Step 4: Action Plan Create a "roadmap" to follow for energy improvement. Set benchmarks for how much energy should be used by the company and by consumers. Example: 1) devise communication plan, raise awareness 2) build capacity, motivate, track, and monitor the situation. Step 5: Evaluate Progress Evaluate your progress. Change your action plan if certain thing aren't working well. Example: 1) are the energy awareness advertisements reaching your target consumers? 2) do you see decrease in energy consumptions by consumers? Step 6: Recognize Achievements People are known to continue improving themselves if you achieve what they have done. If your consumers or your employees have achieved energy goals that were set out, it is very important to recognize them for their good work.