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Wix \ OCT 17th 2017

9 eCommerce Templates That’ll Make Your Customers Buy

Are you finally ready to take the plunge and open your very own online store? If you answered an emphatic yes, we are right beside you cheering you on! In fact, at Wix, we aim to make it as easy as possible for everyone to set up shop and start on the right foot in the world of eCommerce. The first step you need to take? Choose one of our gorgeous eCommerce templates, and it just so happens we have some new ones to share with you.

Jam-packed with the latest design features and the business tools you need, these stunning creations are sure to help bring your products to life. The best part of it all? They’re 100% customizable, so you can make your online store entirely your own.

Before you select one of these stunners, I recommend checking out our eCommerce checklist to find out everything your online store needs to include.

So, without further ado…

Fashion Designer Boutique Template

With a sleek and professional design, this template will help you strut your stuff all the way to New York Fashion Week. The hamburger menu at the top right makes room for what really needs to be seen by your prospective buyers. Extra large product photos on the homepage are perfect for those selling goods with detail that must be seen. Continue down and you’ll see a nice social touch; the ability to connect your Instagram feed to add even more looks for your visitors to “ooh and ahh” over.

Pro Tip: Don’t forget the power of social media. Share photos from your Instagram feed right on your website with the Instagram Feed App and connect all of your social platforms in the header or footer of your site!

Fashion Designer Boutique Template

Poster Shop Template

Sometimes, all you need is a white background to make your products really stand out. With an asymmetrical layout and a slideshow to boot, it’s safe to say you’ll captivate your visitors’ attention when you go with this template. The soft appearance provided by the trendy pastel colors in the background are a notable feature of this template. Selling a range of products? The option to sort and filter seen here allows your visitors to sort products by price range, color and product name, to make their buying experience a total breeze. Bonus: If your product is downloadable, you can sell it digitally! Learn more about selling digital goods here.

Pro tip: Improve the buying experiencing by adding sort and filter options to your product gallery.

Wix Stores Template - Poster Shop

Stationery Online Store Template

Holy pop of color! A template with a homepage as welcoming as this is sure to lure in buyers. Vivid product images and GIFS galore will help take your online store to the next level. Again, we see the power of a simple white background – perfect for putting the spotlight on the goods you got.

Pro Tip: Show off the depth of your products by uploading a GIF as your product image.

Stationery Online Store Template

Home Accessories Template

Escape to a tropical paradise with the help of this vibrant and energizing layout. For the fashionistas out there, take advantage of such an eye-catching design to show off your products. This long scrolling one-pager includes cute icons to display important details your buyers need to know. The simplicity of this design combined with the parallax scrolling effect gives this layout the dimension needed to be an online success.  

Pro tip: Try a cool hover effect to give your buyers a closer look at what you’ve got to offer!

Wix Stores Template - Home Designs

Energy Snacks Store Template

Warning: you will not be able to jump through your computer screen and grab one of these fruit bars! This adorable template combines graphics and photos to help illustrate the product. In this case, the product is an energy bar, but the same can be done for whatever it is that you sell. A website separated into strips allows your visitors to focus on one thing at a time, slowly digesting what it is you’re offering. If the coolest kids in the office wear these delicious patterns as shirts and ties, you can be certain that these patterns will also help your website look stunning while conveying a healthy message. We’ve got the whole package here. Or the whole fruit basket? We’re not sure. 

Pro Tip: If your store has a physical location, add all of your locations so your customers can easily find you. And while you’re at it, beef up your entire contact page to show you are totally accessible.

Outdoor Bags Template

Adventure-lovers, your journey awaits! This template has that down-to-earth vibe that lets viewers feel as if they’re immersed into nature right away. Buyers are looking to get as much information as possible when it comes to making a purchase. Here, you’ll find the newest arrivals placed right on the homepage and, once you really dig in, you’ll see that the product pages contain all the important elements that belong; from the full product description to the refund policy and the ability to share on social media.

Pro tip: Keep things fresh! Update your homepage gallery with new products or a collection on sale.

Wix Stores Template - Outdoor Adventure

Toy Store Template

Your online store is sure to become the ultimate playground with this one. The colorful design is enhanced by the white background, bringing this toy store to life. Go on and hover over a product on the homepage and you’ll see that you’re taken right to the checkout page. And that’s not all! (To be read in an informercial sale voice) The rich footer indexes all the important links of your site, so visitors can easily navigate between pages. Talk about an efficient online shopping experience!

Pro Tip: Never underestimate the power of an About Us page. It’s just one of the many ways to earn your buyers’ trust.

Wix Stores Template - Toy Store

Kids Apparel Template

This brand new template is perfect for those catering to kids. The playful elements make this one super fun to scroll through. The shopping experience is totally simplified with everything you need found right on the homepage. From the new collection in a sliding gallery to a quick view of the newest arrivals, it’s easy to envision your own products on a layout like this, isn’t it? 

Pro Tip: Running a sale? Add a fixed (and animated!) banner with all of the promotions at the top of the page.

Wix Stores Template - Kids Apparel

Plant Boutique Template

What’s floral, green and blooming all over? This fresh template! Perfect for plant shops, florists and pretty much any other type of boutique biz, this layout entices viewers to “shop now” upon arrival. Plus, the Wix design stars worked their magic and made the collection the central focus. And, even more than that, they added a strip that announces a sale for those looking to shout that out right away. Customize this to your liking and you’ll be making it rain in no time.

Pro tip: Place a clear call to action (like Shop Now!) right on your homepage to guide your visitors to your collections.

Wix Store Plant Store Template

Ready to bring your products to life? Create a stunning online store today.

By Jillian Altit
Community Manager - About The Wix Blog

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