Online ads and web banners have a great visual potential that usually goes unnoticed. Advertisers often neglect the creative energy when producing web banners, and accordingly, internet users tend to resent those unattractive rectangles that appear on their screens. The good news is that it doesn’t have to be that way. Web banners can be exciting, funny and creative, and, unlike other types of advertising, they can be interactive and playful. We collected examples of really impressive advertising work, all done for the web! These ads are fun to look at at, they won’t antagonize viewers with noises, blings and animations, and you can bet they generate more revenues as well. A win-win situation :)
And have a look at this great video about advertising:
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