If you’re working hard to take your brand to the next level, chances are your business has a Facebook page. As it should! With over a billion users, Facebook is one of the most powerful social platforms for promoting your business website.
Luckily for your biz, Facebook is constantly developing new features that you can use to seriously increase engagement with your exact target audience. We’re here to lay ‘em out so you can start putting them to work.
Here are the new Facebook tools and features your biz should start using stat:
The hot social trend that isn’t going anywhere anytime soon is video – and live video is even hotter. Thanks to the new Facebook Live feature, making it happen is more simple than ever. It’s a great way to talk directly to your followers, even letting you interact with them and answer questions in real-time as they come in. You can show how your product works with a live demo, introduce all the members of your band, kick off a challenge or so much more – it’s your live session and you get to choose. But the best part as far as us marketers are concerned? Facebook is giving this new feature a big leg up with organic reach that’s through the roof – and totally free. That means when your page goes live, you’ll get tons of eyes on it, and at no cost to you.
When it comes to advertising online, no one makes it easier or more efficient than the folks at Facebook. And their advertising feature continues to evolve and become even more specific to each advertiser’s’ needs, while maintaining its ease of use. Thanks to its amazing abilities to target your exact audience, you can really get a lot of bang for your buck. And while many small business owners might shy away from these types of promotions, you really shouldn’t. We suggest starting out with a small budget – that way you can play around and you’ll see a nice return on your investment.
This seemingly fancy term is actually pretty basic – it just means video that you’ve uploaded via Facebook (vs. YouTube, for example.) A while back the people working at Facebook realized that when people share videos on their platform from an external source like YouTube, it took them out of Facebook. The guys over there didn’t like that, so they started penalizing the organic reach of external videos, and gave very nice organic reach to videos that were uploaded directly through Facebook. To boot, these videos also have better viewing quality, and upload faster.
Those blog posts you work so hard on? It’s their time to shine. Facebook knows that people who are browsing on Facebook don’t want the articles they click on to take forever to load. That’s why they developed this super-charged feature that makes the reading experience up to 10 times faster than your run-of-the-mill mobile web articles. And with today’s mobile readers, every additional second it takes to load a page can translate into losing your audience fast. But it’s not just about speed – Instant Articles also include other interactive features such as autoplay video and tap-to-zoom image galleries. And with impressive stats to prove this feature’s worth – like how when someone clicks on an Instant Article, they’re 70% less likely to abandon the article before reading it through – it’s clear that this is one you shouldn’t dismiss.
If you manage multiple business pages on Facebook, this new Crossposted Video feature is one you’ll want to take advantage of. Basically, when you upload a video to one of your pages, you’ll be able to access that same video from another one of your Facebook page’s back office. Just go to the ‘Publishing Tools’ tab up top, select the video in the media library, click ‘Actions’ and then ‘New Post With This Video.” And just like that, you can avoid wasting time on uploading the same content twice when you want to use it on another page. Ain’t that nice?
Facebook has been putting in a lot of effort to play nice with all of those amazing external tools and apps you’ve been wanting to use. From advertising to page management tools, there are tons to choose from that can make running your page not only easier, but more efficient. But the tools we love best? The ones that help you create stunning visuals for free.
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