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Google & SEO \ NOV 5th 2009

What Do You Know About SEO?

So what have you already learned about SEO? Think you’ve figured it out? Here are a few questions that’ll help give you an idea of how much information you still have to learn, and how much SEO you already know. You can take the entire test at the seomoz website.

1. Where is it LEAST important to include keywords?

  1. title
  2. body text
  3. Meta Keywords
  4. Headers

2. What is the best way to maximize the frequency with which your website/web page is crawled by he search engines?

  1. Insert a “crawl delay” parameter into the robots.txt file.
  2. Submit your site directly to the search engines through submission forms
  3. Visit Google’s Webmaster Central and increase your “crawl frequency”
  4. Search for your website more frequently in the major search engines
  5. Add new content frequently

3. How can description Meta tags help with the search engine optimization?

  1. This is a trick question! – Meta descriptions are not important
  2. They’re an important ranking factor in search algorithms
  3. They’re the texts that entice searchers to choose and click your listing
  4. They help inform search engines which keywords are most important on your page

4. Which of these sources is considered the best source for competitive link data?

  1. Ask.com
  2. MSN
  3. Alexa
  4. Google
  5. Yahoo

5. What is the difference between SEO and SEM?

  1. There is no difference, they are synonymous
  2. SEO refers to organic/natural listings while SEM deals with PPC or paid searches
  3. SEM implies association with traditional marketing companies, while SEO is usually independent or uaffiliated with traditional marketing
  4. SEO focuses on organic/natural search ranking, SEM encompasses all aspects of search marketing
  5. SEO is what they call SEM on the West coast

6. Which of the following is NOT considered to be a highly important factor in ranking a particular search term?

  1. Temporal relevancy – the number and quality of links pointing at a certain page over a given time
  2. An HTML validation (according to W3C standards) of a page
  3. The quality and quantity of all external links to the page
  4. The link popularity of a specific page within the domain
  5. Keyword usage in the title tag of the page

7. When creating “flat architecture” for a site, what are you attempting to minimize?

  1. The KB size/weight of pages targeting search engines
  2. The total amount of scrolling necessary for the website’s navigation
  3. Colors used in the design
  4. The number of tabs/windows that open during normal navigation
  5. How many links a search engine must go though in order to reach content pages

8. Which of the following is NOT the best method for creating quality title tags?

  1. Writing great copy that encourages users to “click” on your listing
  2. Making sure each page has a unique title
  3. Including an exhaustive list of keywords
  4. Limiting the title tag to about 65 characters, including spaces

9. Which character limitation is the best in regards to the title tags (assuming you want your title tag to be fully displayed in search engines)?

  1. 108
  2. 20
  3. 65
  4. 45
  5. 85

10. The ‘PageRank’ was dubbed just so because it was created by Larry Page and not because it happens to rank pages.

  1. False
  2. True

11. Creating a ‘sitemap’ with links to other pages in your domain is important because…

  1. Most web users outside theUS prefer this navigational method
  2. It can help search engine crawlers access many pages on your website easily
  3. A site map reduces the rate at which spiders crawl your pages
  4. It’s a mandatory requirement for submission to most of the important search engines

12. Why are absolute (http://www.mysite.com/my-category) URLs better than relative (“/my-category”) URLs for on-page internal linking?

  1. Absolute URLs provide a link back to the original website after they are scraped and copied onto other domains
  2. They provide more keyword context for search engines
  3. These URLs provide greater keyword weight
  4. Absolute URLs are filled with vodka – duh!
  5. Search engines can’t crawl relative URLs

13. How should you avoid duplicate content issues that are often present in temporal pagination issues (where content moves from page to page, as can be seen in article lists, multi-page articles and blogs)?

  1. Use a Meta robot “noindex, follow” tag to the paginated pages
  2. Each page should be displayed in a new tab/window
  3. Link the paginated pages with a rel=”nofollow” in the link tag
  4. Pagination does not have any duplicate content problems associated with it

14. What should you do with old URLs after updating your site’s URL structure to build new versions of your pages?

  1. Nothing
  2. Move the old links to a sub-domain
  3. Create 404 landing pages for the old URLs so search engines & visitors understand that the content is no longer there
  4. Use a 301 to redirect them to the new URLs
  5. Request their removal via webmaster central and site explorer in Yahoo!

15. When multiple pages on your website are targeting the same keywords, which is the best way to avoid keyword cannibalization?

  1. Restrict search engines from crawling/indexing less important pages
  2. Remove duplicate keywords from the Meta keywords tag on secondary pages
  3. Add links on all the secondary pages directing back to the page you want ranked for the term/phrase, using primary keywords as anchor texts
  4. Increase keyword density on the main page and make sure its denser than that of the other pages

Did better than you thought? Not as good?

Here are a few good SEO websites/blogs you might enjoy reading for more information:

  • Matt Cutts has been working for Google since 2000. His blog is an easy read and always a great place to find updates on Google.
  • The SEOBOOK is also a good read with handy information and links to a good training center.
  • Another place to read up on SEO tricks and tools is SEOCHAT.
  • One of the best places to get updates is search engine land.

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