In small business marketing, a lot of attention is placed on how, where and when to address clients and potential clients with a winning pitch. Buying the right ad placements, phrasing the perfect line, designing the ultimate image – so much effort put towards making the right marketing choices.
But what about the people on the other end of these efforts? How do we turn them from mere listeners into followers, advocates or customers? Successful marketing should strive to get a conversation going and never settle on simply getting the branding message out there.
In this post we will highlight five extremely valuable online tools that promote a two-way communication stream between small businesses and their audience. These tools – all available directly on the Wix App Market – encourage people to take action and reach out to the brand of their own initiative.
One of the easiest ways to get site visitors to contact you is setting up a contact form that lets prospects address you directly on your website. But if you want your contact form to solicit as much communication as possible, it must be user friendly, strictly private and tailored to allow maximum input with minimal effort. The Form Builder App is the perfect solution for creating a customized, intuitive and professional form on your Wix site.
Subscribing to a mailing list may not be the most traditional communication way, but it is by far the most valuable one for small businesses. When a visitor signs up to receive updates from your brand, they are showing their interest in what you have to offer. Subscribers are much more likely to upgrade the communication to a full conversation because they already like and know your brand. The Get Subscribers app invites site visitors to enroll to your mailing list in a straightforward and friendly way.
For many types of businesses, the most important communication happens offline. But that doesn’t mean that you can’t use your online presence to promote offline interactions! Using the Appointment Scheduler Pro app is a terrific way to help prospects set up a meeting with you directly from your website, on their own terms and time. The added bonus of this app is that it lets you choose your preferred mode of interaction with clients: meetings, phone calls or a video chat.
If you want to take an even more pro-active approach, the LiveSite Active app is your perfect companion. This tool works as a non-intrusive pop-up window that guides your site visitor through the services that are offered on your site and encourages them to schedule a call, share a file with you or even pre-book and pay for your service. You can personalize the messaging to highlight your availability and prompt visitors to contact you.
In addition to private communication with your visitors, your business might want to encourage a more open and collaborative community discussion. In this case, the Facebook Comments app is a perfect tool that provides your audience with a familiar platform through which they can communicate with you and with each other without leaving your site. The great bonus for you as business owner is access to prospects’ Facebook profiles, which allows you to learn more about your target audience.
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