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Promote Your Site \ MAR 1st 2016

The 5 Most Common Email Marketing Mistakes

Email: a simple concept, right? Wrong. It’s proven to be one of the strongest marketing tools to date, but so many people, small businesses and even major brands, keep making the same tragic mistakes.
Worry not – with our help you won’t be one of them. Here are the 5 most common email marketing mistakes you’ll need to avoid if you want to achieve email marketing nirvana.

The 5 Most Common Email Marketing Mistakes

You don’t put any effort into your email’s subject line.

It all starts here, folks. If you want people to click through your emails, you’re going to have to get them to want to open ‘em first. Easy to use tools like Wix ShoutOut can help you create an email newsletter that will be nothing short of stunning, but the text in the subject line is all up to you. So if you’re writing great email content, why not put the same effort into writing a killer subject line?

The best way to go about it is by thinking what will make people want to read your emails in the first place. Ask yourself: would you click to open this email? Your subject line is the gateway to your email success, so make sure you’re writing text that grabs attention and gets people to open.

You’re not tracking your results.

Did you know that email marketing is the most effective way to market, well, anything? Do you know why? It’s because email marketing results are actually trackable thanks to the power of stats and analytics. Unlike with print advertising, you can find hard evidence to see what’s working, what’s not, and tweak from there. So don’t be a dummy, track your emails and then optimize, optimize, and optimize some more until you’ve perfected your formula. Luckily, if you’re using Wix ShoutOut, doing all this is easy. You can see all the important stats in plain English, with ShoutOut Statistics. Knowledge really is power.

You don’t double-check your links.

You snagged your reader, got him to open your email, got him to read all the way through, and even got him to click on your awesome CTA (call to action) button to bring him to the next page you’ve set up – only to realize the link you added to your CTA is broken. Oh, the horror! This mistake can cost you more than just a potential click-through, it might just cost you a subscriber. Preventing this is easy – just double-check all your links with a fine-tooth comb before you hit that send button.

While we’re on the topic… if you’re going to double-check your links, why not do the same for your spelling, syntax and messaging too? Nothing’s worse than sending out an email blast to thousands of people only to realize you put an extra ‘l’ in ‘sale.’

You’re not seeing the bigger [smaller] picture.

Take a look around. Chances are, at least 4 out of the 10 people nearby you are doing something on their phones right now. In fact, you might be reading this blog on your phone. The mobile age is upon us, and with it we need to adjust our marketing mindset to ‘mobile mode.’ What does this mean for your emails you ask? Basically, less is more.

Keeping your messaging concise and to the point works better on the smaller screen, as does a shorter subject line. If you have a big email blast coming up (for that huge sale you’re about to have, for example), it’s best to do a few practice runs to make sure your content looks perfect on both desktop and mobile screens beforehand.

You’re avoiding email marketing all together.

To some, ‘email marketing’ is a scary term. But we’re here to tell you it isn’t anymore – with new, ultra user-friendly tools like Wix ShoutOut, anyone can master this marketing tactic and come away with positive results. So what are you waiting for? Get started and see for yourself – something tells us you’ll be happy you did.

Ready to show the world how awesome your business is? Create a stunning website with Wix!

The Wix Team
By The Wix Team

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