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Now Trending \ DEC 29th 2016

17 New Year’s Resolutions for Small Businesses to Make in 2017

Dear 2016, thanks for all the lessons. We’ll be sure to learn from our mistakes and hopefully never make them again.

Dear 2017, we’re ready for you. And to show you just how prepared we are, we’ve created a list of 17 awesome resolutions so your small business can hit the ground running on January 1st.  Have a beautiful year, everyone!

1. Build a website

From aesthetic photographers to mom and pop shops, everyone is jumping on the website bandwagon. And why not? Creating and growing your network is an important way to establish your business and to stand out from the crowd. Not to mention it’s a killer way to get your name out there.  Since the core of your online presence is your website, this is your chance to charm all those potential customers. And luckily, Wix has beautiful website templates for all types of businesses.

2. Be social

Whether we like it or not social media is a huge part of our daily routine. Without thinking, we check our Facebook, post pictures on Instagram, send messages on Snapchat and Tweet and Retweet without hesitation.   With more than 1.71 billion monthly active users only on Facebook, it’s a no-brainer that every business owner should invest some time and effort in these platforms. Need a helping hand? Wix has great apps for all types of social media needs!

3. Write a blog

If you’ve been thinking about hopping on the blogging train, now is the time. Writing a blog has heaps of benefits like positioning yourself or your brand as an influencer in your field and boosting your SEO (Search Engine Optimization) mojo for your website. Not sure how to set one up? No to worry, writing a stellar blog article is completely achievable. Tons of people have used Wix to start their blogging empire, and you can too.

Write a blog

4. Double check your keywords

After creating a gorgeous website, it’s time to bring in those potential clients. Double checking your keywords is a great way to ensure your site shows up as high as possible on Google results. Friendly reminder: keywords are 2 to 5 word phrases that your potential customers would write in a search engine when looking for a biz like yours. Not sure where to start? Relax, it’s easier than you think – plus Wix SEO is the best for your website, so you’re already off to a great start. With that said, an amazing way to rank high is to make sure you utilize the right keywords for your business and implement them into your site.

5. Get mobile-friendly

With everyone constantly on the move today, it’s important that people can view your stunning site on the go – and when you create your website with Wix, you’re already ahead of the game. Thanks to the Wix Mobile Editor, you can customize all of the essential aspects of your website to make sure it looks beautiful and runs effortlessly both on mobile devices and on desktops.

6. Go Local

If you’re a small business with a physical storefront, we know your main goal is to get those shoppers through the front door. But how do you reach this target audience? You need to snag people right from their Google query. First thing’s first; make sure your name, phone number and address are written on your site.  This will help draw a clear path from a Google search straight to your store and result in – that’s right – more people walking through your door. This type of SEO for businesses with a storefront is called “local SEO.

7. Take advantage of email marketing

For a long time, now email marketing has been a strong advertising tool for businesses– and it’s not going anywhere! That’s why Wix ShoutOut has made sending gorgeous newsletters seamless and easier to create than ever before. If you’re thinking of sending your own ShoutOut but want some more information, here are some tips from our experts on nailing that perfect email.

8. Manage your customers online 

Anyone who’s had experience setting up a business or running one on a day-to-day basis knows that keeping everything in order is a balancing act. But with Wix Bookings, your problem is solved. Your customers are able to schedule and pay for your services online whenever they want. Feeling like you’re always on the move with no time to spare?  With the Wix App, you can manage your blog, online store and hotel business all from the comfort of your mobile device. It’s even designed to give you up to date notifications so you’ll never miss a thing!

9. Build your brand and target the right audience

Today building your brand is a crucial part of any small business. It is the foundation and the core values that guide every step in your brand development strategy. Take time to understand your story and create an overall image that conveys who you are. Once you have a clear brand identity, you need to choose a target market. Figuring out who your probable customers are saves you both money and time so be sure to focus your marketing efforts on those who are most likely to shop with you.

10. Run business tests

Whether you’re creating a new website or updating your existing one, you don’t have to guess which design or content gets the best results. By simply running business tests you can know for sure what’s working and what has to go. It’s perfect for checking and changing details of your site so you can increase your conversion rates and grab more sales.

11. Go out and meet them

Don’t forget to go out and live a little! Sometimes, we can get so wrapped up in our online presence we forget that when it comes down to it, we’re social beings. Some of the best relationships are formed in a face-to-face meeting. In business, it’s essential to get to know people in your field and expand your horizons. As your business circles get bigger, your network of knowledge, creativity and resources expand.

Meet Them

12. Organize events

Bring the opportunities right to your front door! Create a networking event or hold a grand opening to spread word of your business. The good news is, if you’ve built your website with Wix you don’t need to hire a professional planner to get the word out. All you need is Wix Events, the only tool you need to help plan whatever business event you have coming up.

13. Use your calendar

Keep a calendar of national and internet holidays to get in the festive mood. Remember, satisfied shoppers are more likely to return, so don’t shy away from having a blowout sale and offering a killer deal.  Have a little fun! Break up the monotony of everyday shopping by offering your customers special coupons like a price discount coupon (for example, $25 off an item)

14. Bring your website to life

Flaunt your talent by showing your visitors you’re totally up to date with the latest design trends. With the Wix Editor you can seamlessly integrate stunning video backgrounds. You can choose from one of our eye-catching videos or upload one of you own. Expert tip: you can place them behind an entire page on your site or along a single full-width strip.

15. Stay up to date

It wasn’t too long ago when Facebook was the new kid on the block, boasting a reputation that it was just for procrastination rather than a tool for businesses to take advantage of. Today, Snapchat is the next big thing. But since social trends change all the time and new platforms pop up overnight, it’s best to figure out what channels your consumers are using and bring your marketing efforts to them.

Stay up to date

16. Give back

It always feels good to be part of a greater cause – so get creative and  find a charity that you like and share the love. Let people know you’re contributing by adding a strip to your website that announces the charity of your choosing or use a lightbox to grab your site viewers’ attention. It can even be as simple as donating $1 from every purchase a customer makes; everyone knows sharing is caring!

17. Subscribe to this blog

Want to stay up to date on business tips, the latest in web design trends and Wix news? We recommend subscribing to the Wix Blog in 2017 so you never miss a beat.

Ready to bring your New Year’s resolution to life? Create a website with Wix!

by The Wix Team
Wix

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