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Promote Your Site \ OCT 25th 2016

How to Connect Google Webmasters Tools and Get Insights

You built a new website – check! But is anyone visiting? Is there a way to figure out how people are finding your website? The answer is yes! Thanks to the good fellows over at Google, you can use a free tool called the Google Search Console to gain valuable insights about what’s happening on your website. Then, you can use this information to develop the best possible strategy for promoting your website and increasing the number of visitors who stop by. (AKA, your “traffic.”)

While the Google Search Console might sound like it’s just for the tech-savvy, it’s actually super easy to connect your website to the tool and start using it to understand your audience. Here’s a look at why this tool matters and a play by play of how to link up your website.

How to Connect Google Webmasters Tools and Get Insights

What you Can Learn from the Google Search Console

Google has lots to tell you. As the mastermind of the World Wide Web, Google thinks of the Search Console as a sort of command center – a place where they can let site owners know what’s happening on their website and relay important messages when necessary. For example, if the bots over at Google are having trouble scanning parts of your site, they will use the console to let you know. If they think you have too many pages on your site, they’ll tell you that as well. But it’s not all bad news. Just to show they really care, Google will also congratulate you through the Console if you have a significant rise in traffic.

Using the Console, you can also view in-depth analytics about the behind-the-scenes details of your site. Among other valuable tidbits, you can use the Google Search Console to find out:

  • If you have titles and descriptions. (These brief texts about each page on your site help search engines know where to place you in Search results.)
  • What keywords people are entering into Google to find you. (These are known as “Search Queries.”)
  • Which pages on your site are getting the most amount of traffic.
  • Which other sites are linking to your website. (Links are an important way to help improve the ranking of your website in search engine results.)

Armed with these insights, you can tweak your website accordingly to try and boost how many visitors you get. For example, since you can see which “search queries” (AKA the words someone types into Google) are bringing visitors to your site, you can then use these keywords and phrases on the content of your website to help increase your traffic.

You can also look at which pages your visitors are landing on when they come to your site. (You may be surprised to find out that it’s not always your homepage.) Knowing where visitors land can help you understand what your audience is most interested in learning about – and you may want to reorganize your sitemap accordingly. Try putting the most important information on your homepage, and the most popular pages towards the left side of your menu. That will help make it easier for your users to find the information they need. You can also add links from your homepage to the hottest pages on your site.

Finally, you can also use the Google Search Console to see who links to your website. Take a look at the list of links to try and think of other websites who might also want to give you a link. The enormous amount of data on the Search Console can help you make smart, informed decisions about how to build your website; plus, it allows you to monitor how each change you make affects your visitors’ behavior.

How to Connect to the Google Search Console

To connect your website to the Search Console, you will need to confirm that you are the owner of your website and domain. Here’s how to do it in just 4 easy steps:

    • Sign into the Google Search Console.
    • Click here and copy the header code meta tag from Google. (Just follow steps 1 to 3.) Be sure to select the HTML tag method and keep in mind that you may need to select Alternate methods if it is not displayed under Recommended method.
    • Add the header code to your site’s Editor.
    • Click Verify in Google Search Console.

meta-tag

Bonus: Submit Your Sitemap

Are you an overachiever? Then you may want to take the extra step and submit your sitemap directly to Google, particularly if you’ve just created a new website. In a click, you can get your ranking underway by telling Google to send their robots right over to scan and index your site. Click here to submit your sitemap to Google.

The Bottom Line

A fabulous website is the perfect place to start, but if you want to build an online presence that will increase your business (and your bottom line), you need to bring visitors to your website. The information on Google Search Console is invaluable for understanding how visitors interact with your site. Learning about how visitors find you will help you create an informed strategy for bringing in ever more traffic.

Keep in mind that monitoring the Search Console is key! We highly recommend signing in a few times a month. So mark your calendars, log in and get make sure your site is connected.

Don’t yet have a website to track on the Google Search Console? Create a website today!


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