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Web Design \ Apr 10th 2017

9 Mistakes Photographers Tend to Make on their Websites

A photographer without a website is like a lens without a sensor – no point in that, right? Hopefully, you already have a stunning photography website to show off your photos and talent to the world. We have no doubt you can easily spot what’s wrong in a composition, but can you spot these mistakes in your website? Having reviewed hundreds of thousands of examples, we have developed an eye for the most common mistakes photographers tend to make on their online portfolios. Take a good look at this list and see if you can find one (or maybe two) on your website. Found one? Great! Mistakes are an amazing opportunity to learn from. Soon you’ll be the one giving useful feedback to your web-newbie friends.

Let’s get to it – here are the 9 most common mistakes photographers tend to make on their websites:

Photographer, where art thou?

Grabbing people’s attention with your photography is awesome. Yet if your purpose is to find new clients, having followers from the other side of the world (or even a neighboring state) won’t help much. People are not only looking for a good photographer within a certain budget, they most probably need him/her in their vicinity as well. So when they ask Google for a photographer in your city of residence, you want to show up in those search results. That’s exactly where the importance of your website’s local SEO kicks in. In a nutshell: don’t forget to add your location in the website’s title, insert a detailed “Contact” section or page, and register to as many local directories as you can! Want to know the exact procedure? Have a look at our complete guide for local SEO.

Letting the photos speak for themselves

They say an image is worth a thousand words, but unfortunately, photos don’t speak – especially to robots like Google. When search engines scan website images, their only chance to understand what they “see” is through the picture’s alt-text, that can be easily added to every photo in the gallery manager. Just fill the ‘Title’ field with the literal description of what you see. Once Google knows what your images are all about, it will display them according to relevant search results in Google Images and improve your photography website’s SEO ranking.

Filling images' metadata

Using the wrong layout

Your photos are stunning. But truth is, presenting them in the right layout is no less important. The Wix Pro Gallery is the ultimate solution for photographers: from uploading your images in the highest quality possible to controlling privacy and sharing settings – we’ve got you covered! Even if you’re already using this thought-through feature, make sure you’re doing it right by choosing the right layout for your photos.

Skipping the personal introduction

As a professional photographer, you probably prefer to let your photos speak for themselves. While your impressive photos may bring you new clients, it would be a mistake to rely completely on your visual content. When people hire a professional to document a major life-event, they’re looking for more than just a photographer: they need a person they can trust and communicate with. To make a proper first impression, you should create a dedicated “About” page and tell your visitors something about the person behind the lens. Don’t know where to start? Try thinking of what inspired you to become a photographer. When was the first time you picked up a camera and realized you want to make a living out of it? There’s nothing like a genuine personal moment to start a lasting relationship.

TMP – Too Many Photos

You love your photos. Your customers love your photos. Everyone loves your photos! But it still doesn’t mean that you need to share every single one on your website. First, your visitors will not spend enough time on your portfolio to scan through them all. Second (but no less important), loading all these megabytes will take a long, long time… Precious seconds, that your potential clients don’t necessarily have. By the way, search engines are also not big fans of slow loading time. Bottom line: choose only the creme-de-la-creme of your work to display – 20 to 30 photos per gallery, maximum. To put it simply: quality over quantity.

many photos on a webpage

Assuming your images are good just the way they are

Even the highest of quality images need some adjustments to make your online presence truly stunning. Luckily, the Wix Editor takes care of most of these issues, by determining the best resolution for every photo. But there are a few settings you can take care of to make sure that your images are displayed in the best quality possible – read all about it in our detailed image optimization guide.

Forgetting the mobile version

You may not be that fond of mobile photography, but when it comes to your website – it has to look stunning on all devices, including smartphones and tablets. Why? Because that’s where 56% of your potential clients will be looking for you. So before hitting that ‘Publish’ button, make sure the mobile version of your website looks as immaculate as your desktop one. Don’t know where to start? Read our complete guide on how to make your photo website mobile friendly.

Neglecting your social links

You uploaded your best photos, added an “About me” section, stated your contact details, and maybe even created a page with feedback from clients. That ‘Publish’ button is ready to be hit, right? Wrong. There’s one (literally) small thing that many users tend to forget: for photographers – doing it right is just as important as writing your phone number correctly. If you already put so much time into creating a presentable Facebook or Instagram account for your photography business, it would be a shame not to connect them with your website and vice versa. Make sure you locate all the social icons on your website (start by looking in the header, footer, and ‘Contact’ or ‘About me’ sections), and a link to your profiles in relevant platforms.

adding social links to your photography website

Fire and forget

Many website owners (photographers are no exception) apply the “Fire and Forget” approach to publishing their site. They put a lot of effort into creating the perfect design and filling it with captivating content, but forget about it once the website is (a)live and kicking. What many don’t take into account is that search algorithms’ are always craving fresh content. If Google, notices a website that hasn’t been updated for a while, the site’s ranking in search results are affected. In other words, you need to pick up that keyboard and refresh that content from time to time. Whether it’s new photos, a blog post, a new service or a testimonial – you need to keep those search engines content – pun intended.

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Ready to create a flawless photography website? Create a free online portfolio now with Wix!

Julia Ronen
By Julia Ronen
Creative Content Developer for Wix Expert Communities

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