First ideas - click on poster to view
Deadly Nightcap
Final artwork
It is often an interesting journey from initial idea to final execution. The tagline, Never Trust An Estate Agent, presented itself almost immediately. Then we played around with imagery. First the idea of an estate agent's key ring with a gun and knife, and then the idea of the woman drowned in the "deadly nightcap". The second idea was a far more literal representation of the title. However, as you can see, it is another step again from concept to the final look, or visial feel of the finished product.
