Olivia sticks with Laylawww.oliviawithlayla.com
Olivia sticks with Layla is a children’s lifestyle brand founded and owned by Claire Summery, a mother of two and an illustrator who specializes in “room decor and whimsical accessories” for children. Set against a texture remindful of nursery wallpaper, Claire’s website uses a clever color scheme of pink and blue shades, few features and very creative art as its main web design theme. The company’s homepage features a large logo, navigation links set in a full-width toolbar along the top, and a slow changing image slider on first view, displaying chosen illustrations as well as a “Shop” button that directs visitors to their shopping cart. Below the slider is a short explanatory paragraph about the company, followed by a visible “Subscribe” button that invites visitors to register to the mailing list. On the left are artsy, original social media buttons. The “About Us” page is relatively text-rich, and it cleverly breaks the textual monotony by using two sets of fonts in different colors, as well as illustrations and images. The “Fun and Freebies” page allows visitors to download art print, puzzle sheets and more – a smart addition for any business dealing with parents and kids, and one that subtly promotes both the artist and her art. The “Contact” page includes a customized contact form – an excellent way for Claire to generate leads, as well as give visitors the chance for quick contact through her free website.