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Small Business Tips \ DEC 6th 2016

Do People Still Use Groupon? Creating Coupons that Actually Work for eCommerce

A few years back, before Wix’s website builder was on the block, when stores wanted to create sales what did they do to get the word out? They resorted to paper ads, press releases, cold calls and any other means they could afford. Effectively, business went to those who had the biggest marketing budgets. Fast forward a little to when Groupon hit the scene and took the internet by storm. With their instant notifications and holiday sales, people couldn’t get enough of the discounts and promotions – and who could blame ‘em, everyone loves a good deal!

Today, they aren’t the only ones that can wow their customers with dazzling coupons and marketing. Not sure where to begin? Not to worry! We’ve got the lowdown on how to get your online store ready for the holidays.

Insider tip: a large part is with coupons. And luckily with Wix, it’s easy to setup all types of coupons to get your shoppers psyched to purchase more!

Creating Coupons that Actually Work for Ecommerce

Create a price discount coupon

Break up the ho-hum of everyday life by offering your customers a price discount coupon (e.g., $15 off) This is a fantastic way to amp up your shoppers and get them ready to buy, buy, buy. Want to add one to your gorgeous products right now? No problem. Creating a coupon like this is easy and allows people to see how much they are saving. Adjust these coupons to what’s best for your store; they can be used with all products, a specific product or collection, and minimum order subtotals.  

Create a price discount coupon

Create a percentage discount coupon

For those number crunchers, create a coupon to offer your customers a percentage discount (e.g., 15% off). This is one of the most popular ways to offer discounts. It can be anything from small incentive percentages like 5% or 10% off to large enticing percentages like 50% or more. These are great when pushing a sale or liquidating merchandise that isn’t moving or is outdated. Choose what you want to put on sale and set it up with ease, these coupons work for all products, specific products, collections, and minimum order subtotals.  

Create a free shipping coupon

Shipping costs are often cited as the number one reason for shopping cart abandonment so don’t let your products be left alone at the shopping cart to fend for themselves. Combat shopping cart abandonment by creating free shipping coupons. These coupons will help your products fly off the shelves – digitally speaking, and increase conversions. Expert tip – if you use these coupons with a minimum order size it will help increase the average order value!

Create a sale price coupon

Increase customer loyalty by creating a coupon to offer a sale price for a specific product or collection (e.g., $25 instead of $40). With this coupon, it’s easy to set a flat price for a limited time. This bad boy will make your customers feel like they’re wasting money if they give up this opportunity by not using it! You can add this to specific products or specific collections. You can even go all out and set it to your entire store!

Quick tip: Pricing sale items ending in .99¢ has been proven to be wildly successful.

Create a sale price coupon

Create a buy X, get Y free coupon

Everyone loves free things. So why not encourage your customers to buy more with a Buy X, Get Y Free coupon (e.g., buy 3 t-shirts, get 1 free). This amazing incentive gets your shoppers buying more than they otherwise planned and can create a conversation around your brand. Apply this to specific products or collections or if you’re feeling generous add it to the whole store. As the saying goes, the more you give the more you get!

Advertise online

Remember, happy shoppers are more likely to return. So don’t be shy when it comes to having a sale when the time is right. We recommend keeping a calendar of national/internet holidays and if you’re just getting started, be sure to mark down a grand opening sale on your schedule. Looking for a neat idea that’s easy to do with Wix? If you have a new arrival or a limited edition item that you want eyes on, you can add a ribbon to a product to draw attention.

Besides creating enticing sales, the holiday’s are the perfect time to get your eCommerce marketing strategy ready to rock and roll. Don’t forget to spread the word and advertise your latest coupons on social media, and create a beautiful newsletter using Wix ShoutOut. After all, ’tis the season to create a buzz among potential customers and to keep your loyal ones coming back for more.
Shout Out

Ready to give to give buyers something to talk about? Create your eCommerce website today!

The Wix Team
By The Wix Team

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