If you run a business, the weeks leading up to the holidays present a don’t-miss opportunity to drive in as much as 25% of your annual revenue. These days, hanging up decorations and running in-store sales is not enough. Your web presence needs to be primed, optimized and ready for the holidays.
One of the most important ways to help your seasonal sales skyrocket is to have an online store that ranks high on Google. If, come December, you want to celebrate both the holidays AND a record-breaking year for sales – utilize these 8 tips:
Since your customers have already started shopping, there’s no time like the present. Plus, it can take a few weeks for Google to notice your new content and use it to rank your site. Update your website now with text, images, headlines and products about the holidays, so it comes up high in searches by the time the holidays are actually here.
Your brick and mortar store might be getting tons of foot traffic this holiday season, but you want to attract those online shoppers as well. All around town, people are busy consulting the Internet to purchase gifts online and decide where to shop.
That’s why it’s so important to have a website that comes up high in Google searches, particularly when the person searching is in your geographical area. This is known as “local search engine optimization,” or local SEO, and it’s one of the best ways to bring brand new customers through your front door. To learn more about how to optimize your website this way, check out our post on local SEO. It’s chock full of tips and explanations on how to guarantee that your website is primed and ready for the Google robots.
Fact: most people are visiting websites from mobile devices. With mobile commerce accounting for nearly 30% of e-commerce sales, having a mobile-friendly website is no longer an extra thought – it’s a must. Luckily, Wix has a free mobile editor that makes it super easy to optimize your website for mobile devices.
Showing up in Google searches has a lot to do with the language you use on your site. You want the wording on your website to match what your customers are looking for on Google. Phrases like “holiday sale, a gift for dad, Christmas gift free shipping” and “Black Friday promotions” are all very popular search terms, and using them on your website can help you capture the holiday crowds. You can include them in blog posts, on your social media pages and of course on your website itself. If you run an online store, tag your products with holiday keywords. Post new product pictures with descriptions and add alt text that includes these key terms.
Linking to these key phrases is also a great way to boost your SEO. Called anchor text, words that link to another page on your site can help improve your chances of being found on Google. For example, have the words “Gifts for dad” on your home page link to a gallery in your store filled with great gift ideas for any father.
Increasingly, shoppers are viewing product videos to help them make purchasing decisions. Take advantage of this! Try posting videos in your blog and uploading helpful clips to your YouTube channel. Creating videos builds consumer confidence and increases the professionalism of your business and brand. What’s more, videos are a darling for SEO. If you create a channel full of informative videos on Youtube (the world’s second largest search engine), you can reel in countless brand new customers, just in time for the holidays.
Even if you don’t sell products, you can use videos to tell the story of your business, offer holiday gift tips or simply wish your site visitors a wonderful holiday season. The Wix App Market is full of apps like 123VideoAds or Video Maker that can help you create fantastic videos in no time at all.
Quick Tip: When you write your video descriptions and titles, take care to use accurate tags and wording. There are no shortcuts in SEO and YouTube will take note if your video descriptions, title and tags don’t match the content of your videos themselves.
Sure, holiday sales are nothing new, but marketing them in 2015 is a whole different ball game. Consider creating a special landing page for the holidays, as well as coupons and deals that work both online and in store. You may also want to switch up how your website or online store is organized to highlight holiday products. Put bestsellers and great gift ideas on your home page and consider decorating them with an enticing “25% off!” ribbon.
From Facebook and Twitter to Instagram and Snapchat, every social media platform should do its part. To attract those holidays shoppers, be sure to include popular hashtags in all your social media posts. Try out #holidaygifts, #blackfriday, #cybermonday, #seasongsgreetings, #holidaysavings and more. On Twitter for instance, tweet about the new item you just got in stock. Instagram and Pinterest are great for sharing gorgeous photos of your products and happy customers. Remember that landing page you created earlier? Be sure to link to it to on all of your social media profiles. Facebook, in particular, offers a great way to promote local business. In addition to offering a platform where you can converse with your regulars and share snapshots and stories from inside your shop, you can also connect with other local businesses in your area. Remind your customers of the significance of supporting small businesses during the holiday season, rather than ordering all of their holiday gifts from Amazon or Walmart.
If most of your business takes place offline, that doesn’t mean you can’t engage with your regulars online as well. With a little encouragement or a simple request, you’d be surprised how eager your regulars are to support your biz online. For example: if you have a booth set up at a local fair, ask attendees to post pictures on Instagram, Facebook or Twitter — with a link to your store, of course. Invite customers inside your shop to “Check In” on Facebook or ask some of your biggest fans if they would post a review on your website. With a little bit of help from your friends, you can quickly create an online community as strong and vibrant as the very real community outside your doorstep.
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