Start your own business: check. Create a website for said business: check. Promote said website: check. … Now what?
Only got the first 2 steps down pat? Not to worry, we’ve got tips on how you can get your website to rank well in search engines and bring in that traffic.
Once that’s all done, you’ll want to focus on turning your new and adoring site visitors into loyal customers and clients. Luckily, it’s 2016 and there are tools you can use to make this task much easier. Wix Engage, for example, makes sure you never miss any activity that happens on your website – so whenever you recieve a message, get a new subscriber, receive a purchase order and more, you’ll get an instant notification. And that’s just the start.
Here are the tops ways to initiate conversations and get people to engage with your business.
Having a website that provides all the information a potential customer might be looking for is grand, but it’s all for nothing if you don’t give them an easy way to get in touch. Here’s where contact forms come in to save the day. With the Wix Contact Form, you can give your site visitors a way to easily reach out to you – all they have to do is add text to the fields you’ve selected, and click send. Adding the app only takes a few steps and setting it up is beyond simple. But the best part? The Wix Contact Form seamlessly syncs with Wix Engage, the newest feature waiting for you in the Wix dashboard.
Once those messages start coming in from your contact form, Wix Engage helps you and all your team members keep track of incoming communications in one easy to use and organized place. And don’t worry about missing any of them – you’ll get an email and a dashboard notification letting you know to respond.
One of the most effective ways of reaching people is actually through their email inbox. Email marketing continues to be the best way to market your business – a stat that hasn’t budged in years. But don’t let the term ‘email marketing’ scare you; it’s just industry jargon for sending out emails to your contact list. And luckily, there are new tools like Wix ShoutOut that make it easier than ever to send out beautiful newsletters and get your message across.
It’s not enough to simply open up a page for your business on Facebook, you need to maintain active social media channels. If someone looks up your biz on Facebook and they see cobwebs on your page, they will likely move on. Come up with a regular posting schedule for any and all channels you have, and make sure to stick to it.
Tip: don’t bite off more than you can chew. Starting with one exciting social media channel is more than enough for a small business. Better to be consistent and make a plan you can actually stick to, instead of one that’s impossible to execute.
Whether it’s via live chat, email or a contact form, if you have the chance to interact with your site visitors, you should make it count. Replying quickly and in a friendly manner will earn you extra points – points that could translate into repeat business. Luckily, the Wix Engage feature sends you instant notifications from your contacts and Wix Apps (like Wix Stores, Wix Hotels, Get Subscribers and more) all streamlined into one organized place, so you never have a missed activity. Replying to your contacts and leads can be down in just a few clicks, with your messages sent right to their inbox, without delay.
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