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Small Business Tips \ NOV 10th 2016

How to Get Your Online Store Ready for the Holidays

It’s hard to believe the holiday season is already upon us, but with less than a month to go it’s time to deck the halls and spread that holiday cheer. With eCommerce sales set to reach record heights this year, there are a few things you’ll want to do in order to get on the holiday express train to a booming business. To help get you started, we’ve compiled a list of tips from our experts to get your online store in the holiday spirit and ready to rake in the big bucks.

How to Get Your Online Store Ready for the Holidays

Plan ahead

Since you still have some time to prepare for the holiday boom, now’s the time to get everything behind the scenes in order. Most importantly, make sure you have enough inventory in stock to prepare for the holiday shopping blast. Everything from packaging, postcards, stickers and delivery labels should be ordered in advance so that you’re ready to go once your holiday sales begin. Don’t forget to check your online store to make sure your FAQ page and all of your policies are up-to-date, including your return policy.

Insider tip: Set up your payment options so your customers can pay without a hassle.

Show off your holiday spirit

When you walk past a storefront during the holidays season, you can feel the holiday spirit calling you inside to make a purchase. Well, the same can be done with your online store. Add some holiday flair to your website so your visitors feel excited to spend time (and money) in your store by adding holiday photos straight from Wix’s free image gallery.

Insider tip: Add the Holiday Badge app from the Wix App Market to promote a specific product while wishing your buyers a happy holiday.

Show off your holiday spirit with Badges

Highlight your goods

As a store-owner, displaying your number one selling product or the hottest buy of the season speaks volumes to your customers and draws their attention right to where you want. Consider adding a collection to your storefront that you’re dying to show off, like a product that was made in your home state.

Insider tip: add a product widget to display a product you’re proud to sell anywhere on your site.

Show you’re trustworthy

There’s no better time than the holiday season to show you’re a trustworthy business. With eCommerce sites the go-to destination for holiday shopping, you need to stand out against the competition. Adding an app like Customer Reviews allows your existing customers to sing your praises and give your new ones peace of mind. Once a prospective buyer sees all the love you’ve gotten, business will be booming.

Insider tip: Highlight all of the press you’ve been getting so your buyers see how reputable you are.

Embrace your inner Santa

It’s the season of giving after all, so give! Create coupons for your buyers like ‘buy one get one free’ or create a free shipping coupon. If you’re running a sale on an entire collection, consider adding a lightbox pop up message that will grab your visitor’s attention. The more holiday (coupon) cheer you give, the more you’ll get in return.

Insider tip: Keep up the holiday cheer well after the holiday season by setting up your Smart Actions to include a promotion code for your buyer’s next purchase.

Embrace your inner Santa

Promote your sales

Whether it’s the holiday season or not, the first step to getting the word out for your latest sale is by getting on social media. Post products of the day on your business’s Instagram or promote a killer sale on your business’s Facebook page. Whichever social network your followers can be found on is where you need to start talking and creating a buzz. Feeling a little adventurous? Enlist the help of an app like Social Boost to drive more visitors to your website from Facebook. More traffic = more business!

In addition to social media, you can also use the Get Subscribe app to collect your visitor’s contact information so you can send them stunning newsletters using Wix ShoutOut. Choose a cute holiday template to send out a themed email letting your buyers know that you’re running a sale they just can’t miss or that there’s a hot new product on everyone’s wishlist. Or, you can even just send a festive holiday greeting with a stunning template. You can also beef up your blog with holiday-themed blog posts like trending holiday gifts or holiday packaging ideas and send them out to your mailing list.

Insider tip: Link directly to a specific product page or create a special holiday landing page to send your visitors to. This way, your visitors don’t lose time wandering around your website.

Optimize and improve

Making holiday changes to your online store can help boost your biz well into the new year, so be sure to monitor exactly what additions you’ve made and keep track of how your numbers change. If something works, stick with it and if not, take it as a lesson learned for your next holiday season.

Insider Tip: To really optimize, try making one addition to your site one week and making another the following week, see which version performs better and keep it!

Ready to spread some holiday cheer? Create your online store with Wix.

The Wix Team
By The Wix Team

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