If you find yourself feeling under-challenged at your current position or if you have your eye on a workplace that seems ideal for you, you have two options: either sit around and wait for an opportunity to come to you, or make a proactive move and create that opportunity.
Cold emailing is a communication strategy in which you voluntarily reach out to someone via email, with the assumption that you have something worthwhile to offer that recipient.
Some of you may associate this idea with annoying and rude telemarketers, but this is an entirely different concept. If you cold email a potential employer in a proper manner and play your cards right not only will you not be considered rude and invasive, it may even score you some points for being bold and forehanded. But what’s the right way to cold email a potential employer? Here are a few key pointers.
It’s important that your email gets to the right person if you want it to have any impact. If you send it to a general email address like “contact” or “support”, your email will most likely be ignored.
You need to find a personal email address for a person who can actually appreciate your email and is capable of making a decision. In other words, it can’t be someone too high or too low down the hierarchy. Ideally, you should contact the head of the department you want to work in. If they like what you have to offer, they’ll either reply directly or get someone from HR to contact you.
How can you actually do this?
The subject line you choose for your email can determine whether your email will be deleted without being read or opened straight away. How you phrase the subject line depends very much on three elements:
A general rule of thumb is to be clever, intriguing and sharp. Don’t overdo it with a mysterious or abstract riddle. Keep it simple but still out of the ordinary.
Okay, you’re ready to start thinking about the actual content of the email. Here’s how to go about it:
Taking your career path in your own hands is a great decision that you will not regret. Even if cold emailing doesn’t work with one company, it doesn’t mean you should stop trying. Be persistent and stay optimistic, and you will see that it pays off.
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