Just 12 of the Ways Wix Can Help You Market Your Small Business
Once upon a time, Wix was created to offer small business owners around the world an easy and affordable way to make a website. Well it’s been 9 years since our founding, and over time our website builder has become so much more.
More than a website builder
It’s true: having a comprehensive online presence demands more than just creating your website. It means managing your business, bringing visitors to your site, and marketing your products. With that in mind, Wix has a whole load of products and services that offer an elaborate arsenal of tools to help you get the word out about your awesome biz.
Here are just 12 of the ways that Wix can help you market your small business:
01. A Beautiful Website
When it comes to your website, beautiful is more than screen-deep. Potential customers often decide in an instant whether or not they like your business, simply by looking at your website. Wix offers 100s of beautiful easy-to-customize templates for any type of business imaginable.
02. Contact Management
One of the best ways to drum up new business is to reach out to past customers. Gathering contact information from all of your clients is hugely important for maintaining and growing a business relationship, but it can seem like a daunting task.
To simplify it for you, Wix created an easy way to manage all of your contacts, straight from your My Account dashboard. You can also upload, integrate and manage external contact lists and keep them organized in one place.
03. Email Marketing
There’s no better way to market your business than by sending out email newsletters. You can reach out directly to your most relevant target audience with updates, deals and coupons that interest them. Wix ShoutOut lets you create and distribute enticing, attractive e-newsletters in no time. And, like everything at Wix, it’s FREE.
04. Coupons and Sales
Not sure what content to include in those e-newsletters? Everybody loves a sale and coupons are a great way to ensure that your customers will perk up (and click!) when they see your little email in their inbox. You can easily create coupons for your Wix store or send out coupons and discount codes via Shout Out, over email or on your social media sites.
05. Smart Actions
Wix created Smart Actions to help save you time. We know that you don’t always have a chance to thank every customer who orders in your online store or signs up for your newsletter. To make your life easier, you can use Wix to setup automated emails. For example, you can create a Smart Action to thank each visitor who becomes a member of your site or to send a friendly welcome email to everyone who purchases a product from your store for the first time.
06. App Market
The Wix App Market is full of all things that can take your website to the next level. From apps to beautify your online space, to tools that make scheduling appointments a breeze, with hundreds of apps to choose from there’s no doubt you’ll find that little missing thing you need.
07. Site Booster
If you’re a local business and you’ve got a physical address to match your website, you want to make it easy for customers searching in your area to find your business. To help improve your chances of showing up in search engine results, Site Booster automatically sends your contact details to top-tier listings sites and directories.
If you want your business to soar, you need more than just visitors to your website. You want the rightpeople to come clicking your way. The GetTraffic app creates customized web ads that target your audience based on important characteristics like location and demographics.
09. Wix Blog
Blogs are a tried and true method for marketing. Not only do they help boost your ranking on Google, but a well-written blog can generate a loyal following of readers and help you keep your customers up to date about new releases, trends, sales and more. Use Wix to add a free blog to your site and try to create a new post each week, or several times a month. Remember that great blogs are not just about words; some of the most popular blogs are filled with pictures, infographics, videos and more!
10. Social Media Integration
If you’ve been anywhere near a social media website recently, you’ve probably noticed that every type of business imaginable is there as well. From Facebook ads to Instagram promos, businesses use social media to get the word out to customers by meeting them on their own turf.
To make it easier for you to expand your social media presence, Wix offers seamless integration with all the major social networks. You can embed a feed of your latest posts straight into your website or promote your online store on your Facebook page. There are dozens of apps designed specifically to help you manage your online presence and boost your business through social media.
11. SEO Support
Nearly every business dreams of being first on Google. The coveted first spot is a sure-fire way to bring in web traffic and increase sales. While we can’t promise you the first spot, Wix can help you make sure that your website is optimized for search engines. Our SEO Wizard will walk you through the process of optimizing your website. You can also add customized, keyword rich page titles, page descriptions and image alt text throughout your site. New to SEO? Check out these tips to get started.
12. Mobile Friendly
Did you know that mobile website traffic has officially surpassed desktop traffic? That means that, more likely than not, your site visitors are viewing your website from a mobile device. Why does that matter for you? It’s crucial to make sure your website is optimized to look sexy and sleek – and be user friendly – on mobile devices. Luckily, the Wix Mobile Editor can help you do this in a snap. Not only will this make your website more friendly for your users, but it will also make Google happy. Since the onset of Mobilegeddon, Google is penalizing sites that aren’t mobile optimized.
Have another marketing trick up your sleeve? Is there a feature you would love to see on Wix to help you boost your business? Let us know! We’re not making any promises, but we may know someone who knows someone…
By The Wix Team