How many times have you logged into your email only to see it’s overloaded with businesses trying to get your attention? When that happens, like most of us, you probably go on a deleting rampage. As a business owner, one of your goals is to make sure your customers want to open (and read!) your emails. You don’t want to be one of those automatically deleted newsletters. So how can you guarantee you get your subscribers’ attention?
Let’s back up for a second. Email marketing is one of the best ways to get right in your customers’ personal space and with Wix ShoutOut you can send and share emails in minutes. But you have to remember that your biz is one of many others with the same access to that special spot, and you only have one chance to draw them in. The key to getting more reads?
A powerful subject line.
The formula to follow in order to create a successful subject line is:
Number or Question + Adjective + Keywords + Promise
The basic formula might not work all the time, which is why we gathered 10 types of killer subject lines that are sure to grab your readers’ attention and lead them to that oh-so-desired click.
Time is money, and that is why you should include urgency when drafting your emails. Sometimes you need to make sure that your clients know that FOMO (Fear of Missing Out) is indeed a real thing.
If you’re able to put a smile on their faces, you’re pretty much guaranteed to get them to click. Try to be whimsical with your content and don’t be scared to make fun of yourself and your brand. Don’t roast and humiliate your business, but try to spice up your text with a bit of humor. Doing so will give you that approachable angle that is needed when trying to invade that personal email space.
Some people just love being told what to do! Determine what your readers are curious to find out and start with a command that will force them to click on to find the answer. Sir yes, sir!
“Why should I click on your email and not delete it right away?” – this is the question your readers will most likely have when reading your subject line. With plenty of emails waiting to be read, how can you stand out? By promising readers some kind of added value in the content that awaits them inside the email – they’ll have a strong incentive to open it. Find a subject that can benefit them, because at the end of the day it will benefit you and your biz.
You only have a few words to make a good impression. The best strategy is to tease your readers ever so slightly to intrigue them to read on. You need to let them know that something bigger and better is waiting for them if they do in fact click.
There are few things that really get to people’s hearts like a good compliment. If you’re not overdoing it, a solid compliment can lure readers to open an email. Flattery is considered an important technique in marketing. By making your subscribers feel special and unique, you can increase the chances that they’ll want to open the email you just sent them. Offer a compliment to generate an interest in what you have to offer… that just happens to be a click away.
“Remember that a person’s name is, to that person, the sweetest and most important sound in any language”. This quote by Dale Carnegie is more than eighty years old and is still relevant to this day. When you hit them on a personal level, you’re guaranteed to move up to the next level. Gather all the information you have on your potential customers and don’t be afraid to use it! Target them and do your best to be more personal – with content that they’ll find interesting, mention their names and act according to their previous behavior.
Have you ever met someone who said no to seeing cute puppies? Exactly! Try to find the soft spots your target audience has and hit them hard. Babies, puppies, kittens and other cute beings tend to trigger a nurturing urge in humans. The promise to provide potential customers with that warm, fuzzy feeling can be used to your advantage for getting more of your sent emails – opened.
As a kid, I was told “no” too many times. This usually resulted in me doing it anyway. Use that reverse psychology to your own advantage and present readers with an enticing line that will influence them to do the opposite of what you’re asking them to do (which is exactly what you were wishing for).
As we established earlier, the Fear of Missing Out is real and critical! As a society, we feel obligated to be competitive and always look over our shoulders to see how well our friends are doing. Create a subject line that sparks their curiosity, so your readers feel the need to find out what they’re missing out on!
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