Reuven J. Sherwin

VP Product

Reuven has over 15 years of experience in senior Product Management and R&D management positions within the tech sector. Reuven joined Wix in January 2013 bringing with him a wealth of technological knowledge and a deep understanding of the market.


He has been involved with Wix from the get-go, having served as a member of its Advisory Board as well as being the Organizational and Operational Adviser to the Wix founders since 2008. Prior joining to Wix, Reuven was the Co-Founder and VP of Products and R&D of XMPie, a company he co-founded in July 2000 which was sold to Xerox at the end of 2006.


On a day off you can catch him reading (Robert Heinlein, JK Rowling, Nelson DeMille, Lee Child, Douglas Adams), scuba diving, playing around with some gadget or practicing some other light-weight sport.