Hashtags are one of the most controversial phenomena in today’s digital culture. It seems like social media users are split between those who adore and obsessively use hashtags to those who’d rather day than “contaminate” their posts.
In reality, both factions have a point. On the one hand, hashtags have the advantage of connecting your posts to a broader theme /trend and increasing their visibility to an audience that does not necessarily follow your feeds. Hashtags can also be used in a playful or satirical way that adds a witty edge to your post.
On the other hand, hashtags often interfere with the post’s natural flow, and too many people abuse this features to push spammy content into other people’s feeds. This practice is perceived as intrusive and can be more harmful than productive for brands on social media.
If you want to enjoy the perks of hashtagging, you should carefully integrate powerful keywords into your posts and turn them into hashtags. Make sure, however, that the hashtags you use fit well with your original content and are not forced.
The following list of popular and effective hashtags is a perfect initiation into the fascinating world of social media, its scandals and trending topics. Choose only hashtags that relate to your field or industry, and remember to practice moderation!
For sharing beautiful black and white photographs
When your post has a retro flair to it
Rain or shine, share your seasonal thoughts and images
Move people with your posts
A tag that everyone can relate to
For trends, news or questions on tech and web culture
— Dion Hinchcliffe (@dhinchcliffe) September 2, 2014
When you have a killer photo and want to show off your skills
Because being only positive won’t help your rating
Motivational speech is a two-way-street
Reality is better than any story, as long as you know how to tell it
This hashtag can be customized to fit so many different topics
— Netball South Africa (@Netball_SA) August 28, 2014
Whether you’re offering or asking, it’s a word that attracts people’s attention
What’s new in your design, business or life?
— Swaffham Florist (@SwaffhamFlorist) September 2, 2014
Taking an active stand on social media will get you involved in conversations that you care about
Got interesting information to share? Tag it
Join the conversation on this pivotal aspect of the tech industry
— @WalmartLabs (@WalmartLabs) July 3, 2014
Use it genuinely or satirically, both work
Offer tips and tricks for DIY enthusiasts in various fields
Your opinion matters!
Blueberry PopTarts are the best ever, not even sure why they make other flavored. #twocents
— mylifefrom30 (@lifefromthirty) August 28, 2014
Information that is just too good to keep to yourself
Possibly one of the best adjectives you could use to describe almost anything
Life can get simpler if we hack it together
— Citi (@Citi) August 30, 2014
Even as a joke, progress is always something to aim for:
Share highlights from behind your desk
Both for others or for yourself, add a challenging hashtag to make your posts more enticing
— Suffolk Tech (@SuffolkTech) August 31, 2014
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