Strategic Marketing Plus, LLC, Business Value, delivered.

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Helping clients answer the Key Question:“Where Do We Go From Here?”According to a recent PWC report called: 10 Minutes on the CEO Agenda: "more than 80% of CEOs said they’ are doing strategy makeovers driven, in large part, by the changing dynamics between the developed and emerging worlds". That's where I can help. In addition to finding ways to turn challenges into opportunities, I bring to my clients over 26 years of “in-the-trenches” global experience, strategic marketing, sales, multi-distribution, problem solving skills, creativity and change leadership. I work collaboratively with their inhouse staff on solutions to help them in thriving, not just surviving, in an increasingly complex, interconnected world. - Bill Tyson, CEO, Strategic Marketing Plus, LLC

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My mission is simple: Business Value. Delivered. Through my flexible solutions approach, I help clients increase their business value by improving marketing, business development and sales performance as measured by increasing revenues, productivity, profitability, partnerships, improved customer experience and the achievement of desired outcomes. I am a seasoned, Global Executive with more than 26 years of experience, in more than 40 different countries.
Services and specialties include: strategy, M&A, CMO services such as: advertising, multichannel marketing, business development, sales, distribution, product development, Web 2.0, ecommerce, social media, social networking, database marketing, analytics, predictive modeling, insurance products and services, underwriting, call center management and affinity group marketing,
I work with international insurance companies, PE Firms, product and service providers, distribution partners, channel experts, software technology companies, data and analytics firms, healthcare solutions providers, life insurance direct marketing firms, print and production firms, direct marketing agencies and creative development specialists.
If you need help with advancing strategy, reviewing your direct a marketing programs, need CMO services, assistance in entering a new market (insurance, affinity, etc.), international expansion, developing an RFP to go out to bid, distribution optimization (particularly call centers), give me a call. I am reasonably priced and aim to please.

About

ABOUT - Strategic Marketing Plus, LLC.

IntroductionStrategic Marketing Plus, LLC is an independent consultancy firm. I specialize in strategy development and execution with special emphasis on: multi-channel marketing, sales, ecommerce, business development, new product innovations and distribution optimization. Creating value for my clients is the ultimate outcome of every undertaking. Whether it is the introduction of new products, services or distribution channels, new market entry or, the turnaround of a distressed business unit, I specialize in problem solving using a proven methodology developed over many years. Strategic Marketing Plus operates under this straight-forward strategic principle: "Business Value. Delivered". Methodology and InfluencesOver the years I have developed a "best practices" approach for developing and executing a Strategic Marketing Plan and recently presented this pragmatic methodology to the attendees at the Professional Insurance Marketing Association (http://www.pima-assn.org) PIMA Institute. Check out my blog, "Strategy-In-Action" and "The Competitive Intelligence Center".In the course of my assignments I practice what I preach. I embrace and utilize a variety of proven tools like the Balanced Scorecard approach developed by Robert S. Kaplan and David P. Norton, the many works by Michael Porter on Competitive Strategy, Net Promoter Score (and Loyalty) by Fred Reichheld, the various works by authors Clayton Christianson, Gary Hamel, Henry Mintzberg, Jim Collins, Don Tapscott; Change Leadership by Dr. John Kotter, Peter Senge, The Fifth Discipline, Tim Brown's approach related to Innovation, The MECA approach developed by Jean-Claude Larreche, Igor Ansoff's Matrix, the RAPID decision-making process developed by Bain and Marketing Management techniques proscribed by Phillip Kotler, Direct Marketing Planning by Edward L. Nash, Richard Rumelt on Good and Bad Strategy, Walter Kiechel III who offers a retrospective, historical view of the management consultancy industry in the U.S.A in his excellent book "The Lords of Strategy" and, last but not least, Dan Gilbert, Founder of Quicken Loans who truly "walks the talk"- just to name a few influencers. You can download What I Believe - Some of the beliefs and tenets that I live by.Feel free to download my resume.Do You Want to Learn More? eMail me, Bill Tyson, at: Bill_StrategicMarketingPlus.com, follow me on twitter _wtyson1 or Linked In at http://www.linkedin.com/in/billtyson

What I Believe.pdf

Bill_Tyson102011 Resume.doc

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Services and Specialties

PROUDLY SERVING CLIENTS SINCE 1983
Through my flexible solutions approach, I help clients increase their business value by improving strategy, marketing, business development and sales performance as measured by increasing revenues, productivity, profitability, partnerships, reach, improved customer experience and the achievement of desired outcomes.Call me to discuss how I can serve your business: (805) 504-4590

Specialties

• Global Executive• Insurance Direct Marketing • Sales and Business Development• Account Management• Underwriting• Affinity Group Insurance Marketing • Voluntary Benefits and Worksite• Accident and Health Insurance • Individual Term Life Insurance • Flood Insurance• Strategic Planning• Health Insurance• Multi-Channel Development• Call Center Management• Online Sales / E-commerce• Sales Pipeline Optimization • Sales Account Management• Professional Liability Insurance• Sales - Large Account Acquisition and Management• Call Center Management• 2-time Expatriate Insurance• CMO and COO

Expertise & Impact

Knowledge and Global Expertise.Vertical Market Entry. Develop New Revenue streams. Delivering on your Brand Promise. Customer Value Proposition. Understanding Voice of the Customer. Strategic Marketing plan development. CMO ServicesR.O.M. I. Improvement.Competitive advantage.Strategic growth initiatives.New Channel Adoption.Extended reach.Improved Relevance.More functionality.Establishing New Vendor relationships.

Published Works

To obtain a copy of any of these presentations or whitepapers, contact me.July 29th 2011 Presentation at PIMA:"Customer Experience Marketing: Life Insurance"July 2011 Whitepaper:"The Changing Face of Affinity Group Distribution"Strategy-In-Action Posts - 2010 - 2011: "Harnessing Multichannel Marketing for Strategic Advantage" "Strategic Planning Risks - Threats and Opportunities""A Prescription for Change Making a Good Customer Value Proposition Better""Accountability: The X-Factor for Your Organization?""Why Does Your Organization Need a Mission Statement?""Making Critical Decisions the R.A.P.I.D. Way""Using the Balanced Scorecard Approach for Better Strategy Execution""Innovation and Growth: Where do we go from here?""Need an Execution –based Culture? Start By Improving Your Organizational Effectiveness""Strategic Planning ~ Needs and Requirements""So, What is Strategy Anyway? Here are a Few Different Perspectives""The Importance of Strategy in Tumultuous Times"Competitive Intelligence Center Presentations: "2006 Insurance Direct Marketing Challenges (and how to manage them)""Using Sales and Marketing Intelligence to Improve Performance""Introduction to Competitive Intelligence""Conducting a Competitive Review"CIC Presentations on Box.net"SWOT Analysis"http://www.box.net/shared/4a77jxprjgza111hn3ac"Five Forces Analysis"http://www.box.net/shared/4nqj2x1a9977t4b81lig"Competitive Reviews"http://www.box.net/shared/8vz20278sohrx6r62r9g

Projects

No Frame

"My clients come to me for the right expertise at the right time, to meet an immediate business challenge."

-Bill Tyson, CEO

Projects: Fostering Innovation and Growth

My current and recent consultancy assignments have leveraged my knowledge, skills and extensive business network along with a combination of strategies for growth and business development: Mergers and Acquisitions - in the insurance and fin tech space.Smartphone app development - for a life insurance company.Lead Generation -mobile and social media lead generation for the insurance industry (life insurance, auto and AD&D).Individual Term Life Insurance policyholder marketing - digital upsell and cross sell campaigns - designed to monetize dormant blocks of business.New US Market Entry - assistance to a New Zealand-based, online life insurance technology company.Consulting - for the B2B Sales and Marketing of a SaaS multi-channel marketing technology solution provider.Assisting in a sales leadership capacity for a Database services company that produces affordable customer profile analysis and flight risk analysis (for retention purpose).Affinity Group, Vertical Market Entry - by a consumer-based online, secure digital records storage and retrieval service. Developing a new insurance service provider capability - by a call center solution provider in the U.S. Develop Strategic Growth Initiatives - for a large, global life insurance company. New Market Development - for an online, international term life insurance solution provider active in 3 countries and desires to enter new markets. Business Development - for a US-based voluntary, worksite marketing company. Brand and Customer Value Proposition Review - for an insurance marketing trade organization. All of my clients have one thing in common. My clients come to me for the right expertise, at the right time, to meet an immediate business challenge. -Bill Tyson, CEO, Strategic Marketing Plus, LLCLet's Talk about what I can do to help your business. Call or email me at: 805-504-4590 or bill_StrategicMarketingPlus.com.

Contact

Contact Me

Bill Tyson, CEO

Strategic Marketing Plus, LLC

11087 Red Barn Road

Santa Rosa Valley, CA 93012

Telephone: (805) 504-4590 Fax: (877) 777-7916

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Legal Information Terms and Conditions; ChangesInformation on this website is provided as a service to our clients and potential clients, partners, employees and the general public. By using this website, you are indicating your acceptance of these terms of use. These terms of use, and the information on this website, may be changed or updated at any time without notice. Copyright NoticeExcept as otherwise indicated, this website and its entire contents are owned by The Strategic Marketing Plus, LLC and are subject to the protection of domestic and international copyright, trademark and other intellectual property laws. All copyrightable text and graphics of this website are © 2011 Strategic Marketing Plus, LLC, Santa Rosa Valley, CA 93012. Links to Other WebsitesThe Strategic Marketing Plus, LLC makes no representations or warranties about any websites which you may link to from this website. These links are provided for convenience only and the inclusion of a link does not indicate an endorsement by The Strategic Marketing Plus, LLC of any third party or third party website. In addition, inked websites are not under The Strategic Marketing Plus, LLC's control and Strategic Marketing Plus, LLC is not responsible for their content. Use of Materials Available on this WebsitePermission to use the materials on this website (including white papers, security advisories, power point shows, documents, etc.) is granted, but only if the following four conditions are met: 1. the copyright notice set forth above is included on all copies of the materials; and 2. use of the materials is solely for personal, informational purposes and in no way is utilized for commercial purposes; and 3. the materials are not modified in any way; and 4. the materials will not be copied or posted on any network computer. Any other use without the express written consent of The Strategic Marketing Plus, LLC is expressly prohibited by law and can result in civil and criminal penalties. If you would like to request permission to reprint or redistribute any materials on this website, please send an e-mail to bill_strategicmarketingplus.com Exclusion of WarrantiesThe information on this website is being made to users "AS-IS" without any representations or warranties of any kind, express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose or non-infringement of the rights third parties. This website may contain typographical errors and inaccuracies. Limitation of LiabilitySTRATEGIC MARKETING PLUS, LLC WILL NOT BE LIABLE FOR ANY DAMAGES, INCLUDING DIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES THAT ARISE OUT OF THE USE OF, OR INABILITY TO USE THIS WEBSITE OR ANY LINKED WEBSITE INCLUDING WITHOUT LIMITATION ANY LOST PROFITS, BUSINESS INTERRUPTION OR LOSS OF DATA, EVEN IF THE STRATEGIC MARKETING PLUS HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. If you have any suggestions, comments or questions, please contact Strategic Marketing Plus, LLC.

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