Gaining links to your website is a challenging task. No nicer way to put it. This also happens to be the key to getting Google to find and index your site.
Search Engines Crawl on Links
Visitors will only discover your site through Google, Bing and the other search engines if those search engines already know about your site in advance. Search engines send “crawlers” all around the web to locate and retrieve data about new sites. This data is used to match a user’s query in a search, in order to provide him or her with the most relevant results.
Getting a new site noticed by the search engines can take time. Submitting your site to the search engines directly can help speed up the process. But this method pales in comparison to the power of link-building. “Link-bait” is the most powerful way to attract search engines.
1. Submit Site URL to Directories
Directories are like online libraries of sites. They are themselves websites that categorize and list other sites, based on topic. Getting listed in a directory can boost your site’s visibility with a valuable backlink. DMoz is the web’s largest and most popular directory. It’s somewhat of a challenge to get listed, and there are specific instructions on the DMoz site. Smaller, niche-based directories can be powerful as well. For instance, if you’re an art gallery, try searching the web for art-based directories.
2. Submit Content to Article Databases
Article databases like EzineArticles.com and Squidoo.com have loads of articles written on a variety of topics. Write a few quality articles relating to your website’s niche, and include some backlinks to your website. Try to use keywords as the anchor text for your links. Here’s a list of the Top 50 article directories.
3. Write and Release Press Releases
Same concept as the article submissions, only the content must be announcing something news-worthy related to your website, or industry. A product release, a special event or promotion, a new partnership, etc. are all great fodder for press releases. Include backlinks to your website. PRWeb and 24-7 Press Release are great PR sites to use. They cost money, but can lead to valuable links.
4. Social Networking
Getting involved in an online community related to your niche can lead to many link-building opportunities. Blogs, forums and social media sites are full of people interested in the same topics as you, looking to connect and form business relationships. Join as many of these groups as you can, and make yourself known as someone offering value to the community. Guest blogging and affiliate marketing are two great ways to gain back-links to your Flash website.
Check out this post for more tips and advice on link-building strategies, including how to check the amount of back-links your Wix site has.
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