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  • Take online orders & show off your menu with Wix restaurants!

    A perfectly cooked steak, zesty vegetable dishes and delectable desserts – we’ll have one of everything on the menu, please. Well, that’s what everyone will think once your gorgeous website is up and running. Wix Restaurants  has made it easier than ever to take every aspect of your restaurant (menus, online ordering, reservations and more) online with a seriously stunning website. The best part? All of those orders your new website is about to receive are all 100% commission free. Ready to order? Let this quick video break down the specials: Customize Your Website Whether you’ve got a funky food truck, a local family diner or are on your way to snagging a Michelin Star, you’ll be able to showcase your business through fully customizable restaurant templates. Manage Your Menu It’s no secret that your restaurant has the most enticing dishes in town, and now that you’ve created a beautiful  restaurant website , you can lure your customers in from near and far. You have complete control over the design of your menu ; from adding dishes, daily specials, prices and photos, you’re guaranteed to have mouths watering everywhere. Want to expand your reach? No sweat. You can share your menu with customers by adding it your business’s Facebook page. Ka-ching! Simplify Online Ordering It’s 2016 and it’s time to get real. No one wants to pick up the phone and place their order any more. It’s all about the ease and comfort of doing it online. With Wix’s seamless online ordering feature , your customers can place their orders and pay directly through your website from any device. You can setup multiple delivery areas or make it easy for in-house pick. And don’t worry, we take zero commission. After all, this is your business – not ours! Reservations Made Easy Taking table reservations over the phone is so yesterday. Now customers can conveniently book their table directly on your website with apps. Which means you can spend more time kicking butt at work and less time on the phone. Everybody wins! Encourage Conversation If you’ve got a huge following (and we’re sure you do) consider checking out the Wix App Market to add the  Customer Reviews app and let everyone know just how much people love your restaurant. You can even add the Display Any Social Feeds app to encourage customers to share their experiences right on your website from their social networks.

  • Benefits of creating a mobile app for your business

    There are a lot of app benefits for businesses, assuming it’s a good fit. Plenty of large brands have had have had success with apps, like Nike Run Club’s community-based app or Dunkin’ Donuts’ mobile ordering app, and they’re curious if they can achieve the same. Ahead, you’ll see the tried-and-true benefits of creating an app, plus some you may not be aware of. Then, keep reading to see how you can create a branded app fit for your business.  The benefits of creating a mobile app for your business Apps boost brand awareness Apps allow for push notifications Apps generate more revenue Users can access native mobile apps offline Apps generate regular user engagement Apps provide a dedicated space for community   01. Apps boost brand awareness  One benefit of creating a branded app in the first place is, well, a brand play.  “Brands look more official when they appear in the App Store or Google Play,” says Adi Oren, Head of Mobile Apps at Wix. When done right, your clients will rack up positive reviews that boost their social proof and legitimize their brand. Plus, app marketplaces act as another channel to get discovered. You can also flex your branding within the app itself using the App Builder by Wix , which allows you to create a fully branded mobile app using your favorite Wix apps (such as Stores , Blog and Bookings ). “The native components make you look a lot more professional. It elevates the brand experience and provides the functionality you need to design an app from scratch,” says May Zaltzman, a product manager at Wix Mobile Apps. 02. Apps allow for push notifications Of course, the biggest benefits of having a mobile app aren’t just perceptual, they’re functional. “The main benefit of having a native mobile app is that you can send push-notifications directly to your users’ phones,” says Oren. “And you can send notifications to any customer segment you want.” Let’s say someone signed up for your newsletter. They can send a weekly push notification to check out their latest email. Or, if they have an online store and release a new product, they can reach customers who have purchased similar products. “One of our enterprise app users joined solely for the push-notification feature,” says Oren. “They’re a rental management company that wants to reach out to their users when they have updates.” 03. Apps generate more revenue “The conversion rates for purchasing flows and booking services are much higher in native mobile apps than in web apps,” says Zaltzman. In other words, when you build an app users know to return to, they end up buying more. Apps provide a shortcut to your clients’ brand on their users’ home screens, and it’s easier to reach said users when combined with push-notifications. 04. Users can access native mobile apps offline  Another important benefit of native mobile apps: you can work with them offline. If you know your app will have many users that might be on the go—like, say, a travel-related business or a running tracker—a mobile app might be the perfect way to engage with the target audience. 05. Apps generate regular user engagement “Businesses that have recurring customers make for an effective branded app,” says Oren. Agencies want to design apps for businesses that rely on appointments, subscriptions or regular purchases, she says.  That means popular consumer stores with well-established brands, online fitness services and bookings for in-person workout classes and nonprofit apps that enable users to manage fundraising and outreach efforts all stand to benefit from building their own app. 06. Apps provide a dedicated space for community Apps that involve a social component can make for a dedicated hub for a businesses's user base. Ideally, the brand already has a community in place before the app launches. If not, you can create referral opportunities and invitation options within the app itself. You can also use incentives like referral bonuses for those who invite their friends (and first-time user discounts for the invitee), and the app could double as a lead-gen and community growth tool. Questions to ask before creating a mobile app Still, not every business needs an app, or is ready for one. “Your business needs to already be set up. That’s a given,” says Oren. “It should already have clients and be making money. That’s the first signal that they’re ready to invest in building a native mobile app.”  Consider the opposite approach. You help your client launch their business in tandem with an app, only for no one to interact with it because they don’t know it exists. Unless your client has the budget to put behind their marketing, it’s helpful if they already have an audience they can tell about their app launch. That’s why creating an app for their business should come after  your client has developed the business (unless, of course, the mobile app itself is the business; think: Uber or Pokémon Go). Here are some useful questions to ask prior to embarking on an app building journey: What industry is your business in? Are you already making money in their business? What are your goals? How to create a mobile app for your business Use Wix's App Builder  to create a fully branded mobile app for your client's business. Design the app's features, content and functionality from the App Builder dashboard either in your Wix Studio account or from the Wix Owner App. You get complete ownership over the app and can enhance app users’ experience using all of Wix Studio’s business solutions. If you're starting from scratch, consider creating an app wireframe  first to ensure you and your client are on the same page right from the get-go. Whether you have an online store, educational company, food blog, fitness studio or restaurant, there are many ways to personalize your branded app to suit your business needs.  From a look and feel standpoint, you want to treat branded apps like an extension of your brand. Learn more: How to make a website an app  “We’re working to bring widgets that will render Velo code, so you can have widgets within your branded app, which opens doors for Wix Partners to build a ton of cool functionality,” says Zaltzman. And what if an app doesn’t make sense for your business? “If you determine that your businessdoesn’t need an app, make sure that your website looks really good on mobile,” adds Zaltzman. Beefing up the mobile experience with the same functionality as what you would have put in your app is sometimes a better alternative than spending resources on building out an app you don’t feel will be popular.  Ultimately, your app shouldn’t be in competition with your other channels, rather it should complement and enhance them by playing to the unique strengths—and many benefits—apps offer. Create your clients’ native mobile app now with the App Builder by Wix .

  • How to start an LLC in Alabama in 7 steps

    Set your business up for success by  starting your LLC with LegalZoom →  Starting a Limited Liability Company (LLC)  can be an exciting first step for entrepreneurs in Alabama. This guide covers the key steps involved in starting an LLC, from choosing a business name  to weighing the costs and benefits. Whether you're an experienced business owner or just starting out, understanding how to establish an LLC  is important. When exploring the logistics of starting a business , keep in mind that an LLC is more than just legal filings and paperwork, the goal is to build a sustainable and profitable business. Still not 100% sure about your business idea? Try out the Wix Business Launcher. Simply chat with AI to receive new business ideas based on skills match and profitability. Each idea comes with a full market analysis, earning strategies and launch kit, so you can get started with confidence.  How to start an LLC in Alabama in 7 steps Pick your business name Choose your registered agent Obtain relevant state business permits File a Certificate of Formation Draft your LLC operating agreement Apply for an EIN and pay relevant taxes Organize your annual reports 01. Pick your business name When starting a business in Alabama  the first thing you need to do is choose a name for your LLC. This is not just a creative process, but a legal one as well. You need a unique business name that is not the same as, or too close to, other LLC names on record with the Alabama Secretary of State . Your chosen name must end with "LLC," "L.L.C.," or "Limited Liability Company" in order to meet state requirements. Follow these recommendations to develop a business name that stands out and meets legal criteria: Check for availability : Use the Alabama Secretary of State's online database to search for existing business names.  Follow naming guidelines:  Avoid restricted words that could confuse your LLC with a government agency (e.g., FBI, Treasury). Consider your online presence : Search a domain finder  if you plan to also focus on learning how to build a website , which can be easily done through a website builder like Wix. Tip:  If you're having trouble coming up with a unique name for your business, consider using a business name generator . 02. Choose your registered agent Every LLC in Alabama must have a registered agent, an individual or company that agrees to accept legal papers on behalf of your LLC. Your registered agent must be available during regular business hours and have a physical address in Alabama. To choose the right registered agent, consider the following factors: Reliability:  Ensure they are dependable and can handle confidential documents. Availability:  They should be consistently available at the listed address during business hours. Compliance : Verify that they meet all legal requirements set by the state of Alabama. Need help setting up your LLC? Wix has partnered with LegalZoom ,  the No. 1 choice for online business formation to help you start, run and grow your business. 03. Obtain state business permits Depending on the nature of your business, you may need specific permits or licenses to operate legally in Alabama. These could range from general business licenses to industry-specific permits. To obtain the necessary permits in order to register your business , follow these steps: Identify requirements: Check with local and state agencies to determine what permits you need. Complete the applications:  Fill out all required paperwork accurately and submit them to the appropriate authorities. Pay any fees : Be prepared to pay any associated fees for obtaining your permits. Let’s say you want to  start a gym business  in the state. First, you’ll need a permit to operate. Alabama requires a variety of permits depending on the type of business, including but not limited to: sales tax permit, state identification number and professional licenses (such as for personal trainers or physical therapists). You may also need to obtain zoning approval from your local government. Learn more: How to get a business license 04. File a Certificate of Formation The Certificate of Formation is a critical document that officially creates your LLC in Alabama. You'll file this with the Alabama Secretary of State, either online or by mail, along with the required filing fee.  Filing involves several key actions: Gathering your business information : You'll need details like your LLC's name, registered agent information and management structure. Filling out the form : This is the specific form used for filing an LLC's Certificate of Formation in Alabama. Submitting and pay fees : Complete the submission process by paying the necessary fee. This is $208 to file an LLC online or $200 by mail.  05. Draft your LLC operating agreement Although not legally required in Alabama, creating an operating agreement is highly recommended for any LLC. This internal document outlines ownership structures, member roles and operational procedures for your type of business .  Here’s why an operating agreement is important: It clarifies business rules and guidelines : It sets clear expectations for members regarding operations and conflict resolution. Protects LLC status : Helps maintain limited liability status by proving that your LLC is a separate business entity . Prevents misunderstandings : Reduces potential disputes among members by detailing policies and procedures for how the business should be run. 06. Apply for an EIN and pay relevant taxes An Employer Identification Number (EIN)  is like a social security number for your LLC. It’s necessary for hiring employees, opening bank accounts and filing taxes. Securing an EIN involves: Applying online or via mail:  The IRS provides free EIN registration through their website or via mail submission. Understanding your business tax obligations : Learn about state-specific taxes that apply to your LLC, such as franchise tax or sales tax. In Alabama for an LLC owner this includes a 15.3% self-employed tax (12.4% social security, 2.9% Medicare). For more information, visit the Alabama Department of Revenue website .  07. Organize annual reports In some states, annual reports are mandatory filings that keep your company's information up-to-date with the state government. However, Alabama does not require annual reports for LLC but does require an annual business privilege tax report. To ensure you’re compliant with this make sure to:  Know due dates : Mark your calendar for April 15th each year when tax reports are due. Maintain proper records:  Keep accurate records throughout the year to simplify report preparation when due dates approach. How much does it cost to start an LLC in Alabama Starting an LLC in Alabama involves various costs, which are essential to budget for when planning your business. Here's a detailed breakdown of the expenses you can expect: Certificate of Formation filing fee: This is the mandatory fee paid to the Alabama Secretary of State to officially register your LLC. This is a one-time cost that is mandatory for all new LLCs. For an LLC it costs $200 . Registered agent fee:  If you decide to use a professional registered agent service, they will charge an annual fee for their services. Business licenses and permits:  The cost for these will vary depending on the type and scope of your business and the specific regulations in your industry. Operating agreement: If you hire a lawyer or professional service to help draft your operating agreement, this will incur additional costs. Employer Identification Number (EIN): Obtaining an EIN from the IRS is free of charge. State taxes:  Depending on your business structure and operations, there may be state taxes applicable to your LLC. Learn more: Cost to start an LLC Additional costs may include: Legal or financial consulting fees : If you seek professional advice during the formation process, these services will add to your startup costs. Domain registration and website creatio n: Costs include domain registration  and potentially hiring a web designer or using a website builder like Wix. Business insurance : Depending on your industry, you might need various types of insurance to protect your LLC. Who can start an LLC in Alabama To form an LLC in Alabama, there are specific eligibility criteria that need to be met. It's crucial to understand who can start an LLC in the state before you begin the process. Age requirement   You must be at least 18 years old to form an LLC in Alabama. Residency   There is no residency requirement to start an LLC in Alabama. You don't have to live in the state or even in the United States to form an LLC here. Legal status   You must have the legal capacity to enter into contracts. This means that individuals who are not barred by law due to any reason can start an LLC. Business type    Almost any type of business can be an LLC, except for businesses that require a different structure, like banks and insurance companies. Benefits of starting an LLC in Alabama Forming an LLC in Alabama provides business owners with a variety of advantages that are highly appealing. These include legal protections and tax benefits, making it a favored choice among entrepreneurs. Limited liability protection Members of an LLC are protected from personal liability for business debts and claims. This means your personal assets are typically safe if your business faces a lawsuit or bankruptcy. Shylene D’Addario, VP and associate general counsel at LegalZoom , sheds some light on defining this popular business structure. “A limited liability company—or LLC—is a type of business entity that offers some of the benefits of a corporation with less formality. One key benefit of an LLC is that it can protect a small business owner’s personal assets—like homes, cars and personal bank accounts—from lawsuits against the business.” Pass-through taxation LLCs often benefit from pass-through taxation where the business itself is not taxed. Instead, profits and losses pass through to the members' personal tax returns. Flexibility in management Unlike corporations , LLCs have fewer formalities and can be managed by the members or appointed managers, providing flexibility in how the business is run. Ease of formation and compliance Compared to other business entities, forming an LLC in Alabama is relatively straightforward, with fewer formalities and compliance requirements. Credibility with customers and partners Having 'LLC' after your business name can enhance your credibility with potential customers, suppliers and financial institutions. You can then choose an  .llc domain  for your website to reinforce this credibility.  Disadvantages of starting an LLC in Alabama When thinking about setting up an LLC in Alabama, it's important to weigh the pros and cons. Knowing these downsides will help you decide if an LLC is the right fit for your business. Here are some challenges you might encounter with an LLC in Alabama: Self-employment taxes Members of an LLC may be subject to self-employment taxes on their share of the profits. Annual business privilege tax report filing Alabama requires LLCs to file annual business privilege tax report. along with a fee, which is an additional compliance task and expense. Capped growth potential If you plan on raising capital through the sale of stock, an LLC might not be the best choice as it does not allow for the issuance of shares. Transferability of ownership Transferring ownership interests in an LLC can be more complex than with a corporation. Why start an LLC over another business entity in Alabama? Choosing the right business structure is crucial for entrepreneurs. In Alabama, forming an LLC is often preferred due to its unique advantages. But it's important to compare it with other types of business structures to understand why an LLC might be the best choice for your situation. Here's how an LLC stacks up against other business entities: Sole proprietorship : Unlike a sole proprietorship, an LLC provides personal asset protection, separating your personal liabilities from those of your business. Partnership : An LLC offers more protection for each member compared to a partnership, where each partner can be personally liable for the debts of the business. Corporation : While corporations also provide limited liability protection, they’re also subject to double taxation (taxes on both corporate profits and shareholder dividends). An LLC avoids this with pass-through taxation. LLCs also offer these unique advantages: Operational flexibility:  Corporations are required to have a formal structure with directors and officers, while an LLC can be managed by its members or managers, providing greater operational flexibility. Fewer record-keeping requirements : An LLC has less stringent requirements for record-keeping and reporting compared to a corporation. Profit distribution flexibility : Profits in an LLC can be distributed in any manner agreed upon by the members, unlike corporations that distribute profits according to the number and type of shares held. You've formed your LLC in Alabama, now what? After successfully forming your LLC in Alabama, the journey to building and growing your business is just beginning. Here are the next steps to ensure your LLC is well-managed and poised for success: Open a business bank account : To keep your personal and business finances separate, open a bank account solely for your LLC. This will simplify accounting and tax filing and help maintain your liability protection. Obtain business insurance : Protect your LLC with the right insurance policies. Depending on your business type, you may need general liability insurance, professional liability insurance, or property insurance. Stay compliant with state laws : Ensure that you file any required annual reports with the state of Alabama and renew any permits or licenses as needed. Keep accurate records : Maintain detailed records of all business transactions, contracts, and decisions made by the members or managers of the LLC. Understand your tax obligations : Work with an accountant to understand and fulfill your federal, state, and local tax obligations. This includes income taxes, employment taxes if you have employees, and any other applicable taxes. Develop a strong business plan : A well-thought-out business plan is crucial for guiding your company's growth. It should outline your business goals, strategies for achieving them, and financial projections. Looking to start an LLC in a different state? How to start an LLC in Texas How to start an LLC in California How to start an LLC in Maryland How to start an LLC in Florida How to start an LLC in South Carolina How to start an LLC in North Carolina How to start an LLC in Michigan How to start an LLC in Massachusetts How to start an LLC in Virginia How to start an LLC in Pennsylvania How to start an LLC in Indiana How to start an LLC in Tennessee How to start an LLC in Colorado How to start an LLC in Arizona How to start an LLC in Louisiana How to start an LLC in Mississippi How to start an LLC in Wisconsin How to start an LLC in Ohio How to start an LLC in Georgia How to start an LLC in Illinois How to start an LLC in New York How to start an LLC in Missouri How to start an LLC in Alabama FAQ How long does it take to form an LLC in Alabama?  The time it takes can vary. Once the Certificate of Formation is filed with the Secretary of State, it typically takes a few days to a few weeks for the LLC to be officially formed. Can I reserve my LLC name before forming my LLC? Yes, you can reserve your business name by filing a Name Reservation Request with the Alabama Secretary of State, which holds the name for up to 12 months. Do I need a business license to operate my LLC in Alabama?  Most businesses will need some form of license or permit to operate legally in Alabama. The specific requirements depend on your business type and location. Can I form an LLC by myself in Alabama?  Yes, you can form an LLC on your own — there's no requirement for more than one member. What should I do if my registered agent or office address changes?  You should report any changes to your registered agent or office address to the Alabama Secretary of State as soon as possible.

  • AI customer service: 10 key benefits for business owners

    Artificial intelligence (AI) isn’t just for tech gurus and cyber geeks. It’s becoming a game-changer for time-crunched small business owners who wear many hats, including customer support superstars. While great customer service starts with a well-constructed business website , it's reinforced by other on-site features, like a chatbot. And once your website is launched, AI can help you manage just about every customer service-related task by automating, managing and streamlining how you deal with customer inquiries and issues. Here are the 10 key benefits of using AI in customer service. 10 ways AI is improving customer service Offers 24/7 support Reduces handle and wait times Handles multilingual queries Improves customer retention Analyzes customer data Reduces overhead costs Anticipates customer needs Helps upsell premium products Provides personalized recommendations Streamlines your workflow 01. Offers 24/7 support AI-enabled chatbots are designed to interact with your customers using natural language processing (NLP), which is a type of artificial intelligence that allows machines to understand human language. Chatbots are always on, so they can respond to customer questions 24/7. For example, Wix's AI site-chat feature enables you to answer customer questions as people browse your site. The AI can help site visitors find the products they're looking for, understand product details (like sizing) and even make a purchase, right on the spot. Or, if you offer a service, the AI can answer question around pricing, scheduling, packages and more. The AI site-chat uses live data from your website, including your support pages, to deliver accurate information. It's also designed to detect the intent of each user query and reflect your brand voice according to custom guidelines. Chatbots like the Wix AI site-chat are especially useful if you’ve just launched or are about to start a business . You don't need a large team to start offering around-the-clock support. Plus, you can quickly glean information about what people are looking for when they enter your site—then refine your content to answer their questions sooner. Explore all of Wix's AI tools . 02. Reduces handle and wait times As a small business owner , you may struggle with keeping customers on hold for too long or getting back to people quickly. Conversational AI tools can significantly reduce the time your customers spend waiting for help, resulting in immediate response times. They can play a crucial role in resolving disputes or queries since they give customers real-time answers to natural-language queries. This helps improve “case deflection” which is when a customer can resolve a case on their own, deflecting it away from a human service rep (or from you, the business owner). It's like having an extra pair of hands to manage customer queries effectively and promptly. Chatbots can also help you streamline your customer service approach—the process of resolving disputes or queries. Integrating chatbots into your workflow helps you provide better service overall. It’s not a replacement for human-driven service, but it’s a way to augment the processes you already have in place. 03. Handles multilingual queries Multilingual AI-powered customer service tools can chat with customers in multiple languages. They work by using sophisticated NLP engines to identify the language or automatically detecting a customer's default browser language. Apps are easy to connect to small business apps like MailChimp and Slack, or directly to your website. Having multilingual capabilities helps you expand into new territories and support various languages without hiring a large, multilingual support team. Keep in mind that language is just one aspect of culture. Multilingual chatbots are a good stop-gap when you need to support customers who speak different languages, but if you truly want to serve a global audience, then cultural alignment is crucial. Some chatbot platforms like Engati consider things like dialects, currencies and text direction when trained. Related reading: Top AI myths , debunked 04. Improves customer retention Customer retention is closely linked to good customer service. According to Statista, 70% of U.S. consumers expect a same-day response for customer service issues and 62% say a response within one to three days is acceptable. AI can help foster higher customer retention rates because it responds immediately with accurate information. This is particularly important when something goes wrong. According to a Zendesk survey, 77% of customers surveyed said they’re more loyal to businesses that provide a good experience after they experience an issue. Resolving issues quickly is a key ingredient of good customer experience. This can be challenging if you’re figuring out how to run a business on a tight budget. Incorporating chatbots into your customer service approach is a cost-effective way to improve both customer experience and retention. 05. Analyzes customer data AI customer service tools have the ability to collect a treasure trove of customer data. They chat with customers, learning about their likes, dislikes and problems, so they can help you solve small business challenges and make smarter decisions. If a bunch of customers are asking the same question, or frequently expressing anger, confusion or frustration, it could be a sign that something's not clear and needs fixing. Since chatbots can give you a peek into what customers really want, they have the potential to help you customize your offerings and business approach based on what your customers are saying. For example, if you’re a clothing retailer frequently seeing the query “Do you have plus sizes?” you can gather that there is demand for additional sizing in your target market. Related reading: Where are we in the AI revolution? 06. Reduces overhead costs We’ve already touched on how AI customer service tools can save you money by providing multilingual chat support and improving customer retention. But there are a few other ways that they can contribute to reducing overhead costs. The main one is that they eliminate the need for a full-time customer support team. Chatbots are always at the ready when a customer has an issue. They can defer the need for a human agent to instantly respond and can redirect customers to content on your website that answers their question. Common questions about return policies, shipping speed and product availability can all be answered by AI. To this end, it’s important to have the answers to common questions available on your website as a frequently asked questions (FAQs) page, in detailed blog posts and as easy-to-find information on product and service pages. And, again, unlike human agents, chatbots can provide consistent support around the clock. 07. Anticipates customer needs Since chatbots can process and retain customer data, it can use predictive analytics to anticipate customer needs and provide faster solutions. Predictive analytics use historical data combined with machine learning algorithms to forecast outcomes and trends. Using predictive analytics might, for example, proactively provide information about a product feature that comes up frequently in customer inquiries. Analyzing common issues allows your customer service tool or chatbot to offer pre-emptive solutions. They can also help you better understand the customer journey, including what’s working and where customers might be hitting roadblocks that stop them from converting. 08. Helps upsell premium products Chatbots aren’t just for customer service issues—they can be used to help you upsell and cross sell products and services. Chatbots can be programmed to interact with customers, understand their buying patterns and make appropriate recommendations for higher-tier products. For example, let’s say that you sell sweaters for dogs and have a line of matching sweaters for humans. The chatbot can suggest a bundle of the matching human/dog sweater set if the customer reaches out with a question. Chatbots can also suggest a premium product when a customer reaches out with a question (i.e., “Do you have rose gold hoop earrings?”) 09. Provides personalized recommendations AI offers a unique position to give customers personalized recommendations based on in-session activity. It’s a similar scenario to upselling in that chatbots can tailor a conversation to provide relevant results based on a conversation they’re having with the customer. This includes suggesting products, providing direction about sizing and guiding customers as they move through the process of shopping. This is a hands-on approach to customer service that turns the chatbot into a kind of concierge, providing one-to-one assistance to each customer. 10. Streamlines your workflow AI-powered customer service is changing how small businesses operate. As we touched on above, it can answer common customer queries and route more complex issues to the right department or person. This gets customers the answers they need more quickly while reducing the strain on you and your employees. Chatbots can help you improve your business workflow by: Automating customer service tasks: Since they can handle multiple customer queries and issues simultaneously, chatbots provide automated triage for issues and questions. They also provide instant responses to customers even if the issue itself isn’t resolved with the first interaction. Making internal processes more efficient: With AI, you can automate repetitive or time-consuming tasks like appointment scheduling and lead follow up. This kind of repetitive work is also prone to errors and best delegated to robot brains. Think of AI as your super-efficient administrative assistant. It can be integrated into your operational processes as a way to free up employee time and allow you to focus on more strategic, value-driven activities. Providing 24/7 service: At the end of the day, AI is machine-based. It doesn’t need to eat, sleep or take breaks. One of its biggest advantages is that it can provide support around the clock, ensuring customers in all time zones receive instant assistance. Saving you money: From handling a higher volume of queries to upselling high-end products, customer service chatbots can double as sales associates. These AI tools for sales help you sell more and personalize offers which drives customer loyalty. Using data intelligently: AI can gather user data including purchase behavior, customer needs, pain points and insights. It can then turn this data into valuable predictions about trends and roadblocks, helping you improve the customer experience. Automating all the things: Automation is the key to streamlining workflows, allowing small business owners to focus on high-value activities. As AI-enabled technology evolves, chatbots and other customer service tools will evolve with it. The future of AI-enabled customer service is bright and it’s filled with robots. Check out how to build a website with AI with the Wix AI website creator.

  • A comprehensive guide to small business marketing

    In the ever-changing competitive landscape of modern business, small businesses face a unique set of challenges when it comes to standing out and reaching their target audience. While limited budgets and resources may seem like barriers to effective marketing, they also present opportunities for creativity and innovation. This article will outline the fundamentals of small business marketing—what it is and how it differs from other types of marketing, providing valuable examples and setting out an actionable plan to help you get started. Including tips and ideas for marketing small businesses online and offline and why your marketing mix should be diverse, including both digital and traditional marketing strategies . Create a website  to build your online presence and foster your small business network.  What is small business marketing? Small business marketing is the tailored process of promoting products or services by businesses with fewer resources, making use of unique strategies to target audiences effectively. All small business marketing is based on the basic structure of the 4 Ps of marketing : product, price, place and promotion. Small businesses have less marketing muscle, yet more agility compared to bigger companies. While traditional corporate marketing often involves substantial budgets and extensive market research, small business marketing thrives on innovation and experimentation. Rather than adhering to rigid marketing plans, small businesses are free to test new ideas and adjust their strategies based on real-time feedback.  "The benefit that small companies have is that they can move much, much faster and they can build a direct relationship with their customers," Kevin Indig, an advisor to some of the fastest-growing companies, said in a discussion with us about growth marketing . Small business marketing also prioritizes personalized engagement over mass appeal. While large corporations aim to reach broad audiences using above-the-line advertising channels, like television commercials and billboards, small businesses focus on building intimate connections with their target customers. Below-the-line tactics, such as social media engagement, search engine marketing  and community outreach, help small businesses deliver tailored messages that resonate with their customer base, fostering loyalty and trust. 15 small business marketing types and ideas Small business marketing encompasses a variety of strategies—both on and offline, all aimed at effectively reaching and engaging with target audiences to drive business growth. Social media marketing Paid advertising, targeted advertising, PPC (Google Ads) Email marketing Affiliate marketing Search Engine Optimization (SEO) Content marketing Video marketing Online public relations and press releases Networking through trade events, professional networks and local marketing Print advertising and print marketing Loyalty programs and discount coupons, promotional marketing Community marketing: events, workshops, tutorials and donations Word of mouth and referral marketing Direct mail marketing Guerilla marketing 01. Social media marketing  Social media has become a pivotal platform for small businesses seeking to expand their reach and brand presence. As more social platforms and trends evolve, social media marketing remains a critical component of a comprehensive digital marketing strategy. This is because 55% of customers worldwide  discover brands via social media and regularly use it to research a brand when deciding whether to make a purchase. Social media marketing  strategically identifies, engages and captivates a target audience. Get the most out of your small business social media marketing by: Defining goals and key metrics (engagement rates, click-throughs and follower growth) Choosing the most appropriate platforms (those preferred by your target audience and that support the content you intend to share) Posting share-worthy content and optimizing it for social media search Planning your content using a social media calendar , ensuring posts are staggered, consistent and aligned with relevant dates or events Small businesses can also take advantage of influencer marketing when promoting their offers on social media. Smaller creators with more engaged audiences often yield higher levels of trust and authenticity. These micro-influencers are ideal partners for small businesses seeking to establish genuine relationships with their target demographics.  Another strong social media strategy is to use user-generated content (UGC). You can encourage customers to create and share content featuring your products or services on their social channels. Repurpose user-generated content for your marketing materials to save on content creation costs while leveraging authentic testimonials. Want more small business marketing statistics that can help inform business decisions? Check out Vistaprint and Wix's Small Business Marketing Report . 02. Paid advertising, targeted advertising, PPC (Google Ads) Paid advertising, including targeted ads and PPC campaigns, helps small businesses reach their potential customers more efficiently. Also, platforms like Google Ads are more cost-effective, as you only pay when someone clicks your ad. Paid advertising best practice: Start with clear goals, for example, increasing website visits or sales. Target your ads to specific demographics to reach the right audience. Monitor your campaigns regularly and adjust them based on what's proving most effective. Learn more about how to create a landing page.   03. Email marketing Email marketing  is a trusty classic that continues to prove its indispensability, particularly for small businesses. Email marketing offers small businesses a cost-effective, targeted and measurable way to engage with their audience, build relationships and drive results.  Email marketing tips: Use segmentation  to categorize subscribers based on their preferences, behaviors or demographics. Personalize email campaigns. Go beyond addressing recipients by their first name—craft content that speaks directly to their interests and needs. Tip:  Use email marketing tools  to create well-designed and personalized email campaigns. Use a business email address  for a cohesive and professional look.  04. Affiliate marketing Affiliate marketing  involves partnering with affiliates who promote products or services in exchange for a sales commission, allowing small businesses to expand their reach without upfront costs. Start by identifying reputable affiliates with audiences that align with your target market and provide them with compelling promotional materials and incentives. Regularly communicate with your affiliates to nurture the relationship and optimize performance. 05. Search engine optimization (SEO) Search engine optimization (SEO) is the silent hero of the digital world. According to a study by Backlinko , the first ten websites on Google's search results snag 86% of all organic clicks. Optimizing your website and content for search engines increases brand visibility, making it easier for potential customers to find you when they’re searching for the products or services your company offers. While there are plenty of SEO features  to help small businesses boost their websites, the fundamental thinking behind any successful SEO strategy is: Search engines love fresh, relevant content:  Regular updates signal to Google that the site is active and up-to-date, boosting its ranking and making it easier for customers to find your small business. Most searches start with a question and your blog can provide the answers : By creating content that addresses the needs and queries of your audience, you position your business as a helpful resource, increasing website ranking and building brand credibility. 06. Content marketing At a time when so many brands are vying for attention, content marketing  helps small businesses to engage audiences with stories they want to hear. Unlike traditional advertising, which often involves a significant upfront investment and escalating costs, effective content marketing allows small businesses to create impactful, engaging material with relatively modest resources. You can start a blog  to deep dive into topics and create infographics to make data more digestible. Try podcasts to give your brand a voice, testimonials to provide potential customers with proof of credibility, or offer interactive content your audience can engage with. Focus on creating evergreen content that stays useful and relevant over time. This could be how-to guides, industry insights or foundational tips that offer lasting value. Consider dopamine colors and evergreen visuals too, like calming color palettes and general banner ideas  that remain appealing. This type of content keeps bringing in organic traffic and engagement long after it’s published, helping you save on ongoing content creation costs. 07. Video marketing Video marketing allows small businesses to convey their brand message in a dynamic and engaging format that captivates audiences. With the widespread popularity of platforms like YouTube and TikTok, videos can reach a vast audience at minimal cost. 87% of marketers  say video directly increased sales and helped generate leads. Use a video maker  to keep videos concise, attention-grabbing and optimized for mobile viewing. Utilize storytelling techniques to forge an emotional connection with viewers and showcase your brand’s USP.  08. Online public relations and press releases Small businesses can generate buzz, increase brand visibility and attract media attention by distributing press releases through online channels. This cost-effective strategy aids businesses to share their news, achievements and product launches directly with target audiences and relevant journalists. Press releases in national media bring small businesses global visibility, while local media strengthens community ties. You can explore various free or low-cost PR tools and services, such as HARO (Help a Reporter Out) or PR distribution platforms like PRLog, to secure media coverage and press mentions without hiring a PR agency. 09. Networking through trade events, professional networks and local marketing  Before the world went digital, small businesses had to get out there, shake hands and become familiar faces in their communities. This approach still holds a ton of value today, with 83% of international brands  crediting graevent marketing for increasing sales. Trade shows, professional networking events and local marketing activities are also great places to distribute business cards . Try adding qr codes  onto relevant merchandise, as these events help get further exposure.  To stand out at events, focus on creating high-impact print materials. Try using attention-grabbing flyer ideas  to promote special offers or tell your brand story. Custom packaging design  is great for giving away product samples in a memorable way, while bold visuals with poster ideas  can help draw people to your booth. You can also offer value by sharing free advice. For example, a graphic designer could host a short workshop teaching how to make a banner for a website, sharing graphic design tips  and techniques. It’s a great way to make your brand unforgettable and show your expertise. 10. Print advertising and print marketing Traditional print advertising  and marketing methods remain effective for small businesses today, here’s why: Tangibility and permanence: A well-designed brochure or business card can stay with a potential customer for weeks, months or even years, reminding them of your brand. Cut through the digital clutter: With an overwhelming amount of digital content, print materials grab attention in a less saturated space. Builds credibility: Print provides a sense of legitimacy. High-quality materials can elevate the perception of your brand, showcasing professionalism. How to make different types of print marketing materials  work for your small business: Brochures:  Great for giving a comprehensive overview of a small business. Keep your content clear, concise and focused. Business cards: Not just for contact information; business cards are representatives of your brand. Focus on clarity, relevance to your brand identity and durability when designing your business cards , ensuring that they effectively represent your brand and leave a positive impression on recipients. Flyers and posters:  Ideal for promotions or events. Make sure they include a clear call to action and distribute them in places your target audience frequents. Catalogs: Perfect for showcasing a range of products. High-quality images and engaging descriptions can transform a simple catalog into a compelling sales tool. For print marketing to contribute towards your overall strategy, they need to reflect your brand's personality and values. Invest in quality design and printing; unique, eye-catching materials can make a lasting impression. Check out this printed Paris City Guide , (which also has a virtual version), created in partnership with Wix, Vistaprint and Paris Commerce. It showcases local small businesses through curated paths throughout the city. Including Wix users and small business owners ClaireJo  and La Frange à l'envers . 11. Loyalty programs and discount coupons, promotional marketing Rewarding customers for their continued support with loyalty programs and discount coupons helps small businesses cultivate long-term relationships and drive sales growth.  Offer personalized rewards, promote exclusivity and leverage digital platforms for easy redemption. Regularly communicate with customers via various channels to keep them informed about upcoming promotions and exclusive offers, fostering strong customer engagement and customer loyalty.  12. Community marketing: events, workshops, tutorials and donations Organizing local events transforms your small business into an active member of the community. Whether a street fair, workshop, giveaway, charity fundraiser or local conference, events are golden opportunities to introduce your small business to potential customers, drawing them into the marketing funnel . They help put a face to your brand while building relationships that no digital ad can match.  Don’t forget about virtual events—everything from webinars to Reels can be effective ways to engage with your audience. If you don’t fancy holding an event, you can still show your community that you actively give back by sponsoring a local team, making a donation towards a local cause or collaborating with other local businesses to raise funds. Or co-host events or workshops with other local or small businesses to share resources and split costs. This allows you to reach a broader audience while sharing the financial burden of hosting. Try finding mutually beneficial partnerships with other small businesses, like exchanging goods or services. For example, a restaurant could offer catering services in exchange for marketing collateral from a local graphic designer. 13. Word of mouth and referral marketing Harnessing the power of satisfied repeat customers to spread positive recommendations can significantly enhance brand credibility and attract new clientele. Encourage customers to refer friends and family by offering incentives or rewards for successful referrals. But remember , the only way to truly maximize the benefits of referral marketing is to ensure that the reviews customers leave are positive. Prioritize delivering exceptional customer experience to increase the likelihood of positive word-of-mouth endorsements. 14. Direct mail marketing Direct mail marketing remains one of the best tools for small businesses to attract new local customers. Highly effective for targeting specific neighborhoods and demographics, it offers a tangible and personalized approach that stands out in a digital world. Experiment with different mail formats to create eye-catching and informative material. Track the effectiveness of your campaigns by including unique codes, UTM links  or URLs for recipients to redeem offers, allowing you to measure ROI and refine your future mailings accordingly.  15. Guerrilla marketing Guerrilla marketing  campaigns are about creating bold, creative and unconventional shareable moments that grab attention beyond your local area in a way traditional marketing can’t. Done right, the campaign can go viral, allowing small businesses to make a big impact without a huge marketing budget. To ensure your guerrilla marketing campaign is a success, you need to: Know your audience: Make sure it resonates with your target audience. What are they likely to find funny, surprising or engaging? Be clear with your message: While creativity is important, don’t let your message get lost in the spectacle. Remember, the goal is to promote your business. Think through the location: Choose a spot where you’ll get maximum visibility and your target audience is likely to be. Small business marketing costs Small business marketing costs can vary widely depending on the industry, demographic, geographic location and specific marketing strategies employed. The exact percentage may vary depending on these factors: Business goals Industry competitiveness (more competitive sectors may require higher marketing expenditures) Target market demographics Competitor strategies (to be used for benchmarking) It's essential for small businesses to carefully budget and prioritize their marketing expenses. By investing strategically in marketing activities that align with their objectives, small businesses can both maximize their return on investment and achieve sustainable growth. Small business marketing examples These small businesses built on Wix use effective marketing tools and ideas to connect with their customers.  CICADA Goods CICADA Goods  who sells paraben-free, vegan candles effectively taps into ethical impulse buying. Understanding the psychology of selling, CICADA uses the feel-good feeling of earthy, clean ingredients and effectively markets her products to the right audience. What’s more, her products and brand perfectly align with the overall concept of ethical and clean products. For example, all CICADA products are hand poured and crafted in small batches in her Tucson-based studio and are packaged in wildflower seed paper—a biodegradable eco-paper made with post-consumer and post-industrial paper waste. The brand also leverages holiday marketing ideas . Owner, Stacey McClure, says she always includes her best-seller Cactus blossom candle, “Memory Number 5” in all her curated holiday boxes. This adds a personal touch and shows she knows her product offering well, but also genuinely cares about her customers. What’s more, she hosts pop-up events like a “Valentines Sip and Shop Event” to gain brand exposure and develop meaningful relationships with shoppers. Sol Cacao  Founded by three brothers, Dominic, Nicholas and Daniel, Sol Cacao  strives to create the finest quality of chocolate. The brothers are involved at every level and have a thorough understanding of each detail—including the manufacturing process, from growing the cacao pods to the actual crafting of the chocolate bars. They are clearly aware of their best selling products and know both their products and their clients. The brand found co-branding opportunities with other small businesses like their collaboration with Russ and Daughters, a New York culinary and cultural icon, by adding their chocolate into baked goods. They also joined DoorDash’s Accelerator for Local Goods with tens of other local businesses to make their product offering more available. Sol Cacao has booths at various exhibitions and pop ups, they also hold workshops and tutorials on the history of cacao and chocolate making. How to get started with small business marketing Embarking on your small business marketing journey can be both exciting and overwhelming. We've outlined practical steps to kick start your efforts and help you navigate this process with confidence. Create a marketing plan A marketing plan  serves as a roadmap for small businesses, guiding marketing efforts and ensuring strategic alignment with overarching business objectives. It provides clear direction and focus, helping to allocate resources efficiently and set measurable objectives. A good marketing plan should also track progress, ensure brand consistency and adapt to market conditions. Use a marketing plan template  to create your marketing plan, making sure to cover these bases: Clear goals: Define specific, measurable, attainable, relevant and time-bound (SMART) objectives, such as increasing brand awareness or driving sales. Strategies:  Outline the tactics and channels you'll use to achieve your goals, such as social media marketing, email campaigns or content creation. Budget and timeline:  Establish a realistic marketing budget and timeline to ensure efficient resource allocation and timely execution. Performance measurement: Define key performance indicators (KPIs)  to track campaign success and evaluate return on investment (ROI) . Research your target audience and know your target market Understanding your target audience  is essential for effective marketing. Here's what to consider: Customer demographics :  Identify the age, gender, income and other relevant characteristics of your target audience. Understanding specifics about the Gen Alpha or Gen Z consumer can help you narrow in on specific tactics or approaches to communicate effectively.  Behavioral insights:  Understanding purchase behavior, preferences and pain points allows small businesses to tailor marketing strategies. Geographic location: Determine potential customers’ location to target markets geographically. For your small business marketing to be successful, stay updated on industry marketing trends , competitor strategies and consumer preferences to adapt your marketing accordingly. Set your marketing KPIs Identify key performance indicators (KPIs) that will help you to achieve your business objectives, for instance: Website traffic :  Total visits to your website, showing online brand interest and awareness. Conversion rate : Percentage of website visitors completing a desired action, indicating website effectiveness. Customer acquisition cost (CAC) :  Average cost to acquire a new customer, revealing marketing efficiency. Customer lifetime value (CLV) : Total revenue from a customer, assessing customer value. Social media engagement:  Likes, shares, comments and followers on social media, measuring audience interaction. Email open and click-through rates: Percentage of email recipients opening and clicking links, gauging email campaign success. Customer retention rate:  Percentage of returning customers, showing loyalty and satisfaction levels. Return on Investment (ROI): Ratio of marketing campaign net profit to cost, revealing its profitability. Lead generation rate: Number of leads generated, indicating success in attracting potential customers using lead generation strategies . Brand awareness metrics: Measures of brand recognition, such as mentions and search volume, indicating brand visibility. Ensure your KPIs are realistic and achievable, avoiding broad or vague metrics. For example, instead of simply saying,   “ Drive traffic to your website ,” use a more specific, attainable and time-bound KPI, like increasing website traffic by 20% in the next quarter through targeted SEO and content marketing.  Build your brand identity Build a cohesive brand identity  that makes your small business memorable and differentiates you from other businesses, helping you to stand out in the crowd of competitors.  Clearly define your brand's essence by articulating its core values, mission and unique selling proposition . Understanding what sets your business apart and what it stands for is crucial for creating a strong foundation that resonates with your audience. Invest in creating cohesive, memorable and visually appealing brand assets, including   logos, color schemes and typography that reflect your brand's personality. Consistency in design across all platforms helps reinforce brand recognition and credibility. Develop a tone of voice that is distinctive of your brand that speaks to your intended audience. Whether it's friendly and conversational, authoritative and professional, or quirky and humorous, your tone of voice humanizes your brand and creates a deeper connection with your customers. Authentic engagement   with your audience is also vital for building a strong brand identity. Develop compelling storytelling narratives that resonate with your audience's emotions and values. Actively engage with your social media followers, respond to inquiries promptly and foster a sense of community through user-generated content and interactive campaigns. Tip:  Use a logo maker  to design a strong logo that can be used across all branding collateral, both on and offline.  Read more on what is a color code  and how to make sure it aligns with your brand identity. Create a website Having an online presence is a prerequisite for good business today. Think of a website as your digital storefront, a place where potential customers can visit, regardless of your business offering.  A well-designed website instills trust and credibility in your brand. It gives the impression that your business is established and legitimate, which is particularly important for small businesses looking to compete with larger competitors. And, of course, a website dramatically expands your business hours—your digital doors are always open for browsing, shopping and impulsive late-night purchases. Learn how to make a website  for your small business. Explore these customizable business website templates  to help get started.  Tip:  Try an AI website builder  to bring your small business marketing ideas to life. Consider partnering with other local or small businesses Collaborate with other local or small businesses to expand your reach, build community connections, offer added value and make your marketing more cost-effective. Your small business network will become an invaluable asset that you can utilize to grow your own brand. Approach businesses that are aligned with or at a similar stage to yours, and maintain and nurture these mutually beneficial relationships over time. Editor's note: VistaPrint is a partner of Wix.

  • 10 non-cliché design quotes for the creative mind

    Want a portfolio that builds itself? Try Wix’s AI Website Builder → These leading creatives have shared many of their iconic works with the world, as well as a few words of wisdom. We've collected their thoughts on the creative process, beauty and all things design. When it comes to design inspiration, there’s hardly ever a right or wrong answer. Creativity can have completely different meanings for different people. At times it can get so elusive that what got you sparking with ideas one day, loses its charm the next. In this life of endless wandering, there is no eternal spring of inspiration to rely on. Yet like a lighthouse beaming in the dark, we are sometimes able to find direction in the aura of powerful thinkers in the arts. We’ve collected 10 intriguing and thought-provoking quotes to add to your mood board and design blogs from notable individuals we look up to, from David Lynch to Issey Miyake. Not entirely straightforward, not exactly motivational – we hope these words strike a cord in your designer heart. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. Whether you're starting out on your journey to becoming a freelance graphic designer , or looking for inspiration for your graphic design portfolio or website, we've got you covered. Make sure your online presence is polished and branded, from your designer's Instagram account to your portfolio website . Spike Jonze Saul Bass Francis Bacon Charles Bukowski Stefan Sagmeister David Lynch Hayao Miyazaki Tove Jansson Issey Miyake Paul Rand 01. Spike Jonze I think the way kids create is so inspiring. They're drawing a picture? They love the picture they drew; they're not tortured about it. Spike Jonze About the author: Spike Jonze (born 1969) is an Oscar-winning filmmaker and director. Many of his works discuss the self-loathing and inner turbulence that follow the creative process. Being John Malkovich and Adaptation are two iconic examples of such metafilms. 02. Saul Bass I want to make beautiful things, even if nobody cares, as opposed to ugly things,. That's my intent. Saul Bass About the author: Influential freelance graphic designer Saul Bass (1920-1996) created many memorable title sequences for Hollywood films, revolutionizing movie credits from a plain and informative introduction to an inherent part of the film’s storytelling. He is also the designer of many logos, among them the AT&T, United Airlines and Kleenex logos. 03. Francis Bacon I believe in deeply ordered chaos. Francis Bacon About the author: British artist Francis Bacon (1909-1992) is known for his grotesque and bleak style. His powerful and emotional works capture the post-war anxiety of his time in portraits of distorted characters that seem tortured and hurt, many times with their mouths wide open, mid-scream. The abstract depiction of his subjects is contrasted against flat, geometric backgrounds. Most of his works are organized into series, repeating similar subject matter in diptych or triptych formats. 04. Charles Bukowski To do a dull thing with style now that's what I call art. Charles Bukowski About the author: The poems and short stories of German-American writer Charles Bukowski (1920-1994) mainly depict his hometown, Los Angeles. Bukowski describes alcohol-filled, crude and anti-social human interactions of his city’s poor lowlife, and centers his plots around the mundane events of the everyday. 05. Stefan Sagmeister I had discovered that I'm much less special than I thought I am. So whatever I find true for myself, other people might also relate to. Stefan Sagmeister About the author: Born in Austria (in 1962) and based in New York, acclaimed graphic designer Stefan Sagmeister is well-known for his innovative use of typography – creating type with materials ranging from bananas to his own skin. Sagmeister has also designed album covers for prominent musicians including the Rolling Stones and Jay-Z, and initiated an exhibition and a film about happiness – The Happy Show  and The Happy Film . 06. David Lynch I discovered that if one looks a little closer at this beautiful world, there are always red ants underneath. David Lynch About the author: Filmmaker David Lynch (born 1946) is known for the surreal and enigmatic atmosphere he achieves on film, with its distinct aesthetics. From films Blue Velvet and Mulholland Drive to television series Twin Peaks , Lynch’s creations tap into the collective subconscious with an eerie, dreamlike beauty. 07. Hayao Miyazaki Do everything by hand, even when using the computer. Hayao Miyazaki About the author: Japanese animator and film director Hayao Miyazaki (born 1941) is co-founder of Studio Ghibli and director of many beloved anime films such as My Neighbor Totoro , Princess Mononoke and Spirited Away . His imaginative, often epic films stress the importance of our relationship with nature and warn against the possible harms of technology. 08. Tove Jansson Lose your invaluable curiosity and you let yourself die. It's as simple as that. Tove Jansson About the author: Finnish artist Tove Jansson (1914-2001) is the author and illustrator behind the Moomin book series and comic strips. The Moomin series, spanning over nine novels and three picture books, offers an idyllic and peaceful portrayal of family ties, friendships and life with nature, that is only interrupted by the Moomins’ adventurous journeys in the Nordic wilderness. 09. Issey Miyake Work for money, design for love. Issey Miyake About the author: Japanese fashion designer Issey Miyake (born 1938), founder of the Tokyo-based Miyake Design Studio, is known for his cutting-edge mix of new techniques with traditional materials and fabrics, creating garment construction that is almost seamless. He is also responsible for a collection of perfumes under his name and has proclaimed in the past that proceeds from his perfumes go to charity. 10. Paul Rand Ideas do not need to be esoteric to be original or exciting. Paul Rand About the author: American art director and graphic designer Paul Rand (1914-1996) is the creative mind behind timeless logos such as those for IBM, ABC, and Westinghouse. Rand helped pave the way for a well-rounded approach to corporate identities, regarding design as an essential part of businesses. Rand’s Modernist style was based on simple geometric shapes and bold color palettes. Learn more about how to make a website with our complete guide.

  • Psychology of numbers: how to effectively use it in your marketing

    Numbers. They’re all around us. The building blocks of calculation are used in several different ways, whether in their numerical form or symbolized by a number of specific objects. Like colors, numbers have their own meaning to them. We gravitate to some and shy away from others. However, knowing the psychology of numbers will help you to apply them effectively on your website and in your marketing strategies as you develop and grow your brand. Below, you can find some of the common numbers in marketing and an explanation of how people tend to perceive them. However, since the meanings behind numbers are influenced by numerous factors, it’s best to research your target market before implementing them. Numbers in marketing One, Uno, Eins Even and odd numbers 7: A hands-down favorite 10: the most practical 11 & the extra 1 13 and “unlucky” numbers One, Uno, Eins The number 1 is often associated with the beginning. It has many associations with being the number of the divine, and aptly so; the divine being the creators of everything. The number 1 also resembles high achievement. Winners of a contest or race come in first place, and if you weren’t number one, then you were the first loser. One is also considered to be a number that represents strength and independence. It may be the loneliest, but it does just fine. One Medical Group, Leeds-based primary care provider, is a fine example of this. Not only does using this number convey an “above the rest” feel to the company name, but it also reads as if they put their customers first. Even and odd numbers Odd and even numbers have different psychological associations: Odd numbers are often associated with creativity, individuality and uniqueness. They are also seen as being more memorable and attention-grabbing than even numbers. This is why odd numbers are often used in marketing and advertising, as they can help to make a product or service stand out from the competition. Even numbers , on the other hand, are usually linked to stability, balance and security. They are seen as being more predictable and reliable than odd numbers. This is why even numbers are often used in contexts where order and predictability are important, such as in mathematics and finance. But the psychological effect of odd and even numbers doesn’t end there. When deciding on pricing, odd and even numbers can make a bigger difference than you might imagine. In fact, this phenomenon is so well-known that it has a name: odd-even pricing. When a product is priced with an odd number, it can subconsciously signal to consumers that it is a special offer or a good deal. For example, a dress that is priced at $19.99 is more likely to be perceived as a sale item than a dress that is priced at $20. In contrast, even numbers are often associated with quality and luxury in the psychology of selling. When a product is priced with an even number, it can subconsciously signal to consumers that it is a high-quality item. Imagine two cars, one priced at $35,000 and the other priced at $34,999. Which one are you more likely to think is the luxury car? This is the importance of the right price ending. 7: A hands-down favorite Our love for the number seven is a profound one. From religious connections dating back to classical Greece to being the ultimate “lucky” number, 7 is a number that most people seem to gravitate towards. Some of the numbers mentioned below are bound to cultural beliefs and superstitions, but seven safely seems to be a worldwide favorite. The number could be our favorite due to its constant presence in our world and religion. Here are just a few: Earth: Seven colors in the rainbow, seven continents, seven wonders of the world. Religion: Seven deadly sins, the union of the physical (number 4) with the spiritual. From a marketing perspective, the number 7 is a people pleaser that should be easy to implement. 10: the most practical The number 10 is officially the end of the journey. It’s the first number that uses a combination of preceding numbers for it to form. It offers a sense of completion or full-circle effect, but it may only be useful in specific instances. 10 is seen as a rational, ordered number. If 10 was a color, it would most likely be blue to signify its dependability and trustworthiness. It’s straightforward and to the point, which doesn’t leave much to the imagination. Its cut and dry nature isn’t terribly inspiring, so it may not be the most engaging set of digits to use. One of the best implementations of the number can be seen in lists. From the click-bait articles you see online: “Top 10 life hacks you HAVE to try right now!” to the never-ending top ten list videos on YouTube. The number allows you to set your expectations, as 10 is “just enough.” 11 & the extra 1 If 10 is the number of completion, then 11 offsets it, almost completely. The number 11 goes “beyond” completion and beyond what we can count on our own hands, so it’s not terribly surprising to find that it is associated with mystery. Eleven isn’t just an odd number, it’s actually a rather odd number . It stands out and just isn’t practical. For some, this could be exactly what is needed. The unconventional, “out there,” and out-of-the-box type brands may find the number suitable to stand out from the crowd and exude allure. The offsetting, extra 1 isn’t limited to the number eleven and its “stand out” vibe. Adding the extra digit to an otherwise clean-looking number can achieve the same effect. Take Levi’s 501 Jeans, for example. Adding the extra one helps the brand of jeans to stand out, allowing to it become more memorable instead of easily dismissible.   13 and “unlucky” numbers The superstition that the number 13 is unlucky resonates in many places in the world and in marketing trends , and it still rings true today. Hotels and some apartment buildings still ignore the 13th floor, skipping straight to 14. So, how could one implement this into their own marketing to produce a positive effect? Well, for starters, carefully. If you want to add an edgy element or give off an alternative feel, 13 may be the number for you. Think of a tattoo shop or bar named “ Lucky 13 .” The type of business has a distinct vibe unto itself, so the use of the number is suitable. On the other hand, if your business is a flower shop, it may not be the best number to use. Regardless of your personal opinion on superstition, you’ll need to make sure to research your audience and market to make sure that you know the full story behind any number you want to implement, especially if it will be in the name of your business. As you probably know, 13 is widely considered to be an unlucky number in Western cultures, so you might need to make some adjustments in order to properly reach your market if you go this route. Likewise, number 4 is considered unlucky in many Asian cultures, as its pronunciation is similar to that of the word for "death". For example, in Mandarin Chinese, the number 4 is pronounced "sì", which sounds similar to the word "shi", which means "death". As a result, many people in these cultures avoid using this number in any context where it could be seen as bad luck. This includes floor numbers, room numbers, phone numbers, and license plate numbers. If this is your target market, make sure you stay far away from any mention of the number 4. Psychology of numbers FAQ What numbers are best to use in marketing? There are a few numbers that are commonly used in marketing because they’re considered to be more effective than others. The numbers 1 and 7 are particularly good at conveying positive marketing messages. The number 1 represents high achievement, strength and independence; the number 7 seems to be a worldwide favorite, possibly due to its constant presence in our world and major religions. Of course, not all numbers are created equal. The effectiveness of a number in marketing will depend on the specific product or service being advertised, the target audience, and the overall marketing strategy. However, the numbers listed above are a good starting point for any marketer looking to use numbers to their advantage. What are some tips for using numbers in marketing? Make sure you don’t experience a marketing fail when you use numbers in your branding. Here are some tips for using numbers in marketing: Use numbers sparingly: Too many numbers can be overwhelming and confusing. Use numbers only when they are necessary to convey your message or to support your claims. Use numbers that are easy to remember: People are more likely to remember numbers that are short and easy to pronounce. For example, "99% customer satisfaction" is easier to remember than "98.7% customer satisfaction." Use numbers that are relevant to your target audience: The numbers you use should be relevant to the interests and needs of your target audience. For example, if you are marketing a product to millennials, you might use numbers that are associated with technology or social media. Use numbers that are credible: Make sure the numbers you use are accurate and from a reputable source. You can find credible sources of statistics on websites like Statista, the Pew Research Center, and the Bureau of Labor Statistics. By following these tips, you can use numbers to create effective marketing campaigns that reach and persuade your target audience.

  • How to promote an event: 9 actionable tips

    Event promotion has undergone a digital transformation: The days of street corner advertising have given way to online bookings, live streaming and QR codes. These convenient upgrades also greatly benefit the global event industry. According to Statista , it’s expected to hit $2 trillion by 2028. Strengthen your next event using strategic digital event promotion. This article will show you how to promote an event using the most advanced marketing and management tools, breaking down each step into action items. Tip: Before you begin, create an event website to act as an information hub, sell tickets, collect payment and secure RSVPs. For example, if you're planning to tie the knot, peruse our wedding website examples or wedding website templates for inspiration. Define goals and KPIs for your event promotion Start by setting goals that will let you measure the success of your event promotion efforts. The main objective of event promotion is to drive registrations or ticket sales, but other important goals may include gathering sponsorships, obtaining charitable donations and raising brand awareness. Identify your KPI, or Key Performance Indicators, to track your progress, such as: Ticket sales or registrations before the event Day-of attendance Sale leads generated Website traffic Social media followers Return on investment (ROI) From the moment you begin promoting your event, track these KPI examples to gauge your marketing strategy ’s effectiveness. If your goal is to build brand awareness, check whether you're generating sales leads, increasing website traffic or growing your social media following. How to promote an event Once you’ve defined goals and their subsequent KPIs, follow these steps to identify the right promotion strategies for your event: Make an event website Plan your email marketing Create early bird discounts Create your own QR code Brand your event Collaborate with influencers, sponsors Run a social media contest Post in Facebook groups Create an event hashtag 01. Make an event website If you haven’t already, plan how to make a website to serve as a central hub for sharing essential details about your event like contact information, location, and your vision or purpose. On Wix, add an event management platform to an existing website or build it from scratch using any of these event website templates . With this type of website - an event website, site owners can list multiple events at a time, customize email invites and accept secure online payments. You’ll also be able to collect RSVPs, edit your guest list and track the number of attendees all online - which is also a great sustainable marketing practice. For more help, learn how to make invitations . Tip: Download the Wix app to run and manage your event. Guests can also use the Wix app to check in, pay at the door and connect with other attendees. Use an event name generator  to come up with the best name for your function. 02. Plan your email marketing Email marketing is one of the most important types of marketing for any venture. Use email marketing tools to send strategic communication directly to your subscribers. Offer exclusive discounts or throw in a freebie to incentivize your invitees to RSVP. Do some market segmentation on your subscribers (categorize audiences based on commonalities like age, gender, values and behavior) to give you insight into their wants and needs. Then, create messaging that resonates with each of these segments and test different email subject lines, images and text. Jenna Romano, web design and email marketing expert on the Wix Blog, suggests that subject lines should instantly grab readers’ attention. “You want this limited copy to speak their language,” Romano says. “Hone in on topics, language styles, phrases and even buzzwords that will excite your crowd.” If you’re sending out a reminder for a gallery opening, for example, avoid generic subject lines like “Don’t miss this opening!” She recommends instead teasing the event like, “Jenna Romano’s latest digital works displayed for the first time.” 03. Create early bird discounts Early bird registration creates a sense of urgency for your audience. Promote the option to your built-in audience via email marketing. If it’s in your budget, you could offer a pre-registration discount to motivate customers to commit. If you don’t get any bites using these tactics, you may need to reassess whether your event appeals to the right crowd. You could reframe the event with different languared tailored to appease and satisfy your audience or test other distribution channels, like posting on social media platforms. Tip: A customizable Social Media Bar lets you easily link your event website visitors with your social media accounts. You can also use a link in bio tool in order to easily direct users to your event website from your social media channels. 04. Create your own QR Code Advertise your event using a QR code through social media, event website, emails or even product packaging. Customize your QR code by selecting the right size and color to fit your event’s style. Guests scan the code on their phone to receive detailed information about your event, such as venue location, event itinerary and registration information. You can also set up a QR code to directly link to the event ticket purchase page. During the event, use QR codes to let attendees opt-in to your email list to receive information about future events. 05. Brand your event Event-specific branding gives your event its own identity and character and makes your messaging pop. Incorporate your branding into all aspects of your event, including: Colors, images and fonts: Create a distinct visual identity that’s in line with yet distinct from the rest of your branding. This includes using different colors, fonts and imagery, from your website for event marketing emails and social media posts. Tagline: Having a unique tagline or slogan for your event website and other marketing assets makes it memorable and highlights its value. 06. Collaborate with influencers, sponsors From Nike’s iconic partnership with Michael Jordan to Coca-Cola’s collaboration with Taylor Swift, celebrity endorsements can effectively tap into audiences’ interests and get immediate attention for your product or brand. Consider promoting keynote speakers or celebrities at your event to reach their fans and followers and convert potential leads along the way. If you don’t have an A-list budget, you may want to explore influencer marketing , an increasingly popular form of digital marketing . To start, reach out to influencers within your niche and offer them a perk, such as a complimentary event ticket, free product or financial compensation in exchange for a sponsored content post about your event. You can also have influencers take over your social media account, like TikTok , to boost awareness of your event. This tactic could lead to high engagement among current followers as well as gaining new audiences. You may also seek corporate sponsors to help spread the word to new and potential audiences. 07. Run a social media contest Organize a contest on Facebook, Twitter, Instagram or TikTok to ratchet up comments, likes, and shares of your event. Then, reward the winner with free event tickets. Boost your inbound marketing efforts with these contest ideas: Idea 1: Encourage people to share your post about the event and tag their friends. Then choose the winner based on a random draw. Idea 2: Ask people to tell a story about their first experience with your brand or talk about why they love it. The most compelling story wins a prize. Idea 3: Hold a photo contest around your brand. Idea 4: Host a caption contest and choose a winner. 08. Post in Facebook groups Facebook is a useful platform for promoting an event, whether you’re running paid ads, posting on your own company page, or creating a separate event page. You can also post in relevant Facebook groups. For instance, if your event is about financial planning, post about it in financial literacy groups. Rather than creating promotional posts, present your event as a possible solution to their unmet needs. 09. Create an event hashtag Come up with a hashtag unique to your event and encourage followers, attendees, and potential guests to use it in their posts. Hashtags also help you track mentions of your event so you can follow its popularity rise. If people use your event hashtag, nurture those leads and personally invite them to attend. How to promote an event FAQ How do you hype an upcoming event? Here are some ways to hype up your upcoming event: Create a countdown clock: A countdown clock on your website or social media can build anticipation and excitement. Share behind-the-scenes glimpses: Offer exclusive sneak peeks of the event setup, speakers or activities to generate interest. Partner with influencers: Have influential individuals promote your event to their followers. Run interactive contests: Encourage user engagement with fun contests related to your event theme. Host virtual events: Organize pre-event webinars or online sessions to connect with potential attendees. What is an example of how to promote an event? There are many ways to promote an event, and the best approach will depend on your target audience, budget and the type of event you're hosting. Here are some examples of effective event promotion strategies: Social media: Create engaging social media posts and graphics to generate excitement and interest in your event. Utilize relevant hashtags and run targeted advertising campaigns to reach your ideal audience. Email marketing: Send out email blasts to your existing subscribers to inform them about your event. Offer early bird discounts or exclusive content to incentivize attendance. Public relations: Reach out to local media outlets and influencers to generate press coverage and create buzz around your event. Partnerships: Collaborate with other businesses or organizations to cross-promote your event and reach a wider audience. Contests and giveaways: Run engaging contests and giveaways to generate excitement and encourage people to share your event with their friends. Website and online listings: Create a dedicated landing page for your event with all the necessary information, including registration links, schedule and speaker bios. Submit your event to online event directories to increase visibility. Offline marketing: Use traditional marketing methods such as flyers, posters and print ads to reach people in your local area. How do you attract people to an event? Here are some tips to attract people to your event: Target the right audience: Clearly define your ideal attendee and tailor your marketing messages to their interests and needs. Offer a compelling value proposition: Highlight the unique benefits of attending your event and explain why people should be interested. Create a sense of urgency: Use scarcity tactics like limited tickets or early bird discounts to motivate people to register early. Make it easy to register: Ensure the registration process is simple and straightforward to minimize friction. Promote user-generated content: Encourage attendees to share their experiences on social media using a designated hashtag. This creates social proof and attracts new attendees. Offer incentives for referrals: Encourage attendees to spread the word by offering rewards for referring their friends. What are the 5 Ps of event marketing? The 5 Ps of event marketing are: Product: This refers to the event itself, including its goals, target audience and unique selling points. Price: Determine the ticket price and consider offering discounts or special packages. Place: Choose the right venue for your event, considering its accessibility, capacity and ambiance. Promotion: Utilize various marketing channels to reach your target audience and generate interest. People: Identify the key stakeholders involved in the event, including organizers, speakers and volunteers. What makes an event successful? A successful event is one that achieves its goals and leaves attendees with a positive experience. Here are some factors that contribute to event success: Clear goals and objectives: Define your desired outcomes and tailor your event strategy accordingly. Thorough planning and execution: Plan every aspect of your event in detail and ensure smooth execution on the day. Engaging content and activities: Provide valuable and entertaining content that keeps your audience engaged. Attentive and responsive staff: Create a welcoming and supportive environment for your attendees. Open communication: Communicate effectively with your attendees before, during and after the event. Data collection and analysis: Track key metrics and analyze feedback to learn from your event and improve future iterations.

  • How to plan a wedding: the complete 20-step guide

    Your wedding day is by far one of the most important and special days of your life. And as the reality of your new engagement sets in and the excitement starts to build, you’ll want to get started on the wedding planning process. Thanks to the growing availability of digital tools, planning a wedding has become much easier and less-stressful than it once was. Couples have far more control over the details of their joyous occasion, and many of the steps can be entirely DIY-style. For instance, you have the option to create a wedding website , make your dream playlist and collect pictures from guests - all from your own computer. If you’ve always dreamed of planning the perfect wedding but aren’t quite sure where to start, this article is for you. We’ll guide you through the steps of how to plan a wedding - and point out some of the most helpful tools that can ease the stress and make your special day even more memorable. How to plan a wedding Pick a theme Establish a budget Create a wedding planning checklist Set the date Book a venue Make your guest list Choose your wedding party Create a wedding website Build an online registry Send out invitations Hire vendors Draft the seating arrangement Book a hotel room block Create a playlist Find your dream wedding dress Choose your bridal party’s attire Find an officiant Set a wedding day schedule Buy wedding rings Get your marriage license 01. Pick a theme Choosing the theme of your wedding is a good way to start the process because it can help you narrow down the rest of the details for your big day. Think about what colors, aesthetics, time of year and the overall vibe you prefer. Visualize the ceremony and reception and determine what you and your partner are comfortable with. Do you see yourselves having a small, intimate wedding on the beach somewhere or would you prefer a black tie event in a hotel? Envision the overall concept first. This will help you make decisions and streamline the process as you move forward with your wedding planning. 02. Establish a budget While it’s probably the least fun part of planning a wedding, you’ll need to crunch the numbers and figure out how much money you actually have to spend. You can use a wedding cost estimator to help you do this, as well as mobile apps such as Wedding Happy or Fudget to track your spending. If you and your partner are paying for the event yourselves, you may need to think about cutting back on some expenses prior to the wedding. Just remember, the most important part of creating a budget is sticking to it. It can be tempting (and incredibly easy) to overspend, but try to use your allocated budget as a guide for every decision you make. A helpful tip is to add an additional 7%-10% to your final budget for unforeseen expenses. That way, if there’s an extra cost you didn’t take into account, you’ll be covered. 03. Create a checklist Organization is the key to staying on track and to not becoming overwhelmed. One of the best ways to do this is by creating a wedding checklist. You can do this on Excel or Google Sheets, or take advantage of this pre-made wedding checklist printable by Martha Stewart. If you choose to create your own checklist, you can customize all of the items on your list to your own special day. Start by adding every action item to one column. Then, set a deadline for each item to make sure it gets done in time. And because there’s no greater feeling than checking items off a to-do list, make sure you include a completed column to give yourself this satisfaction. 04. Set the date You probably won’t finalize your wedding date until you’ve secured the venue. But now that you know the type of wedding you want, you can select potential dates and begin looking at venues to accommodate your vision. Select 3-4 dates that work for you and your partner. That way, if one isn’t available at your preferred venue, you can hopefully book another suitable date instead. This flexibility will ease the process and prevent any disappointment. Think about the season in which you’re getting married and what days of the week you prefer. Weekend and holiday weddings can be more expensive and competitive, as well as weddings in the spring and summertime. If you want to get married in the next 6-12 months, you’ll need to book a venue rather quickly. Consider celebrating your wedding on a day that isn’t as common, such as on Sunday, or even on a weekday. You’ll have a much easier time finding an available space. 05. Book a venue Now that you’ve decided on your wedding theme, budget, size and potential dates, consider your venue options. If you opt for an off-site wedding, such as at the beach or a garden, you’ll need to provide all of the food, equipment and staff yourself. This can be more expensive and complex. However, if you hire a wedding planner, they will be able to sort out all of these details for you. In contrast, an on-site wedding, such as at a hotel or an event venue, can be much easier to plan and more affordable, as much of this will most likely be provided, including a commercial kitchen. There may even be a wedding coordinator working for the venue that can help you with the planning. 06. Make your guest list This step of the wedding planning process can be notoriously difficult, as making cuts is never easy. Perhaps your or partner’s family insists on inviting someone that you don’t feel warrants an invitation, or your list simply becomes too long. Take everyone’s guest requests into consideration. However, at the end of the day, your goals should be to stay on budget, not to exceed the capacity of your venue and of course, be happy with your final invite list. 07. Choose your wedding party If you are opting to have a bridal party, now’s a good time to consider who you want as bridesmaids and groomsmen. It’s common practice to ask siblings to fill these extra-special roles, especially as Maid of Honor or Best Man, but the choice is yours. Factors to consider when choosing your wedding party include reliability, who you’re closest to as well as the overall group dynamic. Most likely, your wedding party will be spending quality time together and it’s important that everyone gets along. 08. Create a wedding website In today’s digital age, wedding websites have become the simplest way to share all of your wedding details in one place . To make things simple, start by creating a wedding website with an easy-to-use, customizable wedding website template . Related reading: How one man popped the question with a Netflix-inspired Wix site Then, download an event app on your event website to incorporate features that will help you plan and organize some of the most important aspects of your wedding. These include sending out online invitations, collecting RSVPs, embedding your registry and even live streaming your wedding ceremony with Wix Video or Zoom. Next, create pages for all your wedding events, such as the rehearsal dinner or post-wedding brunch for out of town guests. You can even password protect them so only those you invite have access and no one’s feelings will be hurt. And in the age of smartphones and social media, wedding memories are no longer captured solely by the professional photographer on the ground. Every guest can now participate in your wedding album using the Shared Gallery app. Guests can tag each other and comment on any media in the gallery and react with emojis and gifs. This way, you’ll have all your amazing memories stored in one place. Some other must-have elements for this type of website include: You and your partner’s love story Pictures of you together A countdown clock Details of your wedding location Interactive map to the venue Sites and attractions for out of town guests Transportation and lodging Contact information To help you understand how to make the best website and online space, start by checking out these wedding website examples to bring your dream wedding to life. Learn more: What is a wedding website? 09. Build an online registry Building your online registry can seem like a daunting task. With a sea of options to choose from, how do you narrow down which websites to register with? The first step is to consider what you and your partner actually need, before thinking about extra items that you would simply enjoy having. Then, complete your registry prior to any of your wedding events so guests have the opportunity to buy you gifts beforehand. A convenient way to do this is to use websites like MyRegistry or Zola , which allow you to create your registry from thousands of items from various online retailers. Then, embed the link directly onto your wedding website so guests can buy you the perfect gift with ease. Include items across various price points so there will be options for all your guests, no matter what their financial situation. You can also set up a cash fund for those who prefer to give you money with the Get Funding app. Use this towards your honeymoon or a new home, or anything that will contribute to your new life together. 10. Send out invitations Sending out your wedding invite is an exciting step and official declaration that your special day is around the corner. This is a good opportunity to set the tone of your wedding by using invitations that fall in line with your theme. Include all of the vital information, including the date and time, ceremony and reception locations. If you are opting for paper invitations to be sent through the mail, you’ll also need to include RSVP cards with stamped and addressed envelopes. Send them out to your guests about 8 weeks prior to your wedding so they’re guaranteed to arrive in a timely manner. However, if you choose to send online invitations, you can do this 6-7 weeks in advance. Online invitations are a faster, easier and more efficient way to make sure all your guests make it to your wedding. Eliminating the need for stamps and envelopes is not only cost-effective and environmentally friendly, but it will save you a significant amount of time from stuffing and addressing envelopes and going to the post office. Use an online tool to customize a beautiful digital invite that reflects your personal style and sets the tone for your big day. Then, email it to all of your guests with the click of a button. You can even collect all your RSVPs right on your wedding website using a simple form. It doesn’t get much easier than that! If you need more help, learn how to make invitations . 11. Hire vendors The number of vendors you hire will depend on what’s included with your venue. If you’ve booked a venue that takes care of some or all of these services, then you may not need to hire anyone independently. However, if you are planning your wedding yourself, you’ll need to research and hire the following: Catering service Photographer Videographer DJ, singer or band Florist Keep your budget in the forefront of your mind and decide which elements of your wedding you’re willing to splurge on. Read online reviews and ask others who have gotten married in your area for recommendations. Just be sure to hire as soon as possible because wedding vendors can book more than a year in advance. If you always dreamed of having a certain singer or band introduce you and your partner when entering your reception, you’ll want to see if they’re available as early on in the planning process as possible. Just remember: When hiring your vendors, be sure to read over all contracts thoroughly before you sign anything, so you know exactly what you’re paying for. 12. Draft the seating arrangement As guests begin to RSVP, keep track of who’s coming and who’s not using Excel or Google Sheets. Then, you can start to group your guests by who you’ll seat together during the reception. When designing your seating plan, you’ll need to know how many people each table will seat as well as the overall layout of the reception hall. Seat family members with other family members and groups of friends that know each other from similar walks of life. Use place holders to make sure it's clear where each guest is sitting for the wedding. Even though people will be moving around during the reception, you want to make sure all your guests are comfortable where they’re stationed for the duration of the wedding. 13. Book a hotel room block Booking a hotel room block is a great way to ensure that your out of town guests have a place to stay for a discounted rate. You can also request gifts and other amenities be delivered to their rooms upon arrival as a way to thank them for coming. When considering how many rooms to reserve, the key is to always overestimate. You won’t need an exact number when making the initial reservation, as hotels know that you don’t have an exact guest count at this point. And you can even book various hotels at different price points if you want to give your guests an option of where to stay. Just be sure none of them are too far from the wedding venue and that the check-in times don’t interfere with any wedding celebrations. 14. Create a playlist The music at your wedding ceremony and reception will help to set the tone and ambience of both events. That’s why after you’ve chosen your DJ, singer or band, create a playlist of songs you love to accompany the romance you’re there to celebrate. Do you want soft, romantic music playing as you and your bridal party walk down the aisle? Or are you and your partner the type who loves to entertain and wants everyone to dance their way to the altar? These are important points to consider when selecting your music options. For the reception, you may want softer music playing during dinner and then a more upbeat set for dancing. And if there’s a special song you and your partner want for your first dance, you’ll need to let your hired musician know. Just be sure to discuss your preferences with them ahead of time so they can accommodate your requests. 15. Find your dream wedding dress Perhaps one of the most monumental parts of wedding planning is finding the perfect dress. You’ll want to start the process as early as possible to give yourself time to find your dream gown. Another reason is because it can take months to complete alterations. First, consider your budget. This should not only include the cost of the dress, but alterations and accessories, too. Then, take a look through magazines and check out photos on Instagram and Pinterest to get a sense of your personal style. However, keep an open mind. You may surprise yourself and fall in love with a dress completely different than what you originally planned. 16. Choose your bridal party’s attire Your bridal party has accepted the honor of being in your wedding, and now you have to decide what they should wear. If you prefer all of your bridesmaids to wear the same dress, it’s a good idea to provide a few options to choose from and see which one gets the most votes. You’ll want to choose a dress that flatters and pleases everybody, so it’s important to take into consideration the color, fabric and shape of the dress. The other option is to choose a color you like and let them choose their own dress. It all depends on your theme and the aesthetic that you’re going for. For the groomsmen, decide if you want tuxedos or suits, and in what color. Or, if you prefer a more relaxed look, you could opt for khakis and a button down shirt. Do you want your bridesmaids and groomsmen to color coordinate? Match the colors of the dresses to the men’s bow ties for a fun, modern aesthetic. 17. Find an officiant In order for your marriage to be legal, you’ll need an ordained minister to conduct the ceremony. There are three primary options when it comes to wedding officiants: Religious clergyman Friend or family member Justice of the Peace To find a clergyman, you can start with your house of worship if you belong to one. Or, reach out to other houses of worship in your city that fit with your religious preferences and see if one of their clergymen is to your liking. Be sure to meet any potential officiant in person before you hire them. Another increasingly popular option is for a friend or family member to become ordained online and perform the wedding ceremony. This is a great way to add a more personal touch to the most important day of your life. In some states, such as California and Massachusetts, you can get a one-day designation to perform weddings. In others, you’ll need to get ordained via a non-denominational ministry, such as The Universal Life Church . Just be sure to check with your local government office to be sure what’s acceptable. The last option is to hire a Justice of the Peace. This is a local public official without any religious affiliation. To get a list of who’s available in your municipality, contact your local county clerk’s office. Whoever you choose to perform the ceremony, make sure they can provide the type of service that you want and are comfortable with. Some questions to consider asking when making your decision include: Can we write our own vows? Does it matter if we belong to different faiths? How customizable is your script? How much do you charge? What is the length of a typical service? Can friends or family perform a reading during the ceremony? 18. Set a wedding day schedule To ensure that all the pieces of your wedding day puzzle come together seamlessly, make a schedule and try your best to stick to it. Consider every step, from waking up, getting your hair and makeup done, to your first look with your partner and even the pre-wedding toast. While it may be impossible to follow a schedule exactly to a tee, if you are falling 15-20 minutes within each step, you’re doing extremely well. After all, your wedding day should be a monumental and joyous occasion celebrating the people you love, and not about perfect timing. Try to enjoy and relish every step, and don’t be too upset if you run a little behind schedule. 19. Buy wedding rings It’s become standard for couples to match or coordinate their wedding bands. If you have already purchased an engagement ring, you’ll want it to match your wedding rings as well, so the two will coordinate nicely on your finger together. However, if you and your partner have different styles, don’t let it deter you. Your rings do not have to match, or even be the same type of metal. There are plenty of options, such as gold, white gold, silver, shiny or matte, to name a few. The most important thing is that you both are happy wearing your wedding bands on a daily basis. You may also want to consider insuring both your engagement and wedding rings to protect yourselves if anything should happen to them. While jewelry is covered by renters and homeowners insurance policies, coverage only goes up to a certain amount. Additionally, certain circumstances, such as losing your ring, may not be covered. To protect yourselves, you can opt to pay for a rider or floater to your current policy to make sure you are fully covered. 20. Get your marriage license Before you can recite your vows and live happily ever after, you’ll need to purchase a marriage license. While requirements vary slightly between states and local governments, you will most likely obtain this document from your municipality. You and your partner will need to make an appointment in advance and bring official identification with you, such as your birth certificate, passport, driver’s license or other government ID in order to sign the official marriage license. How to plan a wedding FAQ How to plan a simple wedding? Planning a wedding can be an exciting but stressful time. In theory planning for a simple wedding should eliminate some of this stress. Decide first what a simple wedding means to you - does it mean a smaller guest list, less elaborate decorations and flowers, and a smaller venue. A simple wedding can still be beautiful and meaningful depending on how you plan it. When it comes to simplifying your planned wedding, think less is more at every step of the way. How to plan a wedding in a month? If you plan to have your legal wedding ceremony at the same time, make sure you have enough time within a month to apply for and receive your license. Time frames for this process may vary from state to state so be sure to check before starting your planning. When planning a wedding fast, the first priority should be to secure your venue, as some may have a waitlist or be fully booked already. Once you have this confirmed you should focus on sending our save the dates, or actual wedding invitations as quickly as possible to give guests time to prepare and block their calendars. Also don't be afraid to delegate wedding planning tasks to friends and family who are willing to help. Planning a wedding in a month is possible, just be prepared for it to be a busy and potentially stressful one. How to plan a wedding on a small budget? First of all decide on your budget. Then think about ways to reduce costs. Some people rely on friends and family to help - do you know someone who could make your wedding cake as a gift, or someone who could get you flowers at a discount? Perhaps a family member has a wedding dress you love that you could wear. Thrifting is also a great way to find a dress on a budget. There are plenty of online options for creating your own wedding invitations as well. You can also prioritize what's most important to you at your wedding and allocate your budget accordingly. How to plan a wedding without a wedding planner? It is possible to plan the wedding of your dreams without using a wedding planner. Just remember that you'll need to be super organized, set strict time frames for getting things booked, and be mindful of your set budget. Consider using an online scheduling or event planning tool to help make your planning easier. How to plan a wedding reception? Planning a wedding reception is an important part of any wedding planning. You'll need a budget, a venue, an idea of what food and drinks you'd like served, an understanding of how many guests will be present, and consider decorations, music and other essential parts of a reception. How to organize a rehearsal dinner? Not everyone chooses to have a rehearsal dinner, but planning one is similar to the process for planning a wedding reception. You'll need to set your budget, choose a venue and send out an invitation. Many people choose to keep their rehearsal dinner for just family and close friends, but this will depend on your budget and own personal wishes. A rehearsal dinner can take many forms - either as a more formal sit down dinner, or a simple drinks reception. It can be officially planned, or you may choose to host it at your own home, or that of a close family member.

  • What is product sourcing and how to source products for your business

    Every small business owner needs to have a good handle on product sourcing to succeed when starting their business . One thing online storefronts and brick-and-mortar businesses have in common: there’s no store without products. That’s true whether you’re a home decor website, a fashion business or an artisanal coffee roaster. That's why we've put together these vital tips for defining the right product sourcing strategy for your eCommerce business . Learn the ins and outs of finding the right suppliers and maintaining a well-oiled product sourcing machine. Product sourcing isn’t just about selecting cool products, either. You must be able to accurately assess the efficiency, flexibility and cost of your sourcing model in order to safeguard your business. Need a better system for your ecommerce management ? See how Wix eCommerce  can help you streamline your business, from managing suppliers to monitoring performance. What is product sourcing? Product sourcing is the process of acquiring stock that you plan to sell online or in your brick and mortar store, if you have one. It involves working with suppliers who can provide you with the proper levels of inventory to satisfy customer demand. It’s a critical part of any eCommerce business plan . And while new business owners may be focused on getting their first units built, established ones may be reevaluating their product sourcing methods to help expand their catalog and shave costs. Why product sourcing is so important The wrong product sourcing strategy can take a toll on your profits and productivity, and affect the overall success of your business. More specifically, product sourcing is important because: You need to have the right inventory at the right time Most eCommerce shoppers expect to receive their products within days. If your suppliers are out of inventory  and orders start backing up, customers are likely to ditch your store and shop elsewhere. We saw this happen often as pandemic-era shortages crippled the global supply chain. Out-of-stock messages rose by 250% in October 2021 compared to a pre-pandemic period (January 2020), according to Adobe . Electronics, jewelry, apparel, pet products, and home and garden were among the most affected categories. As the supply chain crunch continues, having a strong product sourcing strategy with multiple suppliers will help you weather port closures, shipping delays, and other disruptions so that you can keep your customers satisfied and reduce the risk of them going to a competitor’s site. Product quality is crucial Few things will erode your store’s reputation faster than inferior products that let customers down. Not only will poor product quality lead to a spike in returns, but you run the risk of receiving negative customer reviews and damaging your reputation online. Today’s eCommerce  shoppers are also ever-sensitive to both poor-quality products and perceived (and actual) counterfeits. Flexibility is required for your business to scale The right product sourcing strategy should help you achieve your growth goals. Spending too much upfront cost on supplies, or taking too long to produce handmade products are two challenges that tend to fetter growth. Each of these should therefore be taken into account when identifying the right suppliers and processes for product sourcing. Read Also: 10 ways to grow your eCommerce business How to source products for your business There’s no one-size-fits-all approach for product sourcing. Rather, you should choose the most appropriate strategy for your store based on your overall goals, your products, your target audience and your budget. To get you started, here are the four most common ways to source products: Dropshipping   Wholesaler   Manufacturer   Handmade   01. Dropshipping If you’re interested in starting a business  but don’t actually want to design, manufacture—or even ship—the products yourself, consider  starting a dropshipping business . With both dropshipping  and reverse dropshipping , you never actually need to touch the products. Instead, rely on suppliers then take care of everything from manufacturing to order fulfillment. Here’s how it works: connect with dropshipping suppliers  through a platform like Modalyst  or Spocket and select which of their products you want to sell on your website. You can choose to dropship all the items in your catalog, or only dropship a portion of your catalog. When a customer makes a purchase on your store, the order will get sent to your supplier, who’s then responsible for delivering the product straight to your buyer’s doorstep. Create a dropshipping website  to get started. Merchants like Cruising Aviation  have relied on dropshipping to get up and running quickly. Founded by a student pilot, Cruising Aviation offers more than 300 aviation-themed products, ranging from wall art to clothing that’s all delivered within two to four days. Pros of dropshipping and product sourcing Low upfront costs.  Because you don’t create, design, store or send products, you can start dropshipping with modest financial investment. No excess inventory.  If no one buys your products, you’re not stuck with shelves of paid-for products—in fact, you don’t have to worry about the bulk of inventory management  tasks. This gives you more time to focus on marketing your products and elevating your store. Quick to scale . You can easily add a wide and diverse range of products to your store. For example, if you sell dog sweaters, you can expand into leashes, water bowls, and toys from a variety of different vendors. Cons of dropshipping and product sourcing Limited quality control . Since you aren’t making your own products, the quality of the products and the service level of fulfillment will be based on your vendor’s abilities. Lack of competitive differentiation . When you work with dropshippers, it’s possible that shoppers will be able to find the same product that you sell on another site (and potentially for a lower price). Lower profit margins . While dropshipping doesn’t bring high upfront costs, it can mean smaller profits depending on how much you’re paying your vendors and how competitive your products are. 02. Wholesaler When you choose a wholesaler for product sourcing, you get the opportunity to buy products in bulk. Partnering with a wholesaler is a good choice if you don’t want to create products from scratch and want to fill up your catalog quickly. Alibaba  and AliExpress  are two of the most popular wholesale marketplaces. Some well-known marketplaces, like Etsy , also offer a place for buying wholesale . Wholesales suppliers typically keep an eye on trending products  in order to provide the best, most relevant selection of products for their retailers. But once obtaining inventory from your suppliers, you’re responsible for warehousing those products and fulfilling orders. Pros of wholesale product sourcing Low cost per unit.  Because you order in larger quantities, you’ll pay a wholesaler a relatively low per-unit cost for each item. That may lend to larger profit margins. Fast to start up. Wholesalers typically work with many retailers. That means they know which products will sell, giving you a better chance of driving sales starting on day one. Access to a wide variety of products.  The right wholesalers can help you assemble an impressive array of products and accessories to sell on your online store. Cons of wholesale product sourcing Inventory and fulfillment is on you.  A wholesaler will ship their product to you, not your customer. That means you’ll need a warehouse or another facility to store inventory, and you’ll have to either fulfill orders yourself or hire a vendor to do the work for you. Lack of product differentiation. Other retailers may use the same wholesaler as you and offer the same products. Larger upfront costs.  You’ll need to anticipate paying for all items upfront prior to selling them online, which can put your business in a pinch if you don’t have enough capital or don’t wind up selling as many units as you anticipated. Wholesale discounts will also depend on how much inventory you’re able to buy in bulk, so you may not snag as good of a deal as a larger retailer who has more cash on hand. 03. Manufacturer Let’s say you have a great product design. You’re just looking for someone to bring it to life. How do you source products then? The answer may lie in manufacturing . This product sourcing strategy allows you to design private-label  products and potentially select the raw materials yourself, while your vendor will do the actual product creation. The manufacturer will then ship their products to you so that you can store and sell them. Wix merchant Forge to Table  manufactures its own hand-crafted knives. When they experienced a shortage of their signature product during pandemic-related lockdowns in early 2020, they found another local manufacturer to produce and sell a different item—branded aprons—to help weather the storm. Then, once their knife manufacturer got back up and running, Forge to Table reaped the benefits, achieving a YoY sales increase of 345% in Q4. Pros of manufacturing Create unique products.  Working with a manufacturer allows your store to offer one-of-a-kind, branded items. High level of quality control.  Even though you don’t make the products yourself, you can examine the products before you sell them. You also get to control branding and price. More flexible than other methods. Working with a manufacturer can offer more flexibility in how you build your products, optimize them over time, and how much of them to produce in a given timeframe. Cons of manufacturing High upfront costs. A manufacturer will typically enforce an MOQ, which could require a significant upfront investment. Longer product development cycle.  It could take many months for a manufacturer to create a prototype, refine it, get it to your specifications, and then produce enough finished product to get you started. Finding a quality manufacturer isn’t easy. Identifying the perfect manufacturer can be a long process. There are various factors to keep in mind—including price, reliability, and time to product items—when searching for a partner. (View this guide on how to find a manufacturer  to get started.)     Manufacturer success tips Choose a manufacturer that meets your current and future needs. Ask yourself, will the manufacturer be able to keep up with growth or fluctuations in demand month over month? Ask thorough questions. Ask prospective manufacturers about their processes and timelines so that you don’t face any surprising delays. Also, check reviews, consult third-party sources like the Better Business Bureau , or chat with other users (if that’s an option) about what it’s like working with the manufacturer. Factor manufacturing costs into your product cost.  Make sure you account for the extra expenses that will arise from working with a manufacturer when creating your pricing strategy. 04. Handmade A homemade or do-it-yourself (DIY) approach to product sourcing tends to work best for jewelers, carpenters and other artisans. It’s also embraced by some cosmetic merchants. With a handmade approach, you can retain complete control over the design and manufacturing of your products. Little Giraffe Bath & Body Co.  prides itself on offering natural, handmade products. Little Giraffe uses high-quality ingredients, including pure essential oils, to ensure that its one-of-a-kind products are kind to the planet. Pros of handmade products Full creative and quality control. Because you make the products, you can ensure each item you create meets your quality standards. Competitive advantage. Your products will be truly unique to your brand; customers won’t be able find them on any other online store. Freedom to work with whomever you want.  You choose the raw materials. You choose the hands that make the products. You choose how to handle all aspects of the supply chain for your products. Cons of handmade products Raw material scarcity. Current supply chain challenges may make it more difficult for DIYers to source the raw materials they need to create their products. Difficult to scale. Every time you need to meet increased demand for your product, you may need to increase your staff. Major investments in upfront costs and time.  In addition to choosing and buying all the raw materials, you’ll need to hire the people to do the work or make the products yourself. You’ll still need to cover the other costs (and responsibilities) of business, too, like costs related to inventory, packaging, shipping, and marketing. Handmade success tips Choose the right raw material suppliers.  Whether you need diamonds for jewelry or wood for homemade furniture, you’ll need to develop strong relationships with your vendors. Consider the potential impact of supply chain delays. Plant shutdowns and other pandemic-era concerns can slow the delivery of your raw materials. Develop backup plans in case one of your main vendors experiences disruptions. Plan for more storage space.  In addition to potentially maintaining your own inventory of finished products, a DIY approach means you’ll need space to store your raw materials and products in development. Plan for this ahead of time, and understand how your workspace (plus processes) needs to evolve as your business grows. Product sourcing FAQ Can I choose more than one product sourcing method? Yes. It’s common for merchants to use multiple methods of product sourcing. Let’s say you sell camping and caravanning gear. You could work with a manufacturer to create custom-designed tents at scale but then tap a dropshipper or wholesaler to provide sleeping bags and other accessories.Generally, the more options you create for your business, the better in terms of reducing over-reliance on one supplier or method to maintain and scale production. However, this could potentially add complexity to your business. You’ll have to be able to manage all of your various sourcing methods. How do I pick the right vendors? There are a few factors that you’ll want to keep in mind. Take a long-term view. Consider your online store’s immediate and future needs. Ask suppliers things like “How much stock do you have on hand?” or “What are your turnaround times, and are you available during business hours in our time zone?” If you sell seasonal merchandise, consider those needs and ask prospective vendors if they can meet your timelines. Check the vendor’s reputation.  Check third-party sources like the Better Business Bureau . Ask your suppliers for references, then call those references to get their take on the supplier’s reputation. Talk to other merchants about their suppliers. Ask the right questions , e.g., do you have experience in my product segment? How long have you been in business? What is your delivery and lead time? What are your MOQs? How frequently will you update me on inventory or production changes? How will you handle shipping, inventory, and returns (if applicable)? Can I put my own custom labels on the products that I sell? Request samples. Make sure that you have the chance to review all products yourself and test them for defects. Try running through the whole order fulfillment process too by simulating a customer order. Which KPIs should I track with suppliers? These metrics can help you make sure that your suppliers are giving your business the care and attention it deserves: On-time product arrivals Product quality Customer satisfaction and reception Quality of communication Costs billed as quoted Quality of products upon arrival How do I find trending products? Browsing “best seller” recommendations on global marketplaces like Amazon can help you keep up with consumer trends, as well as third-party tools like Google Trends , Trend Hunter , or TrendWatching . You can additionally poll people on social media, or survey existing customers about the items they find most useful or desirable.

  • How to nail your elevator pitch, with examples

    Many entrepreneurs approach their elevator pitch thinking they have to woo and verbally sway their audience enough to pull out their checkbooks. The truth is a good pitch is more than that. Yes, an elevator pitch can successfully bring in investors when starting a business , but effective pitches can also help you capture new clients and begin valuable conversations and collaborations. This article will go over the best practices for creating an elevator pitch, with examples to guide crafting your own. How to create an elevator pitch From networking events, job interviews and professional gatherings to an actual elevator ride , you may use your elevator speech to clearly and concisely introduce yourself and market your skills. An infamous study in 2015 made waves around the world for comparing human attention span to a goldfish’s, an average of 9 seconds—so a clear, concise elevator pitch can help you communicate the most during that time frame. To create an effective elevator speech—no matter to whom and where you’re pitching—follow these four general rules. For better understanding, I’ve used a time management app as a pitch example throughout the steps. Clearly state your goals Grab their attention with a great hook Emphasize your value proposition Practice your elevator pitch 01. Clearly state your goals Think about the real goal of your elevator pitch. You need to clearly express to your audience who you are and what you do. In turn, they should also walk away with an understanding of what you want from them. Go back to your company’s mission statement for the right wording of your vision and values. For instance, as the creator of a time management software, you might want to say, “I started a time management app to help others around the world thrive by working more efficiently together.” Your goal is clear—to increase productivity—but more importantly broad enough in your elevator pitch to use with investors and referrals alike. 02. Grab their attention with a great hook An engaging opener will help your elevator pitch really stand out. Try to think of a juicy detail, a question, a funny story or a memorable client to share in the opening moment. A personal touch can transform an awkward or mundane exchange into the beginning of a lifelong connection. A good hook will also pique your audience’s interest, signaling for others to listen to you. It should spotlight what sets you, your business and your leadership apart. For example, if you’re pitching a product based upon your career experience, your hook might sound something like this: “At my first job in content marketing, I did not know how to manage my time.” If you don’t have a personal story to share, you can also start with a statistic that inspired your business. For example, if you’re pitching a time management software you might start with: “ 1 in 8 people never feel under control at work .” 03. Emphasize your value proposition In your elevator pitch, you’ll need to emphasize your value proposition . Prepare a brief statement or business proposal that describes how your products or services set you apart from the rest. Focus on details that will help others outside the company understand not only the benefits or features of your offering, but also how you solve problems better than your competitors. A strong value proposition should be clear, concise, genuine and customer-specific. To help create an effective value proposition, you can use any market research you’ve conducted thus far. For example, the project manager of a time management software surveys a segment of their target market, asking them, “What features are missing in time management apps?” With the answers they’ve collected they can demonstrate the company’s added value. 04. Practice your elevator pitch Now that you’ve written your pitch, it’s time to make it perfect. The first few times you read and practice your elevator pitch, you want to time yourself. Ideally, your pitch should be well under a minute . Make sure to practice the pitch with people who will give you honest feedback. Additionally, record yourself and listen back to catch any weak parts or stumbles. Avoid using filler words such as “um,” “ah” and “you know” to sound concise and confident. With enough practice, your speech will sound natural and convincing. Don’t be afraid to let your emotions and your true self shine through. Showing genuine passion for your work can often cause others to empathize and connect with you. Elevator pitch examples Use our examples to help guide you through crafting your own 30-second elevator speech. You’ll want to consider the four points for creating an elevator pitch mentioned above, including emphasizing your goals, hooking listeners with an attention grabbing statement or question, adding value and presenting a polished speech. 01. Local bakery “According to a McKinsey report , 55% of Americans are extremely or very concerned about the environmental impact of product packing. We are too—and that’s why our bakery uses sustainable packaging and locally-sourced ingredients to minimize our environmental impact and provide the best takeaway options for our environmentally-conscious customers. We aspire to expand our reach and make a positive impact with the opening of a new branch. Your contribution toward our crowdfunding campaign will help us set up shop in the next town over and share our mission with more of our community members.” 02. Self-employed freelance artist "My name is Ashley Garcia and I am a freelance artist based in Chicago. Since graduating from the School of the Art Institute with honors, I’ve wanted to share my illustrations with the world. Today, I am looking for corporate funding to help grow my budding art business into a boutique illustration agency and secure my future in the field." 03. FemTech startup "In 2021, the FemTech world surpassed $1 billion in investment from global venture capital firms , meaning that more attention is being paid to women’s health than ever. Our company has created a mobile app for breast health monitoring at home, receiving reliable feedback from testers in the beta phase. We are searching for an angel investor who will not only help us get this important product to the global marketplace, but will bring their expertise to foster business growth thereafter. " 04. Instagram influencer "As a fashion influencer, with over 20K followers, I’ve engaged directly with more people through my Instagram than some marketing departments in my industry. I want to take my content from social media onto the big screen. My goal is to create a reality show based around my success in fashion." 05. Education consultant "With decades of experience in the education field and having helped hundreds of clients, I am ready to assist other parents who are struggling with navigating through choosing the right school for their children. While my consulting website is my strongest marketing tool, I am asking for referrals from past clients to create direct bonds with new clients who can benefit from my services."

  • 9 strategies for monetizing a podcast, from sponsorships to premium content

    A podcast can serve as a creative outlet, a platform to discuss a niche interest or a marketing tool for a business. Because there are so many opportunities to monetize a podcast, it can also serve as a source of income. Whether you have an established audience or have yet to start a podcast , this article will teach you how to monetize a podcast using strategies such as sponsorships, advertising and event hosting. Tip : No matter what podcast monetization strategy you decide to use, create a website dedicated to your podcast that will come in handy to your current and new listeners. Starting a podcast? Use this podcast name generator to name it. How to monetize a podcast Here are nine strategies that can help you turn your podcast into a lucrative side hustle or even a full-time career: Get sponsorships Run advertisements Host an event Offer subscribers premium content Accept donations Sell products or services Promote affiliate content Publish episodes on YouTube Produce online courses 01. Get sponsorships A podcast sponsorship is an agreement between a podcast and a brand in which the brand agrees to support the podcast in exchange for promotional mentions within the podcast. Since these mentions are typically only 15 to 60 seconds long, listeners won’t be bothered by them—they might even trust you more if you have the support of a brand they know and trust. Sponsorships can take many forms, such as providing funding for the production of the podcast or offering products or services as giveaways to listeners. Sponsorships can be especially useful for smaller podcasts that may not have a large enough audience to attract advertisers, as sponsors may be more interested in the quality of the content and the alignment with their brand rather than the number of listeners. 02. Publish episodes on YouTube Syndicating your podcast recordings on YouTube is a simple way to further monetize your podcast. You can simply use an image as a placeholder for the visual element and have your podcast audio play in the background. That said, it’s worth taking the extra step of making video recordings of your podcast tapings—better visuals means increased engagement and increased engagement means more ad revenue. To maximize the potential of your YouTube channel, be sure to follow best practices for YouTube SEO to help your videos rank higher and attract more views, which can ultimately help you monetize your channel. You can also use a Podcast SEO strategy that will help you generate traffic and users to your recordings, and from there you can develop ways to encourage them to convert on your channel in someway. 03. Run advertisements There are pre-roll, mid-roll, or post-roll podcast advertisements, which means they are played at the beginning, middle or end of an episode, respectively. The ad might be an endorsement from the host, a script from the brand or a more traditional commercial that the brand produced. Once you’ve grown your listeners to a few thousand listeners, you can start to work with podcast advertising networks such as Midroll , AdvertiseCast and Authentic . Some podcast hosting sites even have their own built-in advertising networks. The advantage of working through a network rather than directly with brands is that there’s less administrative work involved. You’ll use the network to find advertisers, negotiate rates, and get the ad script so that you don’t need to do the leg work and can focus on creating great podcast content instead. Because advertisers often pay at a cost per mille (CPM) rate , podcasts with larger audiences tend to make more money. Newbies should still consider podcast advertising because, even if you don’t make much in the short run, you can use your experience to demonstrate your worth to larger brands once your audience is more substantial. Don't forget to get on board with podcast analytics , in order to understand the success of ads on your platform. 04. Host an event When you have a more dedicated following, you can start to promote in-person events that you charge admission for. These events can be anything from live podcast recording, a public speaking appearance, a workshop, or even just a meetup for your avid listeners. 05. Offer subscribers premium content Create exclusivity with your podcast by offering a subscription model. Whether you want to put all your podcast content behind a paywall or not is up to you, but with this method, your dedicated listeners will pay a monthly fee to listen to your podcast. A good way to have a bit of both free and paid content is to offer premium content for subscribers only. This means that the majority of your podcast episodes will be available to all listeners, and you’ll release some exclusive episodes that are only available to listeners who subscribe. For this type of premium content, you want to make sure the added fee is worth it to your audience. So, you might release a free episode with a partial interview with someone relevant to your niche, and to hear the full interview the listener will need to subscribe. Recently, Spotify has made it possible for podcasters to set up paid subscriptions for their followers, with Apple following suit not long after. 06. Accept donations It might seem strange for podcasters to ask for donations from their listeners at first, however, once you take into consideration all the time and hard work you put into creating content for your listeners, asking for donations makes more sense. It’s become more commonplace for content creators in all fields to request donations to help them continue to create the same great content for their audience. There are a few different ways you can go about asking for donations: Set up a PayPal or Stripe button on your podcast’s website Create a GoFundMe page to fund a specific project, episode, or season Open a Patreon account and remind listeners about it every episode The key to asking for donations as a podcaster is to be upfront about what it’s for. If you need extra funding to buy new gear or create new episodes, say so. Your fans are more likely to donate if they know where their money is going. 07. Sell products or services Is your podcast linked to a product or service you offer? You might be an expert in your niche, offer consulting services or even just create merch surrounding your podcast. Selling to your listeners in your podcast, if done right, can generate a decent amount of income. In Wix’s own podcast, Now What? , we invite industry leaders to our show to discuss changes in business and technology. We use that platform to tell listeners about Wix products, such as Wix eCommerce . Since our podcast covers similar topics, we know it’s a good opportunity to promote our own products and services. Try and apply the same strategy to your podcast. If you have a business podcast , remind listeners you’re available as a consultant for small businesses. If you have a motivational podcast , offer your listeners online coaching services or online workshops. You could also sell podcast merchandise such as T-shirts with your podcast’s name or mugs bearing a catchphrase you use often. Whatever it is you’re selling, make sure you remind listeners in a natural way during your episodes and frame it as an added-value product. Tip : Wix has a print-on-demand feature that’ll make it easy to produce, sell and ship your podcast merch. 08. Promote affiliate content If you don’t have your own products and services to sell, you can always promote those from another brand. Affiliate marketing is a great monetization strategy for new and emerging podcasts since you don’t need to have any specific number of listeners to start. Every time a listener uses the affiliate link you share on your site or in the episode notes to buy the product, you’ll earn a percentage in commission. Rakuten has a sprawling affiliate network that is easy to use. You can also use big-box partners programs such as Amazon’s , which enables you to earn commission rates up to 10%. 09. Produce online courses By selling online courses on your podcast's topics , you can not only monetize your podcast but also build a deeper relationship with your audience and showcase your expertise. Whenever the topic comes up in a podcast episode, you can share the course and frame it as an opportunity to get a deeper understanding. It takes quite a bit of time and effort to write and produce an online course, but tools like Coursera or Wix’s video maker can make it easier. Once you’ve built the course, you can sell it for years, generating passive income. Plus, you can attract more listeners to your podcast by regularly promoting the course on social media. How much do podcasters earn? You’re probably wondering now how much you can expect to earn while using one or more of these strategies for making money podcasting. The sky's the limit, considering that Spotify made a $100-million licensing deal with podcaster Joe Rogan to license his podcast on Spotify. That is, of course, an extreme example, but it shows you just how lucrative podcasting can be. The amount you make depends on how many listeners you have and how many monetization strategies you use. For example, let’s assume the following about a relatively new podcast: The podcast has 2,000 monthly listeners The podcast isn’t running ads Around 1% of listeners donate $5/month on Patreon Around 1% of listeners make purchases through the podcast’s affiliate links Around five listeners purchase the podcast’s online course every month for $79. Based on the above assumptions, the breakdown of what the podcaster would earn: $100 per month in Patreon donations $400 per month in affiliate sales (assuming 1% of your audience makes a purchase of $20) $395 per month in e-course sales Therefore, the podcaster would generate around $845 per month. Once the audience grows and the podcaster pursues other monetization efforts, that amount would increase significantly.

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