time, avoid a name that’s too niche because it might cause complications later on. Instead, think about how you want to expand your brand and try to pick a name that works, both now and in the future.  02. Keep it simple Short, easy-to-spell names are more likely to be remembered, especially in the age of voice and social searches. In general, you’ll want to avoid complex spelling, hyphens or numbers.  Note that these types of domains  are also easy to read and type out on smaller screens, which is (and will remain) important in our mobile-first reality.  03. Invest in the right extension  A .com domain is still the gold standard for credibility, but new gTLDs can work well if they align with your brand’s industry or goals. A creative gTLD like .store  or .tech could communicate what your brand is about, even before someone clicks on it. Local businesses can consider geographic TLDs  like .mx  or .london  that, once again, can appeal to the right crowd.   Explore a list of TLDs  that are trending.  04. Buy from a reliable registrar  Don’t just buy from any domain registrar you stumble across. Look for a registrar with a reputation for strong security practices, including encryption and proactive monitoring. You’ll be grateful you did, as a reputable registrar can reduce the risk of hacking, unauthorized changes or potential domain hijacking.  In this sense, having everything in one place could also work to your benefit. For example, using Wix, you can buy a domain, manage your domain and manage the website it’s connected to—all from the same platform. This reduces security risks by limiting potential points of compromise and providing unified security features, including centralized support. Plus, it’s cost-effective (every Wix plan includes a free domain for one year) and saves time on setup and maintenance. Read also: Best place to buy a domain name 05. Secure complementary domains to protect your brand Investing in domain variations is a strategic move to protect your brand’s online identity and avoid issues like domain squatting  or misuse. Consider purchasing domain variations that:  Relate to a future product, service or campaign. This prevents others from preempting or capitalizing on your ideas. Example: if your company plans to launch a new app called “BrightPath,” register brightpath.com, alongside related domain names or TLDs like brightpathapp.com and brightpath.tech. Is specific to another region that you serve.  If your brand operates internationally, consider domains in other languages or that use country-specific TLDs, like .uk , .fr  and .de . Include a common misspelling, abbreviation or hyphenated version of your domain. Example: If your brand is brightideas.com, consider purchasing briteideas.com or bright-ideas.com too. This helps to ensure that customers trying to reach you won’t end up on a competitor’s or malicious site. Could be mistaken for your brand’s property. Registering similar domain names prevents competitors or bad actors from hijacking your brand equity or impersonating your business. This is especially critical for high-profile brands or industries prone to phishing scams (e.g., finance, tech). It’s important to pay attention to brand variations, especially if: Your brand name is distinctive or has high visibility You’re in a competitive or scam-prone industry The cost of securing variations is small compared to potential brand damage or customer confusion 06. Practice healthy habits for managing a domain portfolio  If you’re managing multiple domains or plan to grow your portfolio, make sure you have a system in place for managing them effectively. Use domain monitoring tools, such as alerts, to track when desired domains become available or if someone registers a similar domain. As a best practice, consolidate your domains under one registrar to reduce complexity and to stay on top of renewals.  Read also: 6 signs that it's time to change your domain 07. Monitor domain expiration dates closely Domains need to be renewed before they expire. Otherwise, someone might snatch up your domain and take it over. Use tools or registrar services to monitor expiration dates and set up renewal alerts. If you manage your domain with Wix, you’ll get emails as the expiration date approaches and/or can set up auto-renew.  08. Back up your domain data Keep a backup of your domain’s registration data, including registration details, expiration dates  and any associated services (like email and hosting). In case of a security breach, you’ll need a backup of your domain details to quickly recover your domain and regain control. 09. Implement WHOIS privacy protection WHOIS privacy (or domain privacy ) hides your personal contact details from public domain registration databases, which are accessible through a WHOIS lookup . This helps to prevent spam, phishing and social engineering attacks by obscuring your personal information. Furthermore, it protects your privacy and reduces the chances of malicious actors targeting your domain. Most major registrars provide WHOIS privacy services. Make sure to enable this option from your account.  10. Consider adding DNSSEC (domain name system security extensions) DNSSEC adds an extra layer of security to your domain’s DNS (domain name system, which is essentially the phone book of the internet), making it harder for attackers to redirect traffic to malicious websites. Check that your domain registrar and DNS hosting provider support DNSSEC (not all do). Then, log into your account with your DNS hosting provider and follow the instructions to enable this option.  Ready to jumpstart your business? Try our website builder  for free.

  • How this founder created ‘the first hanger worthy of Vogue’

    Some things in life are easy to take for granted. Hangers are one of them. When a hanger works well and keeps our clothes snugly in place, then we hardly pay attention to them. But when a hanger fails to do its job and our closets suffer for it—well, then we notice. Angus Willows first noticed his hangers in college. With only 10 hangers to his name, then-19-year-old mechanical engineer student Angus felt the frustration of watching his clothes slip off their plastic rods, or worse, seeing hangers break under the weight of everyday use.  Before long, he found himself putting his engineering hat on—and alas, the first iteration of the Kangaroo hanger was born.  Photo source: Kangaroo Ready to get your own business online? Try Wix's eCommerce site builder on for size. Uncovering the wasteland of hangers  Most of us probably know as much about hangers as we do about kangaroos. In those early days, Angus was about to discover more flaws in the hanger industry than meet the eye. Turns out that the hanger industry is outrageously wasteful. By measure of one internet sleuth , coat hangers of any type (be it wooden, wire or plastic) are not accepted by 99% of local recycling programs.  “I think a crazy number—over 8 billion hangers per year—end up in a landfill,” says Angus. And that’s only an estimate. If you were to google this today, you’d find estimates jumping into the teens if not higher. Or, as one retail blog  eloquently put it, “an amount that could fill the Empire State Building 20 times over.”  What most manufacturers struggle to do these days is find a design and material that are both perfectly priced and perfectly durable. The common plastic hanger, for example, is often made of polystyrene (“which is essentially Styrofoam that’s compressed,” explains Angus to us non-engineer minds), polycarbonate and/or a mixture of other plastics.  This makes it significantly cheaper to produce—“You could sell these at the dollar store and still make somewhat of a profit,” says Angus. Unfortunately for the earth, these plastics are often too costly to recycle and leach toxic chemicals when they degrade.  On the other hand, the popular “velvet” hangers use glue, flocking (synthetic fibers) and metal, which makes them nearly impossible to recycle. The only recyclable bit: the acrylonitrile butadiene styrene (ABS) that makes up its bone structure, but this, too, is rendered unrecyclable once the glue and flocking are slapped on.  This was just the tip of the iceberg. As Angus came to find, the hanger industry was grappling with a serious environmental crisis. Sustainable by design  You could say Kangaroo’s mission came before the product; sustainability is at the core of both the product idea and design.  “The beauty of the Kangaroo hanger is that I designed it in a way so that it’s single material,” explains Angus, “and that’s super important for recycling. Otherwise, the materials have to be separated in some way for it to be recyclable.”  The material in use? ABS. Yes, that  ABS. The same material you find inside velvet hangers that give it strength and durability. The original “Hangaroo” by Kangaroo features unadulterated ABS in all its glory.  “This is 100% recycled ABS,” says Angus about the Hangaroo. “ABS is also what LEGOs are made of [and] I wouldn’t be surprised if these hangers are partially made out of LEGOs because our manufacturer sources these recycled materials from all over.” ABS is accepted by most recycling centers, according to Angus, and in the municipalities that don’t take ABS, he hopes to set up a recycling program.  “The goal of this is that you won’t ever have to recycle this because it’s so strong and it lasts forever. But if you do need to, it’s recyclable…I could recycle this hanger five times and it would still have essentially the same properties as it has right now.”    Leaping into final design and patenting  Today, the Kangaroo hanger is built with both mission and function in mind.  It has a thicker, more resistant structure than many of its predecessors. If you look closely, you’ll see that the hanger resembles the I-beam of a building, which gives it its sturdiness.  It’s also designed to hold all types of clothes in place without wrinkling or tugging the fabric. You can hang a collared shirt without buttoning anything up. You can store a strappy top without relying on hooks that snag on other clothing. It is definitively an all-purpose hanger.      Drawings from Kangaroo’s patent filing. (Photo source: Kangaroo) Of course, such a design requires protection. “I knew I needed to patent it because if I didn’t have a patent when I started selling it, then it wouldn’t be worth it,” recalls Angus.  “I had this ‘Patent It Yourself’ book that I bought on Amazon,” he adds, referring to this 624-page guide  by David Pressman, which he scrupulously studied. Together with a patent attorney, the young inventor filed for his first patent. And thus began his pursuit of turning his idea into a business.  The TikTok that changed it all If you go to Kangaroo’s TikTok account, you’ll find a mix of videos featuring product demos (including an inventive “Can it hang?” series) and business lessons (“Come write a patent with me” invites Angus in another video).   But, perhaps the most notable of these is a video from 30 days into Angus’s TikTok venture.  “This is my invention, and I hope it completely changes the billion-dollar hanger industry that produces millions of tons of waste every year,” a fresh-faced Angus says on screen, holding up one of his earliest models.  The video was a smashing success. Within the first few hours, it amassed a hundred thousand views. The next morning, it had 2 million.  “It was life-changing. It was totally life-changing,” says Angus, who still lights up at the memory of viewers flooding his inbox. The video now sits at 7.2 million views—second to another video  that the founder posted two days later that exceeded 17 million views.  “By some grace of luck, I had my website already set up”—(on Wix, we might add)—“and I had preorders available.”  The money from those preorders afforded Kangaroo’s first production run. This included months of molding, testing, manufacturing and shipping the final products. By the following January, the hangers were in buyers’ hands, and “people absolutely loved them.”  “My initial thought [behind TikTok] was maybe I can show people this invention and they’ll like it, and they’ll give me ideas on how to make it better. Maybe there will be someone who’s also better at business than I am and can give me some advice.”  Where Kangaroo hangers are headed in the long jump  The Hangaroo hanger is available for purchase online via Amazon and the Kangaroo site. It comes in four playful colors: charcoal, tangerine, pinkity and oakmilk.  The next move for Angus? Taking Kangaroo into new territories. New product lines. New partners. Additional R&D. Manufacturing closer to home. But no matter how the business evolves, one thing remains true: the business exists to make a difference. “I’m not about selling products. I want this to be a wake-up call for a lot of industries…to get people thinking what other industries are like this and how can we create something that’s better for the planet and better for people.”  Kangaroo's latest line of alloy hangers made with sustainably sourced Beech wood The call for change has earned Kangaroo plenty of fans already. In the words of Vogue: “Kangaroo Hanger’s conscious effort to consider material choice and design while addressing functional needs gives home and commercial users a guilt-free alternative. With this, the Kangaroo hanger is the first hanger worthy of Vogue.” - Vogue UA  (2024) Lessons from Angus  Founders, take note: entrepreneurship  is rarely what many of us imagine it to be. It usually starts with a great idea—or perhaps multiple good ideas, of which, only a few make for okay businesses.  If you’re interested in becoming an entrepreneur , remember these words of wisdom:    Know your why: “There were many times when I was discouraged and wanted to just get a normal job. [But if I could go back in time,] I would tell my younger self, don’t be discouraged…If you’re really doing something that you love and that you’re passionate about, you’re going to do something great…and there are an infinite number of opportunities that come with something great, even if they don’t come right away.”  Write every idea down: “I think I see design flaws in stuff. Like with the hanger, I saw it and I thought, ‘Really?’...My brain starts working out ways to fix it on its own…then a couple of days down the road, I’ll wake up in the middle of the night with an idea and I’ll write it on my phone. I’ll investigate the next morning [and see] whether it was worth anything.” Learn from doing: “[There are] really random, weird things that you gotta just figure out…there are so many roadblocks that are always happening every single day in every aspect: product design, financial, growth, social media—everything.” Use the right tools from the get-go:  “One of the reasons why I love Wix and chose Wix for my website: it’s a whole business tool. You can handle everything on there for your whole business—it’s crazy. The thing that I loved about it over all of the other platforms out there is that you’re able to customize everything on your website so that it’s really yours…The way that I was able to customize the site made it both easy for people to understand the product but also easy to preorder.” Read also: How to make a website Expect success to look different: “When I was growing up and I had all of these inventions…I always thought that it could potentially take years—10, 20 years—until something life-changing happened. But I kept on pushing towards that…A lot of the time, success and stability don’t come until far down the road. Far after you think that it’s going to come.” Accept help and seize opportunities: “There’s so much money that’s required to start a business  and really get things running…Thanks to the Upgrade with Wix contest, we were not only able to create a new product…but we were also able to get a ton of new inventory in the 100% recycled, heavy-duty hanger…that upgrade was one of the main factors that kept us afloat and kept us moving towards the direction we want to be moving.”   Photo source: Kangaroo Read about our other Upgrade with Wix winners: Heroes INN’s epic quest into the world of trading cards How this serial entrepreneur made a big career pivot in her 50s

  • 11 best hair salon websites: design examples for 2025

    Bring your inspiration to life with a Wix website →   Modern beauty industry clients live and breathe on the internet. They often start their salon journey with an online search, researching salons, reading reviews and forming impressions before even stepping into the shops.  To adapt to this shift in consumer behavior, your hair salon needs to change its marketing strategies , with a website as the foundation. An impressive online storefront can showcase your unique work, style and expertise. Building a professional website is crucial to starting a business . You can learn how to build a website  yourself with Wix without spending hundreds of dollars.  For inspiration, check out these top 11 hair salon websites built on Wix. They'll give you ideas for eye-catching designs, must-have features and engaging content.  Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. Expert tip for success: Choosing a name for your salon can be tough, but a bit of creativity can make all the difference. Looking for ideas? Use our hair business name generator  to come up with a name that’s as stylish as your services. 11 hair salon website examples built on Wix Hiroshi Beauty Hub Westfolk The Salon S&M Hair Salon Bendición Salon Amazing Hair Salon The Hair Co. Blown Away Salon The Hair Loft Evolve Hair Salon Live Free & Dye Salon 01. Hiroshi Beauty Hub Hiroshi Beverly Hills captures the essence of luxury and refinement, and that sophistication translates beautifully into its website. This site uses a clean, modern design with subtle animations and a monochromatic web design that feels elevated and professional. What really stands out is the way it introduces the team—each stylist has a dedicated section with a portrait and bio, making the experience feel personal before you even step into the salon. The service menu is expansive, going beyond traditional cuts and color to include Japanese head spa treatments and even cosmetic acupuncture, which reinforces the salon’s holistic approach to beauty. Clients can also book appointments directly through the site using Wix's scheduling software , streamlining the path from discovery to appointment. 02. Westfolk Westfolk Salon 's website delivers the same calm, airy vibe you’d expect from a modern California salon. Built with Wix, the site uses soft colors, large imagery and white space effectively to create a serene browsing experience. The homepage offers a strong first impression with a brief brand intro and a prominent "Book Now" call to action that makes navigation super intuitive. One of the site’s strongest features is the detailed service menu, which outlines everything from cut and color to extensions, complete with pricing. There’s also a well-structured team section that features friendly bios and professional portraits of each stylist, helping clients feel more connected before their first visit. The integrated booking system ties everything together, ensuring that clients can schedule their appointments with minimal effort. 03. The Salon The Salon ’s website is a masterclass in sleek, modern design that still feels warm and approachable. The site instantly communicates the salon’s elevated yet down-to-earth vibe, using muted tones, clean lines and tasteful typography . The homepage is thoughtfully structured, highlighting key services, team members and a bold “Book Now” button that makes navigation effortless. The Salon's site communicates trust—whether it’s through the detailed bios of the stylists, the professional photography or the embedded Google reviews that lend social proof right on the homepage. The service menu is easy to scan, with clear pricing and descriptions and the integrated booking flow keeps things simple for new and returning clients alike. It’s a great example of how strong branding, clear messaging and smart layout can turn a website into a genuine extension of the salon experience. 04. S&M Hair Salon Chicago’s S&M Hair Salon  specializes in expert balayage. Its website features a sleek black and white aesthetic, clearly listing an extensive menu of services with transparent pricing. The experienced team uses premium Japanese and Scottish products. With over 20 years in business , this Canal Plaza salon proves its expertise online.  05. Bendición Salon Bendición Salon ’s website delivers both beauty and efficiency. The empowering tagline “Be your own kind of beautiful” anchors a design that seamlessly integrates online booking, portfolio galleries and service information. Earth-toned aesthetics and smooth animations create an inviting atmosphere that guides visitors naturally through the booking process. Learn more:   Online portfolio 06. Amazing Hair Salon NYC’s Amazing Hair Salon  features a professional design with strong visuals. Its clean interface seamlessly incorporates a gallery, live chat and client testimonials. The categorized services menu and streamlined online booking system demonstrate its commitment to client convenience while maintaining visual sophistication.  07. The Hair Co. The Hair Co. ’s website balances professionalism with accessibility. Its Facebook Messenger integration and clear business hours facilitate easy communication. The services menu is organized within a clean, contemporary design that prioritizes user experience.  While website development  might appear daunting, you can start designing your hair salon website by performing a domain name search , using free web hosting  and benefiting from Wix’s AI website builder  to start on the right foot.  08. Blown Away Salon Blown Away Salon ’s modern, sophisticated website focuses on blowout services. Its monochromatic purple palette creates a cohesive brand identity, while clear prices, online booking and professional photography keep potential customers engaged.  09. The Hair Loft The Hair Loft ’s website stands out with its expert use of white space and sophisticated neutral palette. Its stylist profiles are elevated with professional photography that showcases its lavish salon space, making the team’s expertise more accessible.  10. Evolve Hair Salon Evolve Hair Salon ’s website features an artistic black and white floral pattern that frames its web content . The minimalist logo design contrasts beautifully with illustrated botanical elements, creating a sophisticated yet approachable online presence for its bridal clientele.  11. Live Free & Dye Salon Live Free & Dye Salon  brings personality through its playful pink and green color scheme and hand-drawn logo elements. As Hudson Valley’s award-winning salon, it showcases its accolades alongside curated product merchandise in a boutique-style layout.  Wix makes it easy to create boutique-style websites with its extensive website templates , drag-and-drop website builder  and powerful blog maker .    How to design a hair salon website Your website design directly impacts how potential clients perceive and interact with your salon. An effective design balances visual appeal with functionality to convert visitors into bookings. Prioritize visual storytelling: Feature a stunning portfolio gallery on your homepage showcasing your best work. Include high-quality before/after transformations that demonstrate your expertise.  Streamline the booking process: Place your booking button prominently in the navigation and homepage. Integrate a user-friendly scheduling system that shows real-time availability and stylist selection.  Create mobile-first layout: Design your site with mobile users in mind to ensure all elements work smoothly on smaller screens. Use large, tappable buttons and easy-to-read fonts that scale well across devices.  Display transparent pricing:  Present your services menu with clear pricing structures. Include base prices while noting factors that may affect final costs, like hair length or treatment complexity. Showcase your space and team:  Add professional photos of your salon interior and stylist headshots. Feature brief team bios highlighting each stylist’s specialties and certifications to build trust.  Learn more: What is web design Best website design Create a salon website Best website design templates Types of websites The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Best hair salon websites FAQ Should a hair salon website be mobile-responsive? Absolutely. More than 60% of the world's web traffic  comes from mobile devices, so your website must work flawlessly on phones and tablets. This means easy-to-tap call-to-action buttons, readable text and a booking system that works smoothly on smaller screens. Wix websites  are responsive by design, so you can build your hair salon website without worrying about extra heavy lifting. What should you include on the homepage of a hair salon website? Your homepage should feature your booking button, the latest work examples and key services. Beyond that, ensure clients can quickly access your most popular services, find your location and understand your business hours. Learn more: Website title Web page Web content Website traffic Web address URL Web server Domain name Website infrastructure Website management Should you display prices on the hair salon website? Yes, modern clients expect transparency and often use prices to pre-qualify salons. List base prices for core services while noting that final costs vary based on hair length, thickness or complexity.  Should I include bookings on my hair salon website? Yes — including booking or scheduling functionality on your website is an effective way to run your business better. Not only does it help you organize and automate bookings, its also a great way to market your website and capture new clients through seamless booking systems, How do I set up a hair salon online shop? To set up an online hair salon shop, pick an eCommerce platform like Wix and design a website that highlights your products and services. Sell hair care products, styling tools or even offer virtual consultations, and make sure to add secure payment options. Promote your shop using social media, SEO and email marketing to bring in traffic and customers.

  • 10 best landscaping websites to inspire your own business

    Bring your inspiration to life with a Wix website →   You’ve got landscaping nature down to an art form but what about your online presence? The landscaping industry in the US has grown 8.2% annually  on average over the past few years. This makes a website more important than ever for landscaping businesses.  The best landscaping websites act as a digital marketing tool to engage clients and build trust, showcasing your services, values and expertise. As the first point of contact for many potential clients, a website is not only a great way to connect with new audiences but can also provide convenient booking and contact services for them. The benefits of a website for your business are many. In this article, we’ll dive into the best websites  in the landscaping industry. Here, you’ll discover how website design can reflect your experience landscaping nature’s beauty, using effective business, marketing and visual tools to represent your business online.   Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. 10 best landscaping websites and their design Full Circle Lawn Care  Green Clips Cross States Landscape  Legacy Lawn & Landscape Homes Landscaping  Cano’s Landscaping  K.O. Landscaping  Country Green Landscaping Total Estate Care  Arch Landscape & Snow Removal  01. Full Circle Lawn Care  Full Circle Lawn Care  has one of the best landscaping websites thanks to its modern design and thoughtful website content. From its unique landscape logo to the strategic use of web design elements like animation, images and parallax scrolling, the site offers a visually appealing experience while providing ample information for visitors.   Specializing in lawn care and event lighting, the website uses precise and descriptive copy to explain each service. Accompanied by high-quality imagery, the descriptions inspire potential customers by highlighting the value of each offering. To further boost credibility and encourage customers to book, the business social proofs their landscaping website. On the homepage, a section titled “What our clients are saying” presents a slideshow of testimonials from satisfied customers. They’ve also got a link to their Facebook and Instagram accounts, demonstrating social media engagement as part of their landscaping marketing strategy .   Last but not least, the website prioritizes accessibility by offering a dedicated accessibility menu. This menu allows visitors with disabilities to adjust settings such as text size, contrast and other features to enhance their user experience and facilitate easy navigation of the site. 02. Green Clips  Bright imagery of a landscape project is the perfect way to greet visitors to your website. on your landscaping website, just like Green Clips  does. Here, the captivating hero image of a beautiful residential garden perfectly showcases the quality lawn care services the business promises its clients.  To complement the featured image of a luscious lawnscape, a matching green color scheme is used throughout the site to engage visitors and draw attention to specific content. For instance, two strategic calls-to-action, "call now" and "book now," are prominently displayed at the top of the page, using dark green buttons that align with the unified visual design. The navigation menu follows the same color scheme, providing quick access to all the sections that new visitors might be interested in, including a list of services, client testimonials, a bookings section, and contact details. Although the menu titles are written in black font, a green accent is revealed upon hovering over each item to engage visitors. When a visitor arrives at a new section of the page, the green accent remains, highlighting the current section and making it easy for users to identify their location within the website.   03. Cross States Landscape  The best landscaping websites provide new customers with the information they need as quickly and easily as possible. For example, the Cross States Landscape  website immediately greets visitors with their branded elements, such as their business name and logo, along with a comprehensive navigation menu that guides users to different pages of the site. The homepage's split-screen layout also captures attention and engages visitors with Cross States Landscape's philosophy from the start. A high-quality photograph of a vibrant landscaping project complements the written content, which explains their mission to help clients' properties stand out. This visually appealing and informative presentation creates a positive first impression on potential customers who want to impress their house guests. After gaining initial interest in their landscaping services, visitors can scroll down to learn more about why they should choose Cross States Landscape. A concise list of five standout qualities showcases what the business values in terms of customer service. 04.  Legacy Lawn & Landscape  Using micro animations on their landscaping website,  Legacy Lawn & Landscape  shows us one of the best ways to engage users with digital design. As we scroll down their homepage, an array of web content and features transition into view, either sliding in from the top or side of the page or bouncing into the scene. These dynamic elements can be applied to images, text or buttons on your website to captivate visitors and direct their attention to specific content strategically. Legacy Lawn & Landscape's monochromatic black and white color scheme, consistently used in text and visuals, is complemented by a vibrant orange accent. This energetic hue, strategically applied to call-to-action buttons, website titles, illustrations and the company logo, enhances visual interest and draws viewer attention. Additionally, hover effects incorporated into the website's navigation menu add subtle movement and enhance the overall user experience, fostering a satisfying interaction with the visitor. 05. Homes Landscaping   Homes Landscaping ’s website design exemplifies the effective use of high-quality imagery, allowing project examples to take center stage. The black and green color scheme, which aligns with their brand logo, creates a striking visual contrast that complements the vibrant photographs showcasing their work to website visitors. On the homepage, the web design alternates between text and photographs to tell a story. Displaying images of their landscape projects while outlining the goals of the business, it maintains our visual interest and gives insights into the main values of their services.  When visitors arrive at their portfolio page, they’ll have the opportunity to view a gallery of photographs showcasing the business’s previous landscape projects. By providing before and after images, these visuals help visitors gain the inspiration to transform their own properties’ landscape. This approach also highlights the team's talents and offers a comprehensive understanding of their process and service offerings. 06. Cano’s Landscaping Located in Carson City, Cano's Landscaping  specializes in both commercial and residential landscaping projects. Their website effectively showcases their diverse range of services by listing them on the homepage and providing a dedicated services page with more detailed information and images. The best landscaping website designs employ clean and legible fonts to ensure that visitors can easily browse and read through the information provided. Here, the unique modern serif font strikes a balance between design aesthetics and readability, contributing to the website's branding on top of user experience. Since Cano's Landscaping is situated in a mountainous town, they’ve used a nature-driven color scheme to represent their brand. The forest green hue is paired with shades of brown and white throughout the site's design. These colors complement the watery landscapes and foliage-inspired imagery featured on the homepage, creating a cohesive visual experience. 07. K. O. Landscaping  K.O Landscaping  showcases their services in an eye-catching way, featuring a crisp layout, vibrant imagery, and a harmonious color scheme. At first glance, the gray header enhances the readability of the navigation menu, complementing the unique black and white logo at the page's top. Incorporating grassy green and dark green hues throughout the site's pages and features, the landscaping website does a great job at reflecting the brand's identity. The strategic use of light green as an accent color draws attention to calls-to-action and a convenient chat box, which is pinned to the homepage. This live chat feature provides a welcoming and interactive touch, enabling prompt customer service and efficient communication. To cater to diverse needs, K.O Landscaping offers a range of service plans. From routine lawn maintenance to weekend upkeep and customized landscaping solutions, each plan is clearly outlined on the landscaping website. Bold titles, concise descriptions and prominent call-to-action buttons facilitate easy quote requests, encouraging potential customers to engage with the company. 08. Country Green Landscaping  Country Green Landscaping  is a Long Island-based business that effectively communicates their location-specific expertise on their landscaping website. By prominently featuring their local business number and highlighting the specific county they serve, they immediately convey their local presence and familiarity with the area to potential customers. Since they offer six different services, ranging from commercial and residential landscaping to maintenance design and pesticide treatments, Country Green Landscaping strategically presents them on their homepage. Jumping to the services section, visitors are presented with photographic representations and descriptions of these diverse options, so they get a clearer understanding of what Country Green Landscaping has to offer.  In an effort to expand their team, Country Green Landscaping dedicates a page to local job postings. This section lists available positions with detailed descriptions and an invitation for interested candidates to reach out. This example demonstrates how the best landscaping websites not only cater to customers, but also serve as valuable tools for business growth. 09. Total Estate Care  The best landscape website designs are not only visually appealing, they connect with visitors by providing information about their values and passion.  On Total Estate Care ’s landscaping website, a dedicated About Us page, labeled “Our Story” in the website menu, does just that. By highlighting integrity, honesty, and accountability as outstanding qualities, they instill trust in potential customers, explaining why they can rely on Total Estate Care's services. On the homepage, the landscape website outlines the three-step process visitors need to take to book their services. Using a combination of imagery and text, the content builds confidence in potential customers by giving them a glimpse into what they can expect in the process—from requesting a quote and reviewing landscaping options, to ultimately transforming their property.  Towards the bottom of the page, a surprising transparent video of green smoke draws attention to a call to action.  This visually appealing and unique element encourages visitors to promptly contact the service for a free quote, adding an exciting touch to the user experience. 10. Arch Landscape & Snow Removal    Arch Landscape  has been in the landscaping business since 2019. With a focus on seasonal maintenance, such as spring and fall cleanups, as well as snow and ice removal, they’ve solidified a niche for themselves. On a dedicated services page, each of their specialties are listed with an image of the service in action. Visitors who want to learn more about a specific service can click through and arrive at individual pages that offer more details and scheduling information. For example, customers interested in weekly lawn care have direct access to a service calendar, where they can choose a specific time and book an appointment. For returning customers, a membership area allows them to log into the site, streamlining the booking process.  To facilitate further communication, Arch Landscape offers a comprehensive contact page, inviting visitors to reach out with inquiries or questions. Whether customers are ready to commit or simply exploring their options, this accessible platform enables them to connect with the Arch Landscape team. The contact page serves as a vital tool for Arch Landscape to establish initial contact and cultivate potential leads. The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Tips for how to design a landscaping website  Website design in today’s age means anyone can create a site that impresses visitors with the right tools and technology. Here are some tips for  how to make a landscaping website  that will grow your business and effectively build your online presence: Choose the right website-building software  When considering landscaping website costs  on a small business budget, a website builder can be a cost-effective alternative to hiring a professional designer. This way, you have the tools, technology and user interface to create a website on your own. Website builders that utilize drag-and-drop technology combined with advanced design features make it easy to create a site without a background in coding or web design. You’ll want to look out for a builder like Wix that prioritizes customization and backend business management, as well as website performance  to ensure your site depends on a reliable infrastructure for speedy content delivery and security.  Learn more: AI website examples , best AI website builders . Start with a landscaping website template  Learning  how to make a professional website from scratch  doesn’t have to involve starting with a blank slate. Using a premade website template  will provide you with solid design foundations, such as the perfect theme, website layout and useful features from the start. Once you choose a  gardening website template  that suits your needs, you can customize it with your own brand colors, imagery, text and more to reflect your landscaping business’s services, values and personality.  Design with your brand identity in mind  Starting a landscaping business  means building a brand that customers will connect with and remember when they need your services. From your landscaping logo to your website color scheme and fonts, the best landscaping websites help bring their brand to life. Using a combination of visual elements and written content, your site will be more unique with a cohesive branding language.  For example: Customize your color scheme to match your logo. If you don’t have a logo already, you can learn how to design a landscaping logo  using an online logo maker.  Include high-quality imagery, including illustrations or uploading photographs that represent your landscaping work.   Choose fonts that look professional, are easy to read and reflect your brand's tone.  Incorporate landscaping slogans  and develop a written tone of voice that reflects the unique values of your business.  Provide a user-friendly experience at all times  The best landscape websites not only look great but are easy for visitors to use. On top of speed and functionality, you need to take the unique qualities of today’s users into consideration:   Mobile friendliness:  One important aspect of user experience is mobile friendliness. A landscaping website should include a mobile design, whether through adaptive or responsive techniques, so customers from both desktop and mobile devices can use it.  Web accessibility:  Your site’s interface and content should also take web accessibility  into consideration, ensuring the elements are there for visitors with disabilities to interact with your content.   Making your site accessible will help enhance your brand while minimizing legal risk in countries that require digital access for all. Navigation:  With so much content available to users today, it’s important to provide them with a well-organized website menu that offers seamless browsing on your site. This includes a clearly labeled menu and an organized internal linking that helps visitors navigate from one page to the next and find what they need seamlessly.  Maintain your landscape website after publishing   Just as you provide maintenance for your clients’ beautiful properties, your site will need regular website maintenance, too. This doesn’t need to involve a complete redesign on a regular basis, but rather includes regularly checking for elements like speed, broken links, and up-to-date content (such as recent photographs, correct prices and current availability).  Parts of a landscaping website  Knowing how to make a website  for your landscaping business involves including the right components. Below, we’ll outline some of the most crucial features and web pages to represent your landscaping business online, ensuring it satisfies your users.  Clear navigation menu Your website's navigation menu plays a crucial role in guiding visitors to specific pages. Typically displayed as a horizontal or vertical bar, it provides links to various sections of your site. To ensure ease of navigation, aim to organize your site so that a visitor can reach any page within three clicks or less. It’s important to note that your main menu doesn't need to include every single page on your site. Instead, focus on linking to the most important and popular pages, allowing visitors to explore additional content with ease. One effective way to achieve this is by adding a clickable logo at the top of your page that leads visitors back to the homepage. This provides a convenient way for visitors to return to the starting point of their journey. Custom domain When choosing a domain name  and registering it for your landscaping website, make sure it's memorable and oriented to your brand. For example, some of the best landscaping websites use a combination of their business name with a TLD like .com, .biz, .services or .garden. With website builders like Wix, a domain name and web hosting is provided when signing up for a premium plan.  The right web pages  Every web page serves its own purpose for visitors, whether that’s displaying important details about your services, giving them contact information or helping them book your services. In general, each web page will display a combination of written and visual content and includes a title, body texts, links, photographs and more.  When creating your landscaping website, consider the following important pages:    An inviting home page  that introduces visitors to your business, shares your values and goals and includes a website menu or calls-to-action that connects to other areas of your site.  A services page  that lists the details of your landscaping specialties and pricing. Your services page can also take advantage of eCommerce  tools like online bookings, payments and invoicing to streamline these processes for customers.     An About Us page that includes more background information about your business and your team of professionals. This can include a biography, a story of how your landscaping business got started, and photographs of yourself and your employees. This is a great chance to highlight the unique values of your business and show visitors how you stand out from local competition.  A portfolio of your work, which can include photographs and titles of recent projects, or before and after images to help potential customers visualize your process and imagine their own landscaping projects.  Starting a blog  is optional, but can improve your site’s SEO (search engine optimization) and be a valuable addition to your business’s marketing strategies . Providing landscaping tips and inspiration, it's a great way to showcase your expert knowledge and inspire customers.  Contact information Contact information is a must so that interested clients know how to reach you. This can be added to your website’s footer, pinned to the bottom of each web page, or included as a separate contact page. Here, you should include your business email address, contact phone numbers and location.   Testimonials from past clients  When you  start a business , word of mouth is one of the best ways to get new clients. Over time, you can collect testimonials from past clients and add these to your website. Your homepage or services page are strategic locations for these reviews, but many of the best landscape websites also include a standalone testimonials page to display these on their own. Best landscaping websites FAQ Can I showcase my portfolio of completed landscaping projects in my website? Showcasing your portfolio is crucial. Use high-quality images of your best projects, include before-and-after shots, and add brief descriptions. This visual evidence of your work can significantly influence potential clients' decisions to hire you. How can I make my landscaping website stand out from competitors? To make your landscaping website stand out, focus on showcasing your unique strengths and specialties. Always use high-quality, professional images of your best work. Implement an engaging, user-friendly design that reflects your brand's personality. Include interactive elements like before-and-after sliders or virtual landscape design tools. Highlight your team's expertise and certifications by sharing compelling customer success stories and testimonials. Should I include pricing information on my website? Including pricing information on your landscaping website is a nuanced decision. While transparency can build trust and pre-qualify leads, landscaping projects often vary significantly in scope and cost. Instead of fixed prices, consider providing price ranges or "starting at" figures for common services. You could also offer example project costs or create pricing tiers for different service levels. This gives potential clients a general idea without committing to specific prices. Alternatively, prominently feature a "Request a Quote" option, encouraging direct communication where you can provide more accurate, project-specific pricing. How can I optimize my landscaping website for local SEO? To optimize your landscaping website for local SEO, focus on including location-specific keywords throughout your content. Create separate pages for each service area and ensure your business name, address and phone number are consistent across all online platforms. Encourage customer reviews on Google My Business and other relevant directories. Is it important to have a mobile-friendly landscaping website? Having a mobile-friendly landscaping website is pretty crucial too. With the majority of internet users accessing websites via smartphones, a mobile-friendly design means your site is easily navigable on all devices. A mobile-friendly site allows potential clients to quickly access your services, view your portfolio and contact you while on-the-go. Should I have a blog on my landscaping website? Having a blog on your landscaping website can be highly beneficial. It allows you to showcase your expertise, share valuable tips and highlight seasonal trends in landscaping. A blog can improve your site's SEO, attracting more organic traffic and potential customers who are searching for landscaping information and services online. How can my landscaping website design encourage customer inquiries? Including clear calls-to-action like “Request a Quote” buttons, simple contact forms, and clickable phone numbers makes it easy for users to take the next step. Adding incentives, such as free consultations or seasonal promotions, also motivates potential clients to inquire about services. What role does a portfolio play on a landscaping website? A portfolio acts as visual proof of your landscaping skills, creativity and project diversity. By featuring your completed projects, it allows visitors to envision their dream landscapes while your build trust with them. A well-organized portfolio with clear descriptions can help convert website visitors into paying clients. How much does it cost to create a landscaping website? The cost of your landscaping website will depend on how you build it. If you use a website builder, like Wix, you can create a site for free or opt for a paid plan starting from $17 a month and customize your own domain name. Another way to build a site is to use an agency or a web developer. This can cost from hundreds, to thousands of dollars to build your site plus ongoing management and maintenance costs.

  • How to create a wedding website that captivates and delights

    Turn your ideas into a website you love with Wix →   Planning a wedding is no easy feat. Fortunately, creating a wedding website can be if you know where to start. Better yet, a wedding website itself can help to reduce stress, serving as a valuable resource for your guests and including everything from an RSVP form to an FAQs section. Whatever you intend to do with your website, you want it to be just as perfect as the wedding you’re planning. In the following post, you’ll find an easy-to-follow guide on how to create a wedding website . Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. Benefits of having a wedding website (that you may not have thought about) As you begin your research on how to plan a wedding , think about all the things you need to communicate with your guests—and how your event website can help (as well as picking the best wedding website builder ). Below are a few advantages of having a wedding website that you’ll want to consider as you plot out your site. Digital invites can’t be lost. You won’t have to worry about invites getting lost in the mail or Uncle So-and-So accidentally tossing out the save-the-date with all the junk mail he gets. If anyone claims to have lost the link to the wedding website, just text or email it to them again. Simplify communication with your guests. Rather than emailing, calling or having to chase down dozens or hundreds of people whenever you have a wedding-related update, you can post any important wedding details to your website. If things change, send out an email to all of your guests using the contact information that they provide via your site. It’s as simple as that. Answer everyone’s questions once. The second you start mailing out those save-the-dates, you know your inbox will be inundated with questions. Even until the last minute, you’ll have guests calling to ask for directions to the location and wondering if the venue will keep everyone dry on a rainy day. A wedding website will field all of those questions on your behalf. Get an accurate head (and cost) count. Digital RSVP systems make it easy for guests to let you know that they’re attending. They’re also useful for collecting information on plus-ones, food preferences and any other special needs they may have. The easier you make it for guests to RSVP, the more accurate your head count will be. Coordinate with the wedding party. While a wedding website is typically where you announce the event and get RSVPs, you can also create private pages for you and your wedding party. You can publish their event schedule, like dress shopping, rehearsal dinner, makeup and hair prep, etc. You can additionally invite your maid of honor or bridesmaids to help you keep things updated on the website. Establish one place to store your memories. "You could even use your website to store all of your memories before, during and after the wedding. Unlike a physical photo album, you won’t lose your site. You’ll always have it to look at whenever," says Fabio Goldman, who created a Netflix-inspired proposal website on Wix . Waste no time and create your site from start to finish with Wix's website builder . How to make a wedding website in 9 steps Once you know how you want to use your site, you’ll want to follow the below steps when building your website from scratch . Choose the right website builder and template Personalize the look of your site Replace the images Add your wedding details Answer your guests’ questions Add an RSVP form Include registry information Pick a custom domain name and publish Share the website with your guests 01. Choose the right website builder and template A user-friendly website builder can help you figure out how to make a site in a matter of minutes. For example, Wix is a popular choice because it includes a drag-and-drop editor as well as step-by-step instructions so you can get started, with any type of website , even if you don’t know how to code. Learn more: How to make a website with AI , Best event website builders , Best AI website builders . Wix will recommend the best templates and features to use from the get-go. This ensures that your site not only looks good, but also includes essential capabilities like: An events’s page with info on your wedding’s time and location The ability to add a detailed wedding day schedule Built-in tools for sending email invitations and managing guests Live streaming tools that allow guests who can’t physically attend the wedding to tune in from home At the same time, you can browse a variety of wedding website templates and choose one that matches your aesthetic. For instance, if you’re looking for a soft, whimsical website template, you might fancy this one. Learn more: How much does a website cost Or perhaps you’re looking for a more modern, photography-based template. Spend some time looking at other wedding website examples for inspiration. You may be surprised at how creative couples have gotten with their websites. 02. Personalize the look of your site Any Wix wedding website template will includes relevant pages like: Home Our Story The Wedding (details page) Location/Getting There RSVP Registry But you can customize your pages however you’d like: Remove pages that you don’t need. Add new pages, forms and sections. Swap out colors in addition to fonts to match your wedding style (i.e., pick the perfect classic serif, romantic cursive or funky modern font for your text). Tip: If you’ve already created your printed save-the-date or invitations, use the same fonts and colors from there on your site. With a website builder, you won’t have to make these changes one at a time. Find the theme that generally suits your style, and customize the color palette and text theme from the editor. 03. Replace the images Go through your website page by page and replace any stock photos with your own. You can use built-in photo editing tools to quickly resize, animate or add a filter to a photo or video. The key here is to achieve a consistent look across your site, no matter which page your wedding guest is on. Tip: Use your site to show off your engagement photos. Add your photos to a page specifically dedicated to your engagement shoot and/or use them for background or header photos across your site. If the style of your engagement photos don’t reflect the general theme or vibe of your wedding, you can use stock photography, colored backgrounds and/or illustrations to fill out your site. For example, this combination of background imagery and illustrative elements achieves a nature-inspired look. You can additionally incorporate photos from or around your venue. This is especially appropriate if you’re planning a destination wedding; locale-specific photos can help set the mood and increase anticipation. 04. Add your wedding details It goes without saying that your wedding website needs to include pertinent details about your ceremony, reception and any travel accommodations. To that end, your website should include the following (more information on this below ): Your story. While some guests may know the two of you as a couple, others may only know one half of your dynamic duo. So, take the time to introduce yourselves. You can keep it brief or share more details about your relationship on an “Our Story” page. Wedding date and start time. If you have events planned for the entire day or weekend, you can add those details to the site when they become available (if they’re meant for your wedding guests). If you want to include an itinerary for the wedding party, just make sure to password-protect that page so only they have access to it. Dress code. Once you’ve decided on a look or theme for your nuptials, add general guidelines for your guests—with some specific examples or recommendations—so that guests come appropriately dressed. Location information. Include the names and addresses for the ceremony and reception locations. Embed a Google map alongside each so that guests can easily map out directions on the day of the event. If a shuttle or other transportation will be available to take guests to and from the venues, include that information as well. Let them know about parking, the shuttle pickup and dropoff areas. Travel and accommodations. For out-of-town guests, include information on the nearest airport and accommodation options. If you’re reserving a block of rooms at a discounted fee, include those details too and let guests know how to take advantage of the deal. When writing the content for your site, include as much detail as you can, but keep it brief enough so that it’s easy for guests to find and remember. Also, be sure to check and double-check your content for any spelling errors. 05. Answer your guests’ questions Depending on the size of your wedding and the complexity of the affair, you might benefit from providing additional information for guests. Create an FAQs page that provides guests with friendly guidance and tips. Answers questions like: What’s the best way to get to the venue? Is there plenty of parking available? Will there be a shuttle available? Is the venue indoors or outdoors? Will the wedding be postponed if there’s inclement weather? How late will the wedding run? What’s the RSVP deadline? Can I bring a plus-one? Can I bring my kids? Can I take pictures during the ceremony? Will there be an open bar at the reception? Who do I tell about my dietary restrictions or food allergies? Where can I find your registry? I’m coming into town a day early. Is there anything fun to do or see in the area? Where’s the best place to get coffee and breakfast in town? 06. Add an RSVP form This is one of the biggest benefits of creating a digital wedding invitation (i.e., your website). Instead of having to manage RSVPs the old-fashioned way or fear letters getting lost in the mail, you can provide an RSVP form online and easily keep track of responses. Use your form to collect basic details about who’s coming and who’s not, as well as: Their contact information Who their plus-one will be If they’re bringing any kids What their meal preferences are Drink preferences If they require additional assistance getting to or into the venue Fun info, such as advice for the soon-to-be-married couple or song requests for the reception 07. Include registry information Your wedding registry may come in various forms. For instance, you may have an online registry with links to multiple stores. Or, you may be looking to start a honeymoon fund where guests contribute towards your luxury getaway. As another option: you could have guests donate to an important or contribute to any other cash fund that you’d like. Regardless of what you’re asking for, you’ll want to make it easy to find your registry on your site. That way, guests won’t have to track down that one message with registry details or ask you for it. Tip: It’s not a bad idea to add this information in several areas on your site. Consider linking to your registry from the homepage as well as your FAQs page. Then, create a dedicated Registry/Honeymoon Fund/Donations page. 08. Pick a custom domain name and publish If you’re building a basic save-the-date website and are trying to save money, you may choose to stick with the branded free domain name that comes with your website builder. However, if you’re looking to give your website a unique name that makes it easier for guests to remember, consider buying a custom domain. In some cases, you may even get it for free with your website builder subscription. ( Learn more:  Is Wix free? ) When choosing a name, keep it short, simple and easy to remember. Guests should be able to easily recall your domain name. Here’s a simple formula: Combine your first names and add .com to the end (e.g,. jennieandmarc.com or jennieandmarcwedding.com). Or, use Wix’s free domain name generator for inspiration. 09. Share the website with your guests Once you’ve secured your domain, it’s time to publish and share your website with your guests. The first thing to decide is whether you want to make the wedding website public or private. A public website can be seen by anyone online. By contrast, a private website can only be viewed by people who have a password or were invited as site members. The next thing to decide is how you’re going to share your website with guests. If you’re sending printed invitations in the mail, you can include the URL at the bottom or on the back of the card. Or, send an online invitation via email. The invitation can be a brief announcement of your wedding with a link to the website for more information on your nuptials. If most of your social media followers are friends or family, you can also share your website link on social media. This gives you an opportunity to create and promote a wedding hashtag, which guests can then use to share any pre-wedding or day-of posts. You could additionally use this hashtag to power a custom Instagram feed on your website. When guests visit your site, they’ll be able to see what you and your wedding party are up to. What to include in a wedding website (checklist) Your wedding website is the go-to place for sharing all the important details of your big day. Here's your checklist to make sure you've included everything you need to: Your story Your wedding website is a chance to share your love story with your guests. Use this space to recount how you met, your first date or how the proposal happened. It’s especially useful for distant relatives, plus-ones or newer friends who aren’t familiar with your relationship. Keep it short, light-hearted and personal. E vent details Clarity is key when it comes to your event schedule. Provide the who, what, where and when of every major event tied to your wedding. Include specifics such as times, locations and any special instructions. Event details to include might be: Ceremony and reception times and locations Welcome parties, rehearsal dinners and post-wedding brunches Dress codes (e.g., cocktail attire, formal themed) Tip: Include Google Maps links for venues or integrate your website with tools like Uber or Lyft to make travel easier for guests. RSVP management Skip the hassle of paper RSVP cards by including an online RSVP feature. Make it easy for guests to confirm attendance, specify meal preferences and note dietary restrictions or plus-one details. Some wedding websites allow multiple RSVPs for different events, so guests can see only the events they’re invited to attend, like a rehearsal dinner. Travel and accommodation information Help out-of-town guests plan their trip by including travel and lodging details. Share: Airport and transportation info Hotel recommendations or room block details Maps and directions to venues Parking instructions Links to car service apps or shuttle arrangements If it’s a destination wedding, consider suggesting nearby attractions or activities so guests can make the trip even more memorable. Gift registry Simplify the gift-giving process by linking registries directly on your site. Whether it’s a traditional retail registry, a honeymoon fund or a cash gift option, centralizing everything saves time for guests and reduces questions. Be sure to express gratitude for their generosity. FAQs Answering common questions ahead of time saves your guests (and you) a lot of back-and-forth communication. Your FAQ section might cover: What to wear (include attire suggestions or expected temperatures) Policies on children attending Is the venue wheelchair accessible? Information on unplugged ceremonies (if applicable) RSVP deadlines and contact details (who they can reach for any additional questions) Optional features These aren't a must, but can serve to enhance your wedding website: Photo and video galleries : Share a curated collection of engagement photos or a short video to highlight special moments leading up to your big day. This personal touch sets the tone for your celebration and gets guests excited. Wedding party bios : Help guests connect with your wedding party by adding short profiles and photos of your bridesmaids, groomsmen or anyone playing a special role. It’s an easy way to make your site more engaging and personal. Sightseeing suggestions : Hosting a wedding in an unfamiliar city or destination? Create a local guide with your favorite restaurants, attractions, hiking spots or family-friendly activities. It’s a thoughtful way to help guests feel welcome and enjoy their downtime. Countdown timer : Add a countdown to your wedding day right on your homepage. This simple detail brings excitement and creates a celebratory vibe for everyone visiting your site. Wedding website FAQ Is it worth it to make a wedding website? Our answer: a resounding yes. A wedding website is not only cost-effective, but can also save you from the stress of repeating (or resending) information to all of your guests. You can additionally benefit from having all RSVPs and guest information in one place—plus, make your guests’ lives easier by providing one location to find all wedding-related information. That said, in specific instances, a wedding website could end up being more work than it’s worth. For instance, if you’re having a small, private affair with a few loved ones at the local courthouse, you might not want to make a big announcement or have to coordinate with that many guests. Whichever direction you're leaning, make sure to understand how to make a website and what steps to expect before committing. What is the best wedding website platform to use? The answer to this depends on what your budget is and what type of website you’re looking to create. For instance, Wix comes with built-in tools that let you effectively promote an event —e.g., email capabilities and guest list management. Wix is also an ideal solution if you’re looking for a website builder that includes designer-made templates, but still allows you to customize any aspect of your site. When you make a Wix website, you’ll be able to add photo galleries, edit images on the spot, add a custom calendar, add a wedding playlist and more. How much does it cost to create a wedding website? With Wix, you can make a wedding website for free. However, if you’d like to give your website a custom domain name or benefit from other advanced features, you can sign up for a premium plan . Our plans start at $16 a month. How far in advance should you make your wedding website? It’s never too early to create a website for your wedding. Once your date is set, use your website as a digital save-the-date card. As more details get finalized, build it out so that guests can conveniently access all the details about your nuptials, can submit their RSVP and buy something from your gift registry. What information should you include on your wedding website? The size and theme of your wedding will dictate how much information you put on your website. That said, you’ll most likely want to include info on: Your story Wedding start time Wedding schedule Dress code Plus-ones and kids Ceremony and reception location with Google map Travel info (whether for local or destination wedding) Accommodation recommendations RSVP and cutoff date Registry link What’s the best way to share your wedding website with others? There are various ways to share the URL with guests. If you’re sending out paper save-the-dates and wedding invitations, include your URL somewhere on the card. If you have the email addresses of your guests, you can send out a mass invitation with the link. Another option is to create a private Instagram page for your wedding, include a link to your site at the top (as well as your custom hashtag) and then invite guests to that page. Should your wedding website be public or private? In most cases, you’ll likely be fine keeping your website public and simply monitoring how your URL is distributed. However, if you want to ensure that your wedding (and the details around it) remains a private affair, then it’s a good idea to make your whole website private. You can do this by password-protecting it. Just remember to include the password when sending out the link to your website. Alternatively, you can make some pages of your site public, while keeping others private. For example, you can make it so that certain pages are only visible to your wedding party. Should you delete the wedding website after you’re married? If you’re paying for a website subscription, then you may decide that your site isn’t worth the ongoing cost. However, you may decide to hold onto your site for sentimental reasons, e.g., you and your guests can upload photos from your wedding to the site. Your site could serve as a digital storage for your engagement and wedding photos and/or provide a place to share updates from your honeymoon. Can I make a wedding website for free? Yes, you can create a wedding website for free using platforms like Wix . These user-friendly website builders offer free templates specifically designed for weddings. Customize your site with details like the venue, RSVP options and a gallery of photos. Share your love story and provide essential wedding information as well. While some features may requite a paid plan, you can certainly set up a basic and elegant wedding website at no cost. Can I make a wedding website with Wix? To create a Wix wedding site, sign up for a free account, select a wedding template, and customize it to fit your theme. Add pages for details like the venue, RSVP and photo gallery. Personalize with your love story and event information. Easily drag-and-drop elements and publish your site for a stylish and accessible wedding platform. Can I include our registry on the website? Yes, it's a common practice with wedding websites. You can link to multiple registries if necessary and it makes it easier for guests to access from one central place. Can guests RSVP through the website? If you build your website with Wix, yes. You can include RSVp features in your site, use Wix forms to create custom RSVP forms, that allows you to collect guest responses easier. You can customize the questions to include meal choices, plus-ones. You can also automate confirmation emails. How do I make my wedding website mobile-friendly? You can start with a mobile-friendly template, or make a responsive website with Wix Studio.

  • What is a generic domain name and its impact on your brand

    The perfect domain is just a click away: claim your domain →   Choosing the right domain name is one of the most critical steps when you're learning the process for how to build a website . Every website you visit is built on a domain name—a crucial part of its identity on the internet. Among the different  types of domains , generic domain names often play an essential role in shaping a brand. Whether you’re  starting a business  or looking to move your company online, understanding what a generic domain name is and how it works can help you choose the right one to represent your business effectively. But what exactly is a generic  domain name , and how does it fit into the larger domain system? This guide will break down the basics of generic domain names, explore how they differ from other types of domain names and help you decide if one is right for your brand.  New to domain names? Learn the basics of  what is a domain name . Understanding the Domain Name System (DNS) The Domain Name System (DNS)  is like the internet’s phone book. When you type a domain name into your browser, the DNS translates it into an IP address—the actual location of the website on a server. This system allows users to access websites through easily remembered names instead of long strings of numbers. Here’s how it works: You type a domain name, like wix.com. The DNS locates the corresponding server for the website. Your browser retrieves the website from that server, making the content accessible to you. Components of a domain name  A domain name consists of multiple components working together to create a unique identity online. By understanding these components, you can piece together a domain name that reflects your business’s identity and is easy for users to remember. Second-level domain (SLD) The second-level domain is the part of a  web address  that comes before the dot. For example, in wix.com, Wix is the SLD. This part is often the brand or business name and is the most identifiable aspect of the domain.   Top level domain (TLD) The top-level domain is what follows the dot in a domain name, such as  .com, .net or .org . It classifies the domain into a specific category indicating the domain's purpose.   Subdomain  A  subdomain  is an optional part of the domain added before the SLD. For instance, blog.example.com or shop.example.com. Businesses often use subdomains to organize different sections of their  business website .   Learn more: URI vs URL What is a generic top-level domain? A generic top-level domain (gTLD) is a type of top-level domain that’s not limited by geographical or specific organizational categories. Within gTLDs, there are several subcategories.  Each serves a distinct audience, but collectively, they’re designed to provide a wide range of options for domain name structures. Generic These  domain extensions  are open for anyone to use and include some of the  most popular domains  on the web—think .com and .net . They are widely used by a variety of individuals and organizations due to their flexibility. For example, .com is a go-to for businesses, startups and personal websites looking for a professional and global appeal. Similarly, .net is often favored by tech companies or networking organizations. There are no strict restrictions tied to these domain extensions, making them accessible to anyone, whether you're  starting a blog , an  eCommerce platform  or a nonprofit site. Their availability and versatility have made them staples in the digital landscape. Sponsored Sponsored TLDs (Top-Level Domains) are managed by designated organizations and often come with specific eligibility requirements to ensure their use aligns with their intended purpose. For instance, .edu is reserved exclusively for accredited educational institutions, such as universities, colleges or certain educational organizations. Only those that meet strict accreditation standards can register for this domain, which ensures credibility and trust for users seeking educational resources online. Similarly, .gov is strictly limited to U.S. government entities, such as federal, state and local government agencies. This restriction guarantees that any website with a .gov domain is an official government resource, providing clear and authoritative information to citizens. Generic restricted These operate similarly to generic top-level domains (gTLDs) but come with slightly stricter regulations or specific guidelines for their use. For example, the   .shop  domain is designed for  making an eCommerce website , making it ideal for businesses that want to  create an online store  or establish a strong retail presence online. On the other hand, the .pro domain is intended for certified professionals, such as doctors, lawyers, accountants or engineers, who want to showcase their credentials and create a professional online presence. To use a .shop domain, users are often required to provide proof of their certification or professional status to ensure the domain maintains its integrity and exclusivity. These restrictions ensure that these domains are used appropriately and help build trust among visitors. While these domains are not as broadly applicable as standard gTLDs like .com or .org, they provide a more specialized and targeted option for specific user groups looking to distinguish themselves online. Common generic top-level domains and their uses When the internet first took off, only a handful of gTLDs existed, such as  .com , .org and .net. Over time, additional gTLDs were introduced to offer more diversity for growing businesses. Here’s a quick look at some of the most common gTLDs and what they’re typically used for: .com Originally created to improve efficiency in commercial organizations, it’s now used across industries like healthcare, education, retail and technology. Despite new tools, it remains the top choice for its versatility and effectiveness. .net Initially intended for network-based services, the .net domain has become a versatile option. Once reserved for networking organizations like internet service providers, it’s now a popular alternative to .com, giving businesses and individuals more flexibility for their online presence. .org Commonly used by nonprofits and community organizations to support their missions, these tools and strategies help drive engagement, increase outreach and manage resources effectively. .edu Reserved exclusively for accredited educational institutions, including schools, colleges and universities that meet recognized academic standards. These institutions are eligible to access specialized resources and benefits tailored to support their educational missions. .gov Primarily used by government-related websites, this domain type is reserved for official entities and organizations to ensure credibility and trust in the information they provide. .mil Access is limited exclusively to official U.S. military websites, ensuring the information is secure and available only to authorized personnel. What are top level domains gTLD vs ccLTD? Another type of top-level domain is  country code top-level domains  (ccTLDs). These are specific to a particular country or territory and typically used by businesses that operate within those regions. For example,  .ca  is the ccTLD for Canada, while the .co.uk domain  is used in the United Kingdom. While ccTLDs may seem more localized, they can also be beneficial for businesses looking to target a specific audience in a particular country or region. Fi nd the domain owner and registration details for a website with a  Whois domain lookup .  Choosing the right TLD for your business  Selecting the right domain name can feel overwhelming, but it doesn’t have to be. Start by exploring generic top-level domains that align with your site’s purpose. Then, pick a domain name that fits your business and helps your brand stand out. Keep these key points in mind when  choosing a domain name : Define your purpose  Think about what your website will be used for and how you want to present your brand online when you  create a website . Are you a business selling products or services? A nonprofit organization looking to create awareness and drive donations? Understanding your purpose will help narrow down which TLD is most appropriate for your site. Consider your target audience If you’re targeting a specific country or region, using a ccTLD may help establish trust among local users. If you have a global reach, consider using a more universal gTLD like .com or .org. It’s also essential to consider whether your target audience will be familiar with a specific TLD and if it aligns with their expectations for your business or industry. Check availability Once you have identified the purpose and audience for your website, it’s time to choose a domain name that is not already taken. You can check the availability of different TLDs through  domain registrar  websites or via the WHOIS lookup . Keep it simple and memorable Choose a domain name that is easy to remember and type. Avoid using numbers, hyphens or unusual spellings as they may confuse users. Using a  domain name generator  can help you brainstorm simple and memorable options. A great domain name can make all the difference in establishing your online presence and building brand recognition. Set your budget  Different TLDs may come at different price points, so it’s essential to set a budget and research the costs associated with your desired TLD . Some gTLDs may be more expensive than others, while some ccTLDs may have specific guidelines for their use that require additional fees. If you’re looking for a free domain name , be sure to check if it’s part of any offers or bundles. Make sure to factor in the cost of renewing your domain annually as well. On a budget? Learn more about  how to get a free domain name . How to register a domain name and gTLD Once you’ve selected a domain name and extension, visit a trusted domain registrar, where you can register it in just a few clicks. During registration, you’ll finalize the name, choose your TLD and secure ownership. Be sure to check if the registrar offers additional perks like  domain privacy  protection or easy renewals. Follow these steps on  how to register a domain name : Pick a domain registrar:  Use a trusted registrar like Wix.  Search for your domain:  Use the registrar’s  domain name search  tool to check availability. If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. Register your name:  Choose your desired gTLD and complete the registration.  Learn more about  next steps after buying a domain name . What is a generic domain name FAQ Does the choice of a gTLD affect my website’s SEO? No, the choice of TLD does not directly impact your website's SEO. However, using a relevant and memorable domain name can indirectly improve your SEO by making it easier for users to find and remember your website. Additionally, using a country-specific ccTLD may boost your local SEO efforts in that particular region or country. Can I switch my domain name and TLD in the future? Yes, it is possible to   change a domain name  and TLD in the future, but it can be a complicated process. It's best to carefully consider your options and choose a suitable domain name and gTLD from the start to avoid any potential hassle or confusion down the road. If you do decide to change your domain name or gTLD, make sure to   redirect domain  links, including all old links and inform your audience of the change to avoid losing website traffic  and hurting your website's SEO rankings. What happens if someone else is already using the gTLD I want? In most cases, if someone else is already using the gTLD you want, you will have to choose a different one. However, it may be possible to purchase the domain from the current owner or try to negotiate for its use. Be cautious of   domain squatting , where individuals register domains with the intent to sell them at inflated prices. How can I avoid scams when purchasing or registering a gTLD? To avoid scams when purchasing or registering a gTLD, make sure to use trusted and reputable domain registrars or a reliable   domain broker . Also, be cautious of any unsolicited emails or messages offering discounted or free domains, as they may be attempting to scam you. Always do thorough research and read reviews before using a registrar or domain broker to ensure your domain registration process goes smoothly. What role does a generic domain name play in online branding? A generic domain name can play a significant role in establishing and maintaining your online branding . A memorable and relevant domain name can help users easily identify and remember your website, making it easier for them to find you again in the future. It also gives potential customers or visitors an immediate understanding of what your brand or business is about. Does a generic domain name work? A generic domain name can work well if it's easy to remember, relevant to your industry, and brandable. However cons include a lack of uniqueness and make it harder to stand out. If brand recognition is a priority, a more specific or creative domain might be better. Consider adding a keyword, location or unique twist to make it more distinctive while keeping it clear and professional.

  • Can I buy a domain name permananetly?

    No, you can't buy a domain name forever. Domain names are registered for specific time periods, ranging from one to ten years depending on the extension and name. While you can use a domain name indefinitely you need to renew it consistently in order to do so. Why can't you buy a domain name forever? Lifetime ownership is blocked by ICANN, who oversees the global ownership and management of domains. Allowing a domain name to be bought permanently could lead to the hoarding of names or unauthorized entities buying and controlling large amounts of domains which could impact their cost and availability. What is domain name ownership? At the center of owning a domain permanently lies the concept of domain name ownership. This is the legal right to use a specific domain name. When you register a domain , you're essentially leasing it for a predetermined period. This lease grants you the exclusive right to use the domain name as long as you continue to renew it. It's important to note that owning a domain name does not equate to owning the internet real estate it's more like renting space on the web. Another part of domain name ownerships lies with ICANN. The Internet Corporation for Assigned Names and Numbers (ICANN ) plays an important role in domain registration and ownership. As a global organization, ICANN coordinates the maintenance and procedures of several databases related to domain names on the internet. It's the body that ensures each domain name is unique and properly registered, preventing conflicts and duplication. Domain registrars like Wix are accredited by ICANN to register domain names. These registrars provide services, such as domain name searches, WHOIS lookup and domain registration, that allow individuals and businesses to choose and buy a domain. They offer various features such as privacy protection, DNS management and renewal options. When it comes to using a domain name long term, choosing a reliable registrar is crucial for the smooth management of your domain name. A reliable registrar offers robust security measures, user-friendly interfaces and responsive customer support, which are vital for maintaining control over your domain for as long as you can. How to register a domain name and keep it Choose a domain name : Start by selecting a domain name that reflects your business identity and that's easy to remember. Check availability : Use a registrar's domain name search tool to check if your domain name is available. If it's taken, consider alternative names or different extensions. Select a registrar : Choose a reliable domain registrar, look for features such as customer support, pricing and additional services like business email . Register your domain : Once you've selected your registrar, proceed with the registration process. You'll need to provide personal information and choose the registration period. Configure DNS settings : After registration, configure your DNS settings to point your domain to your website's hosting server. If you register your domain with Wix, this step is take care of for you. Verify ownership : Complete any necessary verification steps required by the registrar to confirm your ownership of the domain. If you're looking for long term ownership of your domain name because it's important for your brand and business, we recommend choosing and registering a domain with a registrar like Wix. Why? Because choosing your domain and registering it with the same organization as where you build your website means you don't have to worry about the rest of your website infrastructure when understanding how to create a website ( web hosting , website security) and you know there are robust alert systems in place when it comes time to renew your domain. This makes it less likely you'll have its registration lapse and you can use it long term. What is long term domain name registration? Long-term domain registration involves securing a domain name for an extended period, typically beyond the standard one-year term. However the maximum is generally no more than ten years at a time. This offers several benefits, including a reduced risk of losing your domain due to expiration and potential cost savings from multi-year discounts. It also means you don't have to be on top of your domain renewal every year or so. For domain names with .com , .net and .org extensions, Wix offers renewal options for up to ten years. The options include every 1, 2, 3, 5, and 10 years. It's important to understand however that the concept of lifetime domain name ownership doesn't exist. Some services may claim to provide lifetime registration, but they often involve complex terms or rely on emerging technologies like blockchain. When considering these options, it's vital to evaluate their legitimacy and ensure they align with your business goals and legal requirements. Learn more: .org vs .com vs .net How to choose a domain name that works long term Choosing a domain name that you use for a long time, is not just about how to register and renew it. It's also about choosing a name that you can use for your business and brand long term too. This means you want to choose a name that is available, of course but also one that is: Memorable, easy to remember (usually this means nothing too long, easy to pronounce). Shorter domains can be easier to remember and type, but they aren't essential. What matters most is that your domain accurately represents your brand and is memorable. Einat Shafir, product manager at Wix You ca think unique, as you want to stand out with your domain as a brand, or at least create something that helps you be trusted. Not offensive, including culturally appropriate. Reflects your brand first and foremost, both in the short and long term. It can be tempting to opt for something quirky when you're just starting a business but think about where you want to grow with it long term and if it will stil work once you're a bigger company or one with a wider range of offerings.

  • Domain vs url: Is there even a difference?

    The perfect domain is just a click away: claim your domain →   When it comes to creating a website and choosing a domain name , two fundamental terms to understand are, domain names and URLs. The two are frequently confused are often confused, yet they play distinct roles in how users access and interact with websites. They can also impact your branding and marketing efforts. Both domain names and URLs are vital for navigating the web. They not only help users find your site but also influence your brand's visibility and credibility online. A well-chosen domain name can really help improve your brand recognition, while an optimized URL structure can make the navigation on your site. What is a domain name? When learning how to create a website , figuring out what a domain name is and how to choose the right one is a critical component of your online identity. It acts as the address where users can find your website on the internet. Composed of several parts, a domain name typically includes: Top-level domain (TLD): This is the suffix at the end of a domain name, such as .com, .org, or .net. TLDs can indicate the nature or geographical location of a website. See this TLD list for more options. Second-level domain: This is the main part of your domain name and usually represents your brand or business name. Subdomain : An optional prefix that can organize different sections of your website, like blog.example.com. Some domain name examples: www.google.com www.nytimes.com www.wix.com Types of domain names Choosing the right type of domain name is important when creating a website and starting a business . Here are some key types to consider: Top-level domains (TLDs): These are categorized into generic TLDs (gTLDs) like .com and country-code TLDs (ccTLDs) like .uk. Buy a .com domain. Subdomains: Useful for creating separate sections within your main site without needing a new domain. Base domains: The primary part of your web address that identifies your site. What is a URL? A URL, or Uniform Resource Locator, is the complete web address used to access specific resources on the internet. It provides a way to locate and retrieve data from web servers . A typical URL consists of several components: Protocol: Indicates the method used to access a resource, such as HTTP or HTTPS. HTTPS is preferred for secure connections. Domain name: The part of the URL that identifies the website. Path: Specifies the exact location of a page or file within the website. Examples of URLs and their different structures: https://www.example.com/about-us http://blog.example.com/2023/01/article-title What are the main differences between domains and URLs? While domain names and URLs are closely related, they serve distinct purposes when it comes to your website. A domain names function is to act as the primary address for a website, making it easy for users to remember and access. A domain name is part of a URL but does not include additional elements like protocol or path. A URL, on the other hand, is to the full address to a specific resource or page on a website, including the protocol and path. A URL encompasses the entire web address, offering detailed navigation to specific content. Domain name example : example.com. The domain in a URL is the part that comes after the protocol (http:// or https://) and before any paths or parameters. For instance, in https://www.example.com/page, "www.example.com" is the domain. URL example: https://www.example.com/products/item1 Is my domain name the same as my website name? Not necessarily and here's why. A domain name is your website's address on the internet, while your website name can be different and used for branding purposes. For example, your site might be called "Tech Innovations," but your domain could be techinnovations.com. Get started choosing the right domain name with a domain name generator. In a nutshell, what's difference between an IP address, URL and domain name? IP Address: A numerical label assigned to each device connected to a computer network. Domain name: A human-readable address that points to an IP address. URL: The complete web address used to access specific resources on a website. What are some best practices for choosing and managing domains and URLs? Choosing a domain name Choosing the right domain name is crucial for establishing a strong online brand. Here are some tips to consider when registering a domain name : Keep it simple and memorable: Opt for a domain name that is easy to spell and remember. Avoid complex words or unusual spellings. Simplicity is key. Choosing a name with an easy spelling and pronunciation, ensures quick recognition and recall. A great business name captures attention, evokes emotion and sticks in the mind. It should be unique yet memorable, reflecting your brand's essence and values. Daniele Pitkowski, Product Marketing Manager at Wix.com Reflect your brand: This might mean aligning your domain name with your brand identity. It should convey what your business is about. Choose the right domain extension: Select a top-level domain (TLD) that suits your business type, such as .com for commercial entities or .org for organizations. Learn more with our guide to domain extensions. Managing your site URLs Effective URL management can improve your site's navigation, hierarchy and user experience. Its best to: Create clean and descriptive URLs: Use clear, concise language in your URLs to describe the content of the page. This helps search engines understand your site structure. Avoid unnecessary parameters: Keep URLs simple by eliminating unnecessary parameters or session IDs that can confuse users and search engines.

  • How to create a dance studio website

    Turn your ideas into a website you love with Wix →   When starting a dance studio , one of your first steps should be learning how to build a website . A dance studio website can help you attract new students, showcase your classes and build your dance brand.  What is a dance studio website? A dance studio website provides potential clients with an insight into what you offer, from class schedules to instructor bios and even allows for online registration. Your website should reflect the essence of your studio's dance offerings and become a hub for your community. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What are the main benefits of a dance website? First impressions count: Your website often gives potential clients their first impression of your studio. A professional site can make all the difference in attracting new students. Accessibility : With information available 24/7, your clients can find out about classes or events at their convenience. Marketing tool:  Your site is an essential tool for marketing your classes and special events. Community building : It can serve as a platform for building a community around your dance studio by sharing news, updates and highlights. Increased visibility : A well-optimized website can help you rank higher in search engine results, making it easier for potential students to find you. Looking to create a website fast? With the Wix AI website builder  you can build a professional website in minutes. How to create a dance studio website in 5 steps Choose the right website builder for your dance website Design your dance studio website Create relevant content Add functionality for your dance studio business Market your dance studio business 01. Choose the right website builder for your dance website Selecting the right platform to build your dance studio website is a decision that can significantly impact how effectively you create and manage your website. With numerous options available, it's essential to weigh the pros and cons of each to find the best fit for your needs. When it comes to website builders , there are several popular choices, each with its unique set of features. You'll want to consider ease of use, customization options, and specific functionalities tailored to dance studios. Consider your website builder’s website infrastructure  including   reliable web hosting , security features and registering a domain name . Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix.com " What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you - the reliability of the hosting, the level of security that’s in order to protect your visitor’s data and of course your site's speed. Even if infrastructure is not the first thought that comes to mind when it comes to making a website, if it’s not robust enough, it can cause large headaches for website owners when trying to scale a website later on. " Ask yourself, how easy it is to maintain and manage a website with your chosen website builder. For example, does it offer automatic backups and recovery? Is a SSL certificate included? Creating a website with Wix  means access to its drag-and-drop interface, AI website builder , enterprise level website security  features and secure hosting. Wix is user-friendly and offers a range of website template s perfect for dance studios. Dance studio website template Dance student website template Online dance lessons template 02. Design your dance studio website Designing a website  is more than just making it look great, it's about creating a user-friendly experience that captures  the spirit of your studio. Here are some key elements to focus on when designing your site. Choose an easy to remember domain name and URL Your  website's URL  is your online address. It should be simple, memorable and reflective of your brand. Avoid complicated spellings and consider using keywords like "dance" or "studio" to improve search engine visibility. Design with your dance brand in mind Your website should be a visual representation of your brand's personality. Choose colors, fonts and imagery that align with the vibe of your studio—whether that's elegant ballet, energetic hip-hop or anything in between. Explore these fonts for more design inspiration: Calligraphy fonts  for elegant and artistic designs Cool fonts  to add personality to your creations Cursive fonts  for timeless designs Cute fonts  to bring charm to your designs Free fonts : a curated selection Fun fonts  for playful and lively projects Futuristic fonts  for cutting-edge and modern designs Graffiti fonts  to infuse urban energy into your designs Handwriting fonts  to add a personal, authentic touch Number fonts  for creative numerical typography Poster fonts  to make your designs bold and eye-catching Pretty fonts  to enhance delicate designs Professional fonts  for polished and formal designs Psychedelic fonts  to inspire striking and retro visuals Resume fonts  to help your skills stand out with style Retro fonts  for a nostalgic twist in your visuals Scary fonts  to give your designs a chilling edge Script fonts  for a touch of sophistication Tattoo fonts  to inspire edgy and unique designs Include essential features for your dance studio website To make sure your website isn't just beautiful but also functional, include some of these important features: Contact forms : Make it easy for potential students to reach out with questions or sign up for classes. Online registration systems:  Streamline the enrollment process with online sign-ups for classes and events. Multimedia elements:  Showcase your studio with photos and videos of classes, performances and happy students. Social media integration:  Connect your social profiles to engage with students on platforms they use daily. Calendar and schedules: Keep everyone informed with an up-to-date calendar of events, class schedules and important announcements. 03. Create relevant website content Your dance studio website needs to be more than just visually appealing—it should also contain content that engages visitors and encourages them to become part of your dance community. Here's how to create content that resonates with your audience and helps convert them into loyal customers. Start a dance blog Making a blog  can be a powerful tool for attracting visitors to your website. Share insights about dance techniques, industry trends or spotlight successful students and instructors. This not only positions you as an authority in the dance world but also helps with search engine optimization (SEO). Prioritize your About Us page  Your "About Us" page is where you tell your studio's story. Include information about your mission, teaching philosophy and the journey of your studio. This personal touch can make a big difference in connecting with prospective students. Include update contact information Ensure that your contact information is easy to find and up-to-date. Consider including a phone number, email address and physical location if applicable. This transparency builds trust with your potential clients. Add testimonials and social proof Testimonials : Share reviews from happy students or parents to provide social proof and build credibility. Success stories:  Highlight stories of students who have achieved their dance goals through your studio. Awards and recognitions : If your studio has received any awards or recognitions, make sure they're prominently displayed on your site. 04. Add functionality for your dance studio business A successful dance studio website must be more than just well-designed, it needs to be functional and provide a seamless user experience. Here's how to make sure your website is both practical and enjoyable for visitors: Implement ePayments and online class registration Offering online payment options and easy class registration can set your studio apart, so include: ePayments : Integrate secure payment gateways  to allow for hassle-free transactions. Online registration : Simplify the sign-up process with digital forms that can be completed anytime, anywhere. Scheduling software : Use booking tools to allow students to book classes online.  Ensure mobile-friendliness and fast loading times With more people than ever before using their smartphones to browse the web, your site must perform well on all devices: Mobile-friendly design : Ensure your website adjusts smoothly to different screen sizes for optimal viewing. Learn more about creating a mobile friendly website .  Fast loading times:  Optimize images and streamline code to reduce loading times, keeping visitors engaged. Check website content and usability To keep potential clients on your site longer, focus on these areas: Easy navigation:  Organize your content in a clear, logical manner with intuitive menus and clear calls-to-action. Readability best practices:  Use headings, bullet points, and short paragraphs to make content easy to scan. Using white space:  Avoid clutter by using white space effectively, which helps reduce cognitive overload for visitors. 05. Market your dance studio website Once your dance studio website is live, it's time to focus on attracting visitors and converting them into students. Effective marketing strategies  can help you reach a wider audience and grow your business. Strategies for SEO and driving traffic Search engine optimization (SEO) can be effective  for making your website more visible in search results: Keyword research:  Identify terms that potential clients use to find dance studios and incorporate them into your content. Local SEO:  Optimize for local search terms to attract students in your area. Quality content : Regularly update your site with fresh, relevant content that engages readers and keeps them coming back. Use effective calls to action Guide visitor behavior on your website by using clear calls to action (CTAs): Sign-up buttons:  Encourage visitors to register for classes with prominent sign-up buttons. Newsletter subscriptions:  Offer valuable insights or discounts to those who subscribe to your mailing list. Trial offers:  Promote special trial offers or introductory classes to entice new students. Measuring your website’s success and driving growth To ensure your dance studio website remains a powerful tool for your business, it's important to measure its performance and make ongoing improvements. Here's how to analyze and refine your website for maximum impact. Website performance Understanding how visitors interact with your site can provide valuable insights on improving their behavior: Analytics tools : Use analytics tools, such as Wix Analytics , to track visitor behavior, such as the most visited pages, how long they stay and the bounce rate. Conversion rates:  Monitor how many website visitors are taking desired actions, like signing up for classes or contacting your studio. Based on the data you collect, consider these strategies for improving your website: User feedback:  Collect feedback from students and site visitors to understand their needs and preferences. A/B testing : Experiment with different versions of web pages to see which elements perform best. Stay updated : Keep abreast of the latest web design trends and SEO practices to ensure your site remains current. Dance studio website examples built on Wix S tudio L dance center Studio L  has dance classes for everyone, from beginners to experienced dancers. They pride themselves on their expert instructors and their ability to help everyone develop their love of dance. They also offer preschool dance programs, as well as ballet, tap and jazz classes for all ages. Paradise dance studio Paradise dance studio  calls itself a dancer's getaway and provides a wide range of dance classes — from ballet to hip hop. They offer weekly lessons and monthly memberships. Studio B dance company Studio B  is a dance company open to everyone, from beginners to advanced levels. They also have both recreational and competitive classes. Their goal is to foster a love for dance in all of their students. How to create a dance studio website FAQ How can I make my dance studio website stand out? Unique branding : Develop a strong brand identity with a memorable logo, color scheme and voice. Quality content:  Offer valuable content such as informative blog posts, engaging videos and inspiring success stories. User testimonials:  Showcase positive reviews and testimonials from your students to build trust. What should I include in my dance studio website? How often should I update my dance studio website?

  • How to make a medical logo that inspires trust

    When thinking about the healthcare industry, there are several visual traits that immediately come to mind, such as the Caduceus and the Red Cross iconography and the serene blue and white color palette often associated with cleanliness and trust. These elements are not random, they are part of a carefully crafted medical symbolism that defines the industry on the eyes of consumers. Making a medical logo that resonates with your target demographic requires a nuanced understanding of various factors encompassing design principles, industry standards and the distinctive essence of your practice or institution. From hospitals and clinics to pharmaceutical companies and telemedicine startups, every facet of the healthcare sector can benefit from a distinct and memorable medical logo that succinctly communicates its values and mission. Why you need a distinctive medical logo Having a distinctive medical logo is crucial for your practice's success, as it sets you apart in the crowded healthcare landscape and strengthens the sense of trust and recognition among patients. Your logo communicates your values and mission, shaping perceptions of your brand. When patients see your logo consistently across various touchpoints, from your healthcare website and social media profiles to physical signage and marketing materials, it reinforces your presence in their minds. This familiarity breeds trust and loyalty, encouraging patients to choose your services over others. Get started with  making a website  using Wix, or follow our guide on  how to build a website . The psychology of colors in medical logos The logo colors you choose for your medical logo play a pivotal role in how your brand is perceived, as colors can evoke emotions and convey messages without words; shaping your audience's opinions within a fraction of a second. In the realm of medical logo design, the psychology of colors plays a pivotal role in shaping patient perceptions and influencing their emotional response. Each color possesses its own unique symbolism and conveys distinct messages, making it imperative to carefully consider the choice of logo colors to effectively communicate your brand identity. Best color choices for medical logos Blue Blue is frequently employed in medical logos due to its association with trust, professionalism and stability. It instills a sense of security and reliability, making it ideal for healthcare brands aiming to establish credibility and inspire confidence in patients. → Learn how to make a blue logo . White White is associated with purity, cleanliness and sterility make it a popular choice for healthcare branding. Often used as a background color, white creates a sense of hygiene and professionalism, allowing other elements to stand out prominently. Its neutrality and versatility suit various healthcare specialties, from hospitals and clinics to pharmaceutical companies and medical device manufacturers. Additionally, white evokes feelings of tranquility and simplicity, fostering a sense of calmness and comfort in patients. When strategically employed in medical logos, white enhances visual appeal while reinforcing the brand's dedication to quality care and patient safety. → Learn how to make a white logo . Red   Red exudes passion, urgency and vitality. Though often associated with warnings, it can be strategically used in medical logos to signify emergency services or draw attention to critical health issues. → Learn  how to make a red logo . Yellow Yellow, with its bright and cheerful demeanor, communicates positivity, optimism and energy. It can be utilized to signify warmth and friendliness, making it suitable for pediatric clinics or practices emphasizing patient-centered care and empathy. → Learn how to make a yellow logo . Purple   Purple embodies notions of luxury, sophistication and spirituality. While less common in medical logos, it can be employed by specialty practices or wellness centers seeking to convey a sense of exclusivity and expertise. → Learn how to make a purple logo . Green Green symbolizes health, vitality and growth. It evokes a sense of harmony and renewal, aligning well with healthcare providers focused on wellness and holistic care approaches. Incorporating shades of green in a medical logo can convey a commitment to promoting well-being and fostering a nurturing environment. Ultimately, the strategic use of logo colors in medical branding can evoke specific emotions and perceptions, influencing patient trust, engagement and loyalty. By understanding the psychology behind each color choice, healthcare brands can effectively convey their values, establish a strong brand identity and foster meaningful connections with their audience. How to make a medical logo Define your brand identity Explore industry trends and standards Sketch logo concepts Digitalize your ideas Choose appropriate typography Pick an effective color palette Collect and implement feedback Ensure adaptability and versatility Address legal considerations Finalize and implement your medical logo 01. Define your brand identity Establishing your brand identity is the cornerstone of creating a compelling medical logo. Start by clarifying your practice's mission, values and unique selling points. Consider your target audience and the specific services or specialties you offer, and reflect on the emotions and perceptions you want your logo to evoke in patients. Are you aiming for a sense of trust, compassion or innovation? By articulating these elements, you lay the foundation for a logo that effectively communicates your practice's essence and resonates with your audience. This clarity will ensure that your medical logo serves as a true representation of your brand in the healthcare industry. 02. Explore industry trends and standards Being familiar with the logo trends and standards in your industry is crucial for crafting a relevant and impactful medical logo, as it will allow you to understand what your audience is familiar and comfortable with. Research current design aesthetics and emerging trends in healthcare branding to ensure your logo remains contemporary and resonates with your audience. Additionally, familiarize yourself with industry-specific regulations and guidelines, such as those regarding medical symbols and color usage. By staying informed about prevailing practices and expectations within the healthcare sector, you'll be able to learn how to design a logo for your medical practice that not only stands out but also aligns with industry norms, enhancing your practice's credibility and professionalism. 03. Sketch logo concepts Putting concepts down on paper should be the first step of your creative logo creation process. Begin by brainstorming ideas and sketching rough drafts that focus on capturing the essence of your medical practice and conveying your brand identity through visual elements. Experiment with various shapes, symbols and typography to explore different design possibilities. Don't worry about perfection at this stage, as the goal is to generate a range of ideas to refine later. By sketching a wide range of logo concepts, you're laying the groundwork for creating a distinctive and memorable logo that effectively communicates your practice's values and goals. 04. Digitalize your ideas Once you've come up with a solid idea to developing further, you can use a medical logo maker to digitize your ideas swiftly and efficiently. These user-friendly online tools offer a range of customizable bases, symbols and fonts tailored specifically for medical branding. Simply input your concepts, customize colors and typography and experiment with layouts to visualize your logo digitally. With instant previews and easy editing options, medical logo makers streamline the design process, allowing for quick iteration and exploration of various design possibilities for a fraction of a logo design cost . This digitalization step enables you to refine and finalize your medical logo with ease, ensuring it accurately represents your practice and resonates with your target audience. Learn more: How to make a transparent background 05. Choose appropriate typography When looking for the perfect font for your medical logo, focus on a typography that conveys professionalism and is aligned with your brand identity. Opt for clear, sans-serif fonts for a modern and clean look, or traditional serif fonts for a sense of timeless authority and trustworthiness. In either case, ensure that the typography complements other design elements and remains legible at various sizes. Read more on how to resize an image . Experiment with different font weights, styles and spacing to achieve the desired balance and visual impact. By choosing appropriate typography, you'll enhance the overall aesthetic appeal and communicative power of your medical logo, reinforcing your practice's credibility and professionalism. 06. Pick an effective color palette The colors you use in your medical logo will have an immediate effect on how your medical practice is perceived by potential clients. Choose hues that evoke trust, calmness and professionalism such as light blues and greens, which are commonly used in medical branding for their soothing and reassuring qualities. Consider incorporating complementary colors as well to enhance visual appeal and convey specific emotions, and experiment with different combinations to find the perfect balance between aesthetics and symbolism. In each iteration, ask yourself whether the color palette is consistent with your brand identity and if it will help you stand out. → For a refresher on color psychology  and the impact on your medical logo, scroll back to the psychology of colors in medical logos . 07. Collect and implement feedback After defining the different elements of your medical logo, seek input from colleagues, patients and design professionals to gain diverse perspectives and identify areas for improvement. Consider factors such as clarity, readability, symbolism and overall aesthetics, and analyze feedback objectively and make necessary adjustments to your logo design. Continue refining your logo based on feedback until you achieve a final design that resonates with your audience and effectively communicates your values. 08. Ensure adaptability and versatility Make sure your logo is designed to be scalable, allowing it to maintain clarity and legibility whether displayed on a business card , website, or signage. Aim for a design that works equally well in both digital and print formats, and consider less-common placements you might find yourself working with, such as billing statements, bed sheets or admission bracelets. If you don't have an online presence yet, start by making a website and creating social media profiles for your medical practice. Learn more about making a medical website for your business. 09. Address legal considerations As part of the healthcare industry, you'll need to be highly aware of any potential legal considerations while creating your medical logo. Make sure to conduct thorough research to ensure that your design does not infringe on existing trademarks or copyrights and consider registering your logo as a trademark to protect it from unauthorized use. You'll also need to be mindful of regulations regarding the use of medical symbols and imagery, for which a consultation with legal experts might be necessary to ensure compliance. By addressing legal considerations upfront, you mitigate the risk of legal disputes and protect your medical logo's integrity and exclusivity across various placements. 10. Finalize and implement your medical logo At last, the culmination of a thoughtful design process. Do one last review your logo carefully and make any necessary refinements based on all feedback and legal considerations. Once satisfied, officially adopt your logo across all your branding materials and spaces. Consistent and strategic implementation of your logo will strengthen brand recognition and establish credibility, so embrace your finalized logo as a powerful symbol of your practice's values and commitment to patient care. Design tips for a trustworthy medical logo Embrace Simplicity: Craft a clean, minimalist designs that communicate your purpose. Incorporate relevant symbols: Use medical symbols like the caduceus or stethoscope. Choose calming colors: Select blues or greens to evoke trust and serenity. Use legible fonts: Prioritize readability, especially for healthcare information. Consider scalability: Ensure your logo looks good at various sizes. Aim for versatility: Design a logo that works across different platforms and mediums. Reflect your brand values: Infuse elements that align with your medical practice's ethos. Test for memorability: Make sure your logo leaves a lasting impression. Think global: Utilize universally recognized medical symbols for instant recognition. Avoid fads: Aim for a logo that won't feel outdated in a few years' time. Tell a story: Incorporate visual elements that tell the story of your mission and values. Medical logo examples Use these creative logo examples, made using Wix's logo maker , to draw inspiration from these examples before you begin your logo design journey. Famous medical logo examples and their impact Looking at famous medical logos can provide inspiration and insight into what makes a logo effective. You can take inspiration from the following examples, which represent their organizations' values and missions while being instantly recognizable to the public. Blue Cross/Blue Shield: This logo features a blue cross and shield, symbolizing protection and healthcare coverage. Its widespread recognition is a testament to its strong brand identity. American Cancer Society: The American Cancer Society's logo, with its soothing colors and the symbolic sword of hope, conveys a message of fighting cancer with support and research. Mayo Clinic: The Mayo Clinic logo features a shield incorporating a centered M and the organization name in a classic serif font. The storied institution's logo exudes professionalism, trust and excellence in healthcare. Medical logo design FAQ What makes an effective healthcare logo? A strong healthcare logo should be memorable, simple and align with your brand identity. It should appeal to your target audience and have a timeless quality. The most effective logos are flexible across different uses.  Can I make a medical logo for free? Yes, you can create your medical logo at no cost using a medical logo maker . How do I develop a medical logo concept? Research current healthcare design trends but aim for a classic logo. Review competitors' logos to ensure yours stands out. Experiment with visuals, fonts, colors and symbols until you find the perfect fit for your brand. What font should I use for my medical logo? Opt for clear, legible fonts that are easy to read, even at smaller sizes. Sans-serif fonts are often preferred for their clean and modern appearance, but serif fonts can convey a sense of tradition and professionalism. How can I make my medical logo stand out from competitors? To make your medical logo stand out, focus on creating a unique design that reflects your practice's values, specialties, and unique selling points. Avoid clichés and strive for creativity and originality. Should I include my practice name in the logo design? Including your practice name in the logo can help to reinforce brand recognition, especially for newer practices or those looking to establish a strong brand presence. However, ensure that the text is legible and doesn't overwhelm the design. What file formats should I use for my medical logo? It's essential to have your logo available in various file formats to accommodate different uses and applications. Common file formats include vector formats (such as .ai or .eps) for scalability and raster formats (such as .png or .jpg) for web and digital use.

  • What is a healthcare website and why do you need one?

    Turn your ideas into a website you love with Wix →   When you think about healthcare, the first thing that might come to mind is hospitals, doctors, and face-to-face consultations. But within that, healthcare websites have become an integral part of how patients access medical information and services. They often serve as a bridge between healthcare providers and patients, offering a convenient way to receive care and information. With the rise of telemedicine and increased availability of online health resources, having a well-designed healthcare website is no longer optional for a health-related business—it's essential. Learn more about how to create a website , with a website builder  like Wix. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What is a healthcare website? A healthcare website acts as an online hub for a healthcare provider, facility, or resource. It's a place where you can access a wide range of health-related information and services. The primary purposes of these websites include educating the public, facilitating patient care and streamlining administrative functions. Examples of leading healthcare websites like the Mayo Clinic or United Healthcare illustrate the diversity and depth of content that can be offered. These sites provide comprehensive medical information, patient portals for secure communication with healthcare providers, appointment scheduling systems and resources for both patients and professionals. Some of these include: Educational resources: They offer articles, videos, and interactive tools to help you understand health conditions and treatments. Patient services : Features like appointment booking, prescription refills and access to personal health records are common. Professional resources : Healthcare websites may also provide resources for medical professionals, including research publications and professional development materials. What are the key parts of a healthcare website Creating a healthcare website that meets the needs of patients and complies with industry standards involves several critical components. These mean the website is not only informative but also user-friendly, secure and accessible to all users, including those with disabilities. User-friendly design and navigation The layout of your healthcare website should be intuitive, making it easy for users to find the information they need without confusion or frustration. Clear menus, logical page structures and a search function are vital for good navigation. Accessibility and compliance (ADA) It's crucial that your website is accessible  to everyone, including individuals with disabilities. This means following the Americans with Disabilities Act (ADA) guidelines  to provide features like screen reader compatibility and alternative text for images. Learn more about Wix accessibility  and how to make a Wix healthcare website more accessible.  Home page content and design  The home page is often the first impression users have of your website. It should clearly communicate who you are, what services you offer, and how users can contact you. Important information should be front and center, such as links to services, about us, and patient resources. Service and treatment descriptions Detailed descriptions of the services and treatments you offer are vital. They help patients understand what is available to them and what to expect from each service or treatment option. Contact information and healthcare.gov phone number Make sure your contact information is easy to find. Include a phone number, email address, physical address and any other relevant contact details like the healthcare.gov customer service number for federal marketplace inquiries. Patient resources and education Providing educational materials can help patients learn more about their health conditions and treatments. This might include FAQs, blog posts, health tips or links to external resources. For example, will you be starting a health blog  to promote your site and services? In which case you’ll need to consider using a blog maker  to get started.  Learn more: Website vs blog Healthcare web design best practices The design of your healthcare website should be visually appealing and highly functional. Here are some common design elements that contribute to an effective healthcare website: Clean and colors The color scheme should be soothing and conducive to a stress-free experience. Soft blues, greens and neutral tones are often used for these types of websites  to create a sense of calm and trust. Bold and clear typography Readability is key. Use fonts that are easy to read on screens of all sizes. Headings should stand out and body text should be clear and legible to ensure that all users can easily digest the information provided. Visual content Visuals can convey complex information more effectively than text alone. Incorporating videos that explain procedures or conditions, as well as high-quality images that reflect your services, can increase user engagement. Why do you need a healthcare website? Today, a website is critical for any business, including those in the healthcare industry. The benefits of a website are many. A healthcare website is a necessary tool for meeting the evolving needs of patients and staying competitive. Here are some of the main reasons a healthcare website is a good investment: Increasing patient engagement With features like personalized patient portals, your website can encourage patients to take an active role in their health. They can easily access their health records, track progress, and communicate with healthcare providers, fostering a stronger patient-provider relationship. Learn more: Healthcare marketing Providing accessible medical information Your website can serve as a reliable source of medical information, helping patients make informed decisions about their health. By offering clear and accurate content, you're empowering patients with knowledge and contributing to better health outcomes. Streamlining healthcare services A well-designed healthcare website can streamline various processes such as appointment scheduling, prescription refills and accessing test results. This efficiency not only improves the patient's experience but also reduces administrative burdens on staff. Are you a massage therapist ready to create a massage therapy website ? Start building with confidence today. How to make a healthcare website Building a healthcare website requires careful planning to ensure that the final version meets the needs of your patients and complies with industry standards. Here's how you can get start: Plan your website design Before diving into the design of your website , it's important to outline your goals, target audience, and the key features your website will need. This includes deciding on the structure of your site, the type of content you'll provide and how you'll maintain patient privacy and data security. Selecting the right website builder There are many platforms available for building a website, including Wix . Choose one that fits your technical expertise, budget and scalability needs. Additionally, consider tools for appointment scheduling , patient portals or live chat features. You’ll also want to make sure that your website builder has robust site infrastructure to securely and reliably host your site. With Wix, web hosting  is included and with a paid plan, you can choose a free domain name  as well.  What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you - the reliability of the hosting, the level of security that’s in order to protect your visitor’s data, and of course your site's speed. Even if infrastructure is not the first thought that comes to mind when it comes to making a website, if it’s not robust enough, it can cause large headaches for website owners when trying to scale a website later on. Esin D. Habif, Product Marketing Lead Outbound at Wix.com Consider creating your website  with AI by using an AI website builder .   Get started with templates Website templates  are a great way to design a good looking and functional website. Choose from a variety of professional designed, healthcare related templates for your site: Health and wellness templates Health templates Wellness templates Medical clinic template Nutritionist template Laser surgery clinic template Medical clinic template Home healthcare template Compliance with regulations Healthcare websites must comply with various regulations like HIPAA in the United States. This includes implementing secure data transmission methods, providing proper disclaimers, and ensuring patient information is protected. Healthcare and wellness website examples to inspire your own Get inspired by these health and wellness websites , all built on Wix, when creating your own site.  Sblended This wellness site offers wholesome nutritious smoothies in Beverley, Massachusetts. Sblended  prides itself on its use of quality ingredients.  Amanda Darby This health related site from Amanda Darby , offers help embarking on a healthier eating journey, both mentally and physically.  Better Work Health The Better Work Health  website specializes in the prevention of injuries in the workplace and the promotion of healthier working environments, through holistic methods.  Pardubsky Surgery This orthopedic surgery  uses their website to showcase their work and services. They also answer frequently asked questions related to their work.

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