If you had any doubts about the need to create a mobile version of your website, Google has decided to solve that puzzle for you. The big G recently announced the launch of a new algorithm giving search result priority to “mobile-friendly” sites. Dubbed “MobileGeddon” Google’s algorithm update will be released on April 21.
But what does this mean exactly? If your website has a mobile version you will be rewarded with better placement in Google’s mobile search results, bringing your website more traffic and expanding your business. If you haven’t already, then this April is definitely the month to go mobile. Here’s how to nail it:
This is one of the most important differences from a desktop to mobile website. You want your visitors to be able to browse with one hand, or even one finger. For example, if you have to zoom into your site to see better, it is likely that your content is too small.
Some people get so excited about their content they end up creating a mobile version that is long and confusing. Think of mobile as the medium for an editor. You should say a lot with as few words as possible. Because a smartphone screen is smaller, users are looking for more dynamic content and less text. Feel free to make some cuts for mobile that you’ll keep for the desk.
Create a simple and clean design. You only have a few seconds to convey who you are as a brand and you don’t want to distract anyone with wild colors and too many moving image galleries. More than that, a design overload will not only hinder the site’s ability to load quickly, it will also distract your visitors from the actionable information they need when on the go.
To hide elements on your Wix mobile site, just click the element you want to hide, then click the “eye” icon. To see all hidden items, go to Add Mobile Elements -> Hidden Items.
The mobile Web is significantly slower. Also consider that mobile devices operating under a 3G network are still delayed in download speeds and many users still pay for bandwidth. Taking all this into account, it is crucial to resize, crop and optimize images to better meet the specific resolution of the device. *FYI, if you’re a Wix user, feel free to keep your images as beautiful as they’ve always been, we’re taking care of mobile optimization for you.
Many people access mobile websites to verify the address, phone number, or even opening hours of a business. This information must be clearly presented on your website to decrease the chance of a viewer giving up connecting to your business and using your services. Wix users need to simply add the mobile element “mobile action bar” and it’s all right there ready for you.
Always remember to test your mobile site on different devices and operating systems so you can understand and improve the user experience for your visitors. No excuses – test your site on all the different devices. If you don’t happen to own every type of phone or tablet, ask your friends (with a different device of course) for an easy favor. Practice makes perfect.
This may seem like loads of work but no need to be scared of the road ahead. Creating a mobile website with Wix is easy. We optimize your website automatically so all you need to do is the fine tuning and you’re MobileGeddon foolproof.
Ready to launch your mobile online presence? Create a free website with Wix!
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