1. Market to Target Consumers (Rural Farmers) through Booths at State Fairs and Swap Meets Demonstrate available technology, let them see it first hand, how energy efficient products compare to others. Example: 1) energy use of regular light bulb vs energy efficient light bulbs 2) energy use of EnergySTAR appliance products vs other brands' appliances 2. Offer Dicounts to Different Parishes and Churches in Communities Purpose is to get the target market to listen to someone they respect. Example: 1) have local ministers and church officials push for energy efficiency - set an example of others 3. Cold Calling and Directly Marketing to the Individual Households Make cold calls to energy consumers, to discuss energy use, energy efficiency, and ways to reduce excess use of energy.