When Wix opened its doors nearly nine years ago, we never imagined that less than a decade later, we’d be presenting our brand to millions of viewers in the biggest TV event of the year. Still a start-up at our core, we knew that if we were going to win big on game day, the only way that’d happen is if we let our creative juices flow, if we came together as a team, and if we all had fun doing it! And while our friends, families & significant others patiently waited for us to emerge from days on the road, and long nights in the office, thankfully we kept the cameras rolling and documented all the good times we had along the way.
So what are the perks of diving into our first Super Bowl campaign? From LA to NOLA and a few stops in between we got to hang out with the men, the myths, the legends after the director called cut. Fulfilling every football fans childhood dream, we shared morning coffee and late night snacks with 5 NFL legends while learning about who these guys really are and what they like to do in their hometowns.
After an epic few weeks we had way more fun than can be shown on our TV spot. Here are our behind the scenes gems.
No ball will be dropped when on set with Brett Favre. This guy can multi-task like a pro. Acting alongside Rex he was SNL ready with dynamite improve, watching the playback like a Hollywood vet and tossing around a football like he could do it all in his sleep. Who knew he had so many secret talents! Brava Brett, Brava.
This tasty goodness wasn’t just for show! We couldn’t fight Favre away from that platter. He was taking a little nosh between scenes, making everyone wish they had a Favre and Carve in their hometown. Feeding one less quarterback also meant we could place a slimmer order for kraft services. Win – Win.
The fight broke out shortly after our PA shouted, “We need someone on set to oil up TO”. Say what?! We soon saw a stampede of men, women and children racing for the coveted role. Two lucky ladies landed the spot as the rest of us watched on like a moon landing was before us. Basically, it was a perfect Tuesday.
You better believe we tried to photo-bomb all of these selfies. Between takes these dudes were cracking jokes and igniting a bromance. FOMO.
Oh hey big guy, you look like you could use a little help. Psyc. He flattered us by letting us snag a shot but clearly no help was needed. “I’m just holding a car with one arm, yawn, it’s normal” (Larry’s likely inner monologue). If he ever does need us, we‘re happy to lend a hand.
We know that guy! Greeted by our Hall of Famer even before we met him in person, we knew Pittsburgh was going to be our favorite city.
Yeah, because Franco Harris needs help catching the bouquet. Psshh, he invented the move. But, he’s such a classy guy he played along as if we were helping him out. He caught it of course. What a pro.
Let’s just say we were a little distracted by the beautiful cowgirls. But not Emmitt. He’s Mr.Professional and has the charm of an old school southern gentleman. Getting his shoes shined and staying classy was top priority.
Looking chill with football Superstars, #ItsThatEasy
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