The rise of social networks in our web culture created numerous opportunities for online marketers. It is now inconceivable to successfully promote any sort of message – be it a product, an artwork or a non-profit project – without utilizing social media’s powerful way to engage the crowd.
Just like the industry of social media, social marketing is a dynamic field that is constantly evolving. If you don’t stay updated regularly, you might easily find yourself left out of the conversation.
As a public service for social media enthusiasts and professionals, we collected a list of 25 terms that are essential for understanding the current trends in the world of social. Off we go:
|Insights: Facebook’s statistic measurement tool that generates valuable information for tracking and analyzing the success of your marketing strategy.|
|Call to Action (CTA): This term refers to the concept of enticing social media users into various actions, like registering to a service, clicking on a link, following your profile, purchasing a product, etc. The smarter your CTA is, the higher the chances are for users to comply.|
|Social CRM: Customer Relationship Management is a significant part of any social media marketer’s routine. Social CRM tools are available that make it easier to follow up on engagement, build conversations with potential followers, analyze audience sentiments and other important steps in establishing positive relationships with customers.|
|Ello: As these words are written, Ello is still considered a possible threat to Facebook’s dominance in the social platform world. This may very well change, but the idea of Ello – a counter-Facebook social network – will be around for as long as Zuckerberg’s network is still number 1.|
|Social Media Reputation (SMR): You know the saying about how it doesn’t matter what they say about you as long as they spell your name right? This does not apply to businesses on social networks. Maintaining a positive reputation is crucial to successful social media strategies.|
|Shareability: A ranking of your content’s potential to be shared on social media. The obvious rule here would be to aspire for high shareability rates for all of your posts, but you’ll possibly find that you get more valuable results through less shareble yet more targeted social content.|
|Authorship Ranking: When promoting articles and blog posts online, Google will be able to identify the author according to her or his Google+ profile. This identification is actually great for SEO and will boost search result positions with Google.|
|Cross-Channel: When you’re using more than one social platform, often cross-referencing from one to the other can be productive in broadening a conversation, especially while running a short-term campaign.|
|Application Programming Interface (API): In the context of social marketing, this technical term refers to the ability to integrate various social tools into different interfaces. APIs allow marketers to enjoy the benefits of these tools directly on a website or page that they wish to promote.|
|Hyperlapse: Instagram’s new trend in social photo sharing that allows users to take motion time-lapse videos, a film technique that previously was only accessible with very expensive gear. Users are LOVING it right now.|
|Dark Social: Social activity that you cannot track or measure. It’s happening, but you can’t analyze its features and therefore you can’t learn much from it.|
|Lead Scoring: How you as the marketer would rank a certain lead on a social platform. This is your assessment of how likely it is that a person will be converted into a follower or client based on existing engagement.|
|Target Market: The people you are after, your ideal audience. Your entire social marketing strategy should be based on your profile of this group.|
|Social Customer Retention: The art of making your clients and followers feel loved and appreciated even after they completed a purchase. While this is crucial for any kind of marketing, social customer retention is especially effective because visibility is much higher.|
|Automation: When used correctly, automated social actions like scheduled posts will save you plenty of time and will keep your workflow smooth. Not everything can be automated, though, so use this method wisely.|
|Twitter Mining: Twitter aggregates enormous amounts of data that are impossible to go through manually. Luckily, mining tools like Dataminr allow marketers to analyze these large chunks of data easily in search of valuable and profitable intelligence.|
|Outsourcing: Instead of turning down new clients or limiting their professional activities, many social media marketers choose to outsource certain aspects of their work to third party service providers.|
|Local Listings: A sizzling channel for social media marketing that focuses on local-based directories and review sites. Combining the geographic communal character with the online social vibe, sites like Yelp can really set an agenda. Your job is to make sure that your business or your client’s company are included on that agenda.|
|Demographics: Not all social networks have a similar user base. When you’re defining the people who choose a specific network you are referring to that network’s demographics. It’s as if each network is a nation and we’re looking into population stats.|
|Organic vs Paid: Large social media platforms are becoming competitive spaces for the attention of users. Paid social media posts can expand your reach to larger audiences, but will it have the same effect that organic, non-paid content can generate? A good social media marketer needs to find the right balance between the two that also corresponds to a realistic budget.|
|Niche Networks: If you look beyond Facebook and Twitter, there is an abundance of social networks that focus on specific interests or commonalities. Perhaps Behance, SoundCloud or Foodie can be more valuable for your work than the larger platforms? Give it a try.|
|Vanity URLs: An important branding tool that has two functions on social media. First, vanity URL refers to the link of your social profiles looking like this: http://facebook.com/wix rather than like this: http://facebook.com/123981263498randomnumbers. Second, vanity URLs are extremely valuable when sharing shortened links on social platforms. Wouldn’t you prefer your shortened links to echo your company or service name?|
|LinkedIn Channels: The world’s largest professional network created the Channels feature to strengthen content-based communities. Engaging with channel members is not only a great way to strike up a conversation, it’s also good for getting your own content featured on this targeted platform.|
|Peer-to-Peer: Reviews and recommendations made by real people are potentially far more effective and productive than campaigns sponsored by the brand or service. Fostering this communication on social channels should be a priority for any serious marketer.|
|#AmazonCart: Whether or not Amazon’s recent development in the field of social shopping will be the innovative threshold that changes the industry remains to be seen. One thing is certain – with this new social shopping method we are seeing a new phase in online commerce that marketers should pay close attention to.|
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