If you can answer this question you will have quickly determined the low cost of a digital display and the high value of effective and dynamic content.
Signimation® creates innovative solutions for maximizing an electronic sign or digital display's marketing effectiveness.
SIMPLE SOLUTIONS
To capture the attention of a local audience requires a focused sign marketing plan with compelling still and motion graphics that tie into your existing marketing strategy. This unifies advertising resources, projects your brand identity and communicates messages more cost effectively than the current forms of media allow you to do.
To a brand, business or institution,
a sign is your window to the world around you. With today's technology and modern marketing wisdom comes limitless ways to make an impression on your community.
We deliver dynamic and innovative sign solutions and create compelling content that will connect with your audience and result in increased profits for your brand or business.
Signimation® provides digital display content solutions for the real business world. Technology is only as viable as it is affordable. It is not innovative to create solutions that perform for blue-sky budgets. As digital dispaly becomes more affordable, and able to move beyond the leisure and entertainment industries, high quality content should follow. Otherwise what's the point?
A digital display “powered by Signimation®” becomes an advertising tool that has been energized to meet it's fullest potential. Let Signimation® show off your sign marketing investment for you.
The exterior and interior digital display is the hottest new sector in on-site marketing. Yet, many businesses invest in display hardware solutions without a strategy for content creation and scheduling. A state of the art digital display is 100% dependant on it's timely and fresh content.
One of the chief advantages of a digital display is it's ability to deliver dynamic marketing communication instead of only static and fixed messages. When used optimally, statistics show this form of advertising can deliver more ROI than any other form of media. However, many digital display owners are under using their sign's potential because of the frustration associated with creating and maintaining timely and compelling content.
Now programming and scheduling your sign, or network of signs, is as easy as picking up the phone or contacting us through our website, www.signimation.com, to request a change within minutes, hours or days depending on your level of service.
Plan out a sign marketing plan that connects with your community in a friendly manner.
Create still and motion content that is relevant and effective while conveying your messages clearly.
Maintain your schedule daily or weekly with new and fresh content that keeps people watching.
Effective Messages
No matter how state-of-the-art your display hardware is, your customers are only seeing what's displayed on it. Regardless of how much you pay for your sign, it's true worth is determined by it's content. There should be an awareness of advertising sales and brand consistency throughout your messages, so the viewer always understands who's selling what.
The production of quick messages are what we specialize in for maximizing the readability and comprehension of each message. We have dedicated producers using the latest tools from the video, 3D animation, and graphics fields to create the most effective communicative designs. In short, Signimation® is striving to set the common industry benchmark for the art and science of digital display content. creation and management.
Repurposed Content
If your organization has already developed assets for televison or print media, then let Signimation® modify them into optimum digital display content. We can assist you or your agency when modifying existing advertisement assets for localized or custom usage.
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Digital display content media, which is visual and text driven, is different then television advertisment, which is visually and audio-driven. The 20 to 30 seconds for a TV commercial is far more time than you have to post an electronic billboard advertising spot. Unlike more traditional captive audience media, a digital display needs to convey the message in three to five seconds, with transitions before and after the message, to communicate effectively to a passing public, either on foot or automobile. With this is mind, digital display media must be as striking and eye-catching as possible. We create advertisements and messages that communicate a client's brand or message in just a few seconds. Even though this media and technology is different, your brand recognition will remain the same.
A digital signage system can be controlled remotely from a central location. Content can be disseminated through a net-work to remote computer players, each of which can control displays in various locations anywhere in the world.
Although our focus isn't on the sign or the hardware that integrates your network together, Signimation ® can help you develop consistancy throughout your sign content no matter where your sign or displays are located. Remember, your signs are 100% dependent on what is displayed on them.
Outdoor display content has a different purpose than an indoor sign of anykind. How your content is designed and scheduled for each sign location can be a very important element of how effectively you will reach your audience. Signimation will assist you when determining the best plan and designing the best scheduled content solution based on what type of sign you own and where your signs are located .
Each sign market has it's own various regulatory codes. These codes often require compliance using new measurements such as “light trespass” with specifications on enhanced stills verses motion graphics. While laws governing the performance of electronic signs are for the most part minimal, they are also variegated from zone to zone.
An organization whose sign network is geographically dispersed must maintain uniformed messaging while still meeting localized, on-premise or off-premise, zoning requirements. Signimation® makes sure that the signs it manages are compliant to local and city variable message sign codes. This includes modifying or adjusting content to meet on-premise or off-premise requirements while preserving the brand continuity and uniformity across many signs.
Whether it is your standard outdoor sign with a color electronic display, an indoor LCD display or a new type of display on the market, you will need to develop a plan on how to use them. Based on who your audience is and the purpose behind advertising with your new signs, Signimation® will help you think the way a sign thinks.
Please send us a request for us to contact you to see how Signimation® can partner with you're company, brand or agency to develop the best content solutions needed to advertise effectively with your sign or network of signs.
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