When it comes to increasing your online visibility, getting your site to appear at the top of search engine result pages (SERPs) is a sure-fire way to gain traffic.
The process of tweaking your website to improve its search-ability is called Search Engine Optimization (SEO). The goal of SEO is to have your website appear at the top of Google, Yahoo and the other search engines, when people search for terms related to you.
To guide you along your path toward excellent search results, here are Wix’ Ten Commandments of SEO that you can (and shall!) apply to your Wix websites.
I. Know Thy Keywords
Contrary to popular belief, Google is not a mind reader. Say you’re a photographer: you filled your website with stunning samples of your work, and included a page for your package prices, and a nifty contact form. You won’t gain any new clients from search engines if the word “photographer” doesn’t appear in certain, specific places within your website.
For Google to index your site for these terms, you must place them inside specific locations of your website.
Think: If you could only use 2 to 3 words to describe your business, what would they be? The goal is to imagine what online searchers are likely to look for in a search that matches what you’re offering. These words or phrases are your keywords.
II. Thou Shall Use Thy Keywords in Thy Meta Data
Meta data is text that appears in the HTML code of your website. While visitors won’t see it while inside your site, they will see it when your site comes up in a SERP. Plus, the search engines rely on your meta data to understand what your site is about, to determine if it’s a good match for a user’s search terms.
To add a Title and Description to your Wix site, go to Settings at the top of the website builder. In Site Optimization there are spaces for you to enter in your own Title and Description.
Titles should be no longer than 70 characters so that the text isn’t cut off. Descriptions should be no longer than 160 characters. Both should include your keywords, preferably at the beginning of the text.
III. Thou Shall Write SEO-Friendly Content
The content inside your website’s pages should confirm what your meta keywords claim your site is about. Describe your services on an About page. Include client testimonials or reviews. Be authoritative by offering killer content about your niche or industry. Sprinkle some keywords on top!
Also add some well-placed title text to your pages. When someone lands on your website, they will naturally notice the titles of your paragraphs before reading the content contained within them. These texts, known as headers to search engines, boost your content’s readability. They also alert search engines of what your page is about.
Add a keyword-rich header from the Title tool:
IV. Thou Shall Provide Quality, Relevant Links
A huge part of SEO is links. Linking out from your site to other pages on the web makes you appear well-connected to search engines – that you have a place in your niche and are in touch with the most relevant, updated information on your topic. Link to relevant websites within the body of your text. You could also link to relevant pages within your own website.
Most importantly, use good anchor text when assigning links. This is the click-able text that the link itself is connected to, offering a clue about the target page.
Click here” as anchor text has little SEO value, compared to a link with anchor text offering information to visitors and search engines about the target page. Include a keyword in your anchor text, and you’re golden.
To create an anchor text link in Wix, highlight the text you want linked and use the Link tool.
V. Thou Shall Receive Quality, Relevant Links
Having other websites link to yours is more powerful for your SEO, than placing links within your site. Google considers links like votes; other sites linking to yours means your site is of value and offers something worth linking to. Links your website receives from external web pages are called back-links, inbound links and sometimes just “links”, in the SEO world.
As you may have guessed, it’s a little trickier getting others to link to your site, than it is for you to create a link on your own page. Have no fear – there are many ways to earn those coveted back-links to boost your site’s SEO.
Start by creating quality content that others naturally want to link to. Tap into online communities having to do with your business, and offer something of value. Getting yourself known as an “authority” figure is a powerful link-bait method. You should also register your website in directories like DMoz, and submit articles to directories like Ezine Articles. Find relevant forums and become an active member. Create social network profiles for your website or business, and generate some buzz with updates and announcements. The goal here is to network, catch attention and get others to link to you from their websites.
We will reveal Commandments VI – X in just a few days. Until then, review Commandments I – V to fully appreciate their significance . . . and obey!
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