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Small Business Tips \ MAY 5th 2016

The Secret to Filling Up Your Calendar & Getting Booked Solid

Does being the hottest spot in town sound like a pretty good deal to you? Whether you’re a tutor, health coach, masseuse or the owner of a B&B, a packed calendar is the secret to a successful business. That’s why Wix created a commission-free online booking system that you can use to take reservations straight from your website, even while you sleep.

Using Wix Bookings, customers can schedule and pay for their appointments or overnights directly with you online, taking up exactly zero minutes of your time! What’s more, you can use the app to send out automated reminders to your customers before their appointments or to notify customers who may have missed their slot.

The Secret to Filling Up Your Calendar & Getting Booked Solid

Make it Obvious!

Visitors should know the minute they arrive to your website that you accept online bookings. Place a clear, impossible-to-miss Call to Action in your header, on your homepage and on every page of your website that lets visitor know that they can “Book Now!”

Promote Online Booking, Offline

In addition to letting every visitor on your site know that you accept online bookings, you can also use other means of advertising to get the word out. Print out fliers stating clearly that customers can book straight from your website. Consider including the link to your online booking page on your business cards and in your email signature.

Offer Irresistible Incentives

When you receive bookings straight from your website, you save time, hassle and (of course!) third party fees. Why not share some of these benefits with your customers? Offer a discount, coupon or gift to anyone who uses your online booking system. Then, you can advertise your enticing offer on social media, in print or through email newsletters.

Offer Irresistible Incentives using Shout Out

Remember that Image is Everything

Before a customer makes a purchase online, they want to feel like they know exactly what they are spending their money on. This is true as true for online bookings as it is for eCommerce. Whether you’re selling a massage, a personal training session or a honeymoon suite, you want to use beautiful, authentic images that will give customers the feeling that they know what they’re signing up for.

Make Paying a Piece of Cake

Ever started booking a service online and then given up halfway through because the process was just too frustrating? We’ve all been there! To avoid losing customers who are already “sold” on your business, the booking and payment process have to be as simple and straightforward as possible. Luckily, Wix Bookings offers multiple payment options in dozens of currencies ranging from Kenyan Shillings to Pakistani Ruppees, so regardless of where in the world your business and your customers are located, booking with you will be a cinch!

Befriend Facebook

Social media is a powerful tool for bringing in new customers and letting them know that you offer online booking via your website. Use Facebook, Twitter and other platforms to reach out to new customers and keep past clients in the loop. Offers incentives and coupons online, or just post a friendly reminder every now and then inviting clients to enjoy the ease of booking from your website.

Befriend Facebook

Mix up Your Menu (of Classes)

The more you vary what you offer, the easier it will be to attract a variety of clients. While this may not work in every industry, it’s a great tip for those that apply. From cooking classes to tutoring sessions, give your customers the ability to book private, semi-private or group sessions. You can set this up on Wix Bookings and instantly appeal to a wider audience potential customers.

Shout it from the Rooftops with Wix ShoutOut

Wix ShoutOut is an easy-to-use tool for creating email newsletters. You can send out mass emails to everyone on your mailing list inviting them to reserve directly from your website. Former clients might not know about your new super-intuitive, no-fuss booking system so this is your chance to invite them to try it out. As an added incentive, try throwing in a coupon for every past customer who books.

Be Masterfully Mobile-Friendly

You never know where your customers are coming from when they land on your website or how they stumbled upon your biz, but chances are, more than half of them are using a mobile device. Wix Bookings is designed to work seamlessly on any device and with our revamped mobile look it’s even easier for clients to book from their phone. To successfully get customers to book on the fly, make sure your website is optimized for mobile devices.

Use Wix’s Mobile Editor to create a free, customized mobile layout for your website. Delete unnecessary text or images, make sure your call to action is prominent and double check that the overall user experience on mobile is just as smooth and enticing as it is on your desktop site.

Ready for those online reservations to start streaming in? Create a website with Wix!

The Wix Team
By The Wix Team

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