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Running Facebook ads is something that many small businesses eventually consider at one point or another. However, if you don’t know a lick about advertising, let alone on Facebook, it can be very intimidating. Don’t worry though, the insight and knowledge you gain far outweighs the learning curve. (Plus, you have us!) Seeing real success with your Facebook ads comes down to getting to know your audience. Gathering these insights through long, personal conversations with each of your customers isn't always possible. Instead, what if you could collect specific data about them that helps you better target your ad campaigns? Enter the Facebook pixel. When added to your free website, this small piece of code can give you incredibly valuable data that will help you along your path of Facebook advertising. We’re going to show you how to get started with it below. What is the Facebook Pixel? The Facebook pixel is a small piece of Javascript code that can enhance your Facebook marketing efforts when you add it to your website. Those who have actually heard of it may have the assumption that the pixel is only used for tracking and measuring user interactions. While it can very much do this, it’s not its only trick. This feature can be used in conjunction with your Facebook business page to build your audience, track general or specific conversion events, and assists with ad retargeting. The data gathered from these functions translates to sharper audience targeting/ad delivery and more thorough knowledge about how visitors use your website. So when creating a Facebook account, don't forget to remember the pixel. I’m not ready to advertise on Facebook, should I still install the pixel? YES. A resounding yes! Even if you’re not ready to begin Facebook advertising, you should install it as soon as you can. Why? When you're ready to start advertising, you'll already have an immense pool of data to work with. Simply because the pixel will begin collecting data from the time it’s added and you elect to keep that data for up to 180 days with certain tracking methods. This is also necessary for later facebook retargeting so don't neglect it. How to create the Facebook pixel Possibly the best part of the Facebook pixel? It’s not rocket science to implement. Creating and adding it to your website is a pretty straightforward process. Once you create a Facebook page, you’ll first need to make sure you’ve correctly set up Facebook ads before you can create a Facebook pixel. Once you’re ready to go on that front, follow the instructions below to create your very own pixel. Login to the Facebook Ads Manager Click on ‘Tools’ from the top bar menu Click ‘Pixels’ Click ‘Create a pixel’ Give your pixel a name Click ‘Create pixel’ Seeing something different? If you’re on a page that doesn’t show the top bar menu shown in the video above, click on the hamburger menu at the top left of the Ads Manager. Under the Measure and Report section, select ‘Pixels’ and follow steps four through six above. How to install the Facebook pixel to your website While creating a Facebook pixel is nothing but a series of clicks, installing it can be a little more involved, depending on your website host. Once you have created the pixel, it’s time to install it, and you’ll be asked what you’d like to do next. You’ll be presented with a couple of options: Connect a Partner Platform (like Wix), Manually Install Pixel Code Yourself, or Email instructions to a Developer. The installation process will depend on your website host and whether you’re comfortable enough working with code. (Some installations will be easier than others out there.) Luckily, Facebook does a great job guiding you where you need to go and how to install your pixel on your website. What can the Facebook pixel do, exactly? If you haven’t guessed yet, the Facebook pixel isn’t just a one-trick pony. It’s designed with a few core functions in mind, but how you use it depends on what type of goals you have and what data you’re looking to track. Below, we’re going to show you just how powerful and flexible it can be. Conversion tracking Conversion tracking lets you explore the specific actions your site visitors performed on your pages. You can use this information to your advantage — optimizing your ads for the actions people take or promote certain pages from your website that were previously visited by them. You could even add a coupon code within the ad, which will incentivize them to come back to your site. Conversions tracked will appear in the Facebook Ad Manager and Facebook Analytics dashboards for review. There are three ways to track conversions with the Facebook pixel: Standard events: Standard events are typical actions that are predefined when you create your pixel, such as when a visitor adds an item to their cart or wishlist, initiates or completes a checkout, views content, fills out a form, and more. fThey allow you to track specific activities performed on your website. Each standard event requires an additional piece of code added to your website, though you can avoid this by using custom conversions (more on those below). Custom events: Custom events are actions that you define and that the pixel tracks. These events go beyond what the standard events offer. For example, use custom events to track the visitors that clicked a specific CTA and see the paths they take from there. When you name these events after the action they correspond to, it makes it all the more easier to follow user paths through the data later on. Essentially anything outside of the standard event presets is considered a custom event. For example, inbound/outbound links. Custom conversions: If you want to get a little (or a lot) more specific in the data your tracking, set up custom conversions. This type allows you to add multiple rules to events that you otherwise wouldn’t be able to with standard events. Example: Track sock sales over $20 Add a rule for the socks page of your website Add an additional rule for the value of ‘20’ A benefit to using custom conversions is that since they’re URL-based, there isn’t any additional code to add to your website, like with standard events. You’ll simply need the base pixel that you created. While custom conversion tracking is flexible, it’s not without its limitations. For example, there’s a limit of 100 rules per ad, and they do not work with dynamic product ads. Feel a little lost with custom conversions? Don’t worry. Facebook has an article for just this. Custom audiences The Facebook pixel allows you to create custom audiences for ad retargeting. Custom audiences are flexible, and you can make them basic or complex, depending on what you’re looking to achieve and who you’re trying to reach. When creating a custom audience, you have the option to target all website visitors or people who visited specific web pages. Both options allow you to filter your list by setting a maximum on the number of days that have passed since someone’s last visit. This is important, depending on who you’re trying to target. For example, if someone has abandoned a cart on your site and you’re looking to target this group of people, they’re more likely to return if they visited your site 2 days ago versus 90 days ago. When choosing the option to “Target people who visited specific pages,”, you can either add the exact URL you want to be tracked or use the “URL Contains” box. This section will track all links that include a specific portion of a URL. To break this down:, If you have individual sock pages for both men and women, you can use the value of “socks” in the “URL contains” section to keep your eyes on both pages. You can also use “exclusions” to further home in on the exact audience you’re trying to reach. You can exclude specific site pages or parts of your audience that have performed certain actions. Say you’re looking to advertise to people who’ve already gone to your website’s online store, but never purchased anything, so they never got to the “Thank You” page that appears after someone completes a transaction. You can create a custom audience for just this by including visitors that went to the Store page and excluding the Thank You page. Another example would be if you’re trying to run an ad to a wide audience for potential new customers. In this instance, you could exclude people who have made a purchase within the past 30 days, so only new customers or people who haven’t bought anything from your site in over a month would see your ad. You may also create a custom audience based on the amount of time visitors spent on your website. It happens all too often: People spend a long time on your website but never make a purchase. Not to worry! A well-placed ad targeted at them, with a possible incentive (such as a discount or free shipping) may be just what they need to return to your website and make it through checkout. Lookalike audiences If you’re trying to reach potential new customers, you can create a “lookalike audience” based on a group of your existing customers. Creating a lookalike audience is very straightforward, asking only for a source group, location, and audience size. There’s a decent chance that your Lookalike Audience will be interested in your business but may not have been exposed to it yet. People that have similar qualities or interests of your source group will be placed in your new lookalike audience so you can begin targeting them. Audience size The audience size range is between 1% and 10% of the total population of the chosen country, with the 1% being those who most closely match your source group. So, if you’re selecting the United States, 1% will give you a Lookalike Audience size of over 2 million people. The further you widen the audience size, the less similar the people will be from the source group. Still, it can be a good idea to go with a more significant selection if you’re trying to get your ad in front of new faces. If you want to create multiple Lookalike Audiences that are different only in size, you can choose the “Show Advanced Option” drop-down at the bottom of the screen. Select the number of audiences you’d like to create, and then choose the value in size percentage for each. Creating a Lookalike Audience from a Custom Audience You can create a lookalike audience from a custom audience using your Facebook Pixel’s website traffic data. A great example would be building a custom audience of all the people who’ve purchased from your website. Then you can choose that custom audience as your source when creating the Lookalike Audience. Source groups for Lookalike Audiences aren’t limited to your Pixel data, and you can create one from sources such as the fans of your Page and more. You can create up to 500 Lookalike Audiences from a single source audience. Once you know how to use the Facebook Pixel to track conversions, retarget your ads, and optimize ad delivery to the best people, you’ll never look back. It’s an indispensable tool in your business toolkit to get in front of your customers. seo

In today’s sophisticated digital marketplace, people have more options and more opportunities to test and compare products and services before they make a decision. When you develop a marketing strategy, you need to take into account that your target market has more choices than ever. You have to adapt to a new style of marketing that is more authentic and more people-oriented. It’s time to stop making these marketing fails in your modern-day business because they have long stopped bringing any results and could be potentially damaging to your brand. Keep these marketing no-no’s in mind as you develop your marketing plan: Fabricating Telemarketing Direct mail marketing Spam Intuition Selling over dialogue Unreachable Poor content Fake testimonials 01. Marketing fail - fabricating In the past, online consumers were way more gullible; you could easily funnel them to your landing pages by playing on their fears and creating a false need. Today’s consumer can see right through half-truths in marketing messages and go directly to sites that offer real information, products or services. 02. Marketing fail - telemarketing Avoid this at all costs. You won’t even get one bite and you’ll embarrass yourself. Chances are your call will initially be screened thanks to caller ID and many times will go unanswered. Nobody wants to be read from a script about a new and exciting exclusive offer available only through you. 03. Marketing fail - Direct mailing Direct mail is completely ineffective unless you know everyone on your mailing list and their buying habits, which is highly unlikely. If you do send snail mail, make sure it’s in the form of a letter, not a postcard and be sure to offer something of value. Giving a free sample and a coupon still works, but not for every type of customer or business. 04. Marketing fail - Spam It’s crucial that your emailing list be streamlined to contain only members of your target audience. Segment your audience into different customer types, and send out only content that is relevant to their interests and needs. 05. Marketing fail - relying on intuition instead of relying on hard data and stats. Those who do not test and analyze are destined for failure. In order to produce results you need to focus on that which has proven to be successful, and you can’t do that without controlled testing of promotions and thorough evaluations of your available stats. 06. Marketing fail - selling over dialogue You must communicate with your audience, don’t just show them adverts. If you focus too much on selling, you won’t get very far. Open a dialogue with your audience and connect with them. 07. Marketing fail - being unreachable Never underestimate the customer’s need to reach you. Many clients will not even consider your business seriously if you don’t display at least two contact options on your website. By allowing them to get in touch easily you are creating reliability and loyalty. 08. Marketing fail - poor content Writing crappy keyword-stuffed content instead of providing worthy and useful information. Long gone are the days when search engines couldn’t tell good content from bad. Remaining in the top 10 search results requires top quality content with value being placed on the number of shares your articles have achieved as opposed to the number of backlinks as in the past. 09. Marketing fail - fake testimonials. It is essential to offer third party credibility. People need to know someone they trust recommends you as well.

CTAs, or calls to action, are ubiquitous on the web. Every banner ad, blog post and knowledge base article will finish off with a directive about where to click. When writing in the online realm, we not only want to inform and delight our users, we also want to show them what their next step should be – in the clearest way possible. Through tests, trial and error, and more than a decade of experience, we’ve honed in on some best practices when it comes to CTAs, and learned the hard way what doesn’t work. Following these guidelines – and steering clear of these pitfalls – has helped us create a consistent style when it comes to writing CTAs. It helps us streamline what we do, provide clarity to our audience, and – best of all – it helps us get clicks. Here’s an inside look at some of our rules of thumb when it comes to writing CTAs: 01. Don’t say, “click here” Though this call-to-action example is about as clear and concise as you can get, we’ve found it falls short because it tells users that they should click, but not why. Rather than go for this classic (and boring) CTA, we opt for benefit-driven CTAs that show our users where they’re going, why they should go there and what they’ll get from doing so. 02. The problem with, “Do this, this and this” A common error we’ve come across is too many ideas in one CTA. Not only does this make the CTA long and unwieldy, but it also confuses users. If you ask visitors to do 2 or even 3 things in a CTA, they won’t know which action to take, or why they should click at all. Write CTAs with just one directive. And if you need to provide more information, do it in your body text. This is not just great for the users; it will also help you when the time comes to measure the effectiveness of your CTA. 03. Embrace action words Convincing users to take action depends on many factors, from how attractive your offer or product is to the appeal of your design and text. But a good, action-oriented CTA can go a long way to giving your visitors the extra little push they need to click, call, or send you an email. Start your CTAs with a verb – an action word that helps to sell users on the benefit of clicking. 04. Match the tone and voice of your text It’s easy to write a CTA that’s cute, funny, or simply looks right in the space that the designer has given you. But your CTA should tell the same story as the rest of your text – and use the same language to do it. Otherwise, your users can get confused or annoyed, and they may simply give up and click away from the page without taking action. So while it may be tempting to make every CTA, “Click here for world domination,” stick to the story you’re telling. 05. Don’t try too hard to sell We’ve all experienced the moment when someone tried a bit too hard to sell us something. This makes most of us pretty uncomfortable, and oftentimes leaves us with a lasting, negative view of the brand. Moreover, it smacks of desperation and probably decreases the chances we’ll ever purchase from that business. At Wix, one of our core values is “tell, don’t sell,” and we carry this through to the way we write our CTAs. We want our users to make choices based on our products, their merit, and how we describe them. And we’ve found that trying too hard to sell them on a product can quickly backfire, giving them instead a feeling of suspicion or mistrust. While you may find that the CTA, “Buy It Right Now,” works for you, don’t overuse it. Instead, focus on what users have to gain. You can keep words that create a sense of urgency, however, particularly if what you’re promoting comes with an expiration date. Including “today” and “now” in your CTA makes a lot of sense when you’re running a sale. Let’s wrap it up The way you use CTAs depends on what type of material you’re creating and what you want to achieve. That being said, it’s vital that you measure your CTAs. Determine what’s getting your users to click and what they’re not interacting with. This will give you a really good idea of what works – and what doesn’t – for your brand. Did you like this article? Subscribe to the Wix Content Blog for your dose of free expert writing tips, ideas and inspiration. You won’t regret it! You can also check out this guide for more beginner CTA tips. Ready to establish a powerful online presence? Create a website with Wix today!

The internet is a living thing. It changes, evolves and responds to live events. With technology constantly developing, one can blink and miss the current golden age of the latest online phenomenon. So if you suffered from a really long blink during the last decade, give or take, you might have missed the divine wonders that go by the name – “memes.” Before we begin with this “everything you wanted to know about memes, but were too afraid to ask” guide, let’s make sure we’re all on the same page regarding the pronunciation of this funny word. The word “meme” is pronounced with a long “e,” like the word “seem,” just with an “m” instead of the “s.” Afraid you won’t remember the right pronunciation and cause havoc mixed with embarrassment if the subject comes up during the next family dinner? Remember this sentence: “Low self-esteem? Every night the same bad dream? No one wants to join your team? Don’t worry, it’s not extreme. Have a cup of ice cream and send someone you like a funny MEME.” We could have just given you a link to a recording of someone saying the word, but where’s the fun in that? Not everything can be as easy as creating a website. What are memes? The original “meme” was a term coined by Richard Dawkins to describe how cultural information spreads. However, unless you’re wandering through the halls of the nearby sociology school, when someone mentions the word “meme,” they’re probably referring to a funny image or a video being shared on social media. The common use of the word “meme,” usually refers to the “internet meme,” a subset of the general meme concept. Remember that thick book you used as a weapon during fights between you and your brother? Well, dictionaries have other purposes. One of them is to provide us with dry but informative definitions. Case in point: Most common internet memes are image macros – photos with a bold caption written in Impact font. The text will usually be humorous or sarcastic. Aside from this familiar form, memes can also be a video, GIF, saying, an event or pretty much anything that can be copied or slightly changed and go viral across the web. Why do we use them? If you got this far, you probably understand what memes are, so the next question in line is, why do so many people use them around the world every day? Simply put, they are the internet’s inside jokes. They convey a feeling of familiarity and relevance, being a part of something bigger. The cultural knowledge you gained from years of watching television and browsing social media channels has now made it possible for you to understand and enjoy this joke. That’s the secret ingredient that turns memes from regular jokes to viral material. There are few more reasons why memes are one of the go-to moves of the average social media user, as well as your more seasoned social media influencer: They're eye-catching. They enable you to express complex ideas through a simple concept by relying on the meme context, origin and common use. They have a viral potential. They push you to paint your creative thoughts in more humorous colors. They're easy to create. How to use memes The most vital part of using memes is to understand the context of the content you’re sharing and to know how to leverage its full meaning. The best way to do so is by spending some quality time with your best pal Facebook, and start putting some work into the scrolling wheel. If your Facebook friends prefer a wild bingo night over sharing funny memes, you can always visit Know Your Meme. This website documents internet memes and serves as a knowledge hub about their origins. You can browse the most popular memes and check out common uses of each one. Examples of the best memes We can continue with more detailed descriptions of meme usage, but sometimes, it’s better to show the flying, yellow elephant than to talk about it. For this showcase, we decided to focus on image macros, so “Rickrolling,” “Be Like Bill,” “All Your Base Are Belong To Us,” “Spinning Dancer Illusion,” “Double Rainbow Guy” or “Dancing Baby” – we’re sorry, but don’t wait for an invitation to this party. Here are 10 examples of the web’s greatest, funniest and most popular image macro memes: 01. Bad Luck Brian 02. First World Problems 03. (Captain Picard) Facepalm 04. One Does Not Simply 05. Philosoraptor 06. What if I Told You 07. Success Kid 08. Condescending Wonka 09. Conspiracy Keanu 10. X, X Everywhere How to create memes Wondering how to create a meme by yourself? Well, you can sleep late and prepare the pancakes, because it’s easy like a Sunday morning. Meme generators are scattered all over the web like flyers on the sidewalk, just next to the guy who hands them out. They’re free, simple, accessible and they don’t require any kind of software installation. No need to waste time on choosing a font or trying to center the text – all of these preferences are already set. Because we don’t want to exhaust your tired fingers with typing “Meme Generator” on Google, here are some great resources you should try: imgur.com/memegen – A meme generator by Imgur, the popular free image hosting platform. Straightforward and simple. https://imgflip.com/memegenerator – Fast, clear and easy to use. Allows users to create “private” downloadable memes that won’t go online unless you decide to publish them. The evolution of memes Internet memes have evolved, hand in hand with the rise and transformation of the internet. From the Hamster dance meme of the mid-1990's, to the rise of TikTok today, memes have grown in popularity and evolved into almost an art form of their own. Today memes encompass a range of styles and types from dank memes, to deep fried memes, to those inspired by surrealism. Some brands have even decided to get involved in the world of memetic marketing, which is using memes for marketing. Gucci did it as early as 2017 with their tfw gucci watch campaign which saw them using memes on Instagram as part of their marketing efforts. Love it or hate it, it generated a lot of interest and attention - which is what it's all about anyway, right? What are memes FAQ

A large part of email marketing is setting a good first impression and leaving with a lasting one. However, we can only get so much across these days in our often impersonal, digitally-driven world. So many people do business without ever meeting the person on the other end of the computer. These types of interactions aren’t going to disappear anytime soon, nor should they have to. Instead, as a business owner it should be your duty to leave a lasting impression in every online interaction with a professional email signature. That's why it is so important to connect your email to your Wix website . A well-written email signature can say a lot about a person or business without taking up too much space. It’s basically a digital business card . It provides a way for you to be contacted and also for you to share other important pieces of information like your business website . Below, we’re going to give you some top tips on how to write great email signatures to leave lasting impressions. What is an email signature? An email signature, sometimes referred to as a digital signature or signature block is a piece of text that is added to the end of an email. It contains contact information and sometimes other pieces of relevant content pertaining to a person's or brand’s online presence - such as graphics showing portraits or a logo design . Some countries have regulations that require that each business email has a proper email signature containing specific pieces of information for all company-related emails. Email signatures: Importance and benefits Even if you live somewhere that doesn’t require an email signature for business-related communications, it’s a very good idea to create one in order to place at the end of your emails for a couple of reasons: Shows professionalism and willingness to communicate further. Great resource for branding and recognition. Free promotional tool for your business, website, or other CTA . Sometimes serves as the last impression between you and the recipient. The perfect place to add social media icons so others can follow you or your brand. 9 tips on how to write professional email signatures: While it may sound like you simply need to write a couple of things about yourself or your business and slap it to the end of every email, there are some practices that will help you along the way. Below, we’ll give you some tips to consider while you’re creating your own email signature. Keep it simple: There’s nothing wrong with staying minimal with your email signature, foregoing a photo or a logo. An effective email signature can be simple as long as it’s approachable and provides the essentials. If you are going to go the minimalist route, just make sure that the information you do place in your digital signature has the most impact. An example of a great, minimalist email signature example is below, showing only the name prominently displayed in bold, along with the job title and two contact methods. Don’t write a book: Following along with the previous tip, remember that sometimes less is more. Don’t write too much information. If you have a lot of things you want to share, you can create a website and keep it all somewhere else. Then, insert a link to this information in your email signature. Adding a large block of text in general to an email signature will have the recipient’s eyes glazing over in no time. Use color to accent, not showcase: There’s absolutely nothing wrong with adding some color to your email signature. In fact, it’s encouraged. However, it’s important to note that the use of color can be used to both your advantage and disadvantage. It can show personality, or to highlight the most important pieces of information you want to share. However, with all of your text in one uniform color, no single element will stand out amongst the rest. Stay in the (font) family: While your favorite font combo of Comic Sans and Times New Roman works for your personal computer notes, believe us when we say no one else wants to see them, especially when it comes to your business. The fonts you choose should be legible and similar to one another. If you’re looking to differentiate your fonts, you can use different weights of the same font family to stay consistent and avoid any visual messiness. Whether it’s your website or your professional email signature, we have just the article if you want to know how to choose the best fonts . Use social media icons: While adding links to your social media profiles in your email signature is 100% optional, if you are going to do it, opt for using icons instead of text links. It should be a bit obvious as to why, but adding 2-4 separate text links to the end of your email signature will look cluttered. This also adds unnecessary bulkiness to your overall signature. Using small social media icons that have individual links allows you to avoid this. Having your social media linked in your email signature is a good practice in general for email marketing . If someone follows you on social media based off of clicking a link from your email signature, it’s a sign that you’re strengthening your relationship with that person. Add graphics: The saying “a picture is worth a thousand words” can be aptly used here. Whether it’s your own photo or your business logo, a graphic will draw the eyes of a recipient to it and you’ll have a better chance of them actually reading your signature text. Be mobile-minded: Just like websites, it’s important to expect your email signature to be viewed and interacted with on a mobile device. This may require you to adjust the structure or design of your signature so it doesn’t have any alignment issues, given that the screens on mobile devices have a shorter width than that of a computer screen. Place the most important info first: Just because you’ve worked hard on your email signature doesn’t mean it’s going to be an effective one. We live in an age where ads are everywhere. So much so that we tend to tune them out without realizing it. Not only that, readers also tend to move on quickly after they’ve gotten the information that they want. This means it’s super important to get your message across as quickly as possible, which includes prioritizing your most crucial pieces of information at the top of your signature. It will more than likely be your name/title, but it could also be your business name. Follow this with something like your website address or contact number. However you decide to order the information is up to you. It’s all about what you want the reader to know most. Have your signature pieces fit together like a puzzle: After you’ve decided what your digital signature will consist of, you want to look at all the pieces and make sure they look like they belong together. This is not just in terms of alignment, but also that the information presented isn’t too dense or imbalanced. If it feels cramped, consider rearranging the placement of things for a bit more freedom. Get inspired by email signature generators and creation tools We can give you tips until we’re blue in the face, but you may need to get your hands digitally dirty before you get a good idea for creating your own. Here are just a few sites you can check out to create yours for free. Mail Signatures - This is a free, no frills, and straightforward generator for those who want a simple email signature. Design Hill - This digital signature generator offers some advanced controls, but also come with a few hoops to jump through to get a free email signature. MySignature - A very easy to use generator to help you create professional email signatures. It will come with a small, “Create your own signature” ad at the bottom unless you pay to remove it. Wisestamp - One of the more robust options available, Wisestamp requires you to create an account to receive your free signature. The paid option offers an assortment of additional features. So whether you want to play around with free options or pay up to make sure you have everything you need for your professional email signature, you’re not stuck without options.