5 Ways to Promote & Sell Your Products with Dropshipping
You’ve finally launched your eCommerce store and even connected to a dropshipping platform, taking your online retail efforts to the next level.
Now comes what may seem like the hard part, getting customers to buy your product.
The first step for gaining traction, in any retail business, is reaching your target audience. This is where a good eCommerce marketing strategy really comes in handy. Pairing good marketing tactics with a dropshipping eCommerce platform can really create a minimal maintenance source of income.
Dropshipping is a newer buzz word in the world of online sales. It’s the practice of selling products which are shipped directly from the manufacturer or distribution center, with no need for you to ever manage inventory, rent storage or handle shipping and fulfillment.
There are many ways to easily promote your online store and dropshipping business. If you’re wondering how it’s done, this article has you covered. A good mixture of the following tools and techniques is really all that’s required to start closing sales and making money.
01. Facebook and Instagram Ad Campaigns with Wix
One of the first things that come to mind when talking about online marketing, is social media. Specifically, harnessing the power of Facebook and Instagram ads.
Though viewed by some as being over the peak, Facebook is still very popular. In fact, 68% of Americans use the network an average of an hour a day, helping the site amass 1.1 billion English speaking users.
Much of your target audience is bound to be active on either Facebook or Instagram, being exposed to ads by businesses around the world. Missing out on such a large pool of potential shoppers would be a huge waste.
One of the best things about Facebook ads, is the ability to target users with much higher relevance than other advertisement platforms. Even though Facebook and Instagram together comprise one of the largest pools of potential customers out there, it’s still extremely easy to home in on the right audience.
You can get the most out of paid social media ads with Wix’s Facebook Ads tool. With Facebook Ads, you can create and manage marketing campaigns targeting your audience.
02. Influencer Marketing
If ad campaigns are the traditional form of social media marketing, influencer marketing is their guerilla counterpart.
Influencer marketing uses a more organic approach. This is when a person or brand promotes your business, as opposed to running a paid social media ad. So instead of creating a campaign through Facebook, you partner with another user within the community.
Imagine someone well-known in your field making a video about your product. Sounds good, right?
There are so many ways to get into influencer marketing. Some of the most widespread techniques include collaborations with other users, providing exclusive offers and discount codes through their channels or setting up affiliate programs.
The key here is maximizing reach. Don’t be afraid to approach a variety of different influencers, on different social outlets, with different audiences. Using this method effectively will make sure your target customer is constantly being exposed to your brand.
Influencer marketing can be combined with other paid forms of social media campaigns. By working with your influencers on paid ad campaigns as well, you can create a whole new marketing strategy.
Getting help from other users to promote your business can get tricky. It’s important to pick the right partners. For the best results, try to find influencers with cult like followings, people love to buy what their role models buy. But always make sure your views and values match, or you run the risk of an influencer hurting your brand’s perception with the public.
03. Ascend Marketing and Promotional Tools
Probably the biggest hurdle for any type of marketing, is time management. Good promotion campaigns require a great amount of attention.
Ascend is an all-in-one business tool, helping you manage almost every aspect of your business promotion and growth.
It’s a great tool for essentials, like managing tasks, payments and invoices. But also goes one step further, assisting in customer relations and outreach. You can easily manage leads and interact with customers through several channels, forming closer business relationships and strengthening bonds with your customer base.
A major talking-point is email marketing. Managing mailing lists, marketing campaigns and automated responses or reminders help boost customer relations and avoid a lot of mailbox clutter and confusion.
One of the best ways to capture attention on social media is through video. Ascend lets you do just that—create and share promotional videos for products, or your entire store.
Another classic sales boosting tactic, is coupons. People love a great bargain and are much more inclined to make unplanned purchases when there is a deal to be had.
04. Blog (Content Marketing)
Creating and running a blog on your eCommerce website can work wonders for bringing in traffic, boosting conversions and raising brand awareness.
The modern shopper is faced with seemingly endless possibilities. However, the leading factor for their ultimate decision is often information.
People want to buy from companies that share their views. Giving yourself a platform to present your brand’s persona and values strengthens your bond with consumers, increasing the likelihood they’ll purchase from you, rather than from your competitors.
Well-written, informative articles can position your blog as a resource center, and your company as a leading expert in your field. This increases your perceived value, further strengthening your connection with customers and ultimately creating a community around your brand.
Even without all these benefits, adding a blog to your site effectively increases your ability to produce SEO-boosting content. An active blog keeps your site fresh. Just remember to be consistent and focus on material relevant to your customers that includes marketing and keyword research.
For most eCommerce sites, SEO (search engine optimization) is the most important factor affecting traffic.
Simply put, SEO is about increasing the likelihood that searches done on sites like Google or Bing will lead to your website. The higher a site ranks on search engines, the better. This makes SEO an absolute must for any business operating in the digital realm.
For a newcomer to the field, SEO may seem intimidating—from doing keyword research to creating an XML sitemap. These terms can get confusing, but if you build the right SEO strategy, breaking things up into doable tasks is actually quite simple.
You can use Wix SEO Wiz to create a personalized SEO plan, track your progress and increase your online visibility in no time.
Online Marketing Makes a Difference
Promoting a consumer-facing dropshipping business is more than good practice, it’s practically a necessity. There is great potential for success in this relatively new field, but online presence and visibility will most likely be the deciding factor, affecting the growth and profitability of your business.
These days, there are so many ways to promote an online business. Knowing and understanding these tools will give you a leg up on the competition, creating a huge impact on traffic, conversions and business in general.
By Rom Meir