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Promote Your Site \ JUN 14th 2016

The Secrets Behind Using SEO to Market your Business

Search Engine Optimization (aka SEO) can be a tough game for the little guy. Mom and Pop shops looking to rank high on Google have to compete with businesses that are larger, have been around longer and have much more money to dedicate to their online marketing efforts. But in today’s tech-laden world, building your online presence is a must.

The good news is that search engines like Google and Bing strive to be great equalizers, giving even the smallest gig in town the opportunity to come up high in searches. Their goal is to display the website that is the most relevant to the searcher, regardless of how big or small that business may be. Moreover, unlike traditional marketing methods, organic SEO is completely free.

There are many easy and effective ways that you can increase your ranking and bring brand new visitors to your website. The first thing you’ll need to do is (duh) create a website. After that, try out these 7 SEO tips to market your business.

The Secrets Behind Using SEO to Market your Business

Find your niche

The more specific your niche, the easier it will be to set yourself apart from the competition. You are more likely to rank high on Google if you focus on attracting a small, specific target market, rather than trying to be everything to everyone. Let’s say you’re a contractor in a small city; think about one segment of the market that you can capture. Focus specifically on environmentally-friendly construction, kitchen remodeling or renovating old homes. Then, make sure all of your marketing materials, both on and offline, reflect this specialization. While you may not be the only show in town, before long, you may find yourself #1 in your niche.

Choose keywords wisely

Once you’ve honed in on your niche, make a list of keywords to promote in the content on your website, on social media and in your blog. The amazing Google Keyword Planner will tell you how many people are searching for different phrases each month and help you come up with key terms to go after.

You may want to focus on what are known as “long-tail keywords.” These are phrases that are several words long and while they may see fewer searches each month, they’re less competitive. That means you have a better chance of sliding into first place for these phrases. Consider for example, “environmentally friendly kitchen remodeling” as opposed to “kitchen remodeling.”

Focus on the local

Don’t try to compete on a national scale. Instead, put your efforts into drumming up business from nearby. There are loads of things you can do to own your local market. Use your address on every page of your website. Connect with members of the community, other business owners and with associations like the local chamber of commerce. See if the local paper will do a profile or news story that features your business. All of these actions will help search engines associate your business with your locale, making it more likely that you’ll show up in results for searchers in your area.

Be on the lookout for linking opportunities

As you make connections, try to find other websites that can link to your site. The chamber of commerce or a local paper are great places to start. Look for bloggers in your niche who can mention your business and toss you a link in their posts. Colleagues or past customers may also be able to help out. Search engines see links as evidence of the credibility and importance of your website, so try to build up a network with as many sites as possible linking back to you.

Build your listings & get reviews

Online listings sites can be very helpful for boosting your ranking in search engines, particularly if you’re a local business. Create a personalized profile for your business on directory sites like Google+, Yelp, Yellow Pages and more. Then, encourage your loyal customers to write reviews of your business on these sites. Because they get a lot of traffic, these sites often rank higher than a business’s individual website.

Optimize for mobile devices

When your website is optimized for mobile devices, Google takes note! That’s right, mobile-optimized sites rank higher in search engine results. This is one of the quickest ways to give yourself an SEO boost, so be sure to check out the Wix Mobile Editor and make sure your website looks just as snazzy on a phone as it does on a desktop.

Keep a blog

Search engines love content, especially when it’s fresh and well-written. Adding a blog to your website is a relatively easy way to generate new content on a regular basis. You can use keywords in your posts and write entries that answer your customer’s common concerns. Plus, blogs can capture your customers’ attention as much as Google’s! They’re a great way to show off your expertise and build credibility in your field.

Ready to see your business in first place on Google? Create a Wix website today!

Want to become an SEO Hero? Discover success stories from Wix users and get ready! 

by The Wix Team
Wix

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