The site is divided into two elements:
This structure creates a clear and helpful guide for visitors. A typical visitor, reviewing from left to right, first encounters the column’s “center of command”. Directly afterwards, they acknowledges and are free to browse the actual content as they see fit.
The size proportion of both elements is absolutely perfect for this purpose. While it is clear that all the action takes place on the mini-page square, the column on the left is still large enough to distinguish itself as a major part of the website.
The navigation from page to page is extremely simple and friendly. A click on the logo will take you to the homepage, which is a great plus. Browsing within the different galleries is smooth and easy, which is critical to an online portfolio.
What’s not entirely clear is the text featured on the buttons. There are three buttons leading to galleries – Work, Street & Photos. For visitors who aren’t familiar with imbue’s art, this division may seem confusing, since “Work” can also apply to street art and photography. Also, the “Photos” button can indicate a gallery of photography art work, but in fact this is not what the page is about.
Another issue is the “Shop” page, which is basically an image linking to an external site. Linking to external sites is just fine, but creating an entire page just for the sake of linking to another site is simply not necessary (especially when Wix’s online shop feature is available!).
Looks and Charm
Imbue’s site is simply beautiful. It has that seductive minimalist cut with just enough color to keep it lively; choice of font is appropriate; the proportions of all site components and dimensions is accurate. In short, everything is just in the right size, form, color and location – two thumbs and a pinkie up!
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