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Marketing is an activity, a set of institutions, processes for creating, communicating, delivering, and exchanging offerings that add value for customers, clients, partners, and society at large.

At TAG! The Creative Source, your logo is our pallet. Our canvas is the ideas we generate that flow naturally to the products we sell, or the events we plan. When we merge our creative energy together with impactful products; a brand develops, changes and unfolds, or takes on a new identity altogether, consumer behavior is modified, and challenges the status quo.

TAG! The Creative Source; is a consumer promotions and marketing agency that specializes in the effective use of promotional products in the marketing mix. We assist clients who are looking to boost traffic, leads or sales.

At TAG! we focus on the ideas first, because we know that good ideas can't be sold like a commodity. Creativity is an art form, and we've mastered it. The only real question left to ask is how far do you want your brand to go?

Luxury Event by TAG!

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about

On Building Campaigns:

At Tag! we've learned to differentiate ourselves from the competition by creating value with the client. Differentiation equals value creation.

We work hard to understand the client and project scope. Once we understand the project; we utilize our client's assets and creative elements. When we pool all of these things together; we conduct a team brainstorming session. All ideas have validity and we throw them up in the air to see where they land. We wait until the evaluation stage before we scrutinize the idea.

During the evaluation stage; we determine the feasability of the ideas we've generated. We ask ourselves these questions:

Do our ideas meet the client's needs and wants?

Are they to scope?

Within budget?

Are the ideas unique?

After logistical evaluluation; we finally take concepts to creation by leveraging our seventeen-year relationships with some of the world's top factories and supplier sources.

Just a bit more about us:

Fun: We're an energetic, outgoing group and you'll want to work with us again and again.

Creative: We have great ideas and we present them in a way that makes it easier for you to take them back to your counterparts.

Focused: We stay on budget, deliver when expected and exactly to your specs every time.

Committed: We know that we are only as good as our last job. We recommit ourselves each and every time you order from us. We don't take anything for granted.

Image-Centric: Your image is everything and we'll protect it as well as we protect our own.

Passionate: We love what we do and that reflects in everything we do, down to each and every service we provide.

clients

Clients

Both large and small clients turn to us to help them boost traffic, leads or sales through the effective use of promotional products in the marketing mix.

Here, we boast an impressive sample list of our clientele and a "Who's Who" in the business world. Give us a chance to prove to you why Tag! is it.

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press

Info

Honors, Awards, Articles and Notables

PPB Article: View

January 2012, Tonia Allen Gould, president/ceo:

-named a "Promo Labs Industry Voice"

-named on the Advantages Magazine Editorial Advisory Board

-Named a PromoKitchen co-editor

October 2011: Ask The Experts: Supplier-Distributor Social Media Panel Discussion. Tonia Allen Gould/Panelist. Register here.

October 21, 2011: Tonia Allen Gould/Speaking Engagement: 10/21

YPG Professional Development Seminar

"Building a Business through Relationship-Based Marketing "

May & July 2011: Tonia Allen Gould speaks at ASI Shows San Diego and Chicago on Building Killer Campaigns & Co-hosts Womens Networking Reception on Smart Networking Tips with Nicole Rollender, Editor/Stitches Magazine.

January 2011: Tonia Allen Gould co-hosts the Kim Pagano Talk Radio Show and talks about the power of promotional products as a low-cost per view form of advertising.

November 2010: TAG! The Creative Source Awarded Supplier of the Year by WBEC-West as nominated by The Walt Disney Company , a major sponsor.

November 2010: Tonia Allen Gould,President/CEO named as a finalist in the " Top Trailblazing Women to Watch in the Advertising Specialty Industry ".

October 2010: Nominated as a Supplier of the Year by WBEC-West

September 2010: TAG! awarded nationwide Greek Licenses for fraternities & sororities

August, 2010: Tonia Allen Gould, Recognized on the ASI Hot List , one of 41 individuals shaking-up the promotional products industry.

Previous Awards:

Golden Pyramid Award for Consumer Promotions, for "Outstanding Use of Promotional" Products, Budget $20 per unit, 1500 recipients.

Articles:

Advantages February 2010: 15 Business Risks to Take This year. Tonia Allen Gould Interview.

Counselor Magazine 2009: Marketing Strategies-Nine Tips for Tackling Promotion Challenges

August 2008 ASI Promogram: Government Spending--Tonia Allen Gould-Interview

November 2008 Wearables Magazine about Trends: [C O V E R S T O R Y ] Tonia Allen Gould Interview

September 2007 Corporate Logo Magazine "Million Dollar Women in the Promotional Products Industry"

Honors: National Association of Professional and Executive Women (NAPEW), Tonia Allen Gould listed in the 2008-2009 Registry of "Women of Excellence." ASI Million Dollar Roundtable. Article: "Million Dollar Women" in the promotional products industry, Corporate Logo Magazine, September 2007.

Tonia Allen Gould's Past Speaking Engagements: 2011 "Building Killer Campaigns," ASI Shows San Diego and Chicago. 2010 Panel "Hot Markets", 2009 ASI Power Summit "Double-Digit Growth," Carlsbad, CA.

Upcoming Speaking Engagements: 10/21

YPG Professional Development Seminar

"Building a Business through Relationship-Based Marketing "

Ask The Experts: Supplier-Distributor Social Media Panel Discussion. Tonia Allen Gould/Panelist. Register here.

OVERVIEW: Trying to build your Social Media presence? Learn from the pros!

DATE: Thursday, October 13, 2011

TIME: 1:30 pm CST - 3:00 pm CST

Specialties:

Strategic/tactical branding strategy, Identifying global marketing opportunities, Forging strategic partnerships, Branding and identity, Custom Product Design, Packaging, Competitive analysis/positioning, ROI analysis, Advanced Decoration Techniques, Company Store Programs, Theatrical and Home Video Promotions, GWP's, In-theatre marketing, Corporate Incentives, Circuit Uniforms/Apparel, Overseas Sourcing, Executive Gifts, Incentives, Event Marketing, etc.

For Immediate Release.pdf

portfolio

Photos

Testimonials & Photos

Katie S.

Manager, Dell Kace

"I just wanted to thank you again for all of your help fulfilling our product needs for our recent Konference. It was a smashing success and we certainly have our quality vendors to thank for a great deal of that success. Your team was so responsive, creative and helpful to make it all very seamless for us. Your turnaround times were amazing! I am so glad I got the referral to work with you – it made a huge difference in my work load.

Rachel L.

Human Resources, CornerstoneOnDemand

"You guys certainly go above and beyond and I look forward to continuing to work with you in the New Year!”

Christina:.

Manager, Warner Bros.

“Tonia is a wonderful vendor! I worked with her on several films/projects while at Warner Bros. Studios. She comes up with great/unique ideas that work within a set budget. She is always available whenever I have any questions. She knows what is going on with all her clients at all times and keeps you in the loop every step of the way! She is a class act and extremely trustworthy. If there are any issues, she always makes it right. I would absolutely 100% recommend Tonia to anyone at anytime. She is an absolute joy to work with!”

Stacie D.

Executive Assistant, Baxter BioScience

“I highly recommend TAG! for any future promotional items needs you may have. I love working with Tonia and her team. They have come through for me on short notice many times and always deliver high quality products on time and on budget.”

"I just wanted to let you know that ...we couldn't have been more pleased with the shirts we ordered for the Revlon walk...from start to finish TAG! was professional, friendly and...we felt confident placing this business with you...through the whole process we absolutely loved working with you. The shirts were exactly what they wanted at a great price (which I guess has been a challenge with other vendors) and we intend to place the order for these shirts with TAG! for years to come. Bravo! Thank you so much for making this happen for the extended Baxter team…as always, your superior customer service is greatly appreciated!"

Susan G.

Exec Director, Walt Disney Studios

"If you're looking for an energetic, creative, and fun person to work with, Tonia is the one. She is a great listener who will research all parts of the planet to find original ideas to bring to the table. We have worked with Tonia a long time and highly recommend her services." Top Qualities: Great Results, Personable, Creative

Lorna P. , Director

Xirrus, High Performance Wi-Fi

"TAG! is the best promotional products company that I have worked with to create targeted promotional items. Thank you for being extremely helpful and efficient -- it really helped us stand out from the competition at the largest US tradeshow in the technology industry."

Samantha B.

Manager, Paramount Pictures

“Over the years, Tonia has built TAG! into a tremendously successful promotional products service by leveraging a background in consumer marketing. Her variety of products, combined with a knowledgeable and courteous staff allow TAG! to help support effective promotional campaigns and initiatives. Her service can help build positive relationships with your customers and clients. I highly recommend Tonia and TAG! as a partner for your next promotional project.”

Joni M.

Coordinator, Walt Disney Studios

"I love Tonia. She's fun and creative and goes to the ends of the earth to make clients happy. She's very professional and takes care of all the nitty-gritty details to make it easy on the customer. I always take my projects to her first because I know it's in good hands." Top Qualities: Personable, High Integrity, Creative

Rosemary A.

Fine Homes & Estates Director, Century 21

“Tonia Allen Gould and her company provide unmatched service in such a competitive industry. She is a creative, personable, and an innovative individual and a joy to work with. She and her team provide one on one service and have (on numerous occasions) gone above and beyond what is expected. She has pulled through in a crunch and always with a great attitude! I have nothing but positive remarks for her work ethic and products produced. She has proven herself to be trustworthy, consistent, and reliable on a professional level. It has been a pleasure working with her, and I will continue to do so for years to come!”

Richard S.

President & Chief Marketing Officer, DBAwest

"I have known Tonia (TAG) for years and have worked with her on several film promotions. She is responsive, detail oriented and fantastic to work with. She makes it happen."

Thomas G.

Intrabrand

"TAG! The Creative Source provided me with marketing materials that were innovative and superb quality at a good value. I would highly recommend Tonia and her staff for supplying anyone in business marketing materials to keep your name in the forefront of your clients minds!”

John K.

Managing Partner/Vegas Pro Electrical

"I wanted to send my congratulations to you for winning the award at the WBENC-West conference at the Las Vegas Hilton. It obviously thrilled you to win, as it should. To be recognized by your fellow members and business associates is an accomplishment in itself. To be singled out as the best is something very special.”

Anthony M.

Dell Kace

“What great service…thank you very much.”

Jenn A.

Technicolor Cinema Distribution

"Our Ops Manager made it a point to tell me how wonderfully (your products) were packaged and labeled! He said everything was clearly marked and labeled and organized so efficiently. He even mentioned that it was one of the best packaging jobs he has ever seen on shirts! We look forward to making 2011 a brand new year and growing together as a team with Disney!"

Hi Tonia-I watched the Ask The Experts webinar today on PPAI. I've been attending quite a few of them lately to prepare for Expo. I wanted to thank you very much for your insights in the webinar. I thought your attitude towards competition and growing both as competitors and as an industry were invaluable. I also really appreciate your candor, and examples of how you are properly engaging your clients and suppliers cross platform.