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How To's \ NOV 13th 2014

How to Market Your Dental Practice Online

Going to the dentist’s office is at the top of most people’s lists of anxiety-inducing activities. In fact, there’s a large percentage of people who go to great lengths to avoid being in the dentist’s chair altogether.

So what’s a dentist to do? Getting more people to put their fears aside and take their dental hygiene seriously, there are steps you can take to promote your business in a friendly light.

Ready to exude trust and friendliness? Adopt these online marketing tips:

How to Market Your Dental Practice Online

Create a welcoming website

Having a professional online presence is crucial for any business today, but it’s that much more so for the dental industry. If you want to combat that scary stereotype, having a warm and welcoming website that projects professionalism is a huge step in the right direction.

If you spent years studying the complexities of the maxillofacial area and not HTML and CSS code – don’t fret. With Wix, you can create a website that not only looks every bit as professional as your practice, but includes lots of great features for both you and your clients. And, we’ve got lots of great health and wellness templates to get you started in no time.

Wix Templates

Some tips:

  • Get color psychology on your side and go with a calming color scheme of pale greens and blues.
  • Create a detailed ‘About’ page that introduces your staff with friendly pictures and even short bios.

How to Market Your Dental Practice Online

Start a blog

Centered around all things health and industry related, write about tips and tools that will educate your readers, and help to establish you as an expert in your field. Creating a blog will not only create a sense of caring and trust for your practice, it will also make the Google gods happy. Best of all, you can easily add a blog to your Wix site.

Tip: Post regularly, even if this means starting out slowly with shorter posts. You don’t need to write novels on any one subject – the quality of your content is way more important than the quantity.

How to Market Your Dental Practice Online

Utilize powerful web apps on your website

Wix ShoutOut – Want to send out a promotion for, say, cleanings during candy season (aka Halloween)? ShoutOut is the perfect way to send beautiful newsletters and updates – getting the word out to all of your contacts.

Wix ShoutOut

Get Traffic – This app will do so much of the work for you when it comes to optimizing your site for search engines. It comes down to simple math: more traffic means more potential clients.

Appointment Scheduling Calendar – Give your patients the option to book their appointments without having to pick up the phone. Not only will they appreciate the option, but it can save you and your staff some work.

How to Market Your Dental Practice Online

Inffuse Testimonials – A hugely important feature to have on any medical practice site. Let your satisfied and loyal clients say a few words about how great your services are, and you’re going to see more and more clients walk through your door and join their ranks.


Ready to take your business online? Create a free website with Wix!

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