Rumor has it that Justin Bieber’s 2012 Madison Square Garden show sold out in 30 seconds flat… and you’re worried that no one will come out to your show?! Well, up-and-comers and pop-stars alike know that there are a few special tricks to make your upcoming concert the most talked about ticket in town.
From utilizing the latest in online music communities and music websites, to hitting the streets, we marked down some of the best things you can do to get the word out about your next gig.
Where’s the first place you go to see if a specific musician has an upcoming show? With so many scam sites ‘selling’ concert tickets these days, if you want official confirmation you need to head to the band’s personal website for the most accurate and up to date info. But this isn’t just for rock royalty, you should be doing the same for your fans. Take a page from the big-leagues and add a ‘tour dates’ tab to your music website. Once you add your upcoming shows, make your site work for you by adding a commission free ‘buy tickets’ button right on your tour dates page.
Bands in Town is a geo-targeted website and app that music lovers turn to to see what shows are going on in their area. Add your shows to this site to draw in people looking for a fun new music experience. Bonus points: seamlessly connect the tour dates from your Wix Music website to the Bands in Town site and your shows will be added to the site automatically.
When you come across something good, it’s hard to keep it to yourself. This is all the more true when it comes to music. Social media is one of the first places that people turn to to gush about that great new band that they can’t stop listening to. That’s why you’ll want to make sure that fans can find and share your music and tour dates by keeping your Youtube, Facebook, Twitter and other social pages up to date.
Pro tip: Add your tour dates as an annotation within your Youtube videos so that fans can find out about upcoming shows as they listen to your latest tunes.
Looking to get an extra push for tickets before your show? Consider paying for some targeted promotional posts for fans living in the area of your next gig. You may have to shell out a little extra cash, but the added exposure can pay off big time in the long run.
Aside from killer music, if there’s one thing that people have a hard time ignoring, it’s beautiful art. Consider collaborating with a visual artist or graphic designer that you love to create concert posters that will have people stopping in their tracks. Once you have ’em, throw those posters up around your favorite bars and community spaces (with posting permission of course…)
Collaborating is a way of life in the art community. Not only do other musicians understand your need to evolve, develop and grow as an artist – when it comes to promoting your craft – this crew has the deepest understanding of your hustle.
Have an artist that you respect that also fits your music’s vibe? Why not ask them to join you on stage either as a double bill or featured performer to maximize on both of your exposure (just make sure they work as hard as you are to spread the news about that upcoming gig).
Have a venue that you’re dying to play in? Make moves to get yourself on that stage! Make a list of your favorite bars, clubs and music venues and give them a call to find out about opportunities to play upcoming shows.
Just like you put in the time to perfect your sound, it’s no longer an option to ‘just wing it’ when you get on stage. What sets the apart from the pros is how they own their presence on stage. Even if it means scheduling more rehearsal time in place of shows, take the time to nail your performance, so your audience will already be buying tickets to your next show.
Bonus points: get more people buzzing by creating a stand-out gimmick or performance that will make anyone who dared miss out on your last gig green with envy from the word of mouth and reviews.
Fact: almost all of today’s biggest stars started small. Even if the audience that you’re playing to is the bartender working in the back – own that stage! Any practice you can get perfecting your craft is a worthwhile investment.
Don’t have your music online yet? Create a killer music website today!
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