Waking up in the morning and deciding what to wear can sometimes raise the philosophical question of who am I? Maybe a Gothic queen? Or perhaps a hard core rock star? In city life we walk down the street each with our chosen personality, having only a few seconds to decode other people’s appearance. We have so much stimulation around us, the shops, the people, traffic… So what pulls our eye? What is it that makes one thing noticeable over the other?
The web is a similar ground. You need to get people’s attention in a split second.
Giving your photography website a twist, an edge, just a small detail can make all the difference. The character of your website is not about keeping up with the latest design trends but about the way your visitor feels when browsing it. Unlike your fashion sense that is subject to mood swings, choosing a character when designing your photography website has a far more structured logic. The question to be asked is who is your target audience? What is their world view? What is the message you want to convey?
Character Means Texture
Texture is one of the basic design elements, and the use of texture, along with other design elements, can convey a variety of messages and emotions.So who do you want to be? Some examples of ‘talking textures’ are grunge, neon, business, chill, cut out, artsy… the list goes on and on.
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