Close your eyes and think of your favorite brand. Does one particular item come to mind? Nike has Air Force Ones, Apple’s got the latest iPhone, everyone loves Lululemon’s yoga pants… and odds are, your brand also has a key item that sets you apart from the rest. Don’t hide these special goods on the digital “back shelf”! Your business’s best-seller deserves the stand out treatment on your eCommerce website.
Not sure what works best? We found 5 fabulous online stores that nailed the art of showing off their hottest goods.
Every online store has to start somewhere. Lucky for you, if the place you’re starting from is Wix’s new eCommerce templates, you’re set with everything you need to create a beautiful online store. Let’s break it down:
…all that’s missing is your own items + your business’s unique branding touch!
Ready for a first spin around the eCommerce block? Check out the Bowtie Behavior shop template and then set your eyes on the real life store for a taste of how you can customize any template into a website that speaks to your brand’s needs.
Piece of History is an online store that knows how to make a great first impression! Their customized product gallery showcases their new and best selling items in the first fold, giving site visitors a sneak peek into the store’s awesome offerings, before they even do any real browsing. Their personal touch doesn’t stop there; this shop went the extra mile by customizing everything from each clever product pages to the style of their shopping cart.
Find out how to customize your own cart in the tutorial here.
When your store’s concept is as cool as Suo‘s you’ll want to create a website that captures your unique brand. Starting from their name, Suo.Shoes, they already stand apart by ditching the (dot)com and using the more industry specific (dot)shoes suffix. The online store dove deeper into their story by incorporating everything from a beautiful video background to stylish diagrams that invite their fans to virtually experience the thrill of creating their own handmade shoes.
Thinking about adding a more branded domain yourself? Find out more in this post on how to choose the right domain suffix.
Online shopping can be incredibly nerve-wracking, that’s why it’s essential to create a beautifully descriptive product page for each of your items. Industrial Jewellery does an excellent job at just that; they show off their discounts, different views of each product, color options, materials used, and just about everything a shopper is looking for on each individual product page.
If you think that’s cool, you’ll be all the more impressed by what goes on behind the scenes in the store manager.
Just because your store’s online, doesn’t mean you can’t add some interactive fun to your shop. Moons & Crosses recreates the fun of flipping through racks with the beautiful hover-effect on their product page. Not only does their hover effect have the benefit of showing multiple variations of the same product, the added element of surprise makes you want to scroll through every single item on the site!
If you can point and click your camera, you can add a hover effect to your product page. It’s really that simple, peep this tutorial to find out how.
Get The Wix Blog
Get the latest and freshest content on creating
& marketing your Wix website.