Jan 3, 20185 min

8 New Instagram Features That Will Help Your Business Grow

Updated: Jan 17

Hooray! You’ve finally created your stunning website that you (and your mom) are really proud of. Now there’s only one question that remains: how do you promote it and where? Your business probably already has a Facebook page but the Internet doesn’t stop at Zuckerberg’s door, at least not the blue one. With more than 25 million active businesses, Instagram is now a must-have for all professionals. That being said, the network is launching a LOT of new features that you should know about. 

Check out these new Instagram features and watch your website traffic grow:

New in your Instagram feed

Let’s start with a short intro: Your Instagram feed is a big deal, not only is this your chance to catch the attention of users, but it’s also the first thing people look at when visiting your profile. Just like in your daily life, you want to make sure that your first impression is a good one.

But before you read on, we have some great news for you! Did you know that with Wix, you can not only showcase your amazing Instagram feed straight on your website, you can also add clickable links to your Instagram pictures directly from your mobile or desktop. These links will redirect your visitors directly to your product page, blog or any page on your site. Cool, right? But what does this mean for you? We’re glad you asked.

Well, it means that people can see your beautiful product in a unique and trendy way. And most importantly, it’s a great way to show off your brand to your online community and attract new followers. In a nutshell, Instagram is your new favorite advertising asset. So get ready to see a boost in your sales!

Pro tip: Make sure your caption is organized, you can use dots or stars to break up the content in your caption. In this way, you reduce the “noise” and make the important information, like your links stand out. Here’s an example from your’s truly.

Moreover, if you’re stuck on the how and what of writing, try these writing for social media tips. But, enough about this, let’s dive into the new games that Instagram has to offer:

01. Use Instagram carousel style posts to show off your products

While this Instagram feature has been around for quite some time, if you haven’t heard of Instagram carousel post as yet get ready to have your mind blown. Whether you’re launching a new winter coat collection or a beauty business, the ability to share multiple product photos or videos in a single post is excellent for driving interest and, ultimately, sales. Here’s how to add a carousel post to your feed:

  • Tap the plus icon at the bottom of the screen to upload a photo or video

  • To add multiple images tap the icon (that says “select multiple”) in the bottom right-hand corner.

Tip for your business: use a mixture of videos and photos to increase the time spent on your post, effectively increasing engagement times.

02. Stay on top of your community by following hashtags

In a very recent update, you can now follow hashtags on Instagram. How does this help your business? It allows you to stay connected with the community that follows the same interests as you. If you have your own hashtag (and if you don’t yet, you should) you can follow it and stay on top of the conversation and engage with potential customers. Which is very important because let’s face it everyone needs a little love. Here’s how to get started:

  • When you find a hashtag you like, open the hashtag page and tap the ‘follow’ button.

Tip for your business: you should frequently check your brand’s hashtag and nurture your community so it will grow big and strong!

03. Switch it up with full size images

With great power to add portrait or landscape photos and videos to your feed comes great responsibility. Ok maybe not, but it’s certainly cool! Now that Instagram users are not restricted to square images the possibilities are endless. It is up to you to pick the best image size for your products and brand. This new style is a great way to stand out and be recognized amongst the crowd. Here’s how you can do it:

  • When you upload a picture or video click the format button above the camera roll.

Tip for your business: try it out and see which style works best for your audience. Make sure to keep an eye on the engagement of each post so you can compare the success of each.


New in your Instagram Stories

The Snapchat revolution was such a hit with generation Z that it’s no surprise Instagram created its own tools to attract that younger audience and we have to say: it rocks!

Instagram Stories are not only a great way for businesses to show off their personality but they’re also a perfect way to share some behind the scenes footage and beautiful content with clients. Not to mention, it’s a nifty way to share more with followers without spamming them. With over 150 million daily active users, this Instagram feature is literally taking over! Using Instagram Stories for your business is an essential part of any Instagram marketing strategy. It can help you drive engagement, interact with customers, and show your products/ services in action and in real time.

04. Customize your Instagram Story colors

This is a great way to keep every post on brand by using any color you want! Make sure your brand’s “look” is carried throughout all your marketing efforts by using a customized color.

Here’s how to do it:

  • Tap the pen icon or the “Aa” icon in the upper right-hand corner of the screen to open the brush or text tool

  • Long-hold on any of the default color options at the bottom of the screen to open the color slider

  • Swipe across the color slider to select a custom color


05. Create a solid color background for Instagram Stories

If you have a Story that only requires text this is an excellent way to stay on brand with your logo and colors.

Here’s how to do it:

  • Tap the pen icon in the upper right-hand corner of the screen and select a color

  • Next, tap and hold on the screen for 1-3 seconds until the screen is filled with the selected solid color

06. Take polls in your Stories

Use the interactive poll sticker in Instagram Stories that lets you ask questions and see results from your followers as they vote.

Here’s how to do it:

  • Take a photo or video for your story, select the “poll” sticker and place it anywhere

  • Write out your own question and customize the poll choices


07. How to check the performance of your Instagram Stories

After all your hard work it’s important to stay on top of your stats!


Here’s how to do it:

  • Open your story

  • Swipe up on the screen

  • Instagram will display the number as well as the names of people who have seen each photo or video in your story


08. Save your Stories with the ‘Highlights’ feature

Gone are the days where your Instagram stories disappeared after 24 hours! Now you have the ability to save a permanent selection of Instagram stories on your profile.

Here’s how to do it:

  • Tap the “New” circle on the far left in your profile page.

  • Choose any stories from your archive

  • Select a cover for your highlight and give it a name.

  • Once you’re done, your highlight will appear as a circle on your profile that plays as a stand-alone story when someone taps it.


Ready to showcase your Instagram feed online? Create your stunning website now – it’s free!

By Tali Marks

Community and Social Media Manager

#instagram #smallbusinesstips #socialmediamarketing