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Google & SEO \ FEB 18th 2010

SEO LINGO 101 – An SEO Glossary for Beginners

SEO Lingo 101Well, we’ve been talking about SEO for a while, but it just may be that you’re not familiar with all the terms we’ve been using in this blog and others that may be helpful in understanding general SEO. Here is a compilation of basic SEO terminology:

Analytics: This is a type of software that enables you to track all sorts of information on your website, such as the traffic to your website, the sources, the keywords, the bounce rate and a useful comparison to the past, so you can assess your website’s growth, strengths and weaknesses.

Alt Tags: Short for alternate text. This text is associated with graphic elements and describes images so that search engine crawlers know how to index a specific image.

Anchor Text: Anchor text refers to a word or phrase used as a link. This is used by search engines in the ranking process.

Back Links: A synonym for incoming links. These are links in websites other than your own, pointing at your website.

Bounce Rate: The rate of visitors to your website who choose to leave your website after viewing only one page, and ‘bounce’ away.

Cache: Cache refers to copies of your website stored in the search engine’s database or on the user’s hard drive. This makes it possible for web pages to load faster when you hit the back button for example.

Directory: An online categorization and listing compiled by humans.

Google XML Sitemap: These are xml files that list the URLs on a specific website.

Internet Promotion: Marketing done on the internet through emails, banners and other web based techniques.

Keyword: This is a word or a phrase (which could include even four words or more) that describes a product or service and is used recurrently.

Link Building: The process of obtaining quality incoming links or back links in an effort to encourage the search engines to trust your website and increase its ranking and importance.

Link Farm: A group of highly interlinked sites with an agenda of inflating the popularity (PR) of the websites. This is considered an illegitimate technique, spamming of the search engine index process.

Meta Tags: These are tags that are not visible to your website’s visitors but provide important information to the search engine crawlers. Some of these meta tags are visible in SERP pages.

Meta Keywords: These are the keywords that appear in the meta tag. In the Wix website builder, this tag is accessed through the settings box at the top of the builder. Customarily you would enter around 7 keywords. These keywords will only be seen by search engines or by viewing the source of your website.

Meta Description: A description, about to 200 characters long that is not visible on the actual website but appears when your website shows up in a SERP.

Meta Title: A short title – up to 70 characters long (when optimizing for Google) that can be viewed at the very top of your web page as well as any time your website shows up in a SERP.

Natural Listings/Organic Search Results: Non-paid listings in search engine result pages.

Optimization: The process of strategizing and tweaking your website so that the content and structure of the website is best suited for search engine crawlers with the objective of getting listed and ranked well by the search engines.

Out bound links: Links directing to external URLs outside the website.

Page Rank (PR): This is a scale named after Larry Page (one of Google’s co-founders) which estimates the importance of a web page. This is estimated on a scale from 0-10.

Page Views (Impressions): The number of times a visitor views a certain page or a specific ad.

Redirect: A user who attempts to enter a certain URL is automatically taken to another page without clicking on anything. There are different types of redirects. Redirects are generally not good for page rank.

Search Engine Ranking: A measure of the popularity of a specific website based on its placement in the results page for a specific keyword.

SEM: Search engine marketing.

SERP: Search engine results page. A list of the pages that come up when searching for a specific keyword.

Spider: The search engine’s ‘crawler’ or ‘spider’ which scans your website pages in order to index it.

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