Last week we launched a campaign that empowers people to actively change reality as they know it. Through a special website, our CREATE campaign lets people design stars, place them in a virtual galaxy and dedicate their creation to the people that inspire them most. Those stars will then become a part of history on November 1st, when we light up the New York City skyline for a spectacular starry night.
Five days into the campaign and we’re blown away by the amazing dedications we’ve seen. People from over 190 different countries have created and dedicated new stars in our virtual galaxy. Though worlds apart, one thing’s clear: all of these dedications tell interesting and moving stories about each and every person’s life. No matter where in the world they’re from, these dedications tell the story of what people care about the most:
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