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Small Business Tips \ MAR 30th 2015

New Business? How To Get Your First Marketing Materials On A Budget

Being your own boss has lots of advantages – controlling your schedule, following your own vision, choosing where to work from and plenty more. No wonder so many professionals in various industries are making the move towards becoming freelancers.

Yet with great power comes great responsibility. Making it as a freelancer requires active marketing and a powerful a powerful online portfolio. Not to mention, marketing and branding resources do not grow on trees. As a freelancer, you have the challenge of establishing your business as a serious and professional venture while doing your best to minimize expenses.

New Business? How To Get Your First Marketing Materials On A Budget

But don’t despair, young Jedi freelancer! Wix is here with a number of great tips on how to prepare your first marketing kit without spending too much.

Get a Fancy Logo

Your logo is the anchor of your brand. It should portray the essence of who you are in one simple visual. Your logo will appear on almost every material in your marketing kit, so you need to make sure it looks great in different sizes and on different media distribution channels.

You can get a great logo for your small business for very reasonable prices and even for free. Start by checking out these services:

Free logo design platforms


Logo Garden


Affordable professional logo design services





Set Up a Free Online Portfolio

One of the most important marketing tools you will have is an online portfolio that portrays your strengths, your skills and examples of previous work you’ve completed. You can easily save tons of money by creating your own online portfolio using Wix. There are dozens of fantastic free templates for you to choose from and you have great freedom in customizing them into your very own  unique website.

To get an idea of what your freelancer website could look like, take a look at these 10 superb online portfolios created with Wix.

Wix for Online Portfolio

Print Business Cards

Some people would argue that business cards are becoming obsolete. While they are definitely not as powerful as they used to be, business cards are still very useful when you meet new people. If you attend workshops, meetups, conferences and other networking events (and we recommend you do), you will see how relevant business cards still are.

The good thing is that designing and printing cards can be really affordable. Here’s a list of companies that make excellent cards for great prices:


Vista Print

U Printing

Have Your CV File Ready

Your online portfolio certainly should have a web version of your CV on it, but it’s also very important to keep a PDF file version of your CV and update it frequently. If you want your CV to leave a powerful impression, we recommended that you add a customized design and make it more interesting. Keep it minimal, subtle and elegant.

The following sites provides CV design services for free or for an affordable price:

Visual CV

Kick Resume

There’s even an app for that!


Make the Most Out Of  LinkedIn

LinkedIn is still a largely free social network for professional networking. It’s like a smart online business card that also lets you interact with potential clients or partners. Getting on LinkedIn is no big deal, but using it wisely to promote your business requires some thinking and planning. For instance:

  • In your personal description, be compelling and concise. Try to say more with less and describe your professional vision in a clear and enticing manner.
  • Make sure you connect with people who can vouch for you and your work, and get them to write recommendations for you.
  • When you connect with new people, use a friendly professional tone. Avoid aggressive marketing talk and just be genuine.
  • It’s not enough to just create a profile. You should keep it active with new posts, photos, and update your skills and work experience when needed.
  • Engage with other LinkedIn users by joining Groups, commenting on content, endorsing and recommending your contacts and sharing posts.

Ready to take your business online? Create a free website with Wix!

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